Europeana Cloud - 'Why it is relevant for Europeana Cloud and the two need to work together'

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Europeana Cloud Kick-Off Meeting, 5 March 2013, The Hague, The Netherlands. By Max Kaiser

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Europeana Cloud - 'Why it is relevant for Europeana Cloud and the two need to work together'

  1. 1. @maxkaiserEuropeana CreativeWhy it is relevant for Europeana Cloud andthe two need to work togetherMax KaiserHead R&D, Austrian National LibraryEuropeana Cloud Kick-Off MeetingKB, The Hague04/05 March 2013
  2. 2. *www.europeanacreative.eu
  3. 3. @maxkaiserwww.slideshare.net/maxkaiser
  4. 4. @maxkaiser
  5. 5. @maxkaiser1. creative industries seek to explore innovativeways to use existing data sources→ develop exciting ideas, products and services→ digital industry is a high growth sector→ enormous potential for the cultural heritage sector2. digitisation sets the foundation for memoryinstitutions to engage with creative industries
  6. 6. @maxkaiserhowever
  7. 7. @maxkaiserre-use of cultural heritage resources bycreative industries, organisations andindividuals is impeded by anumber of obstacles(organisational, technical, legal, cultural, …)
  8. 8. @maxkaiserour expected impact“increase substantially the use and re-use ofcultural heritage resources(and in particular those available throughEuropeana) by creative industries, organisationsand individuals and bring out the economicpotential of digitisation actions in Europe throughinnovative applications and services”(Expected impact of Objective 2.1.b)
  9. 9. @maxkaisermeasures → impactincrease the re-useof cultural heritageresources byCreative Industriesprovide Open Labenvironments forexperimenting withcultural contentproduce aContent Re-UseFramework forEuropeanadeliver technicalinfrastructure toenable creativere-useinspire and supportcreative industriesto re-use Europe’scultural heritage→
  10. 10. @maxkaiserkey facts→ Best Practice Network→ EC call: CIP-ICT-PSP-2012-6→ activity: CIP6 – theme 2 – digital content, open accessand creativity→ duration: February 2013 – July 2015 (30 months)→ 26 partners from 14 member states→ 8 work packages→ 835 person months effort (= 28 FTEs / 70 person years)→ budget: 5.312.500 €→ 80% Community funding: 4.250.000 €
  11. 11. @maxkaiser
  12. 12. @maxkaiserconsortium / 1→ Europeana Foundation with access to 2,200+ cultural heritageinstitutions→ creative hubs and associations with access to creative industries,tourism and educational professionals across Europe→ European Design Centre BV→ MFG Medien- und Filmgesellschaft Baden-Württemberg mbH→ European Creative Business Network→ Aalto-korkeakoulusäätiö→ Agence luxembourgeoise d’action culturelle ASBL – ALAC→ Culture24→ EUROCLIO – European Association of History Educators→ EUN Partnership AISBL
  13. 13. @maxkaiserconsortium / 2→ living labs in four member states→ YouARhere / i-Marginal→ Platoniq Sistema Cultural→ Aalto-korkeakoulusäätiö→ EUN Partnership AISBL→ technical and multimedia experts with a strong deployment record→ National Technical University of Athens→ Austrian Institute of Technology GmbH→ Ontotext AD→ Spild af Tid ApS→ We Are What We Do Community Interest Company→ WEBtic→ Exozet Berlin GmbH→ YouARhere→ Semantika
  14. 14. @maxkaiserconsortium / 3→ business planning specialists→ European Business and Innovation Centre Network→ Kennisland→ content providing cultural heritage institutions and museums→ Austrian National Library→ British Library→ Netherlands Institute of Sound and Vision→ Museum für Naturkunde→ National Museum Prague
  15. 15. @maxkaiserproject goaldemonstrate that Europeana can facilitatethe re-use of cultural heritage contentmade available by a diverse set of organisationsby realisingeight concrete objectives
  16. 16. @maxkaiserourobjectives
  17. 17. @maxkaiserobjective 1establish the Europeana Open Lab Network as asustainable environment for experimentationand stakeholder engagementhttp://d.lib.ncsu.edu/collections/catalog/ua023_025-003-bx0005-004-028
  18. 18. @maxkaiserwhy?→no platform to facilitate & inspirestakeholders to experiment with re-use ofcultural heritage resources→access to documentation and sectorknowledge scattered1
  19. 19. @maxkaiserhow?→ Open Culture Labs: access to metadata andcultural content available via Europeana→ standardised methodology, access to technical& business services→ APIs & services for creative industry clients→ start with 4 existing Living Labs→ first clients: five pilot applications1
  20. 20. objective 2develop the Europeana Content Re-useFramework to allow content providers tomake their content availablefor specified re-use scenarioshttp://en.wikipedia.org/wiki/File:Glenfiddich_Distillery_stills_hall.jpg
  21. 21. @maxkaiserwhy?→current Europeana Licensing Frameworkapplies only to metadata→lack of a Licensing Framework forcontent prevents re-use at scale2
  22. 22. @maxkaiserhow?→ implement Europeana Content Re-useFramework in coordination withEuropeana Cloud→ provide a permission managementinfrastructure allowing content providers tocommunicate conditions for content re-usescenarios2
  23. 23. @maxkaiserobjective 3implement the infrastructure and servicesEuropeana needs to support creative re-useof European cultural resources and long-term business developmenthttp://www.radiomuseum.org/forum/neuberger_w_252_roehrenpruefgeraet_frage_zur_erweiterung.html
  24. 24. @maxkaiserwhy?→ Europeana supports only search & displayof metadata→ no access to the content referencedby metadata→ without adequate API metering, extendedsearch and security:→commercial exploitation cannot occur→no incentive for heritage organisations toprovide high-quality digital objects for re-use3
  25. 25. @maxkaiserhow?→ deploy technical infrastructure and services toresolve the issues of storage, legal infrastructureand re-use→ make available content supplied by projectpartners, Europeana & network providers3
  26. 26. objective 4createfive pilot applicationsin five thematic areashttp://d19sdi931o025v.cloudfront.net/cdn_120402150336/images/detailed/4/airline-pilot.jpg
  27. 27. @maxkaiserfive thematic areas→history education→natural history education→tourism→social networks→design4
  28. 28. @maxkaiserwhy?→currently no “real-world” applicationsto inspire projects based on re-useof cultural heritage aggregatedby Europeana→no clear incentive for creative industry towork with this material4
  29. 29. @maxkaiserhow?→ show potential for creative re-useof cultural content:→ creative industries: → re-use possibilities→ memory institutions: → benefits of providing access→ use methodologies & facilities of Open Lab→ use technical infrastructure & services provided→ use content via Content Re-use Framework→ bring each pilot to production standard→ serve as reference implementation and showcase4
  30. 30. objective 5conduct five open innovation challenges, infive thematic areas, to identify, incubate andspin-off five viable projects into thecommercial sectorhttp://www.kreisgemeinschaft-wehlau.de/Tapiau%20Alt/105-0043%20Start%20zum%20100%20Meter%20Lauf.html
  31. 31. @maxkaiserwhy?→no current opportunity for creativeindustries to engage directly withEuropeana stakeholders to proposenew products and services5
  32. 32. @maxkaiserhow?→ open innovation challenges in the 5 areas→ select most viable project in each theme→ provide business incubation & support package→ support each spin-off project for 3 months→ use infrastructure & network of Open Labs→ use services, APIs & content for experimentation→ use pilots as reference implementations5
  33. 33. objective 6identify business models that allow keystakeholders within the Europeanaecosystem to develop their own applicationsand services based on the EuropeanaContent Re-use Framework
  34. 34. @maxkaiserwhy?→ no clear business models for re-use projectsthat demonstrate sustainable relationshipsbetween key customers, channels, resources,partners and costs→ wider industry adoption depends on creation ofthese models6
  35. 35. @maxkaiserhow?→ key stakeholders:→ cultural heritage institutions & creative industries→ stakeholders from specific thematic areas→ related industries→ initial business models developed infocused workshops→ Content Re-use Framework designed tosupport these and other business models6
  36. 36. objective 7evaluate the results at key points in theproject and measure their success againstthe strategic objectiveshttp://en.wikipedia.org/wiki/File:Explorer_10_inspection.jpg
  37. 37. @maxkaiserwhy?→integrate learning capacity into thestructure of the engagement→strong evaluation and feedback loop:better-tested and more immediatelyapplicable outcomes7
  38. 38. @maxkaiserhow?→evaluate:→ Europeana Open Labs Network→ technical infrastructure & services→ Content Re-use Framework→ pilots / spin-off projects / business models→ sustainability plan→ apply learning to improve each cycle→ refine processes, products, approaches7
  39. 39. http://gratuitouslyyours.wordpress.com/tag/fuck-door-to-door-salesmen/objective 8undertake an extensive stakeholder engagement campaignpromoting Europeana’s cultural heritage content to the creativeindustries and the merits of creative re-use to cultural institutions
  40. 40. @maxkaiserwhy?→ without effort to engage stakeholders:→ no significant take-up project outcomes→ no large-scale re-use of cultural heritage material→ without credibility by expert industry networks:→ not possible to entice future actors to engage withnew products or services or to collaborate withcultural heritage institutions8
  41. 41. @maxkaiserhow?→ 2 target stakeholders:→ creative industries and cultural heritage institutions→ engagement campaign: greater coverage→ project partners: extensive networking activities→ promote services & applications in eachthematic area→ promote & encourage participation in thechallenges8
  42. 42. @maxkaisertheproject
  43. 43. @maxkaiserEuropeanaCreative& Cloud
  44. 44. @maxkaisereCreative & eCloud→ both CIP Best Practice Networks→ Same call: CIP-ICT-PSP-2012-6→ both started on February 1, 2013→ Europeana Creative: 30 months→ Europeana Cloud: 36 months→ 2 partners involved in both projects→ Europeana Foundation & Kennisland→ use of same collaboration tools→ Basecamp, GitHub, etc.→ important overlaps and dependencies
  45. 45. @maxkaisershared challenges→what are the conditions under whichcultural heritage institutions will makecontent available?→how to expose it to other communities?→what are the technical, legal, economicand strategic requirements?
  46. 46. @maxkaisercommon goals→allow content providers to make contentavailable for specific re-use scenarios(opt-in) and define conditions of access→define requirements & build EuropeanaContent Re-use Framework→implement mechanisms for storage, useand re-use of content and rich metadata
  47. 47. @maxkaiserEuropeana Foundation→ Involved in all WPs in both projectsEuropeana Creative→ WP1 Lead: Europeana Open LaboratoryEuropeana Cloud→ Project Coordinator→ WP2 Lead: Developing the Infrastructure foreCloud→ WP5 Lead: Sustaining the Europeana Cloud
  48. 48. @maxkaiserKennislandEuropeana Creative→ WP3 Lead: Business Model FrameworksEuropeana Cloud→ Key partner in WP5: Sustaining the EuropeanaCloud
  49. 49. WP3BusinessModelFrameworksWP2Infrastructurefor ContentRe-useWP4PilotsWP5OpenInnovationWP5Sustaining theEuropeanaCloudWP2DevelopingtheInfrastructurefor eCloudeCreative eCloud
  50. 50. @maxkaiserEuropeanaCreative:next steps
  51. 51. @maxkaiserEuropeana Creative WP3 -Business Model Frameworksnext steps relevant forEuropeana Cloud
  52. 52. @maxkaisersubtask 3.1.1: Requirements Gathering→ month 1–4→ MS8: Requirements for the Content Layer of theextended Europeana Licensing Frameworkformulated (month 4)→ coordinated by Kennisland & Europeana Foundation→ requirements from content providers, creativeindustries and technical development partners→ requirements in terms of rights status, quality,access, etc.
  53. 53. @maxkaisersubtask 3.1.1: Requirements Gathering→ requirements gathered in Europeana CreativeWP3 will be provided to Europeana Cloud→ Europeana Cloud WP5 will use them to specifythe overall Licensing Framework infrastructure
  54. 54. @maxkaisersubtask 3.1.2: Europeana ContentRe-use Frameworkmonth 4–24→ implement the Content Layer of the extendedEuropeana Licensing Framework→ month 6: Specifications for implementing theContent Layer of the extended EuropeanaLicensing Framework→implemented in WP2 (Infrastructure forContent Re-use)
  55. 55. @maxkaiserEuropeanaCloud:next steps
  56. 56. @maxkaiserEuropeana Cloud WP5 -Sustaining the Europeana Cloudnext steps relevant forEuropeana Creative
  57. 57. @maxkaisertask 5.3 – exploring licensing issuesmonth 3–24→subtask 5.3.1 – Requirements forExtending Europeana LicensingFramework→KL will gather requirements to allow accessto content and re-use of content
  58. 58. m6: Specification forimplementing ContentLayer of Licensing Frameworkm0 m12 m24 m36T3.1 Content Re-Use Framework (m1-27)T5.1 Strategic Requirements for the Europeana Cloud (m1-30)T5.2 Practical Requirements (m3-20)T5.3 Exploring Licensing Issues (m3-24)m24: Documentation ofextensionof Licensing FrameworkRequirements(m1-4)ST3.1.1ST5.3.1 ST5.3.2Requirements (m3-18) Produce revised ELF(m18-24)eCreativeeCloud
  59. 59. @maxkaiserCloudcoordinationhttp://saypeople.com/2012/05/23/chinas-plans-to-increase-the-use-of-rainmaking-technology/#axzz2Ma5gDTi2
  60. 60. @maxkaisercloud coordination group→represents several ICT PSP-funded“cloud” projects→including Europeana Creative, EuropeanaCloud, LoCloud→part of T5.2 in Europeana Cloud→first meeting in Spring 2013
  61. 61. @maxkaisermore informationwww.europeanacreative.eu
  62. 62. @maxkaiserthank you!max.kaiser@onb.ac.atwww.onb.ac.atwww.slideshare.net/maxkaiserwww.linkedin.com/in/maxkaisergplus.to/maxkaisertwitter.com/maxkaiser

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