Join inTouch, Enjoy Success


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Join inTouch, Enjoy Success

  1. 1. This document is offered compliments of BSP Media Group. All rights reserved.
  2. 2. Growing New Way Join inTouch, Enjoy Success Huawei inTouch Program HUAWEI TECHNOLOGIES CO., LTD.
  3. 3. inTouch Programs Overview Partners Program • inTouch VT Program • VAS vendors •… Support Platform • Huawei SDP • Content providers Users • Mobile phone users • Individuals & Enterprises • Device and Apps Registrati on Verificati on Choose Program/ Project Deal HUAWEI TECHNOLOGIES CO., LTD. Page 2
  4. 4. Huawei E2E VAS Transformation Framework Technology Better Ecosystem API Exposure Low cost HUAWEI TECHNOLOGIES CO., LTD. Technology SaaS PaaS IaaS Service Global resources aggregation inTouch Ecosystem Biz operations& service management Huawei DOC@SDP Cost Value & Resources management IAAS, VAS Cloud Page 3
  5. 5. Partners and Service Expected  Game, Music , Communication service has been on top of the list.  Below List is an indication, we encourage partners with new innovative products & service •Music in anish •Popular Music •Video/Picture for adult •Game (Java, Android) •App/Game in Spanish •Message •Enterprise service •IVR Service •Music English/Franch •Message (SMS , MMS) •Game (Java, Wap) •Horoscope/ fortune telling •Enterprise service •IVR Service Latin America HUAWEI TECHNOLOGIES CO., LTD. Africa •Music English/Arabic •Game Android, Java • Soccer •Enterprise service • Video (Youtube) •IVR Service Middle East •Game(java , Android) •Music Bollywood/Hollywood •Video & TV • Pictures & Desktop •Chatting/Dating •Enterprise service •IVR Service Asia Page 4 •System integrator •Automatic Offic •Custom Relationship Management •Security •Car insurance China
  6. 6. Successful Case: 230+ partners launched in Indonesia Market  Huawei introduces 230+ global partners to Indonesia market, 79 partners have XL’s SDC, 93 partners cooperated through Aggregator. Built ecosystem platform “Megastore” for XL & Partners—More efficient, Shorten TTM, Easier to pay Top 20 partners in XL Sl No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 DM's Sudo Mobile Mobafon Yatta Dignity Linktone AMP Katagi Triyakom Infokom SMS Abadi Tiga Tinggi Poca Group Arkadia Barista Mobile Wapindo Permata Cipta Persada Lingua Asiatic Bcomm Sesando HUAWEI TECHNOLOGIES CO., LTD. Partners Segment One Stop Digital Content and Application Store WAP ODP Games Applications Music E-Book USSD WEB Video Rich Contents Page 5
  7. 7. HUAWEI support CPs’ global business expansion 2012 HUAWEI helped CPs globalize business From 0 to 1 2013 HUAWEI support CPs’ global business Settlement expansion support From 1 to 10 Service On-boarding support Market info bank Contractual support HUAWEI TECHNOLOGIES CO., LTD. Page 6 Marketing Resource Integration
  8. 8. Big chasm lies before CPs’ global business expansion Easy access to marketing resource Flexible cooperation models Simple international payment Quick partnership establishment Easy communications Large CP • Lack of local market info, result in slow partnership establishment, marketing implementation, product localization HUAWEI TECHNOLOGIES CO., LTD. • Great international marketing cost exceeds budget • Can’t remotely access to more marketing resource Small & Medium CP Page 7
  9. 9. HUAWEI will help CPs access to users with flexible biz models Top up Notification Missed call alert Telco Channel CPM Post call Notification IVR WAP Portal Traditional VAS CP USSD CPC SMS M-ads Small & Medium OTT CP CPA Online Channel Ad networks HUAWEI inTouch Services SNS media Web/WAP Portals TV Handset Pre-install Offline Channel CPT Newspaper & Magazine Outdoor Ads Top up dealers Large OTT CP HUAWEI TECHNOLOGIES CO., LTD. Service Center Page 8 Users
  10. 10. 3 inTouch services — Marketing Resource 2 Marketing Implementation Supports Marketing resource management • Local marketing resource aggregation • IT based marketing resource remote control panel • International purchase support, enable CPs to buy by their own currency HUAWEI TECHNOLOGIES CO., LTD. Local marketing planning 1 Access to more Telco’s capability • General marketing campaign planning support • Billing capability openness with flexible cooperation models • Telco related campaign planning and implementation support • Core capability openness, e.g. air time, data, SMS, MMS, etc • Offline marketing campaign planning support • IDC rent Page 9
  11. 11. 3 inTouch services — Marketing Intelligence 2 Decision Making Supports Data Mining & Sharing • Monthly trending product/service type report • Quarterly User profile & preference report Best practice case study Market Updates • In time traditional VAS local case study • Telcos’ latest policy and service development updates • In time OTT local case study • Major players’ updates • Latest regulation explanations • In time startup case study • Quarterly Device type & market share report HUAWEI TECHNOLOGIES CO., LTD. • Latest investment news updates Page 10 1
  12. 12. 3 inTouch services — Localization Support 2 Product Localization Supports Marketing material design • Online advertising banners design • Leaflets design • Billboard design • X-stand design HUAWEI TECHNOLOGIES CO., LTD. 1 Customer service support Product localization • Text translation services • Local callcenters for customer services • Audio translation services • Customer engagements • Product graphic design • Local consultant for product localization Page 11
  13. 13. HUAWEI will help CPs cross the boundaries • Boundlessly access to marketing resource • Rapid marketing implementation • Quick win for revenue HUAWEI TECHNOLOGIES CO., LTD. Page 12
  14. 14. Carriers are on the way to build ecosystem… 1000+ Games Music 200 + Digital Services by 2014 … Use MTN Platform & tools CP/SPs Expanding Ecosystems Master CSPs SFC One Stop store Music for MTN subs. video financial Educatio nHealth 2.5 m+ Subscribers SDP Managing B2B Relationships being at the center of value chain Local/ Global Media, Hospitals, Banks, Government… Open SDP Revenue Revenue Sharing … Unified Open SDP SPOC of Master CSP $14.3 m till date and its increasing rapidly Unified Open SDP Expanded Ecosystem Global CSP Aggregation HUAWEI TECHNOLOGIES CO., LTD. Global CSP Integration Page 13
  15. 15. Suggestion: Joint Hosting Center based Ecosystem, Joint Win-Win Technology Technology Service Global Partner Unified Ecosystem Global Resources Aggregation SaaS Joint Hosting Center Unified API Exposure PaaS Telecom Resources IaaS Unified API Unified Open Hosting Center Unified Charging Mng Cloud Platform SMS, MMS, Data etc. Carriers in South Africa Bring Global to South Africa, Bring South Africa to Global HUAWEI TECHNOLOGIES CO., LTD. Page 14
  16. 16. Thank you! Copyright©2013 Huawei Technologies Co., Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and conditions.