Web2Print2Web
    Patrick Placentino
Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.
XMPie – X(Cross)M(edia)P(ersonalization)i(n)e(-business


            Nata dal 2000 – veterani da scitex

            Acqu...
Web2Print2Web: Perchè ?



                                                              “
                               ...
From Print Services
       to Marketing Services
                                                                         ...
From Print Services
       to Marketing Services
                                                                         ...
From Print Services
       to Marketing Services
                                                                         ...
Chi usa Adobe Creative suite,
  e quasi pronto per l’hyper personalizzazione
                                             ...
XMPie Web2Print2Web : 2 sapori




              Confezionato: uStore                            Gran Gusto: Personal Effe...
uStore: Web2Print Confezionato




Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.   9
uStore : Stampa e Email




   Web-driven automation




                                                              uSt...
Ognuno la sua confezione !




Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.   11
Personal Effect API : Web2Print GranGusto




Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.   12
Esempi Personal Effect API:
       Servizi marketing B2B Online




Grafitalia 2009- Copyright 2008 XMPie. All Rights Rese...
Esempi Personal Effect API:
       Applicazioni B2C Online




Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved....
XMPie Web2Print2Web

              Personal Effect Cross Media




                                                       ...
XMPie
       link data to Adobe Creative Suite – Cross Media




Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserve...
XMPie Web2Print2Web:
       Wittusen & Jensen (WJ), NO

             Una campagna con
                                    ...
Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.   18
XMPie Web2Print2Web

              La stampa che inizia conversazioni su internet,
              anche con il gsm !


    ...
Conclusioni

              XMPie Personal Effect e una piattaforma di

                       Stampa da Internet

        ...
Grazie


       Padiglione 14 - Stand D21 F10

Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.
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Convegno Web2Print: Placentino - Xm Pie

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Convegno Web2Print: Placentino - Xm Pie

  1. 1. Web2Print2Web Patrick Placentino Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.
  2. 2. XMPie – X(Cross)M(edia)P(ersonalization)i(n)e(-business Nata dal 2000 – veterani da scitex Acquista da Xerox Corp. (2006) HQ in Manhattan – NYC – R&D in Netanya (IL) leader nel 1 to 1 printing & cross media communication and publishing Collaborazione con Adobe 2 Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 2
  3. 3. Web2Print2Web: Perchè ? “ A tough economic period is precisely the time when marketing plays a key role ” Epsilon CMO Survey, August 2008 Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 3
  4. 4. From Print Services to Marketing Services • Marketing Services • Print Services Provider Provider • Static documents • Digital print experts • Print-centric • VDP offerings • Limited database expertise • Creative services • Minimal creative offerings • No Web services Database Creative Efficient Personal Web Custom Cross Tracking Campaign Marketing Database Creative Mail & Digital VDP Digital Response Analysis Feedback Experts Services Workflows Images Storefront APIs VDP Services Fulfill Media Print Print Prep Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 4
  5. 5. From Print Services to Marketing Services • Marketing Services Provider • Digital print experts • VDP offerings • Creative services • Seamless web programming Database Creative Efficient Personal Web Custom & Cross Tracking Campaign Marketing Database Creative Mail & Digital VDP Digital Web Wizard Cross Storefront APIs Media Response Analysis Feedback Experts Services Workflows Images Storefront APIs VDP Services Fulfill Print Print Prep Media Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 5
  6. 6. From Print Services to Marketing Services • Marketing Services Provider • Digital print experts • VDP offerings • Creative services • Seamless web programming • Performance Metrics and Analysis Database Creative Efficient Personal Web Custom Cross Tracking Campaign Marketing Database Creative Mail & Digital VDP Digital Web Custom Cross Tracking CampaignMarketing Response Analysis Feedback Experts Services Workflows Images Storefront APIs VDP Services Fulfill Storefront APIs Media Print Print Prep Media Response Analysis Feedback Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 6
  7. 7. Chi usa Adobe Creative suite, e quasi pronto per l’hyper personalizzazione Information to relay to the recipient ofInformation to this letter. In a relay to the eye- recipient of this catching yet meaningfulletter. In a eye- manner. catching yet mean-ingful manner. Data Artwork Message Mobile Web Email Print Create emotions ! Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 7
  8. 8. XMPie Web2Print2Web : 2 sapori Confezionato: uStore Gran Gusto: Personal Effect API Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 8
  9. 9. uStore: Web2Print Confezionato Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 9
  10. 10. uStore : Stampa e Email Web-driven automation uStore Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 10
  11. 11. Ognuno la sua confezione ! Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 11
  12. 12. Personal Effect API : Web2Print GranGusto Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 12
  13. 13. Esempi Personal Effect API: Servizi marketing B2B Online Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 13
  14. 14. Esempi Personal Effect API: Applicazioni B2C Online Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 14
  15. 15. XMPie Web2Print2Web Personal Effect Cross Media Response RURL - Website Direct Mail email Direct Mailer URL Satisfaction (Annual Follow-up Website Survey Program) Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 15
  16. 16. XMPie link data to Adobe Creative Suite – Cross Media Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 16
  17. 17. XMPie Web2Print2Web: Wittusen & Jensen (WJ), NO Una campagna con & Response URLs Print… Email.. Gender: Man, Age: 16-20 Gender: Man, Age: 45-100 http://1til1.no/elixia/ahmed30295203 http://1til1.no/elixia/arne15911166 Gender: Woman, Age: 30-45 Gender: Man, Age: 21-30 http://1til1.no/elixia/ellenkristinwj Gender: Woman, Age: 16-20 http://1til1.no/elixia/mats30031143 http://1til1.no/elixia/henriette30074292 Gender: Woman, Age: 45-100 Gender: Man, Age: 30-45 http://1til1.no/elixia/katrine30240002 Gender: Woman, Age: 21-30 http://1til1.no/elixia/espenwj http://1til1.no/elixia/liveslettvoll30201513 Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 17
  18. 18. Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 18
  19. 19. XMPie Web2Print2Web La stampa che inizia conversazioni su internet, anche con il gsm ! RURL displayed 2D Barcode 2D Barcode On mobile captured by Interpreted into device Mobile camera RURL Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 19
  20. 20. Conclusioni XMPie Personal Effect e una piattaforma di Stampa da Internet Stampa verso Internet Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved. 20
  21. 21. Grazie Padiglione 14 - Stand D21 F10 Grafitalia 2009- Copyright 2008 XMPie. All Rights Reserved.

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