Services for LTE
• 3rd Party Content
• Operator Managed Content
• Video, Social Networking, WWW
• Is a transport/delivery network
• Can manage content QoS
• High capacity means many customers
• Service Delivery Platform
• LTE compatible with existing solutions
Voice and LTE
Call Session Control Function (CSCF)
Register VoIP Users
Processes VoIP Call
Manages VoIP Services
Establishes Initial Bearer
Must maintain an “always on” connection
Transfers SIP Signalling to IMS
Routes the VoIP Media
Standards for Voice over LTE
GSMA Standards for RCS
Offered the first definitions for the enrichment of voice and chat with
content sharing, driven from an RCS enhanced address book.
Added broadband access to RCS features: enhancing the
messaging and enabling sharing of files.
Focused on the broadband device as a primary device.
Included support for LTE.
The most recent release, global interoperability is a key aspect of
Social Presence Information
IP Voice call
Best Effort Video call
Network based blacklist
Capability Exchange based on Presence or SIP OPTIONS
When Will Operators Go Live with VoLTE?
Is it possible to charge a premium for VoLTE?
How much does ARPU increase after LTE launch?
Do you intend to offer exclusive LTE content for free?
How much does data traffic increase after LTE launch?
LTE Encourages Data Usage – Some Evidence
2 – 2.5GB per month – 40% of New Adds
were 4G – 70% taking Unlimited Plan ($55)
Samsung figures show much higher use of LTE (141% inc over 3G – 3GB)
11-12GB per month – mostly dongle use
(similar to fixed network)
Five Considerations for Small Cell Rollout
How do I locate traffic Hotspots?
How do I target high value users?
Catalogue Driven Rollout
How do I simplify network rollout?
How can I de-skill routine activities?
What is the most effective design?
Which is the least cost/time option?
Network Policy Control
How do I ensure optimum application
How do I monetise premium services?
Monetising Premium Wi-Fi
How do I create service differentiation?
What are new revenue opportunities?
LTE Launch Strategies – Don’t Do This…
Charge a high and unjustifiable premium for 4G.
Fail to effectively communicate the benefits of 4G over 3G.
Offer a limited device line-up.
Fail to provision the network with devices to offer a
genuine 4G experience.
Fail to align marketing with network rollout.
Fail to clearly identify which segments of the market 4G is
Have a weak 2G/ 3G-to-4G migration strategy for existing
LTE Launch Strategies – Do This…
Don’t charge a significant premium for LTE: Operators that
have successfully charged a premium for LTE have done so by making the
premium small and clearly justifiable, and at a level the target market will
Build out a network with good coverage in key cities/ areas
first, then expand to other major cities/ urban areas then out to rural areas.
Offer a compelling device portfolio at different price
Communicate the value of LTE – emphasizing speed in
conjunction with enhanced quality has proved to be enough.
Use LTE to evolve the brand through emphasizing the
enhanced experience LTE offers.
Increase the overall value in the LTE subscription: premium
content, enhanced voice and messaging services have been proved to