Science Behind Marketing
An Event Online.
What is Event Marketing ?
It is activity of displaying and awaring peoples of
the society about the particular event. It is
mainly done to increase the number of attendees
and spreading the word about the event in
It comprises the steps of gathering and
attracting the peoples towards the event.
Simply it tells the world that particular kind of
event is exist here.
Online Vs Offline Event Marketing :
Online Event Marketing. Offline Event Marketing.
Provides instant results.
Consume too much of time and still
lacks in performance.
Provides data for analysis. Can’t measure the data.
Requires a little investment. Consumes large portion of capital.
Helps in future planning.
Depends on experts knowledge for
Online platforms : Social media,
Event posting sites, Blogs, etc.
Offline platforms: Print media, Radio,
pamphlets, holdings, newspaper, etc.
Channels of Online Event Marketing:
1. Event posting sites : These are platforms which works as mediator
between organizers and participants. Offers the best platform to
promote the event, since users are already available here so we don’t
have to explore the whole market looking for them. Just post the
event and promotion will be started in next moment.
2. Social Media: According to study 71% of marketers use this
platform for the promotion of their event. Social media has the ability
to highlight the event and getting it viral by sharing and
3. Blogs: Writing and explaining the motive and reason behind the
event is always the best option to draw the users towards the event. It
helps in nurturing the peoples and keeping them interested.
Benefits Of Online Event Marketing:
Low or negligible investment.
Guaranteed maximum exposure.
Can reach to more potential users.
Ability to increase the business revenue.
Get event viral.
How To Get Started?
Steps of getting started:
1. Deciding channel : Select the channel of marketing according to event
type. If event is focus on educating peoples then blogs are the best.
2. Select the event hosting website : There are many websites which
offers this kind of services, select best of them for better results.
3. Selecting method : The method is depends upon your goal what you
wanted to achieve. Like spreading the event to more and more peoples or
targeting only potential users or you just want to increase the popularity
4. Target peoples according to interest and location.