2. Contents
Europ Assistance Group One business: assistance
HUMANITY AND NEW TECHNOLOGIES AT THE HEART OF CARE SERVICES
EUROP ASSISTANCE GROUP
HISTORY OF THE GROUP WHICH PIONEERED ASSISTANCE A NETWORK STEERED, CONTROLLED AND MANAGED IN OUR FOUR
A POWERFUL, LONG-TERM SHAREHOLDER BUSINESS LINES
KEY FIGURES SKILLS WITH HIGH ADDED-VALUE
INTERNATIONAL STANDING FOUR ACTIVITIES IN THE WORLD OF CARE SERVICES
• TRAVEL
ORGANISATION BY REGION
• AUTOMOTIVE
GOVERNANCE
• HEALTH
• HOME & FAMILY
Strategy A culture of responsibility
ACCOMPANYING THE CARE REVOLUTION CSR STRATEGY: "THE SOCIAL FOOTPRINT“
CARE SERVICES CREATING A "POSITIVE SOCIAL FOOTPRINT“
A STRATEGIC AMBITION: INNOVATION COMMON VALUES
AN INNOVATIVE BRAND PLATFORM INITIATIVES FOR CHARITY
A WORLDWIDE SIGNATURE LOCAL KNOW-HOW PRIORITIZED
Europ Assistance Group I 2011 Overview 2
4. Europ Assistance Group
EUROP ASSISTANCE GROUP
HISTORY OF THE GROUP WHICH PIONEERED ASSISTANCE
A POWERFUL, LONG-TERM SHAREHOLDER
KEY FIGURES
INTERNATIONAL STANDING
ORGANIZATION BY REGION
GOVERNANCE
Europ Assistance Group I 2011 Overview
5. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Europ Assistance Group
Having invented assistance nearly 50 years ago, Europ Assistance is now
a global operator in personal assistance services in the areas of health,
home, family, automotive and travel.
The Group is the brand of choice in Care Services, a new generation of personalized
services for people and their families, born of its planet-wide network's capacity to innovate
and experiment, in order to provide the greatest number of people, in emergency
circumstances and in daily life, on an occasional or permanent basis, with presence and
support which they require for their safety and peace of mind.
The four areas of Care Service
- Travel - Health
- Automotive - Home & Family
Europ Assistance Group I 2011 Overview 5
6. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Europ Assistance Group
Europ Assistance keeps watch over 300 million people across the
world.
With its 7,000 employees, 80 companies and branches in 38
countries and a network of 420,000 partners deployed on the
ground, the Group has developed an international system of close
support, in the name of a practical, everyday vision of Care
Services and an economic model that creates value.
Europ Assistance Group I 2011 Overview 6
7. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
1963: Birth of a new concept: assistance
Pierre Desnos, impressed by the long list of problems encountered by
a couple of friends who had suffered an accident abroad, assessed
the gaps in existing protection for people travelling abroad.
He founded Europ Assistance in Paris with the backing of the
La Concorde insurance company, a French subsidiary of Generali.
Europ Assistance Group I 2011 Overview 7
8. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
1964 - 1980: A meteoric rise
• 1964 Internationalisation begins, in Belgium
• 1967 A transatlantic offer
Europ Assistance launches operations outside Europe and offers a
USA-Canada-Mexico subscription
• 1971-1980 Europ Assistance extends its frontiers
It opens a market in the UK (1973), then Luxembourg (1976), Spain
(1977) and Germany (1980).
It initiates services further afield, in Brazil, Japan and Kenya (1977)
Europ Assistance Group I 2011 Overview 8
9. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
1981 - 1990 : Europ Assistance takes over the world
• 1981 The first generation of assistance in daily life
Creation of an advice, information and assistance service
to handle problems encountered in daily life
• 1983-1989 Europ Assistance extends its frontiers
Europ Assistance opens up in Washington (1983)
then South Africa (1984) and Tunisia (1989),
and opens an office and call centre in Beijing (1989)
Europ Assistance Group I 2011 Overview 9
10. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
1991 - 2003: Europ Assistance takes over the world
• 1991 Europ Assistance launches its home assistance activity
Europ Assistance opens up in Ireland,
• 1992-1997 then in Greece (1992), Portugal (1993), Austria and Brazil (1995), Poland
(1996), Singapore, Argentina, Hungary and Switzerland (1997)
1998 Worldwide leadership
Europ Assistance Holding is created, and Europ Assistance opens up in Israel
115 million customers are covered by Europ Assistance worldwide, and 3.75
million claims are managed in the course of the year.
• 2001 Europ Assistance opens up in Russia
• 2002 The Generali Group becomes 100% shareholder of Europ Assistance Group
• 2003 Europ Assistance celebrates its 40th birthday
With 7 new subsidiaries (4 Scandinavian countries, Algeria, Libya and Japan),
the Group now has 32 companies across the world
Europ Assistance Group I 2011 Overview 10
11. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
2004 - 2010: the Columbus era
• 2004 Launch of Columbus plan, a global strategic plan mainly based on two new activities:
health and services for the home and family
Entry on the mechanical warranty market, with the acquisition Icare in France
• 2005 Creation of new companies in Chile and China
• 2006 Acquisition of The Canadian Medical Network, a Canadian company
• 2007 Digital expansion: launch of Plug & Sell, the Group's worldwide e-business platform
Takeover of Coris in Spain
Creation of IHS Services, a company offering health solutions for remote sites and travel
for medical treatment
Publication of "la Care Revolution" (M.Vial)
Europ Assistance opens up in India
Expansion of the Group in the USA through the acquisition of CSA Travel Protection
• 2008 (CSA) and GMMI (Global Medical Management Inc.)
A pioneer in telemedecine: Europ Assistance tests an interactive remote medical solution
for use in isolated environments for the full duration of the Vendée Globe yacht race
Europ Assistance Group I 2011 Overview 11
12. Europ Assistance Group Strategy One business: assistance A culture of responsibility
History of the Group
which pioneered assistance
2004 - 2010: the Columbus era
• 2009 Creation of a joint-venture with the Bradesco Group in Brazil
• 2010 Europ Assistance becomes main shareholder in Ocealis, a French company
specializing in telephone assistance
Opening of a new subsidiary in Turkey
Europ Assistance Group adopts a worldwide signature:
"you live we care."
Launch of the Group road map for 2011–2015
Europ Assistance Group I 2011 Overview 12
13. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A powerful, long-term shareholder
Generali Group
100%
Europ Assistance Group I 2011 Overview 13
14. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Key figures
Key data
• 7,000 employees
• 4,300 assistance representatives
• 400 healthcare professionals
• 80 companies and branches in 38 countries
• 208 countries covered by the Group’s correspondents
• 40 customer assistance centres
• 420,000 listed service providers
• 300 million customers covered by Europ Assistance, either
directly or via its partners
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15. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Key figures
Key data
• 58.2 million telephone calls handled
• 11.8 million interventions
• 3.1 million motorists provided with breakdown
assistance
• 6,300 air ambulance flying hours to repatriate Group customers
• 35,000 commercial flight tickets bought to repatriate Group customers
• 148 countries in which the Group intervened
• 2 phone calls handled every second worldwide
• 1 assistance intervention every two seconds around the world
Europ Assistance Group I 2011 Overview 15
16. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Key figures
Consolidated revenues Operating income
(in € million) (in € million)
Europ Assistance Group I 2011 Overview 16
17. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Key figures
Revenues by business line
(as %)
Europ Assistance Group I 2011 Overview 17
18. Europ Assistance Group Strategy One business: assistance A culture of responsibility
International standing
Europ Assistance Group I 2011 Overview 18
19. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Organization by region
REGION 1 REGION 3
Italy, Germany, UK, Northern Europe, Central and
Switzerland, Austria Eastern Europe, Middle East, Asia
and Oceania
REGION 2
France, Benelux, REGION 4
North America Spain and Portugal,
South America and Africa
Europ Assistance Group I 2011 Overview 19
20. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Governance
Europ Assistance Group I 2011 Overview 20
21. Strategy
Europ Assistance Group I 2011 Overview
22. Strategy
ACCOMPANYING THE CARE REVOLUTION
CARE SERVICES
A STRATEGIC AMBITION: INNOVATION
AN INNOVATIVE BRAND PLATFORM
A WORLDWIDE SIGNATURE
Europ Assistance Group I 2011 Overview
23. Accompanying the Care Revolution
Globalization, increased leisure time, an explosion in demand for
healthcare, rising life expectancy and mobility, increasing
urbanization…
Under the impulse of these social and cultural trends, personal services are booming
throughout the world. There is a burgeoning demand for information, accident-
prevention, protection and support services.
The Care Revolution is underway, and Europ Assistance is driving it
forward by developing tangible responses:
Care Services.
Europ Assistance Group I 2011 Overview 23
24. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Care Services
As the inventor of assistance and of the Care Service concept, we can
legitimately give our own definition:
Care Services is a a new generation of personalized assistance services
to support consumers in every situation, on an occasional or permanent
basis, in exceptional circumstances or in daily life.
Europ Assistance Group I 2011 Overview 24
25. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A strategic ambition: innovation
Innovation is in our culture. To make the Care promise a reality,
we owe it to our customers to invent not only new solutions (new
products), but also new approaches, by integrating new technologies
in order to offer daily support to as many people as possible, using
an economic model that creates value.
Europ Assistance Group I 2011 Overview 25
26. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A strategic ambition: innovation
Technology associated with humanity
In line with its pioneering mindset, Europ Assistance has set a challenge through
Care Services: mobilizing all the potential of the new technologies on behalf of an
acute sense of humanity. It is thanks to this association of technological innovation and
human values that we can now offer you increasingly effective, responsive and
personalized assistance services.
Europ Assistance Group I 2011 Overview 26
27. Europ Assistance Group Strategy One business: assistance A culture of responsibility
An innovative brand platform
A vision
In a global environment, marked by profound changes in both society and technology,
improving people's life quality and well-being means having access to local, human,
personalized services
A mission
Europ Assistance undertakes to be with its customers at all times, offering personalized
prevention and assistance in Health, Home & Family, and in Mobility all over the world.
An ambition
To build the most innovative brand in the Care Services sector by 2015.
Europ Assistance Group I 2011 Overview 27
28. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A worldwide signature
A signature: you live we care
• which states the worldwide dimension both of
the Group and the Europ Assistance brand in
English only** (exept legal contraints), in all
subsidiaries and on all five continents.
• which highlights the brand in a unique way
among its 300 million customers and 420,000
listed service providers.
Europ Assistance Group I 2011 Overview 28
30. One business: assistance
HUMANITY AND NEW TECHNOLOGIES AT THE HEART OF CARE SERVICES
A NETWORK STEERED, CONTROLLED AND MANAGED IN OUR FOUR LINES OF
BUSINESS
SKILLS WITH HIGH ADDED-VALUE
FOUR ACTIVITIES IN THE WORLD OF CARE SERVICES :
• TRAVEL
• AUTOMOTIVE
• HEALTH
• HOME & FAMILY
Europ Assistance Group I 2011 Overview
31. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Humanity and new technologies at the heart of
Care Services
Our commitment
Personalized support …
Daily support for a calmer, more flexible personal, family and professional life? Care
Services have made this dream a reality. With Europ Assistance, the attentive human
support draws on the amazing potential of the new technologies. To offer you the fastest
and most effective solutions for every situation.
… at any time, for everybody.
Through its 4 business lines (Automotive, Travel, Health, and Home & Family), Europ
Assistance commits alongside you at every moment of your daily life. On your travels, on
the road and at home, Care Services make life easier, safer and more human. Efficiently.
Europ Assistance Group I 2011 Overview 31
32. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Humanity and new technologies at the heart of
Care Services
Our commitment
Thanks to our international network, we guarantee you local, human
Throughout the world ... service wherever you are, 24 hours a day, 7 days a week.
By integrating new technologies, remaining attentive to the way your
needs evolve and developing the right tools to support you on a
In an innovative way ... daily basis, Europ Assistance is inventing the personalized
assistance services of the future.
Corporate Social Responsibility is fundamental to our vision. We
behave responsibly with both our employees and our customers. We
Responsible … create more and more partnerships and local initiatives in order to
defend our values, and to promote exchanges and solidarity.
Care Services incarnate a made-to-measure culture. Better than
Personalized … anyone else, we know your needs and are capable of developing
products and services to satisfy you.
Europ Assistance Group I 2011 Overview 32
33. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Humanity and new technologies at the heart of
Care Services
We are putting all of Europ Assistance behind our Care Services.
Our 7,000 employees' abilities to observe, listen, organize and
innovate are mobilized in order to bring high value-added
responses to our customers …
A professional approach structured around four
fundamentals:
- Multilingual telephone service, 24/24 and 7/7
- Analysis of the situation and management of risk
- Immediate mobilization of human and technical aid
- Real-time resolution of complex situations
Europ Assistance Group I 2011 Overview 33
34. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A network steered, controlled and
managed in our four business lines
420,000 listed partners
• Approved and listed for their speed of reaction
and the quality of their service
• Present throughout the world
• Capable of responding like true professionals
to any situation
• Subjected to quality control: field visits,
supplier visits, monitoring procedures …
Europ Assistance Group I 2011 Overview 34
35. Europ Assistance Group Strategy One business: assistance A culture of responsibility
A network steered, controlled and
managed in our four business lines
Travel Automotive
• Paramedics • Breakdown service providers
• Private airlines • Tow-away service providers
• Opticians • Car rental companies
• Dentists • Chauffeurs, taxis
• Doctors • Hotels
• Hospitals • Mechanics
Health Home & Family
• Hospitals and clinics • Electricians,
• Paramedics plumbers, glaziers
• Specialists in • Employment support
assisting the elderly agencies
and dependent • Building professionals
• Healthcare • Childcare agencies
professionals: GPs, • Specialists in family
specialists, nurses, services
physiotherapists, etc.
• Medical care
professionals
Europ Assistance Group I 2011 Overview 35
36. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Skills with high added-value
The assistance representatives
listen, welcome, analyze
Coordination Information
• Implementation of the • Real-time Information for
appropriate means to come to customers and their close ones
the customers' aid, via networks
• Ensuring the success of the
and teams of experts operation alongside teams on
the ground and customers
Europ Assistance Group I 2011 Overview 36
37. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Skills with high added-value
The assistance representatives
Teams of IN-HOUSE experts NATIONAL and
INTERNATIONAL networks
• 400 medical professionals (medical
coordinators, emergency specialists, nurses
• 420,000 service providers worldwide
• Ticketing service specialized in chartering
• Medical providers
air ambulances
• Technical providers
• Legal and tax experts
• International network of correspondents:
• Experts in automobiles, warranty
a local interface
extensions and maintenance
• Other Group companies: a system of
mutual assistance
Europ Assistance Group I 2011 Overview 37
38. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Travel
A revolution in travel
Low-cost airlines, last-minute offers, all-inclusive customized packages, the rise of short
stays and weekends "away from it all", online booking … it's never been easier to travel
round the world. In the face of this increased mobility, we all need support and
reassurance.
That is why Europ Assistance has created assistance and insurance services
which are perfectly adapted to our new ways of travelling.
Europ Assistance Group I 2011 Overview 38
39. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Travel
Personalized offers
Beyond its historical know-how in repatriation for medical reasons, Europ Assistance
offers its customers information and advice, health risk indicators by country, labels and
badges to help locate lost luggage, cancellation, loss of luggage and multi-risk insurance,
online claims declarations, "anti-surprise" rental insurance, innovative online services,
mobile applications ...
From when you start preparing your journey till you return home, we watch over
you and your family, in order to reconcile mobility and peace of mind.
Europ Assistance Group I 2011 Overview 39
40. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Travel
Innovative services
Plug & sell is a unique and innovative e-business platform for reinforcing your
online site with a wide range of customized, value-creating solutions
Netglobers is a community portal on travel, which combines official information on
over 190 countries with content generated by web surfers (travel logs, forums,
systems for grading countries, …)
TripOrganizer (a mobile application) helps your customers organize their trip
abroad. TripOrganizer is the ideal customer retention tool: it offers a range of
practical services
Dos and Don'ts is a "must" mobile application to help you get immersed in other
cultures and not commit a faux-pas during your trip abroad
Europ Assistance Group I 2011 Overview 40
41. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Travel
Tailormade offers for the tourist industry
• With the Alitalia airline, "all-inclusive“ travel insurance coverage which you can take
out on the airline's website
• For the hotelsclick.com hotel booking site, an online travel insurance solution
integrated into the booking process
Europ Assistance Group I 2011 Overview 41
42. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Travel
Europ Assistance Belgium: "NoGo“, covering all eventualities.
Already acclaimed twice over in its previous version as the "best annual travel
cancellation insurance" by the "Decavi Insurance Trophy“, Europ Assistance
Belgium's NoGo travel cancellation insurance has got even better. The new April
2011 version offers broader guarantees for travel cancellation, alteration or
compensation. Unforeseen events covered include health problems, redundancy,
requisition by the employer, a new employment contract, damage in the home, as
well as exceptional circumstances such as divorce, visa refusal, etc.
Europ Assistance Austria: theft insurance... and cover for related costs.
In early 2011, in partnership with the Europäische network of travel agencies
Reiseversicherung, Europ Assistance Austria lance Absence-Assistant", the first
travel insurance policy to pay travellers back for additional expenses relating their
house being burgled in absence.
Europ Assistance Group I 2011 Overview 42
43. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Automotive
A transformation in the driver-vehicle relationship …
The way people use and relate to their vehicle is changing. We are currently witnessing a
boom for vehicles which consume less and pollute less, and the car is now increasingly
considered to be a service. Drivers expect their vehicle brand to promote customer loyalty,
and to offer them packaged assistance offers.
Europ Assistance Group I 2011 Overview 43
44. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Automotive
… which implies a change in services
At Europ Assistance, we believe that automobile assistance should take charge not
only of the vehicle, but above all of its driver and passengers.
With Care Services, we keep an eye on you and your car while you are on the road,
and can instantly mobilize a top-quality network at your service to ensure your safety
and well-being in any situation.
Europ Assistance Group I 2011 Overview 44
45. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Automotive
"Must" tools
MyMobility: this application is practical and easy to use: it offers an
assistance service based on GPS technology and additional services (a
maintenance schedule, dealership geolocation, etc).
First selected network: a priority network comprising the most
efficient automobile professionals who intervene in the event of
breakdown, puncture, etc… The selection criteria for these
professionals are high: arrival time, reporting, quality of vehicles,
technical capabilities, etc…
First selected green network: is the first labelized pan-European
network of eco-responsible professionals, who offer environmentally-
friendly assistance services: electric or low CO2 emission vehicles,
bicycle hire, etc…
Europ Assistance Group I 2011 Overview 45
46. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Automotive
Europ Assistance Greece: roadside assistance under the Europ Assistance name
In January 2011, Europ Assistance Greece decided to develop its own roadside
assistance fleet under the Europ Assistance brand name, to offer roadside assistance
services that closely reflect the local environment.
Europ Assistance Italy: clear roadside assistance via smartphone and iPhone.
RoadSide Assistant is Europ Assistance Italy's new application for smartphones and
iPhones. It is intended for requests for immediate assistance without going through an
operator, and it provides real-time information on waiting times.
Europ Assistance France: launch of the i-dep' mobile.
Having had access since 2007 to the i-dep’ extranet, which automates every stage in the
management of motorists whose car has broken down, breakdown service providers in the
Europ Assistance France network can now use the mobile version of this high-performance
platform. It can be used to send specific job information to the mechanic out on call, while
Europ Assistance can use it to monitor the different stages of the intervention. Additional
advantage: once the job is accepted by the breakdown service, the application works even
when the GSM network is not available.
Europ Assistance Group I 2011 Overview 46
47. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Health
Health support: a growing need
Today more than ever, people are looking for support in matters of healthcare. Online
access to medical information, increasing demands regarding quality of healthcare, more
and more specialists… we want to be sure of our sanitary and psychological well-being
throughout our lives. It's a particularly crucial challenge in a world where life expectancy is
continuing to increase.
Europ Assistance Group I 2011 Overview 47
48. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Health
With Care Services, Europ Assistance meets the challenges of healthcare and dependence,
with personalized solutions for medical care, monitoring or teleassistance.
Solutions with high added-value
By making assistance services possible on both one-off and long-term bases,
Europ Assistance is revolutionizing the Care world. Thanks to technological innovation
associated with a strong human presence, we take daily care of your health and the health of
your loved ones.
Europ Assistance Group I 2011 Overview 48
49. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Health
Personalized innovative services
E-health Platform: an on-line solution dedicated to players in the health
sector, to improve and simplify relations between patients and doctors
(making appointments, managing medical files, prescriptions, …)
Docticare: a health portal which provides access to a wide range of health
information, offers personalized services for preventive healthcare and the
management of medical data, and includes high added-value web services.
The personal space allows users to create and update their medical files
online or manage, download or print their clinical passports in several
languages.
Europ Assistance Group I 2011 Overview 49
50. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Health
Personalized innovative services
Europ Assistance Portugal launches, in partnership with Portugal Telecom, a new
medical assistance offer called Téléassistance: a telephone installed in the customer's
home provides a direct connection to the Europ Assistance call centre, 24 hours a day.
By simply pressing the SOS button, the customer can obtain rapid assistance in case of
emergency.
Europ Assistance Belgium now offers a full Care Services package to people who
have become dependent following a sudden illness or accident resulting in a state of
dependency: delivery of hot meals, medication, essential household products, domestic
help, transport for children, pet care, and adapting the home for medical purposes.
The company, backed by Europ Assistance Austria, also offers a physiotherapy service.
An initial agreement has been signed with Mensura (prevention and protection in the
workplace).
Europ Assistance Group I 2011 Overview 50
51. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Home & Family
Europ Assistance invents the home services of the future
Society is changing. In an increasingly mobile urban world, where you have to juggle
between work, transport and family life, ultra-responsive support services have become
indispensable. That is why Europ Assistance has invented the home services of the future.
Personalized assistance and prevention services to ensure your peace of mind on a daily
basis, and let you devote your spare time to your loved ones and your leisure activities.
Europ Assistance Group I 2011 Overview 51
52. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Home & Family
Support on a daily basis
Babysitting, additional schooling, lost key insurance, support to elderly and dependent
people to help them remain at home, boiler and large domestic appliance repairs, legal
assistance … Through these local, personalized, innovative support services, we keep
watch over your family and your home, to make your daily life easier and less wearing
Europ Assistance Group I 2011 Overview 52
53. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Home & Family
Personalized innovative services close at hand
Europ Assistance Belgium: "House Assist" for home owners.
At the beginning of 2011, Europ Assistance Belgium signed an agreement with the Syndicat
National des Propriétaires (National Association of Homeowners), defending the rights of
owners, co-owners and tenants in Belgium, to provide its 25,000 members with its House
Assist cover (repair services, surveillance, water damage, etc.).
Europ Assistance Canada: launch of home assistance in Ontario.
The Canadian company is launching a full programme of home assistance services
designed to help people facing the high costs and difficulties associated with the emergency
repair of home appliances and equipment. To meet these needs, EA Canada has approved
and trained a network of qualified engineers to cover the full range of appliances.
Europ Assistance Group I 2011 Overview 53
54. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Four areas of
Care Service: Home & Family
Identity protection in the USA with
IDBeMe: Every year 10 million Americans are victims
of identity theft: appropriated bank card numbers, social
security numbers, driving licenses or passports, and
pirated email addresses are the most common
complaints filed in the USA.
Europ Assistance Group I 2011 Overview 54
55. A culture of responsibility
Europ Assistance Group I 2011 Overview
56. A culture of responsibility
CSR STRATEGY: "THE SOCIAL FOOTPRINT"
CREATING A "POSITIVE SOCIAL FOOTPRINT"
COMMON VALUES
INITIATIVES FOR CHARITY
LOCAL KNOW-HOW PRIORITIZED
Europ Assistance Group I 2011 Overview
57. Europ Assistance Group Strategy One business: assistance A culture of responsibility
CSR strategy: "the social footprint"
Corporate Social Responsibility (CSR) is an essential lever for our
development strategy.
In line with its pioneering spirit, Europ Assistance was the first international
player in the sector to commit to a CSR strategy. Today, the Group’s
development is inseparable from its social project, and links directly to its
history, its areas of business and its values.
Europ Assistance has chosen to develop the “social footprint” label,
which now encompasses all Group initiatives in this area, in order to affirm Europ
Assistance's status as a responsible company on both social and civic levels, and
to promote its global commitments and local initiatives in the field of CSR.
Europ Assistance Group I 2011 Overview 57
58. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Creating a "positive social footprint"
What is the company's "positive social
footprint"?
• It is based on a conviction: companies today can no longer
view their growth and performance criteria in the short term:
they must consider them in a long-term perspective. And they
can no longer ignore the impact which their activity has on
society: they must take ownership of any negative external
impact which they may generate. Sustainable profit is only
possible if it creates for the company's internal and external
ecosystem as a whole.
• Just like the carbon footprint, it is also a company's
responsibility to be capable of measuring the social and civic
impact of its activities on the ecosystem in the long term and
in its entirety, on a regional, national or worldwide scale.
Europ Assistance Group I 2011 Overview 58
59. Creating a "positive social footprint"
Europ Assistance and "the positive social footprint":
Europ Assistance supports aid for the development of new forms of
enterprise in the world, in parallel to all initiatives carried out locally by the
subsidiaries, reconciling economic performance, social performance and
creation of value.
For Europ Assistance, the development of new forms of enterprise which
create innovative, lasting and reproducible solutions, is one of the most
effective levers for changing the economic and social environment and
create value at a local level.
In this context, Europ Assistance backs social entrepreneurship
through its partnership with Ashoka and via a dozen entrepreneurs
throughout the world.
Europ Assistance Group I 2011 Overview 59
60. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Creating a "positive social footprint"
Europ Assistance Group and Ashoka:
In 2010 Europ Assistance made a commitment alongside Ashoka to back social
entrepreneurship throughout the world.
• Through this strategic partnership with the biggest association in its field, Europ Assistance
Group, which has made social entrepreneurship its major commitment in terms of social and
civic responsibility, intends to contribute directly to the structuring and developing of the social
entrepreneurship model worldwide, as it considers it to be a fundamental lever for bringing
tangible responses to the challenges of contemporary society.
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61. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Common values
"Being Care" means defending your values every day on behalf
of your customers' well-being.
The Care ethic: care, kindness, professionalism.
If Europ Assistance successfully supports you in a spirit of trust, both in
everyday life and in exceptional circumstances, it is because each
employee shares common human values:
- pioneer spirit,
- integrity,
- value creation,
- team performance,
- commitment to clients.
Europ Assistance Group I 2011 Overview 61
62. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Initiatives for charity
Travelling for charity with Massive Good
• Alongside MassiveGood, launched by the Millennium
Foundation, a health promotion programme for emerging
countries.
• Fundraising via a contribution de 2€, $, or £ taken from online
purchases of plane tickets, hotel rooms or car rentals.
• The funds raised go to UNITAID, to help combat AIDS, malaria
and tuberculosis. The programme is relayed on
www.europassistance.com and www.netglobers.com
Europ Assistance Group I 2011 Overview 62
63. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Initiatives for charity
Local initiatives
Europ Assistance and its subsidiaries work around the world on health, social
and humanitarian projects, as close as possible to the reality of the countries
where the Group is present. This commitment draws on local knowledge and
skills, and produces tangible results.
Some examples:
- the Group's IHS (International Health Solutions) Division has signed a partnership with AMREF, an
association which is well-known for its "Flying doctor" air ambulance service which acts on behalf of
health development in Africa.
- Europ Assistance France provides support to the Second Chance Foundation, to sponsor
individuals aged 18-60 who have suffered major difficulties in life but show strong motivation to move
forward.
- In 2010, Europ Assistance Italy has won the “Best green marketing project” award for its new green
breakdown service in partnership with Cassa di Risparmio di Volterra which plants trees to offset
emissions from towing trucks.
- Europ Assistance Portugal is a partner of the Santarém centre for underprivileged children and
young people.
- Europ Assistance CSA facilitates remote working for its employees who have moved home,
encouraging loyalty among staff while reducing their travel costs and the company's carbon footprint.
Europ Assistance Group I 2011 Overview 63
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64. Europ Assistance Group Strategy One business: assistance A culture of responsibility
Local know-how prioritized
Matching global efficiency with local solutions
• Prioritizing closeness to our customers for a personalized solution, and ensuring
quality assistance.
• Maintaining presence on national markets for perfect knowledge of the field.
• Tangible initiatives on a daily basis.
• Deploying our global know-how locally.
Europ Assistance Group I 2011 Overview 64
65. http://www.europ-assistance.com Press
Philippe Moucherat -
Address pmoucherat@europ-assistance.com
Europ Assistance Holding Business
7 boulevard Haussmann auto-mobility@europ-assistance.com
75309 PARIS CEDEX 09 travel@europ-assistance.com
FRANCE health@europ-assistance.com
Phone home-and-family@europ-assistance.com
+33 (0) 1 58 34 23 00 Human resources
career@europ-assistance.com
Europ Assistance Group I 2011 Overview 65