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Europeana Network Association AGM 2018 - 5 December, Vienna - Europeana Migration Campaign

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Europeana Migration Campaign - Adrian Murphy
Technisches Museum Wien, Austria

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Europeana Network Association AGM 2018 - 5 December, Vienna - Europeana Migration Campaign

  1. 1. Europeana Migration campaign Europeana Network AGM, Vienna 5 December 2018
  2. 2. Christian’s story
  3. 3. European Year of Cultural Heritage Our heritage: where the past meets the future “A wonderful opportunity to encourage people … to explore Europe's rich cultural diversity and to reflect on the place that cultural heritage occupies in all our lives” Tibor Navracsics, European Commissioner for Education, Culture, Youth and Sport Europeana Migration CC BY-SA
  4. 4. Collection days Europeana Migration CC BY-SA
  5. 5. 18 events in 12 countries in 9 months Europeana Migration CC BY-SA
  6. 6. Partners Europeana Migration CC BY-SA
  7. 7. Partners and collaboration Europeana Migration CC BY-SA
  8. 8. Europeana Migration CC BY-SA Collaboration
  9. 9. Europeana Migration CC BY-SA Collaboration
  10. 10. EPIC, The Irish Emigration Museum ‘Our Europeana Migration Collection Weekends have transformed how we engage with the public. Europeana Migration CC BY-SA It has provided us with the impetus and the platform to engage with new Irish communities allowing us to built connections, not just collections.’ Mervyn Greene, EPIC The Irish Emigration Museum
  11. 11. Instituto Cervantes ‘Each one of those stories had a whole life attached to it, the story of family, a particular world of memory and remembrance of their migration experience. A very moving, wonderful experience.’ Pilar Tena, Instituto Cervantes of the Netherlands Europeana Migration CC BY-SA
  12. 12. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Beyond collection days Europeana Migration CC BY-SA British School in The Netherlands ● 45+ stories shared by pupils ● Learning scenario for teachers Sustainable community projects ● Preserved material by oral history and memory projects ○ Geelongskis ○ Geertje Van Os ○ From Poland to Waltham Forest Stories from public figures
  13. 13. The stories so far… 579 stories shared 427 published 881 objects
  14. 14. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA da en el es fr hr it lv me nl pl pt ro ru sr historie story ιστορία historia histoire priča storia stāsts priča verhaal historia história poveste история прича Multilingual Stories in 15 languages
  15. 15. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Where the past meets the future
  16. 16. Europeana Migration CC BY-SA
  17. 17. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Topics & themes
  18. 18. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Objects
  19. 19. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Jewellery
  20. 20. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Books
  21. 21. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Letters
  22. 22. Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update Feb 2017 CC BY-SA Marketing & Comms Update April 2017 CC BY-SA Europeana Migration CC BY-SA Keyrings
  23. 23. Europeana Migration CC BY-SA 451 stories about men
  24. 24. Europeana Migration CC BY-SA 428 stories about women
  25. 25. Europeana Migration CC BY-SA 191 stories about children
  26. 26. Europeana Migration CC BY-SA …and a few stories about animals
  27. 27. Europeana Migration CC BY-SA Great grandparents ParentsGrandparents Self Children Intergenerational
  28. 28. Europeana Migration CC BY-SA Intergenerational
  29. 29. Milica’s story
  30. 30. Curation & editorial ● More than 30 blogs and galleries highlighting shared stories, and adding historical and cultural context. ● Stories of migration in the Arts and Sciences ● Prepared by Europeana and by partners in the Migration in the Arts and Sciences Generic Services project Europeana Migration CC BY-SA
  31. 31. Exhibition Europeana Migration CC BY-SA People on the Move: How migration has changed the world Published in October 2018 Exploring how migration has shaped science, industry, society, arts and popular culture More than 6,000 visits so far with a Net Promoter Score of 42
  32. 32. Impact Europeana Migration CC BY-SA Two surveys to understand the impact of the campaign ● One at collection days ● One for editorial Still in progress Results in forthcoming case study
  33. 33. Positive experience Every visitor surveyed has said they had a positive experience sharing their story. Europeana Migration CC BY-SA
  34. 34. Positive changes Feeling more confident, more self aware, and that the event encouraged them to learn more about their heritage. Europeana Migration CC BY-SA
  35. 35. Identity Europeana Migration CC BY-SA ‘Migration is a journey not just in physical terms, but emotional, intellectual and personal. The journey isn't always positive but is important to know and understand. It's shaped my life and the lives of many of my friends.’ ‘I decided to share my story because although it is very small scale migration it is one that I am proud of. I learned that it has defined me as a person and this is important. I also learned that I have achieved more in life than I thought.’
  36. 36. Identity Europeana Migration CC BY-SA ‘I'm very happy and proud that my migration narrative has been published. I was moved reading it. It's a good step forward for me to be able work on my personal acceptance of who I am as a migrant.’ ‘When sharing my story I thought about what happened in the past. When I was told those stories I was young and, now having to think about them with a more mature mind, it made me realise the gravity and importance in my family’s culture and my own.’
  37. 37. Heritage Europeana Migration CC BY-SA ‘I thought it was important to share a story. These kind of events are like a witness to history now. Things are happening in the world and it's good to record these’ ‘Knowing history is the best way to learn about who we are why we do what we do and to avoid to repeat mistakes. I wanted to share my story to contribute to the collective knowledge of history.’
  38. 38. Heritage Europeana Migration CC BY-SA 'I think it is important to put on paper our memories especially if they are connected with universal topics as migration.' 'I decided to share my story in order to preserve the historical memory of my family' 'I liked sharing it because it's kinda nice to know that something about me will be kept on record. My story about the things I like which make me.'
  39. 39. Going forward ● Final European Year of Cultural Heritage campaign event on 18 December in National Library of the Netherlands ● Ignition: created the foundations for on-going activity, tools and processes and promotional toolkit ● Beyond 2018, our thematic collection continues. Not as much intensity, but no less importance. ● Events in 2019 ○ January, Korcula ○ EPIC Irish Emigration Museum, St Patrick’s Day ○ KU Leuven, student activity Europeana Migration CC BY-SA
  40. 40. Ahmed’s story
  41. 41. Europeana Migration CC BY-SA diolch thank you tak ευχαριστώ gracias merci hvala grazie paldies bedankt dziękuję obrigado mulțumesc Спасибо Хвала

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