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IoT the driver of Business Innovation: better products, new services and the outcome economy

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The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient through a strategic rethinking of their value chains and business processes. In so doing, companies will add the required readiness to shift from products to services, and eventually enter in the outcome economy. To truly embrace the digital transformation, organizations need to collect actionable data from their assets, processes, and products and then connect the OT world where data are generated to IT world where data are consumed. To make this happen, a IoT integration platform, that gives to the App an easy and versatile access to the data, is required . As a matter of fact the IoT essence resides in an impressive simplification of the OT-IT integration through a loosely coupled containerized layered (LC2L) architecture. The benefits are huge: the transformation of any business into a smart business, increasing competitiveness also in mature markets; the creation of new innovative products and services; and the enablement of service prosumerization. Abundance of data is the real essence of IoT, where the App is the tip of the data iceberg.

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IoT the driver of Business Innovation: better products, new services and the outcome economy

  1. 1. IoT the driver of Business Innovation better products, new services and the outcome economy CEBIT 2016 March 15th, 2016 Roberto Siagri Chairman & CEO Eurotech Spa
  2. 2. Eurotech: Commited to a Vision "The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, 1991 Mark Weiser The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it Pervasive and Ubiquitous Computing
  3. 3. The Pervasive Computer Machine-2-Machine / Internet of Things applications everywhere… 4
  4. 4. The Innovation Imperative These forces (together with the exponential growth of technology) create environments increasingly vulnerable to disruption
  5. 5. Late majority: Laggards: Market share Time Big Bang Market Adoption Innovators: Early majority:Early adopters: Innovator Dilemmas: Trial users Everyone else L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
  6. 6. Innovator Dilemmas: Brinkler, Scott (2013): Technology changes exponentially, Organizations change logarithmically Technology change exponentially Organization change logaritmically Rate of Change Time ?? ???? ?? ??
  7. 7. Companies in every industry need to assume that a  software revolution is coming… Marc Andreessen Innovator Dilemmas: Products Dematerialization & Value Chains Deconstruction
  8. 8. GE CEO Jeff Immelt told his troops last year: “If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Data and the 4^ Industrial Revolution Data are the new raw material: new source of innovation & lever to achieve business sustainability.
  9. 9. Transition = Business Disruption i.e. New value creation • Improve operational efficiency • New connected ecosystems • Collaboration between humans and machines • Emergence of an outcome economy 0 1 0 11 00 1 0 1 0 11 1 0 11 1 1 1 000 10 11 1 0 1 0 1 1 0 1 1 1 0 0 0 0 1 1 0 1 1 1 0 11 1 0 11 1 0 1 0 1 0 1 0 1 0 1 0 11 1 0000 1 1 0 1 1 0 11 0 1 0 11 00 1 0 11 0
  10. 10. Adoption and impact path of the Industrial IoT 11 1. Operational Efficiency 2. New Products & Services 3. Outcome Economy 4. Autonomous, Pull Economy Near-term Long-term World Economic Forum: Industrial Internet of Things: Unleashing the Potential of Connected Products and Services Jan.2015 Time Change
  11. 11. Fundamental Business Model Shift products evolve to integrated «bundles» of services is happening in almost all industries on a global scale Servitization DATA IOT Sensors SERVICES platform M2M monitoring management REMOTE Preventive Maintenance many-to-one machines actuators HMI nearreal-time MQTT PROTOCOLS field bus gateway MULTI SERVICE REST unattended OT IT/OT INTEGRATION iPaaS IaaS BIG DATA ANALYTICS business intelligence IT CEP CLOUD on-premise database ESB SaaS MOBILE APPLICATION INTERNET virtualization IaaS IP open source CONTEXT BusinessModels ASSET cellular wireless satellite BUSINESS services servitization CUSTOMER PARTNER OEMs ORGANIZATIONS PRODUCT VALUE support INFRASTRUCTURE outsourcing new business models everything as a service DaaS iPaaS TCO FLEXIBILITY
  12. 12. Industry needs  to  combine IT and OT IT OT Internet of Things Information Technology Business Process Automation & Office Automation Operational Technology Industrial Process Automation & Factory Automation i.e: Engagement i.e.: Predictive Maintenance + IoT  enables the  fusion of IT  & OT
  13. 13. OT business opportunities because of IT integration • Predictive maintenance • Remote Monitoring & Assets Performance Management • Operational efficiency and productivity gains • New more performing Products
  14. 14. IT business opportunities because of OT integration • Increase Customers retention and fidelization • new business models • products-as-a-service, • pay-per-use • monetization of data
  15. 15. The complexity trap in IoT In need of a bridge between Distributed Things and Multiple Business Apps Business Applications Sensors, Actuators, Displays, … @ 16 How to tame complexity?? IT OT
  16. 16. The complexity trap in IoT In need of a bridge between Distributed Things and Multiple Business Apps Business Applications Sensors, Actuators, Displays, … @ 17 How to tame complexity?? IT OT
  17. 17. No more vertical M2M Applications IoT = Horizontal M2M
  18. 18. Mobile & Web Apps IoT platform Public-Private Cloud The IT & OT Pyramids Internet of Things = Things to Cloud Telecom Infrastructure WAN Networks SW Gateway (Software Frameworks & software) Gateways CLOUD IT OT
  19. 19. Mobile & Web Apps IoT platform Public-Private Cloud The IT & OT Pyramids Internet of Things = Things to Cloud Telecom Infrastructure WAN Networks SW Gateway (Software Frameworks & software) Gateways IT OT
  20. 20. Eurotech's approach to IoT Building a bridge between the field and business apps Business  Applications PLCs, Sensors,  Actuators, HMIs @ Multi‐ Service Gateway Everyware Cloud IoT Integration Platform 21
  21. 21. Eurotech's approach to IoT Building a bridge between the field and business apps Business  Applications PLCs, Sensors,  Actuators, HMIs @ Multi‐ Service Gateway Everyware Cloud IoT Integration Platform 22
  22. 22. ?? Business  Apps @ APIs  Interfaces IoT Integration Platform Act Integrate Store Control Connect  + Field Interfaces Field ‐ Devices The coupling trap in IoT In need of a bridge between Distributed Things and Multiple Business Apps Multi‐ Service IoT Gateway Communicate Compute   Collect  23 Consumers of Data Producers of Data How to tame  market and  technology  uncertainties? ? ?
  23. 23. Business Apps Ecosystem @ Enterprise interface  (IT interface) IoT Integration Platform Act Integrate Store Control Connect  + Field Interfaces  (OT Interface) Future proof Field – Devices Eurotech’s Approach: Divide and Conquer  Ingredients for successful IoT recipes  Multi‐ Service IoT Gateway Communicate Compute   Collect  24 any JAVA hardware OSGi
  24. 24. Mobile & Web Apps APIs IT Platform (IoT Platform) DataCenter The IoT IT Pyramid Internet of Things = Co-Innovate Platform IT Co-Ideate Co-Fund Co-Build Co-Distribute Co-Market Co-Sell Co-Revenue Share SaaS PaaS IaaS
  25. 25. The IoT OT Pyramid Internet of Things = Scalability & HW agnostic Iaas WAN Networks Software Defined Gateway (Frameworks ,Protocols) HW Gateways Fieldbus, PAN, I/O OT Wired and Wireless Network Infrastrutture
  26. 26. IoT Platform as a a new Enterprise tool Efficiency & Added Value Assets Relationship Management Transforming Bits of Data at the Edge of the Network into Actionable Information & Knowledge
  27. 27. Go Innovate with an IoT Ecosystem to Enable Your Innovation Ecosystem
  28. 28. www.eurotech.com Thank You!

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