BIBLIOTECA NACIONAL DE ESPAÑA
National Library of Spain:
Enhanced
Library Collections and Services
through Social Media
Ma...
BIBLIOTECA NACIONAL DE ESPAÑA
Enhanced Library Collections and Services through Social Media
Summary
 What do we want?
 ...
BIBLIOTECA NACIONAL DE ESPAÑA
Web 2.0 and national
libraries
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
To start
Enhanced Library Collections and Services through Social Media
 To define our goal...
BIBLIOTECA NACIONAL DE ESPAÑA
What we will get
Enhanced Library Collections and Services through Social Media
 Better dis...
BIBLIOTECA NACIONAL DE ESPAÑA
Service sustainability
Enhanced Library Collections and Services through Social Media
 Avai...
BIBLIOTECA NACIONAL DE ESPAÑA
Management
Enhanced Library Collections and Services through Social Media
 Deep knowledge o...
BIBLIOTECA NACIONAL DE ESPAÑA
Terms of use
Enhanced Library Collections and Services through Social Media
 Internal:
 Co...
BIBLIOTECA NACIONAL DE ESPAÑA
Internal risks: chaos
Enhanced Library Collections and Services through Social Media
CAUSES:...
BIBLIOTECA NACIONAL DE ESPAÑA
External risks: controversies
Enhanced Library Collections and Services through Social Media...
BIBLIOTECA NACIONAL DE ESPAÑA
Platforms features
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Facebook
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Facebook
Enhanced Library Collections and Services through Social Media
 Very versatile soc...
BIBLIOTECA NACIONAL DE ESPAÑA
Twitter
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Twitter
Enhanced Library Collections and Services through Social Media
 Very dynamic social...
BIBLIOTECA NACIONAL DE ESPAÑA
Twitter
Enhanced Library Collections and Services through Social Media
 Specialization of t...
BIBLIOTECA NACIONAL DE ESPAÑA
Twitter
Enhanced Library Collections and Services through Social Media
When having more tha...
BIBLIOTECA NACIONAL DE ESPAÑA
YouTube
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
YouTube
Enhanced Library Collections and Services through Social Media
• Some organizations:...
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
 Collections of image...
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Flickr
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
 Presentations to...
BIBLIOTECA NACIONAL DE ESPAÑA
Slideshare
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
More than one blog (spe...
BIBLIOTECA NACIONAL DE ESPAÑA
Blogs
Enhanced Library Collections and Services through Social Media
 Versatile platform:
...
BIBLIOTECA NACIONAL DE ESPAÑA
Summary for TEL libraries
Enhanced Library Collections and Services through Social Media
 F...
BIBLIOTECA NACIONAL DE ESPAÑA
Other platforms
Enhanced Library Collections and Services through Social Media
BIBLIOTECA NACIONAL DE ESPAÑA
Biblioteca Nacional de España 2.0
Enhanced Library Collections and Services through Social M...
BIBLIOTECA NACIONAL DE ESPAÑA
Conclusions
Enhanced Library Collections and Services through Social Media
 Greater opennes...
BIBLIOTECA NACIONAL DE ESPAÑA
Resources
 National Library of Spain Web Site: www.bne.es
 NLS Facebook Page: www.facebook...
BIBLIOTECA NACIONAL DE ESPAÑA
Mar Pérez Morillo
Chief of National Library of Spain Web Service
mar.perez@bne.es
Pº de Reco...
Upcoming SlideShare
Loading in …5
×

Enhanced Library Collections and Services through Social Media - Mar Perez Morillo, Chief of Web Services at The National Library of Spain

897 views

Published on

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
897
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • In this presentation I would like to give an overview about the importance of the Web 2.0 for library institutions nowadays. Today all these tools provide a valuable way of enhancing library collections and services. I’ll have a look on: what we want, what we will get, the importance of the sustainability of the service, the points of management, the risks we have to afford (and avoid) when using these tools, special characteristics of the different platforms, the experience of the National Library of Spain in this field, to finish with some conclusions
  • Since the term “Web 2.0” was coined in 1999 and the social media and web apps that allowed the interaction with users began to expand, library institutions started using them in a massive way . The Library world soon realized: the usefulness of these tools to expand their services, the importance of obtaining the users’ feedback and the strengths that brought to reach their target .
  • The most important steps to take before subscribing an account or profile 2.0 are: to define our goals to ellaborate a strategy to follow to evaluate if we have enough resources available to provide the service (in the terms we have established according to our strategy) to determine the policy and the terms of use.
  • The tools 2.0 and social media provide many benefits to the library organizations: better dissemination of collections and activities; contents are shown in a more dynamic way; it’s not the user who encounters the information, but the opposite; a more active user participation , who: comments, makes questions, suggests, shares the most interesting content, and even makes requests wider extension of online services; they broaden the target , bringing the online users in line with the live ones; they foster the web traffic between different online channels of the organization; they give more visibility to works and projects of organizations and involve the citizens in them; they strengthen internal jobs , because they provide user feedback to organization staff. Internally, a way of communication has to be enabled for the staff to apprehend the advantages of these media.
  • It is a critical point to take into account the resources available -within every organization- to sustain the service. Library organizations need to have it clear from the very beginning that the services they are providing through these platforms must be sustained over time , at least, in the medium term. Organizational reputation can be seriously damaged if the service the Institution provide ceases. This should not be forgotten when managing these tools. In this context, we should also take into account that many organizations become models for others in terms of how they use these tools, as well as how they disseminate their services, projects and collections.
  • It is strongly recommended that managers have a deep knowledge of the organization, and to the extent possible are members of it. How to manage these portals will rely on every organization goal . To properly manage these platforms 2.0 we must: know well our users profile ; be alert to their demands, suggestions or requests; closely monitor and handle user comments and their participation; update content . In summary, managers have to be dynamic . And this dynamic management implies the user involvement in such a way as to feel himself part of the organization more directly, not just as a spectator. In such direction the organization has to move. Statistics are another key element in the management of these platforms. It is very important that they are analyzed in depth , since they provide an idea on the type of user we have and what their main interests are.
  • An essential element for the right management of these channels are the terms of use . We classificate them in two types: Internal : in order to keep a consistent policy within the organization, this must have some internal terms of use for platforms 2.0, whether they are generic and of application to all tools or specific and different for each one. This is especially necessary when there is more than one profile or when a profile or account has more than one administrator . External : users must know which behavior patterns are set for each channel. Freedom of expression should prevail, but we must also preserve the service that these channels provide, by preventing them from being distorted due to an inappropriate use (spam, insults...). Therefore, these guidelines should be public and known to all users and include: Recommendations for use . Type of comments and messages not allowed . It should be left clear that no spam, advertising, insults or xenophobic, discriminatory or violence-inciting comments will be tolerated. Measures to be taken in case of violation of such rules (deleting comments, blocking recurrent offenders...).
  • When managing social media, we have to be aware of some risks. These can be internal or external. Chaos in management is an internal risk. One of the main risks of this type of channels relates to the possibility of a certain deal of chaos arising in their management, either because their objectives are not clear enough, no clear terms of use have been set, or they are not well known by the administrators of the accounts, profiles and channels. In order to avoid this, There should be a clear general policy regarding behaviour, use and objectives of all 2.0 channels and social media accounts handled by the organization. Clear rules for each platform , considering its specific features (Twitter, Facebook, YouTube…). Guidelines on behaviour and use for each profile within the same platform , as well as regarding coordination between them (eg. if multiple accounts are maintained in Twitter). In case there is more than one administrator for an account, profile or channel, all of them should be fully aware of above and apply regulations in a coordinated way , together with any other staff involved.
  • But we might encounter also external risks. And the most important of them are the possible controversies that might arise, and publicly shown. In order to face them up , some basic points are: Although it may sound too obvious, the most important thing is to do every possible thing to prevent them from happening . This is often easier than we could expect, if an organized and responsible management is carried out. Once the controversy has come up: We should not rush in taking corrective measures to stop it. We should think about the origin of the controversy and analyze why it occurred. Before taking any action, we should consider the mission of the organization , as well as its objectives and what users expect from us. Some controversies just turn off spontaneously . In others, even users themselves (if already identified with the organization (what is already an experience we have had in Facebook, not only once) act as moderators in the controversy. If, after studying all aspects involved, it is concluded that the controversy is due to a management error, the organization must give a response . Sometimes, a simple apology admitting the error is enough, and it may even reinforce the organization image . But, if you decide to give an explanation or apologize, the administrator shouldn’t forget. On the contrary, What we have to do is to closely observe the reaction of the users.
  • Each channel (as I pointed before) has its own peculiarities , both in content and user profile. The mission, features and objectives of each association determines the use of a tool or social network instead of the others, as well as the use made of them. There’s no need to open or subscribe an account in all of them. More over we should not subscribe an account if we don’t have clear ideas about what we want to do with that, as I explained before. All of us have friends that say “Oh, I should have a Facebook profile, but I don’t find the appropriate time and I don’t know what to do after and what is useful for.” So don’t do that! Are your friends there? Are you going to feel comfortable in such environment? Are you going to share your experiences, knowledge, links, news, pictures, recipes... on Facebook? The answer is the same for any organization. If your friends or users are there and awaiting you to share with them on such platform contents, services, information... Think about it and fix your proposals, your goals and design the way you are going to manage it... And go for it!!
  • Let’s start with Facebook .
  • It is a very versatile social network. It allows sharing videos, links, image galleries, event invitations… The follower of an institutional Facebook page has a varied profile : not only researchers, librarians or information proffessionals, but also general public. And users may leave their comments, or simply state that they like some content, or share content in their own pages. Most people know how Facebook works and probably have a Facebook profile. Overall, Facebook allows institutions to reach their remote users in a quite close way. Content is displayed in a more informal way and advantage should be taken of this, making the user feel more involved in the organization by showing them the work-in-progress behind the projects or the making of events such as exhibitions, or other tasks carried out in the institution but considered from an internal perspective. Facebook had a peak in expansion about 3 or 4 years ago but its growth has somewhat slowed down mostly if compared to Twitter , which over the last two years has seen a steep increase in number of followers and use. Perhaps this rise of another social network such as Twitter has also taken followers away from Facebook. One of the risks posed by Facebook lies in the fact that it requires more –and closer- control by managers, given that in some cases different profiles and pages are created using the name of the organization but not supported by it, hence leading users to confusion. This is not very uncommon. Facebook brings great benefits to the institutions: Not only is it a window through which the user communicates with the organization to make inquiries, suggestions or complaints. The potential for viral dissemination of content published in this social network is huge. By sharing content, followers of a Facebook page enable the organizations to reach a broader target. Traffic is generated from Facebook to other online platforms owned by the institutions (web, Flickr, YouTube, blogs ...).
  • The second most popular social media nowadays is Twitter. Library organizations long ago discovered how useful this channel was for the dissemination of their services and content . Users of libraries were soon on Twitter, and closely followed the evolution of this channel. We only have to look at the Library of Congress, the leader among libraries on Twitter with more than have a million followers.
  • Twitter is a very dynamic social network , which has widely expanded along the past two years. In general, the profile of its users in the library environment is more professional than in Facebook . It is also the most challenging social network for organizations, since users expect quick responses , and also because it requires very close monitoring .
  • Another feature is the specialization of the accounts , so that organizations have diversified according to the different audience and subjects. For example, the National Library of France and the National Library of Spain have 3 Twitter accounts each, but the rest of the most important libraries only have one, to concentrate all his followers into a single corporate account.
  • When an organization holds more than one account : Communication or retwitting between the accounts is useful and productive, as it gives a unified image of the institution in front of followers, while encouraging traffic between them. It must be clear that target audiences are different and the content distributed through each account must be of specific interest to our followers . For example, followers of the account of the Museum of the National Library on Twitter are particularly interested in all the activities organized by the Museum, while the account of the Director of the BNE in Twitter offers its followers interesting content from the perspective of the person in that position, and her activities as Director. On the other hand, the main account of the BNE has a more general profile, aiming at an audience with a wider range of interests.
  • Many organizations have also opened channels on YouTube to broadcast videos on their activities .
  • Some of them have more than one channel on this platform, such as the OCLC or the British Library. Other organizations upload their videos into YouTube, but they do not have a corporate channel. From libraries’ perspective, this channel allows to spread videos on : the organization’s activities (technical process, binding…) events held (exhibitions, conferences…) documentary collections (Cartography, Engravings…) historical audiovisuals (origins of the institution…) In some cases, it also serves as an audiovisual digital repository and helps disseminate historical audiovisual content, eg. the playlists of the Library of Congress with the first films by the Edison Company or by Westinghouse in 1904. Creating playlists is very helpful for users, since the material offered by the channel may be grouped thus making navigation easier. Now YouTube is also useful to stream events. So our online users become public of our live events.
  • Flickr is a platform for images. It is very visual.
  • Flickr allows to create collections of images , mostly photographs, but also other types of graphic materials, such as posters, maps, ephemera… This platform is quite popular among libraries , and not only national, but also university libraries. It is a particularly useful tool to disseminate library collections , although albums with photographs of events and professional meetings are also showcased . The Library of Congress holds the leadership –among national libraries- in Flickr, with about 20.000 images. Among the libraries included in TEL, the Russian State Library has the biggest collection in Flickr, with more than 2.700 images.
  • This is the Flickr home page of the Library of Congress.
  • And this is the one of the Russian State Library, with more than 2.900 images.
  • Slideshare is a very professional platform.
  • It is a portal for sharing presentations . Library organizations have discovered its potential to disseminate their documents - not only the works carried out by their specialized staff, but also those presented in conferences and meetings. It is commonly used among the library professionals and library associations. But among national libraries it still has been implemented only to a minor extent. Only 4 of the TEL libraries have Slideshare channels. The National Library of Spain stands out here, with 128 presentations in the channel. It should be mentioned, however, that it is widely used by individual library and documentation professionals for uploading their presentations and papers, without having to include them in a corporate channel.
  • This is the Slideshare channel of the National Library of Latvia, the second one among the TEL libraries, after the National Library of Spain.
  • Blogs are: one of the 2.0 tools most widely used by library organizations of all kinds and one of the most versatile librarian tools
  • Some national libraries (like the British Library) have more than one blog , since they have become more and more specialized by subject : school libraries, information technology, bibliography, preservation and conservation, maps, medieval manuscripts, music, web files, performing arts… But this is flexible. Although it holds the first position among national libraries , the British Library had 20 blogs some months ago and nowadays they are 17. We have to take into account a set of circumstances.
  • A blog is a very versatile platform to publish articles for a specialized audience or aimed at disseminating a wide range of topics of interest to professionals and users. But we have to keep some key principles: Quality trumps quantity: so r eaders care more about what you’re posting than when. New content invites new views: your readers are less likely to come back to a blog that shows the same old content every day. Readers like consistency: posting consistently communicates an unspoken promise to your readers. There’s no recommended frequency. You should post when you have interesting content to share with your followers.
  • When considering how the TEL libraries use the tools 2.0, these are the general and approximate figures: Around a 40% of them have a Facebook page, being the leader the National Library of Spain. The 27% of the TEL libraries have a Twitter account. The British Library is the number 1 very far from the rest, with more than 461.000 followers. YouTube is not as popular as the two previous platforms. Only about a 16% has a YouTube channel. Again the National Library of Spain is leading the list with more than 641.000 views, followed by the British Library Business & IP Centre channel, with more than 413.000 views. Only 13% of the TEL libraries have a blog. 10% have a Flickr account. And only a 5% have a Slideshare channel.
  • Among the fastest-growing social networks over recent times, Pinterest and Linkedin are the most outstanding . Pinterest is a website for image sharing where users create and manage collections based on different topics or events. Some important libraries have already joined this social network , which appears to be an interesting dissemination tool, especially for those with graphic collections. The British Library or Gallica , the digital library of the BnF, have Pinterest accounts. Another expanding social network is LinkedIn . This is a professional platform through which professionals from all fields get into contact . Libraries are also increasing their presence in LinkedIn. Being a more specialized network, it is easy to find professional subgroups. Both environments still offer areas for exploration to libraries and associations, in their search for new spaces offering any opportunity to disseminate information , enable contact between professionals and knowledge sharing.
  • To talk about the experience of the National Library of Spain, we set out our path in the 2.0 web with the launching of a blog in April, 2008, and a Facebook profile in November, 2008. Three months later we already had 1,000 followers in Facebook. And in May, 2011 the number reached 100,000. Today, the NLS is the national library with the highest number of followers, surpassing the 136.000 followers. The growth and success of Facebook is an example of the impact of the web 2.0 in library organizations . Facebook allowed the NLS to definitely become open to its remote users. Through this window we have brought our users closer to internal processes (such as the annual counting, exhibition set-ups, digitization of collections...), not publicly visible before then. We have disseminated activities, collections, documents... and, despite showing a downward trend compared to other channels such as Twitter, Facebook keeps on growing and generating traffic to other online library channels like Slideshare, YouTube or Flickr. The channel opened in Youtube by the NLS in 2009 has helped us promote audiovisual material kept by the Library among its collections, as well as videos illustrating the activities of the institution (eg. digitization or binding processes), or its History. Also, recordings of events held in the Library (conferences, concerts, round tables, professional meetings...). The Library's Flickr portal (March, 2011) lets the institution disseminate its graphic collections, and not only photographs and engravings but also other collections such as ephemera, not so widely known by the public (both general and specialised), but of great interest. Through the Slideshare channel (march 2011) the Library has shared the knowledge of its specialists . This portal helps disseminate presentations of a varied range of subjects prepared by the BNE staff when attending conferences, or directly prepared for publishing online thus sharing knowledge with all kinds of audience. But Twitter is perhaps the most dynamic portal managed by the Library right now with three different accounts; a general one for the Library, one for the Museum and finally, one for the Director. Each of them is focused on a specific users’ profile and the communication strategy is adapted to their needs. It has seen an enormous growth and the answer of our followers has been really gratifying .
  • The conclusions we may get from our presence in the web 2.0 is very positive and this feeling is strengthened everyday: It has contributed to a greater openness of the Institution to the society. It has changed the perception of the citizens, who now feel that the Institution is “theirs” to a greater extent, being at their service as keeping and promoting common Heritage. It has improved the external image of the Institution. It has increased the visibility of all the tasks carried out by the Library. The versatility of these tools allow to show the tasks and processes through an audiovisual format (Youtube), through an image (Flickr), a presentation (Slideshare), a post (blog) or a twit (Twitter), thus reaching people worldwide. The viral effect of these platforms in the dissemination of information is decisive and keeps growing. It helps make internal working processes more dynamic . Many internal processes of the Library, little known until now, have been made public and shared with the citizens through the 2.0 channels. This provides feedback from users to the professionals that perceive interest for the tasks that are run in the institution and they are more aware of the information needs. It also opens new investigation fields to researchers by disseminating little known collections (i.e. Ephemera). It has allowed us to better understand and answer our users’ needs with regards to both information and services. In line with this idea of dynamization of internal processes, feedback from users helps refine our working priorities, according to what society demands from the Institution. It means a daily challenge and encourages us to improve. In connection with the above, the answer from our users draws the path for professionals in their analysis of priorities, and in the way in which we may fulfil our mission and satisfy the users’ needs. It enables a closer contact with similar institutions, sharing knowledge and learning from them. The growing presence of libraries and professional associations in social media and 2.0 platforms has, furthermore, another added value: through these portals, library organizations better know how others use these different tools, learn from each other and share knowledge. It all derives in a common benefit, in the way along the path heading for the great global library .
  • Enhanced Library Collections and Services through Social Media - Mar Perez Morillo, Chief of Web Services at The National Library of Spain

    1. 1. BIBLIOTECA NACIONAL DE ESPAÑA National Library of Spain: Enhanced Library Collections and Services through Social Media Mar Pérez Morillo – Chief of Web Service of the National Library of Spain Evento / Lugar / Campo para fecha
    2. 2. BIBLIOTECA NACIONAL DE ESPAÑA Enhanced Library Collections and Services through Social Media Summary  What do we want?  What do we get?  Service sustainability  Management  Risks  Platforms features  The National Library of Spain 2.0  Conclusions
    3. 3. BIBLIOTECA NACIONAL DE ESPAÑA Web 2.0 and national libraries Enhanced Library Collections and Services through Social Media
    4. 4. BIBLIOTECA NACIONAL DE ESPAÑA To start Enhanced Library Collections and Services through Social Media  To define our goals  Strategy  Resources available  Policy and terms of use
    5. 5. BIBLIOTECA NACIONAL DE ESPAÑA What we will get Enhanced Library Collections and Services through Social Media  Better dissemination  More dynamic contents  Information encounters users  User participation  Extension of services  Broader target  They foster web traffic  More visibility  They strengthen internal jobs
    6. 6. BIBLIOTECA NACIONAL DE ESPAÑA Service sustainability Enhanced Library Collections and Services through Social Media  Available resources  Commitment with the service  Organizational reputation  User expectations  Models for others
    7. 7. BIBLIOTECA NACIONAL DE ESPAÑA Management Enhanced Library Collections and Services through Social Media  Deep knowledge of organization  To have clear the organization mission  To know well our users profile  To be alert to user demands  To closely monitor user participation  To update content  To involve users as part of the organization  Statistics: key element, deep analysis
    8. 8. BIBLIOTECA NACIONAL DE ESPAÑA Terms of use Enhanced Library Collections and Services through Social Media  Internal:  Consistent policy  Especially necessary when: • More than one profile • Several administrators  What to do in case of inappropriate use External:  Recommendations for use  Type of comments not allowed  Measures to be taken in these cases
    9. 9. BIBLIOTECA NACIONAL DE ESPAÑA Internal risks: chaos Enhanced Library Collections and Services through Social Media CAUSES:  no clear objectives  no clear terms of use  no coordination among administrators SOLUTIONS:  clear general policy  clear rules for each platform  guidelines for use of profiles and platforms  when different administrators, good coordination
    10. 10. BIBLIOTECA NACIONAL DE ESPAÑA External risks: controversies Enhanced Library Collections and Services through Social Media  Avoid them  Once it comes up:  don’t rush  think about the origin  consider mission of the organization  Some turn off spontaneously  Users themselves act as moderators  Give a response  Admit the error and apologise PROPER ACTION  REINFORCE ORGANIZATION IMAGE
    11. 11. BIBLIOTECA NACIONAL DE ESPAÑA Platforms features Enhanced Library Collections and Services through Social Media
    12. 12. BIBLIOTECA NACIONAL DE ESPAÑA Facebook Enhanced Library Collections and Services through Social Media
    13. 13. BIBLIOTECA NACIONAL DE ESPAÑA Facebook Enhanced Library Collections and Services through Social Media  Very versatile social network  Allows sharing videos, links, images, content… Different user profiles Growth somewhat slowed down ↔ Steep increase of Twitter  Requires close control  Potential for viral dissemination of content  Generates traffic to other organization platforms
    14. 14. BIBLIOTECA NACIONAL DE ESPAÑA Twitter Enhanced Library Collections and Services through Social Media
    15. 15. BIBLIOTECA NACIONAL DE ESPAÑA Twitter Enhanced Library Collections and Services through Social Media  Very dynamic social network  Widely expanded along the past two years  Users more professional than in Facebook  User expects quick responses  It requires close monitoring
    16. 16. BIBLIOTECA NACIONAL DE ESPAÑA Twitter Enhanced Library Collections and Services through Social Media  Specialization of the accounts → segmentation
    17. 17. BIBLIOTECA NACIONAL DE ESPAÑA Twitter Enhanced Library Collections and Services through Social Media When having more than one account:  Communication and retwitting between them  Different target audiences → different content
    18. 18. BIBLIOTECA NACIONAL DE ESPAÑA YouTube Enhanced Library Collections and Services through Social Media
    19. 19. BIBLIOTECA NACIONAL DE ESPAÑA YouTube Enhanced Library Collections and Services through Social Media • Some organizations: more than one channel • Content:  Organizations activities  Events held  Documentary collections  Historical audiovisuals  Audiovisual digital repository in some cases  Playlists: very useful for navigation  Streaming of a live event
    20. 20. BIBLIOTECA NACIONAL DE ESPAÑA Flickr Enhanced Library Collections and Services through Social Media
    21. 21. BIBLIOTECA NACIONAL DE ESPAÑA Flickr Enhanced Library Collections and Services through Social Media  Collections of images  Main uses:  dissemination of collections  cultural events  professional meetings  Library of Congress, main national library:  Close to 20.000 images  Russian State Library, main TEL library:  + 2.900 images
    22. 22. BIBLIOTECA NACIONAL DE ESPAÑA Flickr Enhanced Library Collections and Services through Social Media
    23. 23. BIBLIOTECA NACIONAL DE ESPAÑA Flickr Enhanced Library Collections and Services through Social Media
    24. 24. BIBLIOTECA NACIONAL DE ESPAÑA Slideshare Enhanced Library Collections and Services through Social Media
    25. 25. BIBLIOTECA NACIONAL DE ESPAÑA Slideshare Enhanced Library Collections and Services through Social Media  Presentations to share  Professional topics  Not very popular among libraries: Many individual presentations Few institutional channels
    26. 26. BIBLIOTECA NACIONAL DE ESPAÑA Slideshare Enhanced Library Collections and Services through Social Media
    27. 27. BIBLIOTECA NACIONAL DE ESPAÑA Blogs Enhanced Library Collections and Services through Social Media
    28. 28. BIBLIOTECA NACIONAL DE ESPAÑA Blogs Enhanced Library Collections and Services through Social Media More than one blog (specialized by subject)
    29. 29. BIBLIOTECA NACIONAL DE ESPAÑA Blogs Enhanced Library Collections and Services through Social Media  Versatile platform:  Specialized articles  Wide range of topics  Few key principles:  Quality trumps quantity  New content invites new views  Readers like consistency  There’s no recommended frequency  Miscellaneous or specialized (users profiles)
    30. 30. BIBLIOTECA NACIONAL DE ESPAÑA Summary for TEL libraries Enhanced Library Collections and Services through Social Media  Facebook: 40%  Twitter: 27%  YouTube: 16%  Blog: 13%  Flickr: 10%  Slideshare: 5%
    31. 31. BIBLIOTECA NACIONAL DE ESPAÑA Other platforms Enhanced Library Collections and Services through Social Media
    32. 32. BIBLIOTECA NACIONAL DE ESPAÑA Biblioteca Nacional de España 2.0 Enhanced Library Collections and Services through Social Media  Facebook: + 136.000 followers  Twitter: +23.000 followers  YouTube: + 631.000 reproductions  Flickr: +800 images  Slideshare: +120 presentations  Blog
    33. 33. BIBLIOTECA NACIONAL DE ESPAÑA Conclusions Enhanced Library Collections and Services through Social Media  Greater openness of organizations to society  Improving of external image  Increases the visibility of tasks  Helps make internal working processes more dynamic  Opens new investigation fields  Better understand our users’ needs  Daily challenge: encouraging to improve  Sharing knowledge  Heading for the great global library
    34. 34. BIBLIOTECA NACIONAL DE ESPAÑA Resources  National Library of Spain Web Site: www.bne.es  NLS Facebook Page: www.facebook.com/bne  NLS Twitter Account: https://twitter.com/bne_biblioteca  NLS YouTube Channel: www.youtube.com/bibliotecabne  NLS Slideshare Channel: www.slideshare.net/bne  NLS Flickr Account: http://www.flickr.com/people/bibliotecabne/  NLS Blog: http://blog.bne.es Enhanced Library Collections and Services through Social Media
    35. 35. BIBLIOTECA NACIONAL DE ESPAÑA Mar Pérez Morillo Chief of National Library of Spain Web Service mar.perez@bne.es Pº de Recoletos 20 -22 28071 Madrid España T +34 915 807 800 www.bne.es Enhanced Library Collections and Services through Social Media

    ×