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access to cultural heritage
Annika Grosse
Executive Partner
Head of IBM Hamburg
European Watson Consulting Leader, IBM
How IBM Cognitive
Computing will influence
Agenda
© 2015 International Business Machines Corporation 2
I. IBM Smarter Cities
II. IBM Watson – Cognitive Computing
III. Cognitive Computing & Cultural Heritage
I. IBM Smarter Cities
© 2015 International Business Machines Corporation 3
The volume, variety & velocity of data is creating an
unprecedented opportunity
2.5Bgigabytes of new data are
generated every day, 4/5ths
of which is unstructured.
Augmenting products to
generate data
Digitizing assets
Combining data within and
across industries
Trading data
Codifying a distinctive
service capability
© 2015 International Business Machines Corporation 4
Vibrant cities are realizing their full potential by integrating
across functions Critical technologies
 Reduce cost by leveraging cloud
 Decrease time to deploy
 Increase accessibility
 Integrate and analyze large volume of
data
 Identify predictive insights
 Improve decision-making across the city
 Empower city leaders and citizens with
real-time insights
 Deliver those crucial insights anywhere,
anytime
 Increase citizen engagement
 Obtain crucial data
 Capitalize on city interconnectedness
© 2015 International Business Machines Corporation
Planning &
Management
5
II. IBM Watson –
Cognitive Computing
© 2015 International Business Machines Corporation 6
IBM Watson vs Deep Blue
 Structured Data
• Logic and tactics
 Unstructured Data
• Context and most probable meaning
• Multiple methods of textual analysis
© 2015 International Business Machines Corporation 9
IBM
Research
Project
(2006 – )
Jeopardy!
Grand
Challenge
(Feb 2011)
Watson for
Healthcare
(Aug 2011 –)
Watson
Industry
Solutions
(2014 – )
Watson
for Financial
Services
(Mar 2012 – )
Watson for Wealth
Management
Watson Policy Advisor
Watson for Oncology
Watson Discovery Advisor
© 2015 International Business Machines Corporation 10
© 2015 International Business Machines Corporation 11
“ ”
Keyword “Hit”
Reference Text
Answer
Red Text Weak evidence
India
In
May
celebrated
anniversary
in Portugal
In May, Gary arrived in
India after he celebrated
his anniversary in Portugal
Portugal
celebrated
Gary
In May 1898 Portugal
celebrated the 400th
anniversary of this
explorer’sarrival in India
arrived in
400th anniversary
India
arrival in
explorer
In
May
1898
© 2015 International Business Machines Corporation 12
13
27th
May
1498
Vasco da
Gama
landed in
arrival in
explorer
India
Para-phrases
Geo
-KB
Date
Match
On the 27th of May
1498, Vasco da Gama
landed in Kappad Beach
400th anniversary
Portugal
May
1898
celebrated
In May 1898 Portugal
celebrated the 400th
anniversary of this
explorers arrival in India.
Kappad
Beach
Legend
Temporal Reasoning
Statistical Paraphrasing
GeoSpatial Reasoning
Reference Text
Answer
© 2015 International Business Machines Corporation
Stronger evidence can be much
harder to find and score
 Search far and wide
 Explore many hypotheses
 Find judge evidence
 Many inference algorithms
What are the key elements of my patient’s
health record that support this diagnosis?
© 2015 International Business Machines Corporation 14
Quickly mine insights from the immense amount
of genomic data about individual patients by
identifying potential drugs that target our patients’
specific genetic profiles.
© 2015 International Business Machines Corporation 15
III. Cognitive Computing &
Cultural Heritage
© 2015 International Business Machines Corporation 16
Insights from digitalized content
© 2015 International Business Machines Corporation 17
What were personal objects in the
Bronze age?
Time:
Stone Age
© 2015 International Business Machines Corporation 18
i) Personal guided tour
Enter your parameter for "time", "object-
class", "location", "people" etc. and get a tour
around objects only matching your
preferences.
I want to see
everything
about knights
© 2015 International Business Machines Corporation 19
Natural language text –
Unstructured data
© 2015 International Business Machines Corporation 20
21© 2015 International Business Machines Corporation Source: http://www.digitaltrends.com/mobile/usher-a-smart-app-powered-by-ibms-watson-could-be-your-next-
museum-tour-guide/
22

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How IBM Cognitive Computing will influence access to cultural heritage

  • 1. access to cultural heritage Annika Grosse Executive Partner Head of IBM Hamburg European Watson Consulting Leader, IBM How IBM Cognitive Computing will influence
  • 2. Agenda © 2015 International Business Machines Corporation 2 I. IBM Smarter Cities II. IBM Watson – Cognitive Computing III. Cognitive Computing & Cultural Heritage
  • 3. I. IBM Smarter Cities © 2015 International Business Machines Corporation 3
  • 4. The volume, variety & velocity of data is creating an unprecedented opportunity 2.5Bgigabytes of new data are generated every day, 4/5ths of which is unstructured. Augmenting products to generate data Digitizing assets Combining data within and across industries Trading data Codifying a distinctive service capability © 2015 International Business Machines Corporation 4
  • 5. Vibrant cities are realizing their full potential by integrating across functions Critical technologies  Reduce cost by leveraging cloud  Decrease time to deploy  Increase accessibility  Integrate and analyze large volume of data  Identify predictive insights  Improve decision-making across the city  Empower city leaders and citizens with real-time insights  Deliver those crucial insights anywhere, anytime  Increase citizen engagement  Obtain crucial data  Capitalize on city interconnectedness © 2015 International Business Machines Corporation Planning & Management 5
  • 6. II. IBM Watson – Cognitive Computing © 2015 International Business Machines Corporation 6
  • 7. IBM Watson vs Deep Blue  Structured Data • Logic and tactics  Unstructured Data • Context and most probable meaning • Multiple methods of textual analysis © 2015 International Business Machines Corporation 9
  • 8. IBM Research Project (2006 – ) Jeopardy! Grand Challenge (Feb 2011) Watson for Healthcare (Aug 2011 –) Watson Industry Solutions (2014 – ) Watson for Financial Services (Mar 2012 – ) Watson for Wealth Management Watson Policy Advisor Watson for Oncology Watson Discovery Advisor © 2015 International Business Machines Corporation 10
  • 9. © 2015 International Business Machines Corporation 11
  • 10. “ ” Keyword “Hit” Reference Text Answer Red Text Weak evidence India In May celebrated anniversary in Portugal In May, Gary arrived in India after he celebrated his anniversary in Portugal Portugal celebrated Gary In May 1898 Portugal celebrated the 400th anniversary of this explorer’sarrival in India arrived in 400th anniversary India arrival in explorer In May 1898 © 2015 International Business Machines Corporation 12
  • 11. 13 27th May 1498 Vasco da Gama landed in arrival in explorer India Para-phrases Geo -KB Date Match On the 27th of May 1498, Vasco da Gama landed in Kappad Beach 400th anniversary Portugal May 1898 celebrated In May 1898 Portugal celebrated the 400th anniversary of this explorers arrival in India. Kappad Beach Legend Temporal Reasoning Statistical Paraphrasing GeoSpatial Reasoning Reference Text Answer © 2015 International Business Machines Corporation Stronger evidence can be much harder to find and score  Search far and wide  Explore many hypotheses  Find judge evidence  Many inference algorithms
  • 12. What are the key elements of my patient’s health record that support this diagnosis? © 2015 International Business Machines Corporation 14
  • 13. Quickly mine insights from the immense amount of genomic data about individual patients by identifying potential drugs that target our patients’ specific genetic profiles. © 2015 International Business Machines Corporation 15
  • 14. III. Cognitive Computing & Cultural Heritage © 2015 International Business Machines Corporation 16
  • 15. Insights from digitalized content © 2015 International Business Machines Corporation 17
  • 16. What were personal objects in the Bronze age? Time: Stone Age © 2015 International Business Machines Corporation 18
  • 17. i) Personal guided tour Enter your parameter for "time", "object- class", "location", "people" etc. and get a tour around objects only matching your preferences. I want to see everything about knights © 2015 International Business Machines Corporation 19
  • 18. Natural language text – Unstructured data © 2015 International Business Machines Corporation 20
  • 19. 21© 2015 International Business Machines Corporation Source: http://www.digitaltrends.com/mobile/usher-a-smart-app-powered-by-ibms-watson-could-be-your-next- museum-tour-guide/
  • 20. 22