Powering Social Innovations

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Powering Social Innovations

  1. 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  2. 2. www.whive.com Powering Social Innovations By @Patrick_Mungai, Investment Advisor @Whive
  3. 3. Content Provider Challenges 1. 2. 3. •Distribution of content •Audience appeal & retention •Sustainability (monetisation) Solution = Leverage on Social Media
  4. 4. 3 Q’s for content providers 1. •Who’s my target audience? 2. •What do they want to hear? 3. •How do I sustain this? You need to answer this first & fast
  5. 5. The How 1. Compelling & consistent content 2. Choose the right platforms 3. Take time to build a loyal audience 4. Determine your revenue model
  6. 6. The Hard one - Monetisation 1. 2. 3. • Selling eye-balls through advertising • Direct content sale • Selling data through eye balls data capture Question is, are this all sustainable?
  7. 7. Who has done well? 1. •SA - Soccer Laduma 2. •Nigeria – Iroko Tv 3. •Uganda – Kawowo Sports Future = lumping content with products
  8. 8. Content with products 1. Using Apps to solve problems 2. Crowdsourcing & yes Crowdfunding 3. Enabling Co-Creation 4. Packaging solutions to businesses
  9. 9. PesaFund Combines Social Media & Content to crowdfund startups
  10. 10. THE ECOSYSTEM STARTUP ENTREPRENEURS: • First time entrepreneurs • Struggling entrepreneurs • Successful serial entrepreneurs CAPITAL PROVIDERS: Investment Groups •Angel investors • Funding agencies • Crowd sourcing • BUSINESS SUPPORT PROVIDERS: • Consultants • Experts ONLINE SOLUTION PROVIDERS: • Online Training providers • Online solutions
  11. 11. Q&A Lets Engage .

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