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European Planning Conference Prague 2015, BBH connected specialism - Achim Schauerte, BBH London

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European Planning Conference Prague 2015

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European Planning Conference Prague 2015, BBH connected specialism - Achim Schauerte, BBH London

  1. 1. CONNECTED SPECIALISM HOW DIVERSITY DRIVES CREATIVITY & " MAKES THE DIFFERENCE EUROPEAN PLANNING CONFERENCE PRAGUE, 26TH NOVEMBER 2015
  2. 2. AGILE ! PRODUCTION ! ADVERTISING! DIGITAL ! TRANSFORMATION! CUSTOMER ! EXPERIENCE! SPORT! GROWTH ! CONSULTANCY! CREATIVE! STUDIO! FROM AN ADVERTISING AGENCY TO A CREATIVE BUSINESS" WITH CONNECTED SPECIALISMS
  3. 3. WHAT IS " AN IDEA?
  4. 4. AN IDEA IS NOTHING  MORE OR LESS THAN  A NEW COMBINATION  OF OLD ELEMENTS.” “ James Webb Young, A Technique for Producing Ideas
  5. 5. IDEAS = NEW CONNECTIONS
  6. 6. how?
  7. 7. EMBRACE COLLABORATION
  8. 8. https://www.youtube.com/watch?v=QnMxcM7Gbjo
  9. 9. THE WEB AROSE AS THE " ANSWER TO AN OPEN CHALLENGE, " THROUGH THE SWIRLING TOGETHER " OF INFLUENCES, IDEAS, AND " REALIZATIONS FROM MANY SIDES, " UNTIL, BY THE WONDROUS OFFICES " OF THE HUMAN MIND, A NEW " CONCEPT JELLED. TimBerners-Lee “
  10. 10. IN THE LONG HISTORY OF HUMANKIND… THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.” “ Charles Darwin
  11. 11. NURTURE SERENDIPITY
  12. 12. WHEN WE LOOK BACK TO THE ORIGINAL INNOVATION " ENGINE ON EARTH, WE FIND TWO " ESSENTIAL PROPERTIES:  FIRST, A CAPACITY TO MAKE NEW CONNECTIONS WITH AS  MANY OTHER ELEMENTS AS POSSIBLE.  AND, SECOND, A “RANDOMIZING” ENVIRONMENT THAT " ENCOURAGES COLLISIONS BETWEEN ALL " THE ELEMENTS IN THE SYSTEM." “ Steven B. Johnson
  13. 13. https://www.youtube.com/watch?v=f5kiMhmeNCQ
  14. 14. COPY FROM AFAR
  15. 15. https://www.youtube.com/watch?v=fpOxPAMWQX8
  16. 16. “When we realised what was happening, the little boy was bright purple and very distressed. We all panicked, but I’d seen the St John Ambulance advert, The Chokeables, on Facebook just a couple of days before and I remembered what to do. I gave the baby backslaps and cleared his airway quickly. It was very scary and upsetting, but I’m so glad I knew what to do.” Tiffany Sims, a mum of two from Bury St Edmunds
  17. 17. TRUST THE PROCESS
  18. 18. INNOVATIVE SYSTEMS HAVE THE TENDENCY TO GRAVITATE TOWARDS THE EDGE OF CHAOS. CHRISTOPHER LANGTON,COMPUTER SCIENTIST “ ”
  19. 19. IF YOU GIVE A GOOD IDEA TO A MEDIOCRE TEAM, THEY WILL SCREW IT UP. IF YOU GIVE A MEDIOCRE IDEA TO A BRILLIANT TEAM, THEY WILL EITHER FIX IT OR THROW IT AWAY AND COME UP WITH SOMETHING BETTER. “ Ed Catmull, Co-Founder of Pixar
  20. 20. https://www.youtube.com/watch?v=TRZAJY23xio
  21. 21. https://www.youtube.com/watch?v=MOXQo7nURs0
  22. 22. CONNECT SPECIALISTS
  23. 23. https://www.youtube.com/watch?v=_1vwhxjG1KE
  24. 24. AGILE ! PRODUCTION ! ADVERTISING! DIGITAL ! TRANSFORMATION! CUSTOMER ! EXPERIENCE! SPORT! GROWTH ! CONSULTANCY! CREATIVE! STUDIO! FROM AN ADVERTISING AGENCY TO A CREATIVE BUSINESS" WITH CONNECTED SPECIALISMS
  25. 25. WHAT DOES ALL OF THIS MEAN FOR PLANNING?
  26. 26. EMBRACE COLLABORATION. EVEN WITH OTHER PLANNERS.
  27. 27. GET INVOLVED IN LOTS OF DIFFERENT THINGS TO NURTURE SERENDIPITY.
  28. 28. COPY FROM " AFAR & NEAR.
  29. 29. TRUST THE PROCESS " & BE PART OF IT.
  30. 30. BE THE GENERALIST AND CONNECT THE SPECIALISTS.

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