Conducted by Ipsos at the request of Europ Assistance on a sample of 3,000 Europeans (French,
German, Italian, Spanish, Belgian and Austrian), the aim of this reference survey — carried out by
telephone and published for the 16th year running — is to offer an annual estimate of the holiday
plans of the citizens of the countries in question, in addition to their motivations, destinations and
preferred types of trips. The 2016 survey was also carried out in the United States and Brazil
with a view to comparing practices (samples of 750 individuals surveyed online in each country).