Key Highlights from…
Trans Meets Promo: A European Perspective


Kaspar Roos, Senior Consultant, InfoTrends
Matt Swain, Se...
Agenda



                          • Study Background
                          • Consumer Results
                      ...
© 2009 InfoTrends, Inc.   www.infotrends.com   3
The Road to European TransPromo Research



                                                         Trans Meets Promo… Is...
Why a Follow-up Study in Europe?


                          • You wanted local data!
                          • One size...
Job Functions of Interest



                                      Consumers




                            Print
       ...
Consumer Respondents

                                                                                                    ...
Direct Marketer and Document Owner Respondents
  • 792 direct marketer and transaction                                    ...
Print Service Provider Interviews

          • Qualitative research – completing the picture
          • 20+ interviews wi...
© 2009 InfoTrends, Inc.   www.infotrends.com 10
Mail Discarded Without Being Opened or Read

             Unaddressed mail from unfamiliar businesses                     ...
Mail Discarded Without Being Opened or Read

             Unaddressed mail from unfamiliar businesses                     ...
Preferred Way to Receive Bills and Statements

                                       Via Mail and
                       ...
Number of Transaction Documents Received Per Month
                                             Internet                  ...
Number of Transaction Documents Received Per Month
                                             Internet                  ...
Number of Transaction Documents Received Per Month
                                             Internet                  ...
Plans to Change Use of Online Bills and Statements

                                        No change                     ...
Plans to Change Use of Online Bills and Statements

                                        No change                     ...
Plans to Change Use of Online Bills and Statements

                                        No change                     ...
Time Spent Reviewing Monthly Statement

                                                                                  ...
Time Spent Reviewing Monthly Statement

                                                                                  ...
Time Spent Reviewing Monthly Statement

                                                                                  ...
Primary Reason for Contacting Provider about a Bill or Statement
                           Perceived billing error       ...
Primary Reason for Contacting Provider about a Bill or Statement
                           Perceived billing error       ...
Primary Reason for Contacting Provider about a Bill or Statement
                           Perceived billing error       ...
Consumer Feelings about Receiving TransPromo Documents

                                        I would prefer not to rece...
Actions Taken to Limit Amount of Promotional Mail Received

                                                              ...
Takeaways from the Consumer Research


                     • Bills and statements have unmatched openability
            ...
© 2009 InfoTrends, Inc.   www.infotrends.com 29
Familiarity with Term 'Transpromotional'
                             No, not familiar            Yes, somewhat familiar  ...
Familiarity with Term 'Transpromotional'
                             No, not familiar            Yes, somewhat familiar  ...
Familiarity with Term 'Transpromotional'
                             No, not familiar            Yes, somewhat familiar  ...
Familiarity with Term 'Transpromotional'
                             No, not familiar            Yes, somewhat familiar  ...
Average Number of Pages (Individual Sheets) Per Envelope


                                                     Pages Toda...
Average Number of Pages (Individual Sheets) Per Envelope


                                                     Pages Toda...
Average Number of Pages (Individual Sheets) Per Envelope


                                                     Pages Toda...
Use of Digital Colour Printing for Transactional Print


                                      Yes                        ...
Use of Digital Colour Printing for Transactional Print


                                      Yes                        ...
Use of Digital Colour Printing for Transactional Print


                                      Yes                        ...
Transaction Print Volume that will be Digitally Printed in Full Colour



    2009                                        ...
Why Colour is Used on Bills and Statements
                     It conveys a higher value to the customer                 ...
Why Colour is Used on Bills and Statements
                     It conveys a higher value to the customer                 ...
Why Colour is Used on Bills and Statements
                     It conveys a higher value to the customer                 ...
Why Colour is Used on Bills and Statements
                     It conveys a higher value to the customer                 ...
Transaction Spending with External Service Providers

               30%
                                             26.2...
Most Important Factors in Selecting an External Service Provider
                  Quality                                ...
Most Important Factors in Selecting an External Service Provider
                  Quality                                ...
Most Important Factors in Selecting an External Service Provider
                  Quality                                ...
Most Important Factors in Selecting an External Service Provider
                  Quality                                ...
Estimated % of Customers that Will Adopt Electronic Presentment


              2009                                      ...
Expected Change in Spending on Transactions in 2010

                                               Print                 ...
Tools in Place to Optimise Targeting of Direct Mail Campaigns

                             Yes             No, but plan t...
Improvement in Response Due to Targeting Tools


                                                   No, not at all
       ...
Takeaways from the Direct Marketer and Document Owner Research

          • There is familiarity with TransPromo in Wester...
Thank You!!


                          kaspar_roos@infotrends.com
                          matt_swain@infotrends.com



...
Upcoming SlideShare
Loading in …5
×

General Session 2: Key Highlights from Trans Meets Promo: a European Perspective - Matt Swain and Kaspar Roos

611 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
611
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

General Session 2: Key Highlights from Trans Meets Promo: a European Perspective - Matt Swain and Kaspar Roos

  1. 1. Key Highlights from… Trans Meets Promo: A European Perspective Kaspar Roos, Senior Consultant, InfoTrends Matt Swain, Senior Research Analyst, InfoTrends
  2. 2. Agenda • Study Background • Consumer Results • Direct Marketer and Transaction Document Owner Results © 2009 InfoTrends, Inc. www.infotrends.com 2
  3. 3. © 2009 InfoTrends, Inc. www.infotrends.com 3
  4. 4. The Road to European TransPromo Research Trans Meets Promo… Is It More Than Market Hype? (2008) The Future of Mail and Transaction Documents (2006) The Future of Mail and Transaction Documents (2003) The Internet and Future of Transaction Documents (1997) © 2009 InfoTrends, Inc. www.infotrends.com 4
  5. 5. Why a Follow-up Study in Europe? • You wanted local data! • One size does not necessarily fit all • Unique considerations to justify a study of its own  Stricter data protection and privacy regulations  Difference in consumer behavior © 2009 InfoTrends, Inc. www.infotrends.com 5
  6. 6. Job Functions of Interest Consumers Print Service Marketers Providers Transaction Document Owners © 2009 InfoTrends, Inc. www.infotrends.com 6
  7. 7. Consumer Respondents Consumers (N = 2,460 Respondents) • 2,460 consumer respondents Sweden Germany  6 countries 16.3% 16.4%  400+ respondents from each country • Guidelines: United  18+ years of age Belgium Kingdom 17.2% 17.0%  Internet-connected  Resides in Belgium, France, Germany, Italy, Sweden, or the United Kingdom Italy France 16.3% 16.8% Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 7
  8. 8. Direct Marketer and Document Owner Respondents • 792 direct marketer and transaction Direct Marketers and Transaction Document Owners document owner respondents (N = 792 Respondents) Sweden  6 countries 7.7% Belgium Germany  60+ respondents from each country 10.9% 26.6% • Guidelines:  Operations in Belgium, France, Germany, Italy, Sweden, or the United Kingdom Italy  Responsible for the purchase or 16.9% development of direct marketing programs United (direct marketers) Kingdom 19.2%  Responsible for the purchase, France development, or deployment of transaction 18.7% documents (transaction document owners) Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 8
  9. 9. Print Service Provider Interviews • Qualitative research – completing the picture • 20+ interviews with print service providers with operations in Western Europe are currently underway • Significant volume (>20%) is transaction printing/processing • Interviews include various sizes of providers currently engaged in TransPromo and those who are not • We are interested in speaking with you! © 2009 InfoTrends, Inc. www.infotrends.com 9
  10. 10. © 2009 InfoTrends, Inc. www.infotrends.com 10
  11. 11. Mail Discarded Without Being Opened or Read Unaddressed mail from unfamiliar businesses 73.70% Credit card offers 71.40% Addressed mail from unfamiliar businesses 45.80% Unaddressed mail from familiar businesses 44.70% Promotional inserts included with bills & statements 31.80% Catalogues 27.80% Addressed mail from familiar businesses 20.60% Coupon packs 20.30% Statements 1.60% Bills 1.30% 0.00% 100.00% N = 2,460 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 11
  12. 12. Mail Discarded Without Being Opened or Read Unaddressed mail from unfamiliar businesses 73.70% Credit card offers 71.40% Addressed mail from unfamiliar businesses 45.80% Unaddressed mail from familiar businesses 44.70% Promotional inserts included with bills & statements 31.80% Catalogues 27.80% Addressed mail from familiar businesses 20.60% Coupon packs 20.30% Statements 1.60% Bills 1.30% 0.00% 100.00% N = 2,460 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 12
  13. 13. Preferred Way to Receive Bills and Statements Via Mail and Internet 18.0% Via Internet 43.0% Via Mail 39.0% N = 2,460 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 13
  14. 14. Number of Transaction Documents Received Per Month Internet Mail 10.0 8.0 6.0 4.0 2.0 0.0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 14
  15. 15. Number of Transaction Documents Received Per Month Internet Mail 10.0 8.0 6.0 4.0 2.0 0.0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 15
  16. 16. Number of Transaction Documents Received Per Month Internet Mail 10.0 8.0 6.0 4.0 2.0 0.0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 16
  17. 17. Plans to Change Use of Online Bills and Statements No change Increase Decrease 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 2049 305 360 354 341 324 356 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 17
  18. 18. Plans to Change Use of Online Bills and Statements No change Increase Decrease 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 2049 305 360 354 341 324 356 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 18
  19. 19. Plans to Change Use of Online Bills and Statements No change Increase Decrease 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 2049 305 360 354 341 324 356 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 19
  20. 20. Time Spent Reviewing Monthly Statement Mail Internet 5 4.5 4 3.8 3.8 3.5 3.4 3.3 3.1 3.1 3.0 2.9 2.9 2.8 3 2.6 2.3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 20
  21. 21. Time Spent Reviewing Monthly Statement Mail Internet 5 4.5 4 3.8 3.8 3.5 3.4 3.3 3.1 3.1 3.0 2.9 2.9 2.8 3 2.6 2.3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 21
  22. 22. Time Spent Reviewing Monthly Statement Mail Internet 5 4.5 4 3.8 3.8 3.5 3.4 3.3 3.1 3.1 3.0 2.9 2.9 2.8 3 2.6 2.3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Consumers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 22
  23. 23. Primary Reason for Contacting Provider about a Bill or Statement Perceived billing error Unclear transaction information Change of address or contact details Service cancellation Response to a promotional message Other 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 828 135 103 118 138 152 182 Consumer respondents who have contacted their billing / statement provider Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 23
  24. 24. Primary Reason for Contacting Provider about a Bill or Statement Perceived billing error Unclear transaction information Change of address or contact details Service cancellation Response to a promotional message Other 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 828 135 103 118 138 152 182 Consumer respondents who have contacted their billing / statement provider Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 24
  25. 25. Primary Reason for Contacting Provider about a Bill or Statement Perceived billing error Unclear transaction information Change of address or contact details Service cancellation Response to a promotional message Other 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 828 135 103 118 138 152 182 Consumer respondents who have contacted their billing / statement provider Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 25
  26. 26. Consumer Feelings about Receiving TransPromo Documents I would prefer not to receive documents in this fashion It is an environmentally-friendly alternative that I support I prefer this method to receiving additional mailings I prefer this method to inserts sent in the same envelope It serves as a more effective communication 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 2460 424 413 403 401 400 419 Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 26
  27. 27. Actions Taken to Limit Amount of Promotional Mail Received Yes, my household is on a Do Not Mail list 15.6% No, I like to be informed about I am not on a Do commercial Not Mail list, but promotions have a NO 38.0% advertising sticker on my mail box 10.9% No, but I’m thinking of taking actions to limit the amount of promotional mail 35.6% N = 1,322 Consumers Source: InfoTrends Consumer Media Preferences Study Europe, 2009 © 2009 InfoTrends, Inc. www.infotrends.com 27
  28. 28. Takeaways from the Consumer Research • Bills and statements have unmatched openability  Strong argument for TransPromo • Consumers spend more time reviewing paper-based statements • Strong complement in electronic presentment  Significant time spent reviewing online statements  37% want to migrate to online statements • Marketers and document owners are challenged with providing relevant TransPromo communications that consumers will embrace © 2009 InfoTrends, Inc. www.infotrends.com 28
  29. 29. © 2009 InfoTrends, Inc. www.infotrends.com 29
  30. 30. Familiarity with Term 'Transpromotional' No, not familiar Yes, somewhat familiar Yes, very familiar 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 790 85 148 211 133 61 152 Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 30
  31. 31. Familiarity with Term 'Transpromotional' No, not familiar Yes, somewhat familiar Yes, very familiar 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 790 85 148 211 133 61 152 Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 31
  32. 32. Familiarity with Term 'Transpromotional' No, not familiar Yes, somewhat familiar Yes, very familiar 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 790 85 148 211 133 61 152 Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 32
  33. 33. Familiarity with Term 'Transpromotional' No, not familiar Yes, somewhat familiar Yes, very familiar 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 790 85 148 211 133 61 152 Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 33
  34. 34. Average Number of Pages (Individual Sheets) Per Envelope Pages Today Pages in 2011 5 4 3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 501 49 99 39 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 34
  35. 35. Average Number of Pages (Individual Sheets) Per Envelope Pages Today Pages in 2011 5 4 3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 501 49 99 39 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 35
  36. 36. Average Number of Pages (Individual Sheets) Per Envelope Pages Today Pages in 2011 5 4 3 2 1 0 Total Belgium France Germany Italy Sweden UK N= 501 49 99 39 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 36
  37. 37. Use of Digital Colour Printing for Transactional Print Yes No Don’t know 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy UK N= 395 35 81 108 63 94 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 37
  38. 38. Use of Digital Colour Printing for Transactional Print Yes No Don’t know 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy UK N= 395 35 81 108 63 94 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 38
  39. 39. Use of Digital Colour Printing for Transactional Print Yes No Don’t know 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy UK N= 395 35 81 108 63 94 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 39
  40. 40. Transaction Print Volume that will be Digitally Printed in Full Colour 2009 29.8% 2011 37.5% 2013 44.0% 0% 10% 20% 30% 40% 50% N = 361 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 40
  41. 41. Why Colour is Used on Bills and Statements It conveys a higher value to the customer To enhance graphics and promotional messages To highlight key information Our competitors are using colour Marketers asked us to do so Our customers have asked for colour 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 395 35 81 108 63 14 94 Transaction Document Owners who are using digital colour Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 41
  42. 42. Why Colour is Used on Bills and Statements It conveys a higher value to the customer To enhance graphics and promotional messages To highlight key information Our competitors are using colour Marketers asked us to do so Our customers have asked for colour 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 395 35 81 108 63 14 94 Transaction Document Owners who are using digital colour Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 42
  43. 43. Why Colour is Used on Bills and Statements It conveys a higher value to the customer To enhance graphics and promotional messages To highlight key information Our competitors are using colour Marketers asked us to do so Our customers have asked for colour 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 395 35 81 108 63 14 94 Transaction Document Owners who are using digital colour Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 43
  44. 44. Why Colour is Used on Bills and Statements It conveys a higher value to the customer To enhance graphics and promotional messages To highlight key information Our competitors are using colour Marketers asked us to do so Our customers have asked for colour 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 395 35 81 108 63 14 94 Transaction Document Owners who are using digital colour Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 44
  45. 45. Transaction Spending with External Service Providers 30% 26.2% 24.8% 22.5% 20.4% 19.8% 20% 17.2% 15.7% 10% 0% Total Belgium France Germany Italy Sweden UK N = 501 49 99 139 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 45
  46. 46. Most Important Factors in Selecting an External Service Provider Quality Delivery time Return focus to our core business Access to better/newer hardware technology Access to better/newer software technology Better understanding of compliance issues 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 501 49 99 139 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 46
  47. 47. Most Important Factors in Selecting an External Service Provider Quality Delivery time Return focus to our core business Access to better/newer hardware technology Access to better/newer software technology Better understanding of compliance issues 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 501 49 99 139 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 47
  48. 48. Most Important Factors in Selecting an External Service Provider Quality Delivery time Return focus to our core business Access to better/newer hardware technology Access to better/newer software technology Better understanding of compliance issues 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 501 49 99 139 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 48
  49. 49. Most Important Factors in Selecting an External Service Provider Quality Delivery time Return focus to our core business Access to better/newer hardware technology Access to better/newer software technology Better understanding of compliance issues 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 501 49 99 139 85 22 107 Transaction Document Owners Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 49
  50. 50. Estimated % of Customers that Will Adopt Electronic Presentment 2009 15.4% 2011 26.3% 2013 41.9% 0% 10% 20% 30% 40% 50% N = 133 Transaction Document Owner respondents who intending to offer e-presentment services Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 50
  51. 51. Expected Change in Spending on Transactions in 2010 Print Electronic 50% 42.6% 40% 35.8% 31.3% 29.3% 30% 27.1% 25.8% 20% 10% 0% Decreases Stays the Same Increases N = 483 Direct Marketers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 51
  52. 52. Tools in Place to Optimise Targeting of Direct Mail Campaigns Yes No, but plan to by 2011 No, no immediate plans to Don't know 100% 80% 60% 40% 20% 0% Total Belgium France Germany Italy Sweden UK N= 286 35 47 72 48 39 45 Direct Marketers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 52
  53. 53. Improvement in Response Due to Targeting Tools No, not at all 6.4% Yes 93.6% N = 94 Direct Marketers Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009 © 2009 InfoTrends, Inc. www.infotrends.com 53
  54. 54. Takeaways from the Direct Marketer and Document Owner Research • There is familiarity with TransPromo in Western Europe  Now is the time to build on the discussion • Full colour digital transaction print volume is expected to rise  It conveys a higher value to the customer  It can enhance graphics and promotional messages  It highlights key information • External service providers are rated by quality and delivery time first, and generally in that order • Electronic presentment will continue to grow  An integrated print and electronic approach is a smart approach • Invest in tools that will differentiate you from your competition! © 2009 InfoTrends, Inc. www.infotrends.com 54
  55. 55. Thank You!! kaspar_roos@infotrends.com matt_swain@infotrends.com © 2009 InfoTrends, Inc. www.infotrends.com 55

×