ICAA

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ICAA

  1. 1. for alumni engagement & prospect research ` ICAA Conference July, 2013
  2. 2. Brent Grinna (@brentgrinna) Founder & CEO, EverTrue Board Member, Brown Alumni Association
  3. 3. Facebook User Growth
  4. 4. *Credit: LinkedIn Marketing 0 75 150 225 300 Q4’10 Q4’11 Q4’12 Q4’13E Members (mn) LinkedIn Growth
  5. 5. Why Bring Advancement to ?
  6. 6. Global Reach LinkedIn’s user base of 200M represents 200 countries. *Credit: Amodiovalerio Verde Members by Country*
  7. 7. An Influential Bunch Accounts for executives from all Fortune 500 Companies. *Credit: LinkedIn Marketing 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. 93% more likely to be college graduates than the average adult online.
  8. 8. Using Groups for Alumni Best Practice:
  9. 9. The Group Manager
  10. 10. Have One Group
  11. 11. Lock It Up Keeping your group locked keeps out spammers. It allows you to personally welcome members into the community. Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Otterbein - http://linkd.in/18EUUR1
  12. 12. Group Analytics
  13. 13. Peer Benchmarking Based on search of school’s alumni on LinkedIn vs. in official LinkedIn alumni group http://www.evertrue.com/grader/ 0%# 10%# 20%# 30%# 40%# 50%# Dickinson# College# DePauw# University# Denison# University# College#of# Wooster# Kenyon#College# Oberlin#College# University#of# Dayton# Case#Western# Reserve# University# John#Carroll# University# LinkedIn(Group(Adop/on(
  14. 14. Grow Your Group by 5pm Today Example: HB - 60% Growth in One Month http://bit.ly/Y84pSY
  15. 15. Top 5 Industries 1. Financial Services 2. Marketing 3. Hospital & Health Care 4. Higher Ed 5. Education Management Top 5 Employers Alums byTop Cities Top 5 Industries Top 5 Employers 1. Marketing 2. Education Management 3. Hospital & Health Care 4. Financial Services 5. Law 1. Ohio Wesleyan 2. J.P. Morgan 3. Ohio State U 4. Nationwide 5. Deloitte 1. Cleveland Clinic 2. Hathaway Brown 3. Mass. Gen. Hospital 4. Edelman 5. Case Western Ohio Wesleyan Hathaway Brown 70% 4% 5% 8% 13%Columbus NYC Cleveland DC Other Alums byTop Cities 62% 5% 5% 8% 20% Cleveland NYC Boston Chicago Other
  16. 16. Prospect Research on
  17. 17. Advanced Search
  18. 18. Saving Your Search
  19. 19. LinkedIn for Alumni
  20. 20. Being a Professional Resource to Alumni and Donors on
  21. 21. Profile Photo: Smile! Bad Bad <-- 50-70% more inquiries
  22. 22. Be Fun to Talk To Create a Captivating Headline & Summary Customize your link Give and Get: Recommendations & Endorsements
  23. 23. CardMunch!
  24. 24. 2 people join LinkedIn every second Summary: 1) Group Manager - Grow your Group by 5pm 2) Prospect research - simple targeting & saved searches 3) Enhance your own profile 4) CardMunch - a great tool for fundraisers 5) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com Build -> Analyze -> Engage

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