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Cosimo Accoto - The Internet of Things...…and people, animals, algorithms

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The Internet of Things...…and people, animals, algorithms

Cosimo Accoto - The Internet of Things...…and people, animals, algorithms

  1. 1. @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  2. 2. My today’s topics ¤  new paradigms on spatiality and digitality ¤  the long tail of things, people, animals, codes ¤  time, space, agency in a data-intensive age ¤  marke-things to augment your (direct) world@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  3. 3. ¤  New paradigms on spatiality and digitality@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  4. 4. A paradigm shift bring the word bring the computer in the computer into the world(BankofAmerica, 2012, Habbo, 2012, Apple, 2012, Google, 2012) @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  5. 5. Code/Space (1) Code/Space occurs when software and the spatiality of everyday life become mutually constituted, that is, produced through one another. Here, spatiality is the product of code and the code exists primarily in order to produce a particular spatiality. (Kitchin and Dodge, 2012) @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  6. 6. The transduction of space (2) Filled by code, digitality, sensors and devices, space is always in a state of becoming. Think at the space ontogenetically, not ontologically. Space is spacing and transduction is the continuous process of production and emergence of modulations of sociospatial practices.(Kitchin and Dodge, 2012) @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  7. 7. 1 2 transducted spaces in 3 4 practice(1. Uppercut/Gettyimages, 2. Search Engine Journal, 3. Park Ji-Hwan AFP, 4. Zugara)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  8. 8. The table is the computer(Inamo, 2012) @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  9. 9. Computer vision and recognition •  The immediacy of the interfaceless interface •  The interrupt connects the dataspace of code to the sensorium of the world •  Toward the long tail of intelligent things (Kinect, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  10. 10. ¤  The long tail of things, people, animals, algoritms@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  11. 11. Internet of Things The idea Networks of physical objects (or things) with embedded sensors and actuators that sense, compute and communicate with other objects over the internet protocol. Different names: iot, ubiquitous computing, ambient intelligence, smart planet, embedded internet, immanent internet, machine to machine communications, wirelessness …@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  12. 12. Internet of Thinghs (IoT) an ecology of barcodes, qr codes, rfid, active sensors, ipv6 a logical extension of the computer to the environment, the environment as interface (ubicomp, pervasive computing, Mark Weiser 1991) the seamless flow between the BAN (body area network): ambient hearing aides, t- shirts (e-health), LAN (local area network): smart meter, home interface (convenience services), WAN (wide area network): the car (eCall), VWAN (very wide area network): the ‘smart’ or ‘wise’ city (e-gov services)(Open Internet of Things Assembly, 2012) @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  13. 13. The Attack of the Exponentials Over the past five decades, the cost of storage, CPU, and bandwidth has been exponentially dropping (info processing), while network access has exponentially and pervasively increased(Plattner and Zeier, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  14. 14. “things” “semantic” oriented oriented vision vision Visions of IoT “Internet” oriented vision(modified, Atzori et alii, 2010)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  15. 15. Applications(Atzori et alii, 2010)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  16. 16. Networked codjects* an intelligent a sensible a learning a digital trainer monitor termostat pill(* Kitchin and Dodge, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  17. 17. Fitbit Ecosystem Fitbit help people lead a healthier, more active life. Lets make fitness a fun, achievable part of everyday life. The product track your health and fitness, then sync wirelessly to offer insight and encouragement whether youre online or on the go. (Fitbit, 2012; Dolin and Bliss, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  18. 18. Senseware Ecosystem A multi-sensor device, powered by Fedex, deeply integrated with a powerful web-based application, enables sensing location, temperature, pressure, light, humidity Near real-time data about your shipments and the ability to share that information collaboratively with your business partners. (Fedex, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  19. 19. Nest Ecosystem(Nest, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  20. 20. Digital pill Ecosystem(Proteus Digital Health, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  21. 21. The social side of IoT sensor networks and caregivers networks sensor networks and social networks (Proteus Digital Health, 2012; Disney, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  22. 22. sensor networks, social networks and spatial networks proximity and co-proximity (location sharing marketing) (CocaCola, 2010; Foursquare, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  23. 23. The wild side of IoT Cows send texts to announce they’re sick, in heat or pregnant via implanted sensors…(Cisco, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  24. 24. Such a sensor has become increasingly useful because dairy cows under stress to produce ever-greater amounts of milk are these days showing fewer signs of being in heat - making it harder for farmers to judge the right moment for conception. Sensor is implanted deep in the genital of the animal … “You want to put your sensor *where*?!!!”(Gayle, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  25. 25. Algo-rhythmic lives (or OOO) •  Sensors and actuators •  Search engines bots •  Browser cookies •  Recommender algorithms •  Auction mechanisms •  User intelligent agents@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  26. 26.  Cube 3D Printer by 3D Systems The long tail of things We, however, live mostly in the world of atoms, also known as the Real World of Places and Stuff. Just as the Web democratized innovation in bits, a new class of “rapid prototyping” technologies, from 3-D printers to laser cutters, is democratizing innovation in atoms. (Anderson 2012) Digital fabrication A deeper meaning of “digital fabrication” is manufacturing processes in which the materials themselves are digital. A key difference between existing 3-d printers and these assemblers is that the assemblers will be able to create complete functional systems in a single process. The most interesting thing that an assembler can assemble is itself. (Gershernfeld, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  27. 27. Wirelessness designates an experience trending toward entanglements with things, objects, gadgets, infrastructures, and services, and imbued with indistinct sensations and practices of network- associated changed. Wirelessness affects how people arrive, depart, and inhabit places, how they relate to others, and indeed how they embody change (Mackenzie, 2012) …and how we produce (big) data @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  28. 28. ¤  Time, space, agency in a data intensive age@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  29. 29. ü  Big Data: a top tech trend (2012) Forrester Research ü  Big Data: a game-changing asset The Economist ü  Big Data: a scientific revolution Harvard Business Review@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  30. 30. The techniques and technologies for such data- intensive science are so different that it is worth distinguishing data-intensive science from computational science as a new, fourth paradigm for scientific exploration(Gray, 2009)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  31. 31. - Empirical Science describing natural phenomena - Theoretical Modeling using models and generalizations - Computational Simulations simulating complex phenomena - A Data-Intensive Computing unify, theory, experiment and simulation at scale(Gray, 2009)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  32. 32. The Data Deluge: Volume Boeing jet engines can produce 10 terabytes of operational information for every 30 minutes they turn. A four- engine jumbo jet can create 640 terabytes of data on just one Atlantic crossing; multiply that by the more than 25,000 flights flown each day, and you get an understanding of the impact that sensor and machine produced data can make on a BI environment.(Information Management, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  33. 33. Streaming Real-Time Data: Velocity Online Advertising Serving, 40 millisecond to respond with the decision (to deliver the right adv to the right user profile) Financial Services, near 1 millisecond to calculate customer scoring probabilities (to extract the real-time score for a specific client) There are many examples of data that might demand analysis in real time or near real time, or at least in less than a day. RFID sensor data and GPS spatial data show up in time-sensitive transportation logistics. Fast-moving financial trading data feeds fraud-detection and risk assessments.(TDWI Research, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  34. 34. Data outside of Databases: Variety Wal-Mart, the worlds largest retailer, is logging one million customer transactions per hour and feeding information into databases estimated at 2.5 petabytes. Old & New Data Sources: rfid’s, sensors, mobile payment, in-vehicle tracking, … (Craig and Craig, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  35. 35. beyond the beyond the real-time frame off-online frame data intensive age agency ¤  dividuality ¤  secondary agency ¤  agencement ¤  embodied (Cosimo Accoto, 2012) beyond the human-centered frame @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  36. 36. beyond the beyond the real-time frame off-online frame data intensive age agency ¤  dividuality ¤  secondary agency ¤  agencement ¤  embodied (Cosimo Accoto, 2012, King, 2012 ) beyond the human-centered frame @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  37. 37. Macroscopes Sensor networks have also been described as a revolution in scientific instrumentation, similar to the telescope and microscope, where a new order of insights might be realized. Sensor networks are seen to operate as “macroscopes” which enable a new way ‘to perceive complex interactions’ through the high density and resolution of temporal and spatial monitoring data(Gabrys, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  38. 38. Dividualities in Customer Databases “Dividual”, a physically embodied human subject that is endlessly modulable and reducibile to data representations via scoring tecnologies and modelizations Computerized information networks that continuously integrate dispersed sites of information solicitation with simulational feedback loops do not produce stable and enclosed repositories of meaning such as ‘individuals’, ‘individuality’ and ‘identities’, but dynamic and functional modulations of these, or what Deleuze (1992) calls ‘dividuals’. (Zwick and Knott, 2009)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  39. 39. We create new data wherever we can find value. Put another way: If it’s valuable to know, new data will flow. Not to everyone, of course – as with oil, control of data is power. But the world is hell-bent on finding new data resources that unleash value(Battelle, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  40. 40. (Between Five Bells, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  41. 41. (Lukas, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  42. 42. Self Analytics(Fitbit, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  43. 43. M2M Analytics(Quantumblack, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  44. 44. Geosocial Analytics(Geotoko, 2012, Momentfeed, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  45. 45. Network Analytics(Bohn et alii, 2009)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  46. 46. With a high churn probability (75/100) and a high influence (level 1), the telco activates a special offering to customer(Pinheiro, 2011)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  47. 47. ¤  Marke-things to augment your direct world@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  48. 48. It’s time to move from a sociology of marketing – ie, of how market knowledge ‘performs’ economic action to a sociology of ‘marke-things’ – ie, of how commercial objects, frames and tools equip consumer cognition. Economic cognition, far from being abstract and purely cerebral, is always situated and equipped(Cochoy, 2012)@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  49. 49. @CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  50. 50. Innovation (circa 1770)http://ungaretti.racine.ra.it/SeT/macvapor/telaio.htm@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012
  51. 51. Thanks @CosimoAccoto Partner at OpenKnowledge cosimo.accoto@open-knowledge.it@CosimoAccoto | Partner at OpenKnowledge DMAround | The Internet of Things | 241012

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