Today, everyone is a brand. Those who will be successful will understand the power of personal branding – clearly communicating your values and talents as well as standing out from the competition. In order to compete in a changing world, you need new skills, specifically, the internet has changed how we manage our careers, and social media has become the preeminent channel to communicate who you are. In this program, we’ll explore methods of personal branding a discussion of the changing workforce and unique characteristics of higher education professionals. Next, we’ll review several social media tools which can help you promote yourself. We’ll end by practicing our brand – what makes us unique – while networking with other participants.