This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.
@adw365
•Created to develop & promote e-commerce
•Market leader in shopping comparison & first stop for online
shoppers in SA
•In ...
CHALLENGE
MOBILE
SHOPPING

Is not mobile
buying…

@adw365
What are consumers searching
for on mobile?

69%

46%

Electronics or
appliances

Restaurants

67%
Luxury goods

44%

68%
...
What are
they using
mobile
phones
for?

•56% Compare prices
• 44% Look for promotions or coupons
• 42% Read reviews
• 38% ...
When do customers think of you?
Traditionally…

@adw365
When should your customers think of you?
With mobile…

@adw365
51%

Of festive season
shoppers plan to
research online but
buy in-store

@adw365
SA interneteconomy
ROPO economy
= R2.8 billion
R3.6
*30% higher

@adw365
37%

Of consumers use
search as their go-to
source for gift ideas.

@adw365
4 out of 5 tablet/mobile
owners will use them to help
with festive season shopping,
mainly to compare prices and
read revi...
HOW THEY BUY

Of shoppers
used an app
(e.g. price
comparison
tool)
@adw365
More than 50% of smartphone
shoppers share their shopping finds
on social media

@adw365
The
By 2014, more
than 50% of total
online retail
revenue will be
influenced by
a mobile
Phone &
device
tablet

prize…

@a...
ON THE RISE
Once a customer
starts using their
smartphone during
shopping, they tend to
use it for 50 - 60% of
shopping tr...
60%

Of global
respondents say by
2014 multiple retail
channels will be the
norm
@adw365
OBSTACLES
50% of mobile users abandon a
page if it doesn’t load in 10
seconds
60% of these users won’t return
If you’re go...
“Users are not going to download
40 different apps for 40 different
stores and use a new app every
time they enter a new s...
The Solution

@adw365
QIKCART

@adw365
@adw365
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Building price-check to a successful International APP

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Building price-check to a successful International APP

  1. 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  2. 2. @adw365
  3. 3. •Created to develop & promote e-commerce •Market leader in shopping comparison & first stop for online shoppers in SA •In excess of 1 400 000 unique visitors per month •In excess of 3 million page impressions per month •In excess of 30 million products •In excess of 350 online shops •Launched the first African Price Comparison barcode scanner •One barcode scan every 30 seconds •Mobile now handles in excess of 492 000 visitors @adw365
  4. 4. CHALLENGE MOBILE SHOPPING Is not mobile buying… @adw365
  5. 5. What are consumers searching for on mobile? 69% 46% Electronics or appliances Restaurants 67% Luxury goods 44% 68% 33% Cars and bikes Fashion items Groceries @adw365
  6. 6. What are they using mobile phones for? •56% Compare prices • 44% Look for promotions or coupons • 42% Read reviews • 38% Search inventory • 16% Scan a barcode while in store • Contact a retailer, manufacturer or business other than by calling @adw365
  7. 7. When do customers think of you? Traditionally… @adw365
  8. 8. When should your customers think of you? With mobile… @adw365
  9. 9. 51% Of festive season shoppers plan to research online but buy in-store @adw365
  10. 10. SA interneteconomy ROPO economy = R2.8 billion R3.6 *30% higher @adw365
  11. 11. 37% Of consumers use search as their go-to source for gift ideas. @adw365
  12. 12. 4 out of 5 tablet/mobile owners will use them to help with festive season shopping, mainly to compare prices and read reviews. @adw365
  13. 13. HOW THEY BUY Of shoppers used an app (e.g. price comparison tool) @adw365
  14. 14. More than 50% of smartphone shoppers share their shopping finds on social media @adw365
  15. 15. The By 2014, more than 50% of total online retail revenue will be influenced by a mobile Phone & device tablet prize… @adw365
  16. 16. ON THE RISE Once a customer starts using their smartphone during shopping, they tend to use it for 50 - 60% of shopping trips. @adw365
  17. 17. 60% Of global respondents say by 2014 multiple retail channels will be the norm @adw365
  18. 18. OBSTACLES 50% of mobile users abandon a page if it doesn’t load in 10 seconds 60% of these users won’t return If you’re going to do it, do it right! @adw365
  19. 19. “Users are not going to download 40 different apps for 40 different stores and use a new app every time they enter a new store. Work with aggregation apps that resemble a mall on the phone.” @adw365
  20. 20. The Solution @adw365
  21. 21. QIKCART @adw365
  22. 22. @adw365

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