1.
Mobilize Your Alumni
When Mobile & Social Meet
CASE D1 Conference
February 1, 2012
#CASED1

2.
Brent Grinna Lauri West Tina Pickering
Founder & CEO Web Manager Dir. Alumni Relations
EverTrue St. Paul’s School St. Paul’s School
#CASED1

3.
1981

4.
1981

5.
2013
“SoLoMo”

6.
120
90 119,000,000
60 Smart Phone
30 Users in US*
0
2009 2012
Number of Smartphone Users in US (In Millions)
#CASED1 *Mobidia

7.
>400*
Number of Smartphones Available in US Market
*ComScore Mobile Report
#CASED1

8.
2% - 29%

9.
Mobile > Desktop
Mobile Traffic Set To Pass Desktop in US in 2015
#CASED1 *KPCG

10.
http://www.youtube.com/watch?v=CeVn6_iwtJQ

11.
*Credit: LinkedIn Marketing

12.
Two Horse Race in US
iOS Android
22% 70%
#CASED1 *BGR
Media

13.
Private Schools
iOS Android
80% 20%
#CASED1 *EverTrue
Data

14.
CASE Has Noticed
Independent Schools are adopting faster:
1/4 to less than 1/5
Mobile Apps Projected to Grow by
26% among institutions (v. 14% in 2012)
“Higher ed is more satisfied with mobile
applications than mobile devices for use
beyond calls/emails.”
#CASED1

15.
responsive design is important but...
Mobile is NOT ONLY
#CASED1

16.
Mobile is about....
re-imagining. everything.
#CASED1

17.
http://www.youtube.com/watch?v=aXV-yaFmQNk

18.
Let’s re-imagine advancement.

19.
#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

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#CASED1

31.
St. Paul’s School (NH)
Location: Concord, NH
Number of Alumni: 8,000
Launched with EverTrue in September 2011
#CASED1

32.
Re-Imagining:
St. Paul’s Alumni Network
#CASED1

33.
17% of all
traffic =
profile views

34.
App Downloads x Class
3% of 8% of 17% of
Class of 1952
Class of 1981 Class of 2005
#CASED1 *EverTrue
Data

35.
Thank You!
Brent Grinna Lauri West Tina Pickering
Founder & CEO Web Manager Dir. Alumni Relations
EverTrue St. Paul’s School St. Paul’s School
@brentgrinna @spsadmissions @spsadmissions
@EverTrue lwest@sps.edu tabramson@sps.edu
brent@evertrue.com
#CASED1