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The social inbox:
Commercial email in a
multi-channel environment
@Everlytic
@WarrenJHB
#SocialInboxJHB
www.everlytic.co.za | @everlytic |#SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
Has social media
fundamentally changed the
way we communicate?

www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
What’s the first thing you do when going online?
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%

0.00%
Email

Facebook

...
93%

Use email to share information online

56%

Share information via Facebook

40%

Share information via SMS

www.everl...
Social needs
Email

www.everlytic.co.za | @everlytic | #SocialInboxJHB
Email + Social = Digital Kung Fu

www.everlytic.co.za | @everlytic | #SocialInboxJHB
Implement a social strategy in
your email campaigns

www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
Fan to Customer
model

www.everlytic.co.za | @everlytic | #SocialInboxJHB
Now let’s see in it action!

www.everlytic.co.za | @everlytic | #SocialInboxJHB
Email and Mobile:
Match made for ROI

www.everlytic.co.za | @everlytic | #SocialInboxJHB

www.everlytic.co.za
Mobile stats in Africa.

www.everlytic.co.za | @everlytic | #SocialInboxJHB
“Mobile users will do
everything desktop
users will do, provided
it’s presented in a
usable way”

www.everlytic.co.za | @e...
http://devicelab.co.za/mobile-statistics.php

www.everlytic.co.za | @everlytic | #SocialInboxJHB
www.everlytic.co.za | @everlytic | #SocialInboxJHB
90% of SMS Text Messages
Are Read Within Minutes of
Delivery.

www.everlytic.co.za | @everlytic | #SocialInboxJHB
Short, time sensitive
communications

www.everlytic.co.za | @everlytic | #SocialInboxJHB
The One-two punch effect

www.everlytic.co.za | @everlytic | #SocialInboxJHB
http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd

www.everlytic.co.za | @everlytic | #Socia...
• Social Media is an excellent magnet and
amplifier for email.
• Let them compliment rather than compete.
• Leverage socia...
Questions

www.everlytic.co.za | @everlytic | #SocialInboxJHB
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The Social Inbox

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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete.

Published in: Marketing, Business, Technology
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The Social Inbox

  1. 1. The social inbox: Commercial email in a multi-channel environment @Everlytic @WarrenJHB #SocialInboxJHB
  2. 2. www.everlytic.co.za | @everlytic |#SocialInboxJHB
  3. 3. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  4. 4. Has social media fundamentally changed the way we communicate? www.everlytic.co.za | @everlytic | #SocialInboxJHB
  5. 5. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  6. 6. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  7. 7. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  8. 8. What’s the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Email Facebook News www.everlytic.co.za | @everlytic | #SocialInboxJHB Other Social Network Search Engine Twitter
  9. 9. 93% Use email to share information online 56% Share information via Facebook 40% Share information via SMS www.everlytic.co.za | @everlytic | #SocialInboxJHB
  10. 10. Social needs Email www.everlytic.co.za | @everlytic | #SocialInboxJHB
  11. 11. Email + Social = Digital Kung Fu www.everlytic.co.za | @everlytic | #SocialInboxJHB
  12. 12. Implement a social strategy in your email campaigns www.everlytic.co.za | @everlytic | #SocialInboxJHB
  13. 13. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  14. 14. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  15. 15. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  16. 16. Fan to Customer model www.everlytic.co.za | @everlytic | #SocialInboxJHB
  17. 17. Now let’s see in it action! www.everlytic.co.za | @everlytic | #SocialInboxJHB
  18. 18. Email and Mobile: Match made for ROI www.everlytic.co.za | @everlytic | #SocialInboxJHB www.everlytic.co.za
  19. 19. Mobile stats in Africa. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  20. 20. “Mobile users will do everything desktop users will do, provided it’s presented in a usable way” www.everlytic.co.za | @everlytic | #SocialInboxJHB
  21. 21. http://devicelab.co.za/mobile-statistics.php www.everlytic.co.za | @everlytic | #SocialInboxJHB
  22. 22. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  23. 23. 90% of SMS Text Messages Are Read Within Minutes of Delivery. www.everlytic.co.za | @everlytic | #SocialInboxJHB
  24. 24. Short, time sensitive communications www.everlytic.co.za | @everlytic | #SocialInboxJHB
  25. 25. The One-two punch effect www.everlytic.co.za | @everlytic | #SocialInboxJHB
  26. 26. http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd www.everlytic.co.za | @everlytic | #SocialInboxJHB
  27. 27. • Social Media is an excellent magnet and amplifier for email. • Let them compliment rather than compete. • Leverage social channels to enhance list building efforts • SMS has excellent open rate. Use it! • Mobile is time sensitive, but effective www.everlytic.co.za | @everlytic | #SocialInboxJHB
  28. 28. Questions www.everlytic.co.za | @everlytic | #SocialInboxJHB

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