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Improve conversion with attention & distraction - WordPress meetup Nijmegen

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Do you know how to improve your conversion by distracting your visitors?

Illustrated by eye-tracking recordings from WordCamp Nijmegen (http://nijmegen.wordcamp.org), Evert will show you how to improve website conversion not only with attention, but also with distraction. The key lies in unconscious behavior. As Evert takes you through Taco's talk he will translate the concepts you see in the recording to applicable wins for you and your customers' website.

Neurofied has taught companies and the WordPress community about neuromarketing for over three years. As a scientist and developer, Evert has a passion for making unconscious behavior visible.

Published in: Marketing
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Improve conversion with attention & distraction - WordPress meetup Nijmegen

  1. 1. Improving conversion with attention & distraction Dr. Evert Semeijn neurofied.com evert@neurofied.com 085 303 7146
  2. 2. Overview Conversion Attention Distraction Quiz
  3. 3. Neurofied Dr. Evert Semeijn Research & Development Beirem Ben Barrah Strategy & Growth
  4. 4. Neuromarketing 1. Neuromarketing research 2. Applied neuromarketing
  5. 5. Neuromarketing People are not rational Influence invisible forces The Why & How
  6. 6. 95% Unconscious
  7. 7. Conversion
  8. 8. Conversion …turning site visitors in paying customers.
  9. 9. Conversion …intentionally changing the behavior of site visitors.
  10. 10. Conversion …intentionally changing the behavior of site visitors.
  11. 11. Conversion …intentionally changing the behavior of site visitors.
  12. 12. Conversion …intentionally changing the behavior of site visitors.
  13. 13. Conversion 1. Recover abandoned cart 2. Subscribe to newsletter 3. Interact with chatbot
  14. 14. Attention
  15. 15. Attention selectively concentrating on a discrete aspect of information
  16. 16. Attention selectively concentrating on a discrete aspect of information
  17. 17. discrete aspect of information?
  18. 18. Attention selectively concentrating on a discrete aspect of information
  19. 19. Attention selectively concentrating on a discrete aspect of information
  20. 20. selectively concentrating on a discrete aspect of information
  21. 21. Automattic Recognizes 1. color 2. shape 3. orientation 4. faces
  22. 22. Remember
  23. 23. Selection Mechanism Choices 24
  24. 24. Battle Inside vs outside
  25. 25. See Vs Perceive Seeing != perceiving 26
  26. 26. Distraction Quiz 💃🕺
  27. 27. Question 1 Moving person
  28. 28. Question 1 Female
  29. 29. Question 1 Yes #🙋 No
  30. 30. Question 1 Female
  31. 31. Question 2 Not moving person
  32. 32. Question 1 Female
  33. 33. Question 2 Yes No #🙋
  34. 34. Question 1 Female
  35. 35. Question 3 CoderDojo Kids
  36. 36. Question 2 Kids
  37. 37. Question 3 Yes No #🙋
  38. 38. Question 2 Kids
  39. 39. Question 4 Faces vs logos
  40. 40. Question 4 Faces vs logos
  41. 41. Question 4 50/50 #🙋 Other
  42. 42. Question 4 Faces vs logos
  43. 43. Question 5 Scanpath logos
  44. 44. Question 5
  45. 45. Question 5 #🙋
  46. 46. Question 5
  47. 47. Thank You Nijmegen linkedin.com/in/evertsemeijn evert@neurofied.com linkedin.com/in/beirem beirem@neurofied.com

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