Tutorial on New Media An introduction to interactive print                    Kaspar Roos                    Associate Dir...
Agenda    1          Introduction    2          Why Interactive Media    3          Examples of New Technology    4       ...
Industry analyst firm focused on the                        consumer imaging, office document technology and              ...
Market Research Firm                    • Focused on the document imaging industry                    • Market Research   ...
Why Interactive Media?© 2011 InfoTrends                            www.infotrends.com   5
Internet is going mobile                       Mobile Internet Users           Desktop Internet Users   Millions of users,...
Why Blend Print and Mobile?              Interactivity    Media Extension    Trackability                     Increased Va...
The Consumer Today                    Keys, Wallet, and Mobile Phone© 2011 InfoTrends                                    w...
The The Consumer of Today                        Consumer of the Future© 2011 InfoTrends            Image source: Apple.co...
Near Field Communications Coming Soon?!        • Next generation Smartphones may          come with NFC capability        ...
Consumer Utilization of Mobile Technology   • More than 90% of us keep our cell     phones within arm’s reach 24 hours a  ...
Technology in place today© 2011 InfoTrends                           www.infotrends.com   12
Interactive Technology Today        • Personalized URLs / Landing Pages        • SMS / Text messaging        • 2D Barcodes...
My Coke Rewards• Goal: Acquire new opt-ins, members  to Coke’s loyalty program• Incentivized consumers with points  and pr...
What Are QR Codes Used For?                Get coupon, discount, or deal                                                53...
QR Codes Drive Wine Sales                          • In-store promotions, point-of-purchase                            sig...
Home Depot Provides Useful Information© 2011 InfoTrends                                            www.infotrends.com   17
Augmented Reality                    • Markers on a printed page cause images                      to come to life or act ...
Mobile Production Platforms        • Tools to easily create and deploy mobile websites                − Creation of QR bar...
BlinkCapture.com© 2011 InfoTrends                      www.infotrends.com   20
© 2011 InfoTrends   www.infotrends.com   21
© 2011 InfoTrends   www.infotrends.com   22
Conclusions /                    Recommendations© 2011 InfoTrends                     www.infotrends.com   23
Conclusions / Recommendations        • Mobile revolution has big impact on the way companies          communicate with the...
Thank You!                       Any Questions?                      kaspar_roos@infotrends.com© 2011 InfoTrends          ...
© 2011 InfoTrends   www.infotrends.com   26
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Kaspar Roos - Tutorial on New Media: an Introduction to Interactive Print by Using Mobile, Social Media, Purls, Qr Codes and Augmented Reality

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Kaspar Roos - Tutorial on New Media: an Introduction to Interactive Print by Using Mobile, Social Media, Purls, Qr Codes and Augmented Reality

  1. 1. Tutorial on New Media An introduction to interactive print Kaspar Roos Associate Director 24 November 2011© 2011 InfoTrends© 2011 InfoTrends www.infotrends.com 1
  2. 2. Agenda 1 Introduction 2 Why Interactive Media 3 Examples of New Technology 4 Conclusions / Recommendations© 2011 InfoTrends www.infotrends.com 2
  3. 3. Industry analyst firm focused on the consumer imaging, office document technology and production printing & publishing industries. UK Boston Tokyo Tel Aviv Focused Credible Responsive Visionary© 2011 InfoTrends www.infotrends.com 3
  4. 4. Market Research Firm • Focused on the document imaging industry • Market Research • Forecasts, reports, market shares • Trends analyses, coverage of tradeshows • Consultancy Services • Ongoing Research in Europe • European TransPromo Study in 2009 • European Inplant Study in 2010 • High Speed Inkjet Study in 2011 (Europe & US) • Annual Market Forecasts© 2011 InfoTrends www.infotrends.com 4
  5. 5. Why Interactive Media?© 2011 InfoTrends www.infotrends.com 5
  6. 6. Internet is going mobile Mobile Internet Users Desktop Internet Users Millions of users, worldwide 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Morgan Stanley, 2010© 2011 InfoTrends www.infotrends.com 6
  7. 7. Why Blend Print and Mobile? Interactivity Media Extension Trackability Increased Value to Print© 2011 InfoTrends www.infotrends.com 7
  8. 8. The Consumer Today Keys, Wallet, and Mobile Phone© 2011 InfoTrends www.infotrends.com 8
  9. 9. The The Consumer of Today Consumer of the Future© 2011 InfoTrends Image source: Apple.com www.infotrends.com 9
  10. 10. Near Field Communications Coming Soon?! • Next generation Smartphones may come with NFC capability − Near Field Communication chips − Bring the phone in reach of the reader; no QR Code scanning required • New type of services − Electronic payments − Security − Packaging − Bill & Statement integration© 2011 InfoTrends www.infotrends.com 10
  11. 11. Consumer Utilization of Mobile Technology • More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year. • More than 70% of us actually take our cell phones to bed with us. • Over 70% of us now use our cell phones as alarm clocks. • A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. Sources: eMarketer, Mobile Marketer, InfoTrends© 2011 InfoTrends www.infotrends.com 11
  12. 12. Technology in place today© 2011 InfoTrends www.infotrends.com 12
  13. 13. Interactive Technology Today • Personalized URLs / Landing Pages • SMS / Text messaging • 2D Barcodes • Augmented Reality • Social media − LinkedIn − Facebook − Twitter© 2011 InfoTrends www.infotrends.com 13
  14. 14. My Coke Rewards• Goal: Acquire new opt-ins, members to Coke’s loyalty program• Incentivized consumers with points and prizes for opting in to campaign• Provided mobile-optimized experience beyond SMS• Results − 9% participation rate − 5%-10% opt-in growth month-over- month (exceeding expectations)© 2011 InfoTrends www.infotrends.com 14
  15. 15. What Are QR Codes Used For? Get coupon, discount, or deal 53% Access additonal information 52% Enter a sweepstakes 33% Sign up to receive more information 26% Access video 24% Make a purchase 23% Interact with Social Media 23% Other 11% 0% 20% 40% 60% N = 415 Smartphone Users Source: MGH QR Code Usage and Interest Survey, February 2011© 2011 InfoTrends www.infotrends.com 15
  16. 16. QR Codes Drive Wine Sales • In-store promotions, point-of-purchase signage, free-standing inserts • QR codes are used more frequently than texting • Wine pairings are more popular than party planners© 2011 InfoTrends www.infotrends.com 16
  17. 17. Home Depot Provides Useful Information© 2011 InfoTrends www.infotrends.com 17
  18. 18. Augmented Reality • Markers on a printed page cause images to come to life or act as application software for image recognition • Merge the physical and the virtual worlds© 2011 InfoTrends www.infotrends.com 18
  19. 19. Mobile Production Platforms • Tools to easily create and deploy mobile websites − Creation of QR barcodes − Mobile-optimized screens (small) − Add banner / logo − Build mobile survey − Push contact details to phone − And more© 2011 InfoTrends www.infotrends.com 19
  20. 20. BlinkCapture.com© 2011 InfoTrends www.infotrends.com 20
  21. 21. © 2011 InfoTrends www.infotrends.com 21
  22. 22. © 2011 InfoTrends www.infotrends.com 22
  23. 23. Conclusions / Recommendations© 2011 InfoTrends www.infotrends.com 23
  24. 24. Conclusions / Recommendations • Mobile revolution has big impact on the way companies communicate with their customers • Print service providers need to make print interactive as this will increase the value of print − Combine the benefits of print with those of electronic communications − Various options available from personalized URLS to using 2D barcodes or social media − New technology is emerging to make it easier to create mobile websites!© 2011 InfoTrends www.infotrends.com 24
  25. 25. Thank You! Any Questions? kaspar_roos@infotrends.com© 2011 InfoTrends www.infotrends.com 25
  26. 26. © 2011 InfoTrends www.infotrends.com 26

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