1.
access to cultural heritage
Annika Grosse
Executive Partner
Head of IBM Hamburg
European Watson Consulting Leader, IBM
How IBM Cognitive
Computing will influence

2.
Agenda
© 2015 International Business Machines Corporation 2
I. IBM Smarter Cities
II. IBM Watson – Cognitive Computing
III. Cognitive Computing & Cultural Heritage

3.
I. IBM Smarter Cities
© 2015 International Business Machines Corporation 3

4.
The volume, variety & velocity of data is creating an
unprecedented opportunity
2.5Bgigabytes of new data are
generated every day, 4/5ths
of which is unstructured.
Augmenting products to
generate data
Digitizing assets
Combining data within and
across industries
Trading data
Codifying a distinctive
service capability
© 2015 International Business Machines Corporation 4

5.
Vibrant cities are realizing their full potential by integrating
across functions Critical technologies
 Reduce cost by leveraging cloud
 Decrease time to deploy
 Increase accessibility
 Integrate and analyze large volume of
data
 Identify predictive insights
 Improve decision-making across the city
 Empower city leaders and citizens with
real-time insights
 Deliver those crucial insights anywhere,
anytime
 Increase citizen engagement
 Obtain crucial data
 Capitalize on city interconnectedness
© 2015 International Business Machines Corporation
Planning &
Management
5

6.
II. IBM Watson –
Cognitive Computing
© 2015 International Business Machines Corporation 6

7.
IBM Watson vs Deep Blue
 Structured Data
• Logic and tactics
 Unstructured Data
• Context and most probable meaning
• Multiple methods of textual analysis
© 2015 International Business Machines Corporation 9

8.
IBM
Research
Project
(2006 – )
Jeopardy!
Grand
Challenge
(Feb 2011)
Watson for
Healthcare
(Aug 2011 –)
Watson
Industry
Solutions
(2014 – )
Watson
for Financial
Services
(Mar 2012 – )
Watson for Wealth
Management
Watson Policy Advisor
Watson for Oncology
Watson Discovery Advisor
© 2015 International Business Machines Corporation 10

9.
© 2015 International Business Machines Corporation 11

10.
“ ”
Keyword “Hit”
Reference Text
Answer
Red Text Weak evidence
India
In
May
celebrated
anniversary
in Portugal
In May, Gary arrived in
India after he celebrated
his anniversary in Portugal
Portugal
celebrated
Gary
In May 1898 Portugal
celebrated the 400th
anniversary of this
explorer’sarrival in India
arrived in
400th anniversary
India
arrival in
explorer
In
May
1898
© 2015 International Business Machines Corporation 12

11.
13
27th
May
1498
Vasco da
Gama
landed in
arrival in
explorer
India
Para-phrases
Geo
-KB
Date
Match
On the 27th of May
1498, Vasco da Gama
landed in Kappad Beach
400th anniversary
Portugal
May
1898
celebrated
In May 1898 Portugal
celebrated the 400th
anniversary of this
explorers arrival in India.
Kappad
Beach
Legend
Temporal Reasoning
Statistical Paraphrasing
GeoSpatial Reasoning
Reference Text
Answer
© 2015 International Business Machines Corporation
Stronger evidence can be much
harder to find and score
 Search far and wide
 Explore many hypotheses
 Find judge evidence
 Many inference algorithms

12.
What are the key elements of my patient’s
health record that support this diagnosis?
© 2015 International Business Machines Corporation 14

13.
Quickly mine insights from the immense amount
of genomic data about individual patients by
identifying potential drugs that target our patients’
specific genetic profiles.
© 2015 International Business Machines Corporation 15

14.
III. Cognitive Computing &
Cultural Heritage
© 2015 International Business Machines Corporation 16

15.
Insights from digitalized content
© 2015 International Business Machines Corporation 17

16.
What were personal objects in the
Bronze age?
Time:
Stone Age
© 2015 International Business Machines Corporation 18

17.
i) Personal guided tour
Enter your parameter for "time", "object-
class", "location", "people" etc. and get a tour
around objects only matching your
preferences.
I want to see
everything
about knights
© 2015 International Business Machines Corporation 19

18.
Natural language text –
Unstructured data
© 2015 International Business Machines Corporation 20

19.
21© 2015 International Business Machines Corporation Source: http://www.digitaltrends.com/mobile/usher-a-smart-app-powered-by-ibms-watson-could-be-your-next-
museum-tour-guide/

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