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Hacking the Creative Process: The Design Blitz and Other Disruptions

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Presented at NTC 16: This session explores recklessly effective approaches to disrupt your entire creative process for the better.

Published in: Design

Hacking the Creative Process: The Design Blitz and Other Disruptions

  1. 1. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  2. 2. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  3. 3. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  4. 4. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzjuilliard.edu
  5. 5. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Yeah, but “It will take too long” “It costs too much.” “This is how we’re always done it.” “I have to please everyone.” And …
  6. 6. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz “I’m not creative.”
  7. 7. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz “I’m not creative.” Bullshit.
  8. 8. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz “It will take too long” “It costs too much.” “This is how we’ve always done it.” “I have to please everyone.” Also bullshit.
  9. 9. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Disruption > Status quo
  10. 10. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Discomfort creates innovation
  11. 11. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Prove it? Ok.
  12. 12. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  13. 13. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzFreakingnews.com
  14. 14. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  15. 15. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  16. 16. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  17. 17. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  18. 18. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzGetty Images/Library Of Congress
  19. 19. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzanimalwall.xyz
  20. 20. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzParamount Pictures
  21. 21. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/
  22. 22. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzAmerican Express
  23. 23. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/
  24. 24. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  25. 25. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Beaconfire-red.com BEFORE
  26. 26. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz BLITZED Beaconfire-red.com
  27. 27. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Go Blitz Yourself  Determine goals, audiences and priorities  Really understand your brand  Be clear on what success looks like  Build teams strategically  Provide open, honest & constructive critique  Commit to it  Enjoy it
  28. 28. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  29. 29. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  30. 30. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Old Spice
  31. 31. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Geico
  32. 32. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz vs
  33. 33. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  34. 34. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Owns no vehicles
  35. 35. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Owns no vehicles Creates no content
  36. 36. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Owns no vehicles Creates no content Has no inventory
  37. 37. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  38. 38. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz • Purritos! Local campaign that went national • Time, People, GMA, Yahoo.com, etc • 100M Impressions
  39. 39. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  40. 40. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  41. 41. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  42. 42. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  43. 43. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  44. 44. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/juilliard.edu
  45. 45. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  46. 46. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  47. 47. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  48. 48. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  49. 49. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  50. 50. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzlegacyrecordings.com
  51. 51. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Three Questions  Why?  What if?  Why not?
  52. 52. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz ● First “hand knowledge”… ● Last Friday Night ● Teenage Dream ● The One That Got Away ● Not Like The Movies
  53. 53. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Substitute Combine Adapt Modify / Minimize / Magnify Put to other uses Eliminate Reverse / Rearrange
  54. 54. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  55. 55. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  56. 56. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  57. 57. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz http://stoney.sb.org/eno/oblique.html
  58. 58. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz Get Inspired  Brainsparker app  Josh Linkner “Disciplined Dreaming”  Michael Michalko “Thinker Toys”  CreativeThinking.net  CreativeMornings.com  CreativeThinkingHub.com  About a thousand Ted Talks
  59. 59. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzflightjournal.com
  60. 60. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
  61. 61. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzflickr.com/photos/quinnanya
  62. 62. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

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