“Recent advancements in communications, computing andinformation technologies have brought about today‟sInformation Revolu...
What are Keywords?Keywords are words or phrases that a company websitewants to rank for, on search engines by association.
Understanding KeywordsTo fully understand which keywords customers are using, abusiness may use these three methods: Web ...
Google Keyword ToolGoogle effectively shows you a keyword demands as theypublish various statistics for a respective keywo...
Let’s find Keywords about LesothoNB: We find our Keywords based on the word, „Lesotho‟.
Data results obtained:These are top five keywords people use to search thekeyword, „Lesotho‟ on Google. All of them are st...
Components of Keyword GlossaryCompetitionRelevanceCategoryPopularity
CompetitionBefore choosing a keyword to use, you need to make asufficient traffic. For example, the keyword, „Lesotho‟ has...
RelevanceHere you choose relevant keywords that attract highqualified traffic for lead generation and high conventionrates...
CategoryWhen it comes to category, here an Inbound Marketerdivide his or her keyword selections intoverbs, nouns, adjectiv...
Population„Popularity refers to how many businesses want to beassociated with a keyword. The more businesses rankfor a key...
“If you wanted to boil internetmarketing down to single startingpoint, keywords are it.”Source: The Essential Step-by-Step...
Lesotho keywords analysis
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Lesotho keywords analysis

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Lesotho Keywords Analysis it covers top keywords about Lesotho and it provides an insightful information about how to choose optimized keywords about Lesotho for Search Engine Optimization. This report provides a step-by-step-guide for finding keywords that are mostly used on Google Lesotho to help business make the most effective Keyword Glossary for Content Creation.

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Lesotho keywords analysis

  1. 1. “Recent advancements in communications, computing andinformation technologies have brought about today‟sInformation Revolution. As in times past, this new paradigmrequires that we learn new skills, employ new technologiesand use different resources. Most importantly, we mustlearn to use technology to do things differently.”Source: ICT Policy for Lesotho, March 2005
  2. 2. What are Keywords?Keywords are words or phrases that a company websitewants to rank for, on search engines by association.
  3. 3. Understanding KeywordsTo fully understand which keywords customers are using, abusiness may use these three methods: Web analyticCustomer surveyCompetitor‟s contentNB: But in the case of this analysis, I‟ll focus on a web analytic to find the top keywordsabout “Lesotho” which is Google Keyword Tool.
  4. 4. Google Keyword ToolGoogle effectively shows you a keyword demands as theypublish various statistics for a respective keyword in theirSearch engine.
  5. 5. Let’s find Keywords about LesothoNB: We find our Keywords based on the word, „Lesotho‟.
  6. 6. Data results obtained:These are top five keywords people use to search thekeyword, „Lesotho‟ on Google. All of them are strongly relatedwith the tourism of Lesotho. This can be useful when writingblog post to find optimised keyword for Search EngineOptimisation.
  7. 7. Components of Keyword GlossaryCompetitionRelevanceCategoryPopularity
  8. 8. CompetitionBefore choosing a keyword to use, you need to make asufficient traffic. For example, the keyword, „Lesotho‟ has aglobal monthly searches of 246, 000 and local monthlysearches of 40 500. This keyword is more competitive thanthe search term, „Lesotho history‟ with a global monthlysearches of 1000 and local monthly searches of 430.
  9. 9. RelevanceHere you choose relevant keywords that attract highqualified traffic for lead generation and high conventionrates. For example, if you are promoting Lesothotourism, then a keyword phrase, „where is Lesotho‟ isrelevant to your corporate website.
  10. 10. CategoryWhen it comes to category, here an Inbound Marketerdivide his or her keyword selections intoverbs, nouns, adjectives, and adverbs. As a resultkeywords from different categories may be usedtogether to form a brand position strategy.Source: How to Implement SEO to Improve Search Traffic, Inbound Marketing University
  11. 11. Population„Popularity refers to how many businesses want to beassociated with a keyword. The more businesses rankfor a keyword, the more popular and thus competitive itbecomes. Using popular keywords might notnecessarily help improve a businesses‟ ranking since itneeds to compete with many other websites for them,‟Source: How to Implement SEO to Improve Search Traffic, Inbound Marketing University
  12. 12. “If you wanted to boil internetmarketing down to single startingpoint, keywords are it.”Source: The Essential Step-by-Step Guide to Internet Marketing, HubSpot.

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