Herbert Bay & Seth Jackson - Vision-based AR

461 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
461
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Herbert Bay & Seth Jackson - Vision-based AR

  1. 1. Vision-based AR European Marketing Dynamics Summit Herbert Bay [bay@kooaba.com] & Seth Jackson [seth.jackson@pias.com]
  2. 2. Outline ! Requirements for an AR experience ! Key Ingredients for AR marketing ! Case Monarchy App ! Summary
  3. 3. Requirements for an AR experience
  4. 4. Definitions Marker-based ! Natural Features ! Large scale and mobile
  5. 5. + + Device with camera, display, and Internet Object recognition 3D model or 2D symbol
  6. 6. + + Large computing power Fast network connection Good enough camera
  7. 7. + +
  8. 8. Worldrecord in Paris Print Ad: SWISS Airlines
  9. 9. Object recognition algorithm Reference Database with millions of images “Recipe: Tiramisu” Recipe: Tiramisu Query image Key ingredients for object recognition
  10. 10. State of the art: what works, what not Logos Products CarsPlaces Faces Plants Animals Text Printed Figure inspired by H. Neven, Google
  11. 11. + + Custom models for marketing 2D Symbols indicating additional content Template 3D models, standardized models
  12. 12. Does it end here???
  13. 13. Actually, it’s just the beginning
  14. 14. Key ingredients for AR marketing
  15. 15. Target Photo: Calypso_dayz
  16. 16. Content Photo: huihiu
  17. 17. Experience Photo:TalkToTheCamera
  18. 18. Case Monarchy App
  19. 19. Monarchy app ! Target: High-end, futuristic fan experience, talkablity and installed App user base for CRM – cross media product activation ! Content: exclusive music, images, videos ! Experience: VIP status
  20. 20. Summary ! AR is more than just augmented reality ! Vision-based AR is actually real AR ! Effective AR Marketing is interaction and experience ! The technology is enabler, content is important for successful campaigns

×