4. • You’ve selected your
your target accounts
• Your sales and
marketing teams are
working together to
execute integrated
plays
• Your stack is ready to
execute account-
based marketing
… It’s all going great
Except for one area …
6. But have no fear!
We’ll show you how to
navigate the social wild to
bring social media into
your account-based
marketing strategy to
become unstoppable.
34. • Personalized outreach
• Insights for content /
message creation
• Build familiarity
• Know exactly who to
target and how with
social ads
How does this all help?
49. EverString Early Results:
• Twitter:
– 2x the CTR for ABM audience
– 5x the amount of Twitter sourced
leads (month-over-month) in a 1
month period
• Facebook:
– Marketing impact on funnel
• LinkedIn :
– 74 % CTR for ABM audience, 2x
LinkedIn benchmarks
What Kind of Results Can You See?
51. So now that you know
how to set up account-
based social media
plays and deliver
messages to target
accounts on social,
How do you bring it all
together?
58. • Run A / B testing on ads to
your target accounts
• Pick the right objectives, try
different ad types
• Track your CPC in the
platform
• Track your socially sourced
leads
• Track the touchpoints
How Can I Make Sure It’s Working?