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100 Movers & Shakers in the UK Events Industry


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The events industry is stuffed full of talent, bursting with creativity and home to some truly inspiring individuals. We wanted to shine a light on those event professionals pushing the boundaries and driving the industry forward.

The result is a peer-nominated list of 100 professionals making waves across the spectrum of events, including:

• Arts, Entertainment & Culture
• Charity & Fundraising
• Conference & Exhibition
• Endurance
• Music & Festivals

The list features both up and coming youngsters and industry veterans, but what they all demonstrate is innovation, thought leadership and a drive to make a difference. These are the change- makers - the ones to watch in 2016.

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100 Movers & Shakers in the UK Events Industry

  1. 1. 1 The Top 100 Movers & Shakers in Events
  2. 2. 2 The events industry is stuffed full of talent, bursting with creativity and home to some truly inspiring individuals. We wanted to shine a light on those event professionals pushing the boundaries and driving the industry forward. To do that, we turned to some of the event community’s most respected professional bodies, trade press, industry commentators and leaders (as well as our own Eventbrite experts) and asked them to nominate those individuals who deserve to be recognised.
  3. 3. 3 The result is a peer-nominated list of 100 professionals making waves across the spectrum of events, including: • Arts, Entertainment & Culture • Charity & Fundraising • Conference & Exhibition • Endurance • Music & Festivals The list features both up and coming youngsters and industry veterans, but what they all demonstrate is innovation, thought leadership and a drive to make a difference. These are the change- makers - the ones to watch in 2016.
  4. 4. 4 The Nominators
  5. 5. 5 The Top 100 Movers & Shakers in Events
  6. 6. 6 Index Arts, Entertainment & Culture ......... 7 Charity & Fundraising .................... 28 Conference & Exhibition ................ 49 Endurance ...................................... 70 Music & Festivals ........................... 91
  7. 7. 7 Arts, Entertainment & Culture
  8. 8. 8 Tom O’Leary DIRECTOR OF LEARNING Science Museum As well as leading Learning at the Science Museum, Tom has been putting on amazing Ted events since he started TedXParliament in 2012. He now has the licence for TedXLondon which will take place later this year. Arts, Entertainment & Culture
  9. 9. 9 Jade Coles SENIOR MEMBERS EVENTS STRATEGY MANAGER Soho House Group Shoreditch House programs an amazing array of events spanning arts, culture and emerging music: Jade curates the whole program and is responsible for delivering dozens of events each month. Arts, Entertainment & Culture
  10. 10. 10 Sam Moyo FOUNDER Morning Gloryville Conscious clubbing is a growing events trend and Sam is behind Morning Gloryville - the global event that kicked off this scene. She has an inspiring vision and energy! Arts, Entertainment & Culture
  11. 11. 11 Jo Vidler FOUNDER & CREATIVE DIRECTOR Wilderness Festival As one of the founders of Secret Productions, the team behind Wilderness as well as the Secret Garden party, Jo is pioneering a new brand of lifestyle festivals, with boundary-pushing acts and attractions at each year’s events. Arts, Entertainment & Culture
  12. 12. 12 Emma Keith HEAD OF BROADCAST & PRODUCER National Theatre Live Emma was recently appointed Producer/Head of NT Live, having been the outstanding deputy of David Sabel, who trail blazed the scheme in 2009. The Event Cinema market is projected to grow to $1billion worldwide in the next two years or so, and Emma is certainly developing new ways of accessing this market - while ensuring National Theatre remains true to its mission. She’s also lovely! Arts, Entertainment & Culture
  13. 13. 13 Kirsty Hoyle DIRECTOR Include Arts I worked closely with Kirsty to set up the Relaxed Performance Project in 2012-13, which was designed to welcome people to the theatre that might not otherwise feel welcome, particularly those with autism and their families. 5000 people participated in the pilot, 60% of whom had never before been to the theatre as a family - 30% had never been at all. She is continuing to seek ways to make arts organisations more accessible to their very core. She’s passionate, honest and has a great sense of humour (this is starting to sound like a dating ad!). Arts, Entertainment & Culture
  14. 14. 14 Richard Evans DIRECTOR Beamish Museum Richard has transformed the Beamish Museum into the most visited attraction in the North East, where he runs many events. He’s probably way too modest to accept any sort of nomination, but he is constantly thinking about how to tell the history of the North East while running an innovative, sustainable, much- adored organisation visited by more than 600K people per year. I wrote about them a few years ago here - but the story has only gotten more compelling. Arts, Entertainment & Culture
  15. 15. 15 Vanessa Reed DIRECTOR PRS for Music Foundation Vanessa has trail blazed a number of new initiatives, including ensuring women composers are supported and recognised, and is generally a fearless, collaborative leader. Arts, Entertainment & Culture
  16. 16. 16 Rupert Loman CO-FOUNDER Gamer Network Rupert was still in sixth form when he co-founded the Gamer Network. He now runs an international business with over 50 employees, and events reaching over 100,000 dedicated games fans each year. That’s incredible scale, and combined with their media properties, he continues to innovate how to run a successful integrated media and events business. Arts, Entertainment & Culture
  17. 17. 17 Duncan Sime CO-FOUNDER Indy Man Beer Con Duncan, along with the other co-founders of the Indy Man Beer Con, have really been pioneers in how beer festivals can become more open and accessible to those who are not just CAMRA members and traditional ale fans. As the Financial Time said,“Indy Man Beer Con has rewritten the rules on what a British beer festival looks like,” and Duncan has been a key figure in making this happen. Arts, Entertainment & Culture
  18. 18. 18 David Neal CEO Llangollen International Musical Eisteddfod David has been the CEO of the Llangollen International Musical Eisteddfod for almost 3 years now, and it continues to go from strength to strength, cementing its place as a globally recognised event and a highlight of the Welsh cultural calendar, with over 50,000 people attending it each year. Arts, Entertainment & Culture
  19. 19. 19 Dave Pichilingi CEO Sound City Having built up Sound City into an internationally recognised success, it’s tesiment to Dave’s restless spirit and ambition that he’s continued to innovate and completely change aspects of the event - all involving a level of risk - to keep it fresh and interesting. Always leading from the front, he’s someone to pay attention to. Arts, Entertainment & Culture
  20. 20. 20 Tim Wilson CREATIVE PRODUCER Heritage Arts Company Tim founded HAC in 2007 and leads all the company’s major artistic and entrepreneurial projects from inception to delivery, including the VAULT Arts Festival. The festival took place over six weeks in 60 different events, with up to 20 shows per night and was designed to provide a unique and fair platform for emerging talent in theatre and the arts. Arts, Entertainment & Culture
  21. 21. 21 Tom Creed THEATRE, MUSIC & OPERA DIRECTOR Freelance Tom is an experienced director and curator who has worked on major Irish cultural events such as Cork Midsummer Festival, Kilkenny Arts Festival and Dublin’s bid to be European Capital of Culture in 2020. He is a member of the EFFE International Jury for the European Festivals Association and a board member of Macnas, an internationally acclaimed street performance and spectacle company. Arts, Entertainment & Culture
  22. 22. 22 Jo Mangan ARTISTIC DIRECTOR & CEO The Performance Corporation Jo started The Performance Corporation, based in Co. Kildare, Ireland, as a theatre production company but has transformed it over the last decade into a large-scale arts festival known for boundary- breaking work. She commissions, curates and supports the work of artists through a variety of programmes and acts as a consultant for diverse arts organisations. Jo is also an activist for the arts at a political level through Ireland’s National Campaign for the Arts and Theatre Forum. Arts, Entertainment & Culture
  23. 23. 23 Tessa Clarfelt SENIOR ARTS & CULTURE PROGRAMMER MAMA & Company Tessa is responsible for planning, curating and booking the arts and performance content across MAMA’s Wilderness Festival, Lovebox and Citadel Festivals. Her achievements include bringing DISTRIKT, a well know Burning Man camp to London and creating The Imaginarium, an experiential events space at Village Underground in East London. Arts, Entertainment & Culture
  24. 24. 24 Jeremy Newton CHIEF EXECUTIVE The Prince’s Foundation for Children & The Arts Jeremy heads up Children & the Arts, a charity which aims to give disadvantaged children access to high- quality arts activity. Through its large-scale national arts projects, it uses the arts as a platform to inspire and enable personal and social development. Arts, Entertainment & Culture
  25. 25. 25 Tess Acheson DIRECTOR Secret Arts Foundation The Secret Arts Foundation funds, supports and promotes artists’ projects in the UK and abroad. It champions art that is interactive in its approach, participatory in its social stance and emotive in its realisation and seeks to take art out of gallery and into the community. Tess hand curates events and helps to produce immersive market spaces. Arts, Entertainment & Culture
  26. 26. 26 Adriana Marques HEAD OF ARTS AND CULTURE Queen Elizabeth Olympic Park Adriana is an experienced curator and leader in the arts, known for delivering challenging projects. Her experience includes commissioning and delivering 26 major artworks on the Olympic Park with an extensive public programme; curating international exhibition programmes; raising significant funds from public and private sectors; integrating arts and culture programmes into public sector organisations, and advocating for arts and culture through teaching and writing. She is also currently a curatorial board member for Rise Art, selecting emerging artists for exhibitions and events, and on the Public Art Advisory Panel for the Bristol Arena. Arts, Entertainment & Culture
  27. 27. 27 Alison Lord ARTS & CULTURE PROJECT LEADER Sheffield Hallam University Alison is a specialist in managing and producing dance, arts and social inclusion projects. Projects she’s overseen include Hatch, helping people aged 16 to 25 to organise and manage open mic and photography events, and Your Future, an arts programme for people experiencing domestic violence. In her role at Sheffield Hallam, she works in partnership with University departments and external arts and culture organisations to develop arts and culture activities for students. Arts, Entertainment & Culture
  28. 28. 28 Charity & Fundraising
  29. 29. 29 Mike Zywina FOUNDER Lime Green Consulting Mike is very impressive. He runs his own fundraising consultancy Lime Green and has a very interesting blog which touches on subjects others don’t. I particularly appreciate his support of and interest in small charities. He actually first came to my attention when I was Chief Exec of the Small Charities Coalition and I have helped at one of his trainings, which offer considerable value to the charity community. Charity & Fundraising
  30. 30. 30 Nisha Kotecha FOUNDER Good News Shared Nisha owns and runs the positive charitable news site, Good News Shared.At a time when mainly negative stories about charities have been getting into the news, she provides a different perspective. She spreads the word in all sorts of ways, including a popular podcast.She was on Rotaract’s national executive and the President of her London Branch and she regularly writes guest blogs for prominent organisations. She has a background in the small charity sector which helps her understand that, as important as they are, it isn’t only the massive campaigns and huge charities that matter. Charity & Fundraising
  31. 31. 31 Katherine Sparkes FOUNDER Flamingo Creative Katherine is a phenomenon. It would probably take less time for me to explain what she doesn’t do than what she does! She’s the Chief Exec of Getting on Board (a charity encouraging people to become trustees), set up the Flamingo Foundation, which does incredible work helping vulnerable people and set up Flamingo Chicks too, an inclusive ballet school for children with disabilities. She’s just amazing! Charity & Fundraising
  32. 32. 32 Carlos Miranda FOUNDER & CEO I.G. Advisors and Social Misfits Media I love Carlos’s work and there is no-one else like him that I’ve found, at least not in the UK (he’s originally from the States). He owns I.G.Advisors and Social Misfits Media and is vocal about a range of issues that are important for the sector. I particularly like the publications his company has created, bringing together top people from social media platforms to discuss issues related to the charity sector.Well worth a read. Carlos is great at bringing people together and a really dynamic person with a creative mind. Charity & Fundraising
  33. 33. 33 Liz Tait DIRECTOR OF FUNDRAISING Battersea Cats & Dogs Home As well as being Director of Fundraising at Battersea Dogs & Cats Home, Liz is very actively involved with the Institute of Fundraising. She is Chair of the National Convention Board, a Learning & Development Committee member and a Trustee. She is also a Trustee of Action for Hearing Loss. Charity & Fundraising
  34. 34. 34 Richard Turner HEAD OF OPERATIONS SolarAid Richard is an experienced fundraiser, having spent the last 25 years working for charities like ActionAid and Oxfam. He currently heads up the team at SolarAid team. It’s mission is to eradicate the Kerosene lamp from Africa by the end of the decade. Charity & Fundraising
  35. 35. 35 Rachel Hunnybun DEVELOPMENT DIRECTOR Sweetpea Charity Rachel is responsible for developing new initiatives at Sweetpea Charity, which cares for vulnerable and disadvantaged children. She is currently working on a new trading arm of the charity, Greenhouse Fundraising, to provide support, training and consultancy to other charities. She is also an accomplished public speaker. Charity & Fundraising
  36. 36. 36 Meredith Niles STRATEGY & INNOVATION DIRECTOR Marie Curie UK In addition to her day job, Meredith is an Advisory Panel Member on fundraising think thank Rogare, Honorary Treasurer of reading charity BookTrust and a Trustee for no less than three other charities. Charity & Fundraising
  37. 37. 37 Will Cardy DIGITAL MARKETING MANAGER Platypus Digital Still only 27,Will has led digital foundation and campaign work for charities like Global Justice Now. He saw the potential in Denmark Hill charity The Bike Project (recently featured in The Evening Standard), working with them as his pro bono charity and helping them raise money online through donated bikes. Charity & Fundraising
  38. 38. 38 Fran Swaine HEAD OF DIGITAL Platypus Digital Fran has worked with charities like Relate to connect their online counselling offering with those who need it most through shrewd digital marketing strategy, and delivered quality digital marketing training for charities like Citizens Advice and Sue Ryder to sharpen their digital expertise. Charity & Fundraising
  39. 39. 39 Amanda Neylon HEAD OF DIGITAL Macmillan Cancer Support Amanda has transformed the digital offering at Macmillan in her four years as head of digital there, growing their online fundraising and service delivery many times over. She has become one of the most respected voices in the charity digital space. Charity & Fundraising
  40. 40. 40 Simon Blake CHIEF EXECUTIVE NUS Simon spent many years transforming sex education and young people’s health in the UK. He has taken his unique, vibrant leadership to the NUS, and continues to lead the judging of the best charity CEOs on social media each year. Charity & Fundraising
  41. 41. 41 Chris Bray HEAD OF MARKETING & INCOME GENERATION Eden Valley Hospice & Jigsaw Chris is a visionary events professional who has successfully directed numerous inspiring large-scale charity events to the very highest of standards. His career has included 10 years at the MS Society as Head of Conferences where he took the helm of MS Life, the charity’s biggest lifestyle event, attracting more than 3,000 visitors annually. Charity & Fundraising
  42. 42. 42 Claire Rowney DIRECTOR OF INNOVATION, CAMPAIGNS & EVENTS Cancer Research UK Claire is responsible for innovation across Cancer Research UK’s fundraising and marketing portfolio. She leads Cancer Research UK Events team, which delivers more than 300 events each year including Race for Life, Pretty Muddy, Shine and the UK’s first ever women only marathon. Given Race for Life is the largest fundraising event in the UK, her leadership and continued growth of the event is something others can look to for best practices and inspiration. Charity & Fundraising
  43. 43. 43 Tracy Johnson UKSF CONFERENCE MANAGER Stroke Association Tracy has a long track record in the events industry, including seven years as Marketing Services Director at industry association Eventia (now EVCOM). Last year she joined the Stroke Association to manage the UK Stroke Forum (UKSF), the largest multidisciplinary stroke conference in the UK with over 1,300 attendees and 50+ exhibitors. Charity & Fundraising
  44. 44. 44 Tristam Jones HEAD OF MASS PARTICIPATION British Heart Foundation Tristam has specialised in charity events for the last eight years, working with major charities such as Macmillan, Breakthrough Breast Cancer and now, British Heart Foundation. He heads up a 30-strong events team to organise a range of 70 bespoke and third party events. Career highlights include overseeing management and development of one of Europe’s largest events with 28,000 participants: the London to Brighton Bike Ride. Charity & Fundraising
  45. 45. 45 Sally Wilton FOUNDER The Nomad Cinema Sally not only founded the UK’s first roaming pop- up cinema, but used it as a force for good, donating 100% of the profits to charity.The team continue to drive innovation in cinema, with live actors, music and some of the most beautiful venues in London Charity & Fundraising
  46. 46. 46 Rebecca Elcome HEAD OF EVENTS Ark Rebecca is an inspiration when it comes to running mission driven events. She has a relentless focus on engaging donors through immersive event experiences that have impactful results. Charity & Fundraising
  47. 47. 47 Mary Dobson FOUNDER London Young Charity Professionals Mary, whilst working in Special Events at the NSPCC, has also founded the capital’s fastest-growing charity networking event. In starting London Young Charity Professionals, she’s successfully brought the community together to network and share ideas. Frequently touted as one to watch! Charity & Fundraising
  48. 48. 48 Vicky Fallon HEAD OF FUNDRAISING CAMPAIGNS Save the Children UK Under Vicky, Save the Children’s flagship fundraising event - Christmas Jumper Day - has gone from strength to strength, and by forging new partnerships and building it’s digital reach this is set to continue. Charity & Fundraising
  49. 49. 49 Conference & Exhibition
  50. 50. 50 Jason Allan Scott FOUNDER VenueMe Jason is just a force of nature, and deservedly a well known and respected figure in the live events industry with a string of successful events and happy clients under his belt. On top of that he has just launched a book about how to make it in the industry and at the same time launched VenueMe, a new event tech startup. He is also host of the‘The Guestlist’podcast. Conference & Exhibition
  51. 51. 51 James Morgan CO FOUNDER Event Tech Lab An industry veteran who now passes on his knowledge to the new breed at the University of Westminster whilst also working with the International Special Events Society (ISES) to further the industry. He also founded Event Tech Lab, the world’s first incubator for emerging technologies within the sector. Conference & Exhibition
  52. 52. 52 Jim Curry FOUNDER Exhibitor Smarts Jim recently founded Exhibitor Smarts, a company that helps exhibitors perform better, harder and become more engaged. He writes great, no bullshit articles that really hit home. He’s someone who’s not afraid to share his opinion. Conference & Exhibition
  53. 53. 53 Gareth Dimelow FOUNDER AND CREATIVE STRATEGIST LIFTD Formerly the Director of Strategy and Planning at George P.Johnson, Gareth is the founder of LIFTD, a new strategic communications consultancy. Used to bridging the gap between knowledge and creative expression, Gareth has developed insights and communication platforms for a wide variety of clients, from Samsung,Yellowtail and IBM to Toyota, Mini and Zumba. He is also a prolific blogger on popular culture, politics and technology, as well as a keen ‘early adopter’of all things digital. Conference & Exhibition
  54. 54. 54 Jackie Mulligan PRINCIPAL LECTURER AND DIRECTOR OF ENTERPRISE International Centre for Research in Events, Tourism and Hospitality Jackie leads the event management degree course at Leeds Beckett University, now one of the most popular of such courses across the UK. She is also VP Education at Meeting Professionals International (MPI) UK & Ireland, ensuring educational content is available through MPI events for chapter members and other event professionals. Conference & Exhibition
  55. 55. 55 Conference & Exhibition Helen Moon FOUNDER & CHAIRMAN EWL Club Helen launched the EWL (#Eventprofs Who Lunch) Club in the summer of 2015. EWL is a networking and education forum for UK event professionals that helps bring together a diverse and eclectic industry - a great and necessary initiative.
  56. 56. 56 Kirk Thomas MANAGING DIRECTOR Athena Events Group Kirk launched Athena in 2015 after 12 years in conference and events publishing, latterly with Mash Media. Kirk is also the organiser of the monthly EventHuddle, a Question Time-style panel discussion focusing on tough topics that other events may avoid. Conference & Exhibition
  57. 57. 57 Alistair Turner MANAGING DIRECTOR EIGHT PR & Marketing Al launched his own PR agency in 2015 following more than a decade with events PR specialist, Davies Tanner. In his first few months, he has already secured a series of new clients and is also a keen supporter of industry initiative Britain for Events. He is also the president elect of industry association ISES UK, so his influence looks set to continue growing. Conference & Exhibition
  58. 58. 58 Alan Newton CO FOUNDER & CEO Eventopedia Alan takes an interest right across the sector and is one of the big‘debate starters’on Twitter for various themes. He is involved in an exciting project seeking crowdfunding and has set up a Klout ranking initiative for the industry, too.A real genuine guy and talent. Conference & Exhibition
  59. 59. 59 Conference & Exhibition Annie Byrne EDITOR Exhibition News She has had a meteoric rise since joining Exhibition News as a reporter just a couple of years back. She has won social media awards for blogging and is driving that publication to new highs.
  60. 60. 60 Selina Chavry GLOBAL MANAGING DIRECTOR Pacific World Selina is meteoric riser. Still very young, but through sheer hard work and intelligence has moved into an extremely influential position globally. (Check out the latest edition of CMW magazine for a big interview with her). Conference & Exhibition
  61. 61. 61 John Martinez CEO Shocklogic John is an experienced events tech professional, and is a giant of a personality with tons of enthusiasm and pioneering in that niche. Conference & Exhibition
  62. 62. 62 Rosa Garriga Mora MEETING ARCHITECT Kenes Group Rosa has recently been appointed the first-ever ‘meetings architect’at Kenes.This is hailed as a breakthrough for event ROI, as she is part of Elling Hamso’s Event ROI Institute. Conference & Exhibition
  63. 63. 63 Martin Lewis MANAGING DIRECTOR CAT Publications Martin is the driving force behind respected event industry publications Meetings & Incentive Travel and Association Meetings International and has been tackling the industry’s most controversial topics head on since 1987. He has pioneered two leading industry award programmes, helped fund and lead vital industry research, and helped to establish the UK’s Meeting Week, as well as the industry’s official charity Meetings Industry Meeting Needs, which has funded worthy causes both at home and abroad. Conference & Exhibition
  64. 64. 64 Fiona Pelham MANAGING DIRECTOR Sustainable Events Fiona is MD of Sustainable Events and Positive Impact, which exist to make the events industry more environmentally friendly, and chairs the development of the ISO 20121 event sustainability management system standard. She is also the 2016 chair of the MPI (Meeting Professionals International) board. Conference & Exhibition
  65. 65. 65 Kevin Jackson DIRECTOR OF IDEAS & INNOVATION The Experience is the Marketing Kevin is as influential as he ever has been through his work with ISES (International Special Events Society UK) and countless other industry bodies.Also he recently launched a‘new breed’of event agency; The Experience is The Marketing, designed to change the way events are sold to businesses and brands. Conference & Exhibition
  66. 66. 66 Richard Hingley GROUP CREATIVE DIRECTOR drp Richard started at drp on work experience some 30 years ago and now leads the creative & design division. He works with major brands devising creative solutions, many of which have been award-winning. He has also introduced innovations in both strategic delivery, ROI and engagement measurement, and is a driving force at drp and in the industry in general. Conference & Exhibition
  67. 67. 67 Conference & Exhibition Julie Davidson DIRECTOR Davidson James Julie has a wealth of experience of the conference world and has worked for many of the top agencies. She is expert in brand communications and delivers great events for a variety of world class brands.
  68. 68. 68 Sam Wilson DIRECTOR Sam strives to bring the sustainability factor to all the events she works on and help companies become more green and environmentally aware, which should be both applauded and acknowledged. Conference & Exhibition
  69. 69. 69 Dale Parmenter GROUP CEO drp Dale has over 35 years of experience within the conference and creative world and is a well known and respected industry figure. He started drp group from an outbuilding at his parents’ house and has built it into one of the UK’s leading communication companies, with 130 employees and offices in London and Worcestershire. Dale is currently on the board of industry association EVCOM as Immediate Past Chairman. Conference & Exhibition
  70. 70. 70 Endurance
  71. 71. 71 Mark Leinster CEO Obstacle Course Racing Association UK Last year the UK was the first country in Europe to host an independent Obstacle Course Racing Championship. Throughout 2015 races across the UK acted as qualifying rounds and those that made the cut took part in the final in November 2015. As OCRA UK were the organisers of this entire initiative the amount of work that this took was incredible. Mark took the helm of OCRA at a challenging time and not only executed a fantastic event, but also restructured the entire organisation for the benefit of its members and community. He has worked so hard on the setting up of a government approved governing body and building great relationships with his counterparts across Europe and the World to move towards unification of the OCR (Obstacle Course Racing) industry. He is an absolute legend of a man. Endurance
  72. 72. 72 David Hellard FOUNDER Beer Belly Running David set up the first elite race team in the country (used to be called inov8 OCR, now called British Military Fitness Race Team) and he is the voice of ‘Bad Boy Running’ – a podcast with over 10,000 listeners – in which he regularly talks about OCR and how great it is. Endurance
  73. 73. 73 Endurance James Parrish RACE DIRECTOR Nuclear Races James is the UK’s leading innovator in terms of obstacle design, course variation and above all, quality of product.
  74. 74. 74 Rich Burnett DIRECTOR AWOL Adventure Rich is incredibly passionate about sports participation, he’s not only the Director of one of the most innovative photo-sharing technology platforms in the country, but he’s a runner, a marketer and a great guy. Photo-sharing is one of the most underrated requirements of any event and AWOL now allows event organisers to use its platform for free, but also trains event photographers so everyone gets the most value out of their photos. This is innovation with a win-win model at the heart of it. Endurance
  75. 75. 75 Endurance Pete Rees PUBLISHER/EDITOR Mudstacle Pete is one of the most influential media friends to the OCR (Obstacle Course Racing) scene. He started a blog three years ago, which became a website and is now one of the most popular media channels in the OCR community. Mudstacle has hosted award ceremonies, event video highlights and has been a huge contributor to help grow the OCR sport throughout the country. His passion, vision and relentless drive is commendable. He’s also incredibly nice, a genuine good guy.
  76. 76. 76 Alistair Gammell MANAGING DIRECTOR Earnest Agency Last year Alistair Gammell added a new face to Earnest Agency, and focused on creative and sponsorship strategy to the sports industry. This is an incredibly bold, but necessary, move to bring more value to an industry that needs more commercial and creative guidance. What’s impressive about this move is that Earnest Agency have award winning B2B campaigns and as such they’re not following the crowd (or resting on laurels) but are gambling on their own skillset to bring something new to the table. I’ve also been a client of theirs, and they’re so easy to work with, an absolute pleasure. Endurance
  77. 77. 77 Endurance Will Dean FOUNDER AND CEO Tough Mudder In 2010, Tough Mudder put on its first event, which welcomed about 5,000 people. Since then, Tough Mudder’s hardcore 10-12 mile obstacle courses have tested the strength, stamina, mental grit and camaraderie of 1.5 million participants around the world. As the global industry leader, he’s still setting the pace today.
  78. 78. 78 Simon and Julie Freeman FOUNDERS Freestak Simon and Julie launched Freestak Ltd four years ago, working exclusively with brands in running, cycling, triathlon and the outdoors. Freestak helps clients communicate effectively and authentically with end consumers. The team at Freestak is now working on a technology-driven project that will revolutionise the way brands engage with online influencers. As well as that, Simon and Julie launched Like the Wind magazine two years ago. Each quarterly issue has 100 pages of gripping stories and beautiful visuals that explore why we run and the spirit of the sport. Endurance
  79. 79. 79 Endurance James Elson FOUNDER Centurion Running James has been an incredibly positive and influential figure in the world of UK ultrarunning. Ultra distance events 10 years ago were the preserve of the niche runner in the UK. It’s due in no small part to James that ultramarathons have grown enormously in the UK. Through his company Centurion Running, he’s brought an ever growing series of incredibly professional, high quality and flawlessly run races to the UK.
  80. 80. 80 Charlie Dark FOUNDER Run Dem Crew Charlie is the founder and leader of the Run Dem Crew. This is an urban running collective that brings together a mixed group of people, with a shared passion for running, creativity and community. The ‘Crew’ has gone from strength to strength since Charlie started running with a few friends late at night nearly a decade ago. Now Charlie leads 500 people at RDC and is at the forefront of a global movement of running crews, connected by shared views and interests. Endurance
  81. 81. 81 Sophie Radcliffe ATHLETE & SPORTS WRITER Challenge Sophie Sophie completely changed her life around when she left a lucrative career in the City and started following her dreams to become an endurance athlete and adventurer, under the name Challenge Sophie. With a keen understanding of what brands and consumers are looking for, Sophie has created a loyal following and is taking her adventures to the next level all around the world. Endurance
  82. 82. 82 Martin Yelling FOUNDER & CO PRESENTER Marathon Talk Martin is a coach, athlete and commentator who co- founded running podcast ‘Marathon Talk’. There has been almost four million downloads of the podcast which covers topics ranging from athletes at the very elite end of the spectrum to complete beginners. Martin and his co-presenter Tom Williams have a great sense of humour and a deep understanding of the sport of running, which makes the ‘Marathon Talk’ podcast a must for many runners in the UK and all around the world. Endurance
  83. 83. 83 Colin Spafford HEAD OF OPERATIONS Reaper events Colin puts on great, testing and fresh events. He always has a trick up his sleeve. Endurance
  84. 84. 84 Dean Newman EVENT DIRECTOR Judgment Day events Dean is the country’s most infamous course planner and bringer of pain to thousands! He is always looking for new ways to push his racers and isn’t afraid to get out on the course and test it all himself. Endurance
  85. 85. 85 Endurance Doug Spence CO OWNER Dirty Dozen Events Dirty Dozen Races are challenging obstacle races with great courses. Their obstacles will test you whoever you are.
  86. 86. 86 Jim Mee OWNER Rat Race Adventure Rat Race Adventure produces a huge range of fantastic events which suit everyone from beginners right through to the hardcore racers. EnduranceEndurance
  87. 87. 87 Thomas Mannah DIRECTOR Obstacle Course Consultancy Thomas has worked with clients including Nuclear Races, Judgement Day, Back 2 The Trenches and OCRA UK to help them perfect their marketing, commercial and PR strategies, and now he’s launching his own OCR event – All Out Races. It is the UK’s first LGBT (Lesbian, Gay, Bi, Transgender) mud run and is being organised in conjunction with London Pride. It takes place on June 18 as part of Pride Festival Week and 10% of all ticket sales will be donated to Pride. EnduranceEndurance
  88. 88. 88 Mark Ussher CEO The Sports Media Agency Run for Charity is a new concept launched by the Sports Media Agency, designed to help charities within the running events sector. The new initiative, spearheaded by Mark, aims is to help increase the number of people running and raising money for charity every year. In addition to this, it also aims to reduce the costs faced by charities when fundraising via running events so that more of the money fundraised goes directly to the causes supported. Endurance
  89. 89. 89 Bear Grylls FOUNDER Bear Grylls Survival Race Bear Grylls has become known around the world as one of the most recognised faces of survival and outdoor adventure. Last year brought his renowned spirit of endeavour, fitness and adventure to the Obstacle Course Race (OCR) market, with the launch of the inaugural Bear Grylls Survival Race (BG Survival Race). The races feature ultra-dynamic Bear-Grylls inspired obstacles set over 5km, 10km and 30km courses. Endurance
  90. 90. 90 Daniel Scott FOUNDER Ultm8 Warrior After a 17-month placement with Spartan Races, Daniel launched Ultm8 Warrior, a junior obstacle course challenge. Ultm8 Warrior strives to create a safe and controlled environment where children can enjoy new and exciting forms of physical exercise and aims to increase participation in physical activity amongst children 5 to 15 years of age. Endurance
  91. 91. 91 Music & Festivals
  92. 92. 92 Peter Taylor DIRECTOR Cuffe and Taylor In the last three years, concert promoter Cuffe and Taylor has gone from strength to strength. The business continues to grow and Peter has big plans for the future. Music & Festivals
  93. 93. 93 Andy Smith DIRECTOR From The Fields Andy is Director of From The Fields, which organise Kendal Calling, Forgotten Fields and Live from Jodrell Bank. He is a very quietly spoken guy and very much a gentleman. Quite rare in the festivals sector. The business continues to grow and he’s not scared to try something new. Music & Festivals
  94. 94. 94 Lee Denny FESTIVAL DIRECTOR LeeFest The nicest man that you will ever, ever meet in the festival sector. I met Lee when LeeFest was in year two/three and was just growing. Last year, LeeFest took a year out whilst Lee launched another festival called Camp Fire. But this year, LeeFest is back. You might have seen Lee and the festival team on the television over Christmas in the Android ad. Young guy, ambitious, always happy to talk and loves Nandos! Music & Festivals
  95. 95. 95 Ralph Broadbent MANAGING DIRECTOR Count of Ten Group Count of Ten produces so many festivals including Truck and Y Not, which continue to grow and grow. Ralph and his team continue to create new and exciting events for their audience. Music & Festivals
  96. 96. 96 Tom Lawson MANAGING DIRECTOR Festival Awards This year’s UK and European Festival Awards was the most successful yet in terms of ticket sales, sponsorship and industry feedback.Tom isn’t just a great event producer, he is one of the most pleasant people you will ever deal - proof that, even in in this industry, nice guys can excel.And that fact that Tom has day-to-day dealings with the owners & directors of pretty much every music festival in the UK and Europe, plus other major stakeholders (sponsor brands, suppliers, media, etc.) makes him one of the best connected and influential people in the business today. Music & Festivals
  97. 97. 97 Julian Tremaud ENTREPRENEUR & FOUNDER FanTeamz As founder of FanTeamz,Julian is reinventing the art of fan-to-fan festival marketing.A very smart guy, he has almost single-handedly built his platform from scratch and sold it to major events in three countries, without a penny of external investment. I have seen festival organisers literally salivate when they discover what this platform can do for them. He currently has VC’s falling at his feet because they can also see that this will change everything. Music & Festivals
  98. 98. 98 Mary Varney SENIOR ACCOUNT MANAGER Snack Media At last - a boutique social media agency that really understands the live music events world. I’ve worked with Snack Media and experienced first-hand their ability to super-charge the social media reach and engagement of a live event, adding phenomenal value to the event, its audience and its partners. Their secret is the caliber of their staff and, having had a lot of insight into the world of digital media myself, I can vouch that they don’t come smarter or more clued-up than Mary. I see social media amplification as a major growth area in the live events industry over the next few years, and I expect to see Mary as a major player in this movement. Music & Festivals
  99. 99. 99 Dan Walsh OWNER & FOUNDER Full Fat Dan has pioneered the art of festival and tech communications and now owns and runs his own super successful marketing and communications agency for the entertainment and lifestyle sectors. Its broad and diverse range of clients covers six core divisions; Major Events & Festivals, Food & Drink, Bars & Restaurants, Travel & Tourism, Videogame & Technology and Fashion & Lifestyle. Music & Festivals
  100. 100. 100 Suzanne Bull MBE CEO Attitude is Everything Professionally Suzanne has done a remarkable amount for improving deaf and disabled people’s access at festivals and venues across the country. Every year more gets achieved and her organisation is growing, even in the wake of cuts. She’s also personally very caring, happy to share her time and contacts to give insight to those she works with. Music & Festivals
  101. 101. 101 Fiona Stewart DIRECTOR Green Man Festival Fiona is one of the UK’s most accomplished festival promoters and has grown Green Man to become one of the leading medium-sized festivals, often selling out a month or two early when other comparable festivals don’t sell out until a few days before if at all. All without having the benefit of owning the festival site. She did the same at the Big Chill before. Music & Festivals
  102. 102. 102 Sharon Hodgson MP MP House of Commons Despite being Shadow Children’s minister, as a member of the All Party Parliamentary Group on Ticket Abuse Sharon has tirelessly pursued some of the wilful profiteering taking place at secondary ticketing marketplaces, which often make it impossible for grassroots fans to attend hot ticket gigs. This includes campaigning for changes in the 2015 Consumer Rights Act and the current consultation. Music & Festivals
  103. 103. 103 Chris Tofu MANAGING DIRECTOR Continental Drifts A person about as steeped in live gigs as it’s possible to be, Chris Tofu is responsible for many of the after-hours bands playing at festivals such as Bestival, Glastonbury, Secret Garden Party, Lovebox. His organisation also helps charities such as Attitude is Everything. Music & Festivals
  104. 104. 104 Goc O’Callaghan FESTIVAL DIRECTOR ArcTanGent Goc is not only Festival Director for ArcTanGent, the award winning festival for connoisseurs of Math- rock, Post-rock, Noise-rock and Alt-rock, she is also founder of GocStock. Goc single-handedly organised the free-to-attend festival, which ran from 2006 to 2010 in a bluebell Forest in Kent. Recently she was voted onto the Strategic Board of the Association of Independent Festivals to help direct the organisation’s future. Music & Festivals
  105. 105. 105 Rebecca Cronin FESTIVAL MANAGER Ballymaloe Literary Festival of Food & Wine Rebecca helped lead the team at Ballymaloe House in Cork in devising and staging the first Ballymaloe Literary Festival of Food & Wine in 2013. It has since grown to become the biggest gathering of food and drink writers in the world and has put the venue back on the map. Music & Festivals
  106. 106. 106 Beth Heath OWNER Beth Heath Events Beth specialises in food and drink events and has organised events ranging from the Ludlow Food Festival, Shrewsbury Food Festival, and one of the biggest Halloween events in the UK at Tulleys Farm in West Sussex. Beth manages a team of 100 temporary staff for the event, which attracting more than 60,000 people over 3 weeks. Music & Festivals
  107. 107. 107 Patrick O’Donnell CO FOUNDER & EVENT DIRECTOR Unsigned London Festival Patrick is Co-Founder of the Unsigned London Festival, which champions unknown and unsigned musical acts. The festival, which is free to attend, takes place across four stages, and is ensemble of over 150 of London’s brightest talent across Indie, Rock, Jazz, Folk, R&B, Reggae, Classical and electronic genres. Music & Festivals
  108. 108. 108 Lachie Gordon DIRECTOR Bassline Productions Lachie took his experience as director of Bassline Productions, one of the country’s leading event production and management companies, and poured it into Noisily Festival. As Director of the festival, he is responsible for presenting a diverse lineup of electronic music, alongside mind bending visual arts and performances. The festival, which takes place in the beautiful setting of Coney Woods in Leicestershire, is now in its third year and continues to earn rave reviews. Music & Festivals
  109. 109. 109 Andy Rea CO FOUNDER 2000trees Festival Andy, together with five friends, started 2000trees, an independent music festival in the picturesque Cotswolds, winning the Grass Roots Festival Award 2010 and the ‘A Greener Festival Award’ for its commitment to sustainability. The 5,000-capacity event pulls together the best new and underground British music, is one of the greenest festivals in the UK and features high quality, local food and drink. Music & Festivals
  110. 110. 110 Lak Mitchell CO FOUNDER BoomTown Fair Lak is Co Founder of the BoomTown Fair, a vast festival of music and arts in Winchester.With 22 main stages, 102 themed mini venues, over 2km of winding street set, nine completely immersive districts and over 500 artists across a huge spectrum of genres, this is unlike any other festival. Music & Festivals
  111. 111. 111 Ian Kenyon FOUNDER Retro Trax Festival DJ Ian Kenyon is creator of the ‘world’s first ever two-day outdoor camping 100% Old Skool event’. The Retro Trax Festival brings party-heads one of the best selections of dance music from the late 80s and early 90s, which wowed a generation in the warehouse and rave scene. Music & Festivals
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