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Webinar: Hacking the Creative Process

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In our constantly shifting industry, how we tell our digital stories must evolve to outpace (not just keep up with) the rate of change. This webinar explores recklessly effective approaches to disrupt your entire creative process for the better and make “How we’ve always done it” a thing of the past.

Published in: Design
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Webinar: Hacking the Creative Process

  1. 1. Hacking the Creative Process: A Beaconfire RED webinar
  2. 2. Hacking the Creative Process: A Beaconfire RED webinar Hi. I’m Eve
  3. 3. Hacking the Creative Process: A Beaconfire RED webinar
  4. 4. Hacking the Creative Process: A Beaconfire RED webinar http://www.juilliard.edu/
  5. 5. Hacking the Creative Process: A Beaconfire RED webinar
  6. 6. Hacking the Creative Process: A Beaconfire RED webinar Yeah, but “It will take too long” “It costs too much.” “This is how we’re always done it.” “I have to please everyone.” And …
  7. 7. Hacking the Creative Process: A Beaconfire RED webinar “I’m not creative.”
  8. 8. Hacking the Creative Process: A Beaconfire RED webinar “I’m not creative.” BS.
  9. 9. Hacking the Creative Process: A Beaconfire RED webinar “It will take too long” “It costs too much.” “This is how we’ve always done it.” “I have to please everyone.” Also BS.
  10. 10. Hacking the Creative Process: A Beaconfire RED webinar Disruption > Status quo
  11. 11. Hacking the Creative Process: A Beaconfire RED webinar Discomfort creates innovation
  12. 12. Hacking the Creative Process: A Beaconfire RED webinar Prove it? Ok.
  13. 13. Hacking the Creative Process: A Beaconfire RED webinar
  14. 14. Hacking the Creative Process: A Beaconfire RED webinar Freakingnews.com
  15. 15. Hacking the Creative Process: A Beaconfire RED webinar Clients We’ve Blitzed With
  16. 16. Hacking the Creative Process: A Beaconfire RED webinar
  17. 17. Hacking the Creative Process: A Beaconfire RED webinar
  18. 18. Hacking the Creative Process: A Beaconfire RED webinar
  19. 19. Hacking the Creative Process: A Beaconfire RED webinar Goals Audiences Concept Brand guidelines Mood Board Wireframes Draft design ideas Pre-requisites for a design blitz
  20. 20. Hacking the Creative Process: A Beaconfire RED webinar Design Team Creative director & designer Core team Key members of the client project team who are ultimately responsible for providing direction, feedback and approvals Stakeholders Additional members of client team who whose opinions are either valued or required. Who is involved in a design blitz?
  21. 21. Hacking the Creative Process: A Beaconfire RED webinar Day 1 Time Task Attendees Outcome 9a Design pres Core Team Select Design direction 12p HP Revision Core Team Feedback to design team 4p Design pres Core Team Final HP approval & Stakeholders Day 2 Time Task Attendees Outcome 12p LP Pres Core Team Feedback to design team 4p Design pres Core Team Final HP & LP approval & Stakeholders Typical Blitz Schedule
  22. 22. Hacking the Creative Process: A Beaconfire RED webinar
  23. 23. Hacking the Creative Process: A Beaconfire RED webinar
  24. 24. Hacking the Creative Process: A Beaconfire RED webinar
  25. 25. Hacking the Creative Process: A Beaconfire RED webinar Getty Images/Library Of Congress
  26. 26. Hacking the Creative Process: A Beaconfire RED webinar animalwall.xyz
  27. 27. Hacking the Creative Process: A Beaconfire RED webinar Paramount Pictures
  28. 28. Hacking the Creative Process: A Beaconfire RED webinar http://extraspecialpeople.org/
  29. 29. Hacking the Creative Process: A Beaconfire RED webinar American Express
  30. 30. Hacking the Creative Process: A Beaconfire RED webinar http://extraspecialpeople.org/
  31. 31. Hacking the Creative Process: A Beaconfire RED webinar
  32. 32. Hacking the Creative Process: A Beaconfire RED webinar
  33. 33. Hacking the Creative Process: A Beaconfire RED webinar
  34. 34. Hacking the Creative Process: A Beaconfire RED webinar
  35. 35. Hacking the Creative Process: A Beaconfire RED webinar
  36. 36. Hacking the Creative Process: A Beaconfire RED webinar Combined corporate logo as of May 1, 2015 Original corporate logos pre-merger March 2016: New logo to launch along with website
  37. 37. Hacking the Creative Process: A Beaconfire RED webinar Beaconfire-red.com BEFORE
  38. 38. Hacking the Creative Process: A Beaconfire RED webinar BLITZED Beaconfire-red.com
  39. 39. Hacking the Creative Process: A Beaconfire RED webinar How to Blitz Yourself  Determine goals, audiences and priorities  Really understand your brand  Be clear on what success looks like  Build teams strategically  Provide open, honest & constructive critique  Commit to it  Enjoy it
  40. 40. Hacking the Creative Process: A Beaconfire RED webinar
  41. 41. Hacking the Creative Process: A Beaconfire RED webinar
  42. 42. Hacking the Creative Process: A Beaconfire RED webinar
  43. 43. Hacking the Creative Process: A Beaconfire RED webinar Three Questions  Why?  What if?  Why not?
  44. 44. Hacking the Creative Process: A Beaconfire RED webinar Brian Eno’s Oblique Strategies
  45. 45. Hacking the Creative Process: A Beaconfire RED webinar Other creative thinking resources • CreativeThinking.net • Creativemornings.com • CreativeThinkingHub.com • Brainsparker app • Michael Michalko “Thinker Toys” • Big Magic: Creative Living Beyond Fear
  46. 46. Hacking the Creative Process: A Beaconfire RED webinar Creative thinking TED talks • Saving your creative soul • Your elusive creative genius • The surprising habits of original thinkers • If I should have a daughter ... • The power of vulnerability
  47. 47. Hacking the Creative Process: A Beaconfire RED webinar flickr.com/photos/quinnanya
  48. 48. Hacking the Creative Process: A Beaconfire RED webinar Thank you! @naieve

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