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2013 
18,250 DAYS OF CARE SERVICES
GUARANTEEING YOU 
WELL-BEING AND PEACE OF MIND ON A DAILY BASIS 
———— 
Exactly 50 years ago, Europ Assistance 
France was founded. This pioneering 
company invented the assistance concept. 
From the outset, the Europ Assistance Group 
has favoured innovation as the driving force 
of its efforts to serve its clients over these 
five decades. More recently, during the last 
10 years the Europ Assistance Group has 
developed a new generation of personalised 
services, the Care Services which have 
revolutionised the industry, combining human 
intervention with state-of-the-art technology 
to provide support to everyone in all of life’s 
circumstances from day-to-day situations to 
emergencies. Constantly moving forward, 
the Care Services meet the need for safety, 
security and peace of mind expressed by more 
than 300 million clients worldwide. 
By continuing the forward-looking approach 
which has enabled the company to more 
than double in size in the space of a decade 
while also improving its profitability, so vital 
to generating new investment and innovation 
capacity for its clients, the Europ Assistance 
Group is strengthening its position as an 
assistance world leader in a fast changing 
market. Thanks to the day-to-day commitment 
and know-how of the Group’s 8000 staff, 
whose efforts I salute, Europ Assistance can 
take care of you and meet your own personal 
assistance needs at any time. 
00 
01 
THE LEADING BRAND 
FOR CARE SERVICES 
———— 
THE CARE SPIRIT MEANS… 
Being near… 
To be able to offer high added value technological and human personalised assistance 
services, Europ Assistance has placed great emphasis on geographical proximity to its 
clients. With no fewer than 8,000 staff and 33 subsidiaries, the Group also draws upon 
425,000 service providers on five continents. 
Being ready to listen… 
Ever attentive to changes in consumption patterns and the demand for new services, 
Europ Assistance develops tailored product ranges perfectly adapted to the needs of its 
clients and to national and local markets. 
Being inventive… 
As the new technologies are having a severe impact on the way assistance activities 
are performed and delivered, the Group is constantly designing new products to further 
expand its range of services, enabling it to react more quickly and more effectively to its 
clients’ expectations. 
Being committed… 
Fully convinced that the Care promise can only be honoured by remaining attentive and 
committed, Europ Assistance is keen to share a number of common core values with its 
clients, and staff, including: a pioneering spirit, integrity, value creation, team performance 
Martin Vial, Group CEO and a commitment to the client.
At last! The big day’s here. Alex has arrived at his rented holiday 
home with his three-year-old son Simon. Alex found the holiday 
property of his dreams on the Internet. He spent a long time 
surfing, hesitating and comparing, but now he’s happy he made 
the right choice. He knows that the next 21 days he’ll be spending 
here with Simon will be 21 days of pure joy. Because the staff 
at Europ Assistance have guaranteed his reservation and will be 
there to manage any difficulties which crop up. Alex can enjoy his 
holiday home and the surrounding region with his son. Have a 
great holiday Simon! 
— She’s watching over you — 
As certain times in your life are particularly precious, Esther, a 
customer service coordinator at Europ Assistance France, proposes 
solutions for holidaymakers like Alex, keen to protect themselves 
against any unpleasant surprises related to the rental of holiday 
properties over the Internet. 
02 
03
With 19 days and 1,519 km already behind her, Genia never gets tired 
of exploring the Brazilian highways, soaking up the beauty of her home 
country and discovering wild beaches, lively plantations and small, 
traditional villages. As Genia sees it, this journey back to the old country 
is nothing short of a dream. A dream made up of amazing chance 
encounters and unforgettable moments. Some would consider a 2,000 km 
road trip to be a little adventurous but Genia has complete peace of mind. 
Everything is covered. Wherever she is, Europ Assistance is watching 
over her, ready to assist her if she needs it. And she’s still got another 
11 days’ discovery ahead of her! 
04 
05 
— He’s watching over you — 
The world’s a big place. This is why Fabio, an assistance 
representative in Brazil, makes use of the GPS and web technologies 
developed by Europ Assistance including precisely locating 
the client’s position, contacting the nearest breakdown mechanic 
and providing assistance as quickly as possible. Clients can resume 
their journey with peace of mind. That’s real mobility!
Lukas has plenty of energy to spare… There’s nothing he likes better 
than playing with his son Niels. And Niels is never bothered by his father’s 
diabetes. Lukas has been living with diabetes for 35 years now and has 
learned to manage it thanks to the staff at Europ Assistance. Following 
their advice and keeping to a few simple rules in his day-to-day life, 
he can enjoy family outings, trips and sport. Thanks to the presence 
of a medical team at his side, Lukas has been getting the most out 
of life for 1,462 days now and certainly intends to continue that way! 
Niels couldn’t agree more. 
06 
07 
— They’re watching over you — 
In Austria and elsewhere, doctors, nurses, sports specialists, 
nutritionists, psychologists and many other professionals 
coordinate the monitoring of patients suffering from chronic 
diseases such as diabetes.
— She’s watching over you — 
Lungile’s 270-day pregnancy went like a breeze. It was almost 
as if life hadn’t changed at all. Lily was there and Lungile 
could only think of her. Even during her 30-day house move, 
because the men and women from Europ Assistance managed 
everything: the removal teams, cleaning, insurance for the new 
home, etc. For her part, Lungile could only think about Lily. 
She knew that everything would be ready for her arrival. 
Today, Lungile and Lily enjoy a relaxed and trouble-free life 
in their new home. 
08 
09 
House moves are key life events but need not be stressful if you’ve 
got the right people to help you. Emily, an assistance representative 
in Johannesburg, handles the preparations, assisting and monitoring 
clients moving home, 24 hours a day, 7 days a week. 
She coordinates the proposed solutions and ensures genuine peace 
of mind for her customers. That’s the true meaning of freedom!
CARE SERVICES: 
ACCOMPANYING YOU 
IN A CHANGING WORLD 
———— 
Receiving day-to-day support to ensure greater peace of mind in your personal, 
family or professional life is now possible thanks to the Care Services, which draw 
upon the extraordinary potential offered by the new technologies. The Care Services 
offer our clients access to better adapted, more efficient and faster solutions. 
ATTENTIVE TO THE NEEDS OF THE MARKET 
———— 
For the last 13 years, each year Europ Assistance has had the “Baromètre Vacances” (Holiday Barometer) 
survey performed by a French market research company (Ipsos). Involving 3,500 Europeans, this leading 
survey seeks to estimate the holiday intentions of citizens in seven countries including the reasons for their 
choices, the holiday destinations and the types of stay they prefer. To mark the 50th anniversary of its 
founding, Europ Assistance is naturally keen to look back on the major improvements achieved over the last 
half a century where holidays and travel are concerned. Assistance naturally ranks highly. 
The “Baromètre Santé et Société” (Health & Society Survey) performed at the initiative of Europ Assistance 
over the last seven years by the French company CSA, makes it possible to annually review the practices, 
expectations and concerns of citizens from nine European countries and the United States where health is 
concerned. This is a good way to anticipate the far-reaching changes underway in the health sector. 
THE “BAROMÈTRE SANTÉ & SOCIÉTÉ” (HEALTH & SOCIETY SURVEY) / CSA 
Source: Baromètre Santé & Société – Europ Assistance/CSA 2013. 
The top three improvements viewed as most important in the tourism and holiday fields 
over the last 50 years by Europeans: 
SERVING THE MAJOR 
INTERNATIONAL GROUPS 
———— 
Europ Assistance Global Corporate Solutions (GCS) is today an 
international activity branch of the Europ Assistance Group offering 
major international groups and international players in the health 
field a complete range of health, safety and security solutions for 
their local employees, business travellers and expatriates. 
The delivery of on-site medical care solutions, the management of 
health plans, medical evacuation services, support with employee 
mobility, the organisation of health care abroad, prevention 
and information campaigns, local and international health plan 
management, etc., are all examples of the human and material 
resources managed and centralised by the Europ Assistance Group’s 
global health division. 
TRAVEL —— In addition to its traditional core activity 
of medical repatriation, Europ Assistance also develops 
innovative products and services enabling its clients 
to assemble custom solutions to suit their needs, 
adapted to their new travel preferences. 
> Digital Travel Solutions: Europ Assistance has designed 
a complete range of web-based and mobile solutions to help 
travellers during their trips abroad including: details of official 
documents and formalities for each destination, keywords and 
phrases in the local language, a currency converter, important 
information about health and travel risks, the online subscription 
of travel assurance and assistance, online claim declarations, 
access to your personal account and travel planning tools, etc. 
AUTOMOTIVE —— Europ Assistance is constantly 
adding to its range of services to provide support 
for increasingly mobile clients. A range of innovative 
web services and mobile applications have joined 
a unique network which can be deployed at any time 
to guarantee the safety, security and well-being 
of drivers. 
> Automotive App Solutions: An application which allows 
for a GPS connection with the assistance centre in the event of 
a breakdown and the automatic transmission of the information 
needed for a breakdown repair. 
> Central Telematic Solution: This platform centralises 
data flows from telematic units installed in the vehicles by the 
car manufacturers, allowing for the tracking of stolen vehicles, 
the localisation of broken down or accident damaged vehicles, 
and the remote assessment of the type of repair necessary, etc. 
Tomorrow is already here! 
HEALTH —— With longer life expectancy, constantly 
increasing requirements for protection or new 
challenges concerning health and dependency, 
Europ Assistance provides personalised assistance, 
medical supervision and teleassistance solutions. 
> The monitoring of chronic illnesses: Thanks to the 
incredible progress achieved in the health field, the Europ 
Assistance Group is constantly updating its activities. 
In the health field too, Europ Assistance has made the new 
technologies a source of well-being for its clients through a 
series of programmes which combine (for example) screening, 
support and home-based monitoring for patients suffering 
from high blood pressure, in liaison with their GP. A nurse 
performs the ECG, which is then assessed off-site. 
HOME —— Day after day, Europ Assistance designs 
high quality home services to support its clients in all 
kinds of day-to-day situations throughout their lives. 
> Easy: This loyalty programme was designed by Europ 
Assistance in Italy to make daily life easier for its customers. 
Among other things it includes a 24 hours a day personal 
assistant and planning manager (who manages daily tasks, 
home emergencies, medical assistance and appointment-making), 
protection against fraud and identity theft, a medical 
passport and an electronic health record (with medical files 
being stored in electronic form for use at home and when 
travelling, etc.). 
10 
11 
68% 
72% 
of Europeans and Americans 
believe that medical 
repatriation is a major 
improvement when 
it comes to saving lives... 
the development 
of air transport 
53% 
71% 
... to 
travelling 
as a family 
the 
possibility to 
arrange your 
holidays by 
Internet 
44% 
69% 
... to discovering 
far away and 
less well-known 
countries. 
being assisted and 
protected in the event 
of problems during 
your holidays 
THE “BAROMÈTRE VACANCES” HOLIDAY BAROMETER / IPSOS 
Source: Baromètre Vacances Ipsos – Europ Assistance 2013.
12 
13 
1, 417M 
Consolidated 
56 +65% 
(2012/2011) 
Operating result 
44 
companies and branches 
in 33 countries 
8,000 
employees 
72% 
of revenue 
achieved 
outside France 
€254 M 
of shareholders’ 
equity 
revenue 
€ 
GROUP MANAGEMENT AND ORGANISATION 
Europ Assistance Holding Board of Directors 
———— 
Claude Tendil, Chairman of the Board of Directors, Chief Executive Officer of Generali France 
Martin Vial, Member of the Board, Chief Executive Officer 
Sergio Balbinot, Member of the Board, Member of the Executive Committee and Group Chief Insurance Officer of Assicurazioni 
Generali S.p.A 
Michel Beauchesne, Member of the Board, Chief Executive Officer of La Réunion Aérienne 
Alessandro Dona, Permanent Representative of Generali Vie, Member of the Board, Group Insurance Operations Director 
of Assicurazioni Generali S.p.A 
Thomas Saunier, Permanent Representative of Generali Iard, Member of the Board, Managing Director of Generali France 
Valter Trevisani, Permanent Representative of Generali France, Member of the Board, Deputy Managing Director 
of Assicurazioni Generali S.p.A 
Paolo Vagnone, Member of the Board, Member of the Executive Committee and Head of Global Business Lines of Assicurazioni 
Generali S.p.A 
GROUP 
EXECUTIVE 
COMMITTEE 
———— 
Odile Collignon 
Deputy Managing 
Director 
Resource Centre* 
GENERALI 
& EUROP ASSISTANCE 
———— 
Martin Vial 
CEO 
Paolo Frapiccini 
Executive Vice 
International Sales and 
Switzerland, Austria, 
Eastern Europe Region 
Managing Director 
of Europ Assistance Italy 
Thierry Depois 
Executive Vice 
President 
Re-engineering, 
Operations and 
Information Systems* 
France, Benelux, North 
America Region 
and 
Managing Director 
of Europ Assistance France 
Manrico Iachia 
Executive Vice 
and Prospective Centre* 
Iberian Peninsula, South 
America, Asia and Africa 
Managing Director 
of Europ Assistance Portugal 
A powerful shareholder. 
A shared adventure. 
President 
Marketing* 
Italy, Germany, 
and 
President 
Innovation 
Region 
and 
Europ Assistance and the Generali Group go back a long way together. Their relationship begins with a meeting between 
two men. These were Europ Assistance’s founder Pierre Desnos and André Rosa, the President of the French insurance 
company Concorde, controlled by Generali, which provided him with the resources he needed to make a success of his 
human-centric business project. Fifty years later, thanks to the ongoing commitment of Generali, its main shareholder 
since it was founded and its sole shareholder since 2002*, the Europ Assistance Group has today become a world leader 
in this sector, an international Group and a powerful, widely recognised brand. Today, the close links between Europ 
Assistance and Generali not only bear witness to their historical ties but also offer great promise for the future. As a highly 
committed shareholder from the outset, which has helped Europ Assistance to expand, the Generali Group is a key partner 
with whom Europ Assistance achieves almost 15% of its turnover globally. The Europ Assistance Group’s 8,000 staff are 
working to contribute to the new global ambitions and reach of Generali Group, with the same pioneering spirit they have 
displayed for half a century now. 
* After the Fiat Group left that year, having held a 40% shareholding since 1994. 
2012 
TURNOVER 
Breakdown by activity 
48% Automotive 
26% Travel 
10% Home & Family 
15% Health 
1% Other 
100% Total 
NUMBER OF INTERVENTIONS 
PERFORMED IN 2012 
Breakdown by activity 
4,000,000 Automotive 
800,000 Travel 
1,000,000 Home & Family 
1,200,000 Health 
5,400,000 Other 
12,400,000 Total 
 
M 
* Group cross-functional divisions
1 
2 
140 3,200,000 
30,900 6,010 
intervention every 2 seconds 
around the world 
calls processed every second 
around the world 
countries in which Europ Assistance 
intervened in 2012 
EUROP ASSISTANCE: 
A GLOBAL POWER, 
JUST AROUND 
THE CORNER 
———— 
14 
15 
208 countries covered by the Group’s 
correspondents 
400 medical professionals 
8,000 employees 
4,700 Care Makers, Europ Assistance’s 
assistance representatives throughout the world 
425,000 listed partners 
Subsidiaries Customers assistance centers Correspondents’ offices 
drivers receive breakdown repairs 
from Europ Assistance worldwide 
tickets issued to repatriate 
our clients 
hours flown by air 
ambulances 
300 MILLION 
clients covered by Europ Assistance or via its partners 
12.4 million interventions performed in 2012 
62 million calls handled by assistance representatives per year 
35 customers assistance centers 
Angers, Athens, Badajoz (Spain), Barcelona, Beijing, Brussels, Budapest, Buenos Aires, Fort 
Lauderdale (USA), Geneva, Istanbul, Johannesburg, Le Mans (France), Lisbon, London, 
Madrid, Milan, Moscow, Mumbai, Munich, Papeete, Paris, Prague, Rende (Italy), Rostock 
(Germany), San Diego, Santiago (Chile), São Paulo, Shanghai, Singapore, Toronto, Warsaw, 
Vienna, Washington DC, Zurich. 
44 companies and branches in 33 countries 
Angola, Argentina, Austria, Bahamas, Belgium, Brazil, Cameroon, Canada, Chad, Chile, China, Congo, 
Czech Republic, France, French Polynesia, Germany, Greece, Hungary, India, Ireland, Italy, Nigeria, 
Poland, Portugal, Romania, Russia, Serbia, Singapore, South Africa, Spain, Switzerland, Turkey, 
United States.
16 
17 
Europ Assistance Group 
Europ Assistance Holding 
Postal address: 7 boulevard Haussmann 
75309 Paris Cedex 09 - France 
Office: 1-3 avenue François Mitterrand 
93200 Saint-Denis - France 
Tel.: +33 (0) 1 58 34 23 00 
Europ Assistance - 
Global Corporate Solutions (GCS) 
GCS Headquarters 
Europ Assistance - IHS Services SAS 
7 boulevard Haussmann 
75309 Paris Cedex 09 
France 
Tel.: +33 (0)1 58 34 23 79 
GCS - ITPA Division 
CMN Global Inc. 
150 Commerce Valley Drive West, 9th Floor 
Thornhill - Ontario - Canada L3T 7Z1 
Tel.: +1 905 669 4333 
Care Management Network Inc. 
83 Sandringham House, Shirley Street 
P. O. Box AP 59217 slot 2052 
Nassau - Bahamas 
Tel.: +1 242 397 04 27 
GCS Angola 
Europ Assistance IHS Services Angola, Lda 
Rua Comandante Stona n°144 
Bairro Alvalade - Luanda - Angola 
Tel.: +244 222 012 639 
GCS Chad 
Europ Assistance IHS Services Chad 
Route de Farcha, Base SOGEA SATOM, Porte n°5, 
BP 762 - N’Djaména - Chad 
Tel.: +235 22 52 31 00 
GCS Congo 
Europ Assistance-IHS Services Congo SARLU 
CMC Medico Medical Center 
c/o CMC Medico, Quartier Centre-Ville 
B.P.4473 Pointe Noire - Congo 
GCS French Polynesia 
Europ Assistance Océanie 
22 Rue Nansouty 
BP 40196, 98713, Papeete, Tahiti 
Tel.: +689 50 78 50 
GCS Nigeria 
EA-IHS Services Nigeria Limited 
Bishop Moynagh Avenue, State Housing Estate - 
PMB 1017 Cross river state - Calabar - Nigeria 
RC: 860878 
Tel.: +234 706 782 7241 
France 
Europ Assistance France 
1 promenade de la Bonnette 
92633 Gennevilliers Cedex 
Tel.: + 33 (0)1 41 85 85 85 
Bien-Être à la Carte - Bien-Être Assistance 
1, rue Mozart 
92587 Clichy Cedex 
Tel.: +33 (0)1 53 58 73 00 
Icare 
160 bis rue de Paris 
92100 Boulogne 
Tel.: + 33 (0)1 41 10 19 00 
Océalis 
14 terrasse Bellini 
92800 Puteaux 
Tel.: +33 (0)1 70 72 46 10 
Germany 
Europ Assistance Versicherungs-AG 
Infanteriestrasse 11 
D-80797 München 
Tel.: +49 (0)89 55 987 0 
Greece 
Europ Assistance Greece 
Pireus st. 205  Panagi Tsaldari 
Tavros 17778, Athens 
Tel.: +30 210 349 7000 
Hungary 
Europ Assistance Hungary 
1134 Budapest 
Dévai utca 26-28 
Tel.: +36 1 458 44 25 
India 
Europ Assistance India Pvt. Ltd. 
C-301, Business Square 
Andheri Kurla Road, Chakala 
Andheri (East), Mumbai - 400093 
Tel.: +91 22 6734 7878 
Ireland 
Europ Assistance Holding Irish Branch 
3rd floor, 13-17 Dawson St 
Dublin 2 
Tel.: +353 (0) 1 897 3200 
Italy 
Europ Assistance Italy 
Piazza Trento, 8 
20135 Milano 
Tel.: + 39 02 58 38 41 
Poland 
Europ Assistance Polska 
ul. Wołoska 5 
02-675 Warsaw 
Tel.: +48 22 205 50 00 
Portugal 
Europ Assistance, Companhia Portuguesa 
de Seguros, SA 
Avenida Columbano Bordalo Pinheiro nº75 
10º andar - 1070-061 Lisbon 
Tel.: +351 21 386 00 03 
GCS South Africa 
Europ Assistance International Health Solutions 
(Proprietary) Limited 
Valley View Office Park, 680 Joseph Lister Street, 
Constantia Kloof Extension 31 Florida 1709 - 
Republic of South Africa 
Tel.: +27 11 991 9032 
GCS USA 
GMMI Inc. 
1300 Concord Terrace, Suite 300, 
Sunrise FL 33323 USA 
Tel.: +1 954 370 6404 
Argentina 
Europ Assistance Argentina 
Carlos Pellegrini 1149 8 piso 
C1009ABW Buenos Aires 
Tel.: +54 11 43 22 47 00 
Austria 
Europ Assistance Gesellschaft m.b.H. 
Kratochwjlestrasse 4 
1220 Wien 
Tel.: +43 1 319 55 70 
Belgium 
Europ Assistance Belgium SA 
Bd du Triomphe 172 
1160 Bruxelles 
Tel.: + 32 (0) 2 533 75 75 
Brazil 
Europ Assistance Brasil 
Alameda Tocantins, 125 - 3º, 5º ao 9º e 
17º andares 
CEP: 06455-020 - Alphaville - Barueri - SP 
Tel.: +55 11 4133 9080 
Canada 
Europ Assistance Canada 
150 Commerce Valley Drive West, 9th Floor 
Thornhill, Ontario L3T 7Z3 Canada 
Tel.: +1 905 669-4333 
Tel.: +1 800 310 6970 
Chile 
Europ Assistance Chile 
Avenida Andrés Bello 2115, Piso 2, Providencia, 
Santiago de Chile 
Tel.: + 56 (2) 25 83 68 00 
China 
Europ Assistance Travel Assistance Services 
(Beijing) Co Ltd 
Rm 2107, The Exchange Beijing, 
No 118 Yi, Jianguo Rd, Chaoyang District, 
100022 Beijing, P.R. 
Tel.: +86 10 6567 8005 
Czech Republic 
Europ Assistance Czech Republic 
Na Pankraci 1683/127 
140 00 Praha 4 
Tel.: +420 221 586 111 
Romania 
Europ Assistance Romanian Branch 
59th Popa Tatu Street, 2nd Floor, 6th Flat 
010803, Bucharest 
Tel.: +40 213 006 096 
Russia 
Europ Assistance CIS 
Letnikovskaya st. 11/10, b.3 
115114 Moscow 
Tel.: +7495 787 2179 
Serbia 
Europ Assistance Hungary - Ogranak u Beogradu 
Gandijeva 76a, 11070 Novi Beograd 
Tel.: +381 (11) 228 45 82 
Singapore 
Europ Assistance Worldwide Services Pte Ltd 
3 Pickering Street #02-15 Nankin Row 
China Square Central 
Singapore 048660 
Tel.: +65 6557 2129 
South Africa 
Europ Assistance South Africa (Pty) Ltd 
Valley View Office Park 
680 Joseph Lister Street 
Constantia Kloof, Ext 31 
Tel.: +27 (0)11 991 8000 / 9000 
Spain 
Europ Assistance España SA 
Calle Orense, 4 
28020 Madrid 
Tel.: +34 91 514 99 00 
Switzerland 
Europ Assistance Suisse 
Air Center - Chemin des Coquelicots 16 
1214 Vernier / Genève 
Tel.: +41 22 939 22 44 
Turkey 
Europ Assistance Yardım ve Destek Hizmetleri 
Ticaret Anonim Sirketi 
Ortaklar Caddesi Bahçeler Sokak No:20 
Kat:2 Mecidiyeköy 
Istanbul 
Tel.: +90 (0) 212 337 20 02 
United States 
Europ Assistance USA 
4330 East West Highway, Suite 1000 
Bethesda, MD 20814 
Tel.: +1 240 330 1000 
CSA Travel Protection 
4181 Ruffin Road, Suite 150 
San Diego, CA 92123 
Tel.: +1 858-810-2004 
OUR SUBSIDIARIES 
WORLDWIDE 
———— 
You can find full details of the 
Europ Assistance Group’s companies at 
www.europ-assistance.com
1963 — 2013 
50 YEARS OF INNOVATION 
IN THE CARE SERVICES
A HISTORICALLY STRONG BRAND 
———— 
Managing a worldwide network, Europ Assistance is today 
very much part of the day-to-day lives of tens of millions 
of consumers around the world. Benefiting from its proud 
history, the attractiveness of its range of products and 
services and its value in the eyes of the general public, 
the Europ Assistance brand is known, recognised and 
appreciated by its clients. Its brand recognition level is 
particularly high in France, Italy, Belgium and Spain, where 
the company has been based for a long while. Everywhere 
around the world, the Europ Assistance brand, which is 
chiefly included in the packages offered by its clients and 
partners, is synonymous with innovation and performance. 
For this reason it is not only a highly appreciated brand 
in its own right, but above all one which is preferred and 
chosen by hundreds of other major brands. 
00 
01 
OUR STORY: IT’S ALL ABOUT YOU 
———— 
50 years of attentively tracking 
emerging needs. This admirably sums 
up Europ Assistance’s history. The story 
of Europ Assistance begins back in 1963, 
at the initiative of Pierre Desnos: he was 
the first to identify the emerging needs of 
holidaymakers back then, fully appreciating 
the scale of the changes underway and 
the unprecedented growth in tourism 
and motoring. He invented the assistance 
concept, which in turn gave rise to the 
Group. This new business activity quickly 
came on to play important role in the day-to- 
day life of consumers wishing to enjoy 
maximum protection during their trips, 
whether on holiday or in their car. After the 
1980s, a time of international expansion, 
a decisive moment came in the 2000s 
with the creation of two new activities: 
health and personal services. This was a 
response to what we refer to as the “Care 
Revolution”, characterised by an ever-growing 
need for personalised services, 
the continued growth in demand for care, 
increasing urbanisation, greater mobility and 
rising life expectancy, etc. Over the course 
of half a century, the Europ Assistance Group 
has enjoyed the unwavering support of its 
shareholder, Generali, in the development 
and promotion of assistance around the 
world. By combining human intervention 
with the latest technology, moving from 
assistance in specific situations to ongoing 
assistance with day-to-day life, we have 
rolled back the boundaries of the assistance 
industry and created a new generation 
of services for the benefit of all of our 
clients: the Care Services. This new concept 
has become a day-to-day reality for our 
300 million customers worldwide. 
Martin Vial, Group CEO 
Pierre Desnos: 
a visionary 
If assistance is today a 
universal concept available 
worldwide, this is thanks to the 
extraordinary intuition of one 
man, Pierre Desnos. By inventing 
the medical repatriation concept 
in 1963, he not only created 
Europ Assistance but a complete 
industry which has since gone 
on to anticipate new consumer 
needs. Pierre Desnos was also 
an entrepreneur, ahead of his 
time in the marketing field. 
Here, we are talking about 
marketing in the noble sense 
of the term: offering consumers 
useful services to make their 
lives easier. Pierre Desnos was 
always attentive to the winds 
of change and was always 
a keen source of new ideas, 
instilling in his Group a modern 
and resolutely forward-looking 
corporate spirit. When he passed 
away in 2007 Pierre Desnos 
left behind him an incredible 
human and entrepreneurial 
success story of which all of the 
Group’s staff are the heirs and 
protectors. For now and always. 
France 
Aided brand 
awareness 
Belgium 
Aided brand 
awareness 
Italy 
Aided brand 
awareness 
Spontaneous brand 
awareness 
Spontaneous brand 
awareness 
Spontaneous brand 
awareness 
Europ Assistance is the first assistance 
brand mentioned by the French, 
Belgians and Italians among all 
assistance brands. 
Europ Assistance has advertised 
since its inception in France and 
in many other countries. 
73% 
84% 
52% 
26%* 
25%** 
25%*** 
Sources: 
* TNS Sofres (September 2012), 
** Ipsos (March 2013), 
*** Doxa (December 2012).
“We’re all going on a summer holiday!” 
The 1960s also saw the happy advent of the third and later the fourth week of paid 
holiday in France. The whole of French society discovered tourism, camping, youth 
hostelling and holiday camps. People were happy, keen to enjoy a lungful of fresh air 
at the seaside or in the country! Extended summer holidays became the norm, 
with the ideal holiday being as long as possible, taken at a single stretch in summer. 
This period also saw the start of foreign holidays in Spain, Italy and later in Greece. 
With the launch of Europ Assistance, anyone could now travel with total peace of mind, 
knowing that they would be supported and assisted if needed 
1960S 
T H E 
1963, THE EMERGENCE OF THE 
ASSISTANCE CONCEPT 
Profoundly moved after hearing of the problems encountered 
by a couple of friends who suffered an accident in Spain and their 
difficulty in obtaining immediate help, Pierre Desnos became aware 
of the lack of protection available to travellers. 
With the help of Generali’s French subsidiary, the insurance company 
Concorde, he founded Europ Assistance and invented a completely 
new concept of assistance. On May 2, 1963, a telephone number – 
Pigalle 73-19 – became available to all French citizens looking 
to travel abroad with total peace of mind! 
If you were ill, injured or involved in an accident, a simple phone call 
was now all it took to organise your repatriation by air ambulance. 
OTHER HIGHLIGHTS FROM THE 1960s… 
02 
03 
1964 1965 1967 
A year after it was founded, 
the Europ Assistance Group 
opened its first subsidiary 
outside France, in Belgium. The 
Group’s international adventure 
was now underway. 
The Group offered 
its French clients a 
United States-Canada 
subscription. 
Europ Assistance signed an 
agreement with the French 
aircraft manufacturer Marcel 
Dassault for the continuous 
provision of a Falcon 20 fitted 
out as an air ambulance.
“More and more of us are travelling...” 
With the car boom in full swing, Fiat, Renault, BMW and Volkswagen competed 
with the stylish American models out on the holiday roads of Europe. Now more 
mobile than ever, European holidaymakers began travelling much further. In 
villages along the holiday routes, wayside grocers’ shops began installing petrol 
pumps to top up passing cars. Travelling still had an exotic touch of adventure 
about it, including the uncertain reliability of the family car, and frequent 
punctures, etc. Drivers now knew that they were protected if a problem arose. 
This was also the period when young idealists turned their backs on the consumer 
society and took to the highways heading for Kathmandu or Istanbul. Air travel 
became more accessible thanks to charter flights. To support these new travellers, 
Europ Assistance’s cover extended to these new, faraway destinations 
04 
05 
T H E 
1970S 
1977: EUROP ASSISTANCE CELEBRATES 
ITS 10 MILLIONTH CLIENT 
In just over a decade, assistance had become a commodity, increasingly 
in demand from consumers while tourism and car ownership had both also 
boomed. Holidaymakers were encountering new obstacles for which they 
were not always prepared when discovering new countries (road accidents, 
breakdowns, the impossibility of obtaining spare parts, etc.), 
obstacles which were included in Europ Assistance’s cover. No one would 
seriously think of setting of on holiday or getting behind the wheel without 
having taken out an assistance contract. Whether travelling to the other 
side of the world or just around the corner, by plane or by car, assistance 
was available everywhere and for everyone. And Europ Assistance played 
a valuable part in this. In France of course but also worldwide. 
OTHER HIGHLIGHTS FROM THE 1970s… 
1977 1978 1978 
Europ Assistance issued 
the first contract in France 
covering faraway countries 
such as Brazil and Kenya. 
Europ Assistance Belgium 
chartered its first “Snow Plane” 
with the aim of repatriating 
Belgian citizens injured during their 
skiing holidays in the French Alps. 
This campaign has been repeated 
every year since. 
July 11, a tanker truck exploded 
near the “Los Alfaques” 
campsite in Spain, killing more 
than 200 holidaymakers and 
injuring 200 more. 
Europ Assistance was fully 
mobilised to help the victims.
”New horizons” 
1989. The event virtually monopolised the media: the Berlin Wall had come down. 
A world divided into two self-contained “blocs” was now over. New destinations 
were possible. With the progress in transport and communication technology, 
we could now dream of a world without borders, free of distances, in which 
inhabitants could move around freely. Tourism enjoyed a spectacular surge. 
High-speed trains were introduced. Ever more airline companies were introducing 
package deals in partnership with hotel chains and car hire firms. People could 
now travel easily and inexpensively to the four corners of the earth! Europ 
Assistance paved the way by organising its network of local agents and carrying 
out a detailed inventory of the resources available at each destination including 
healthcare establishments, the condition of roads, helicopters, etc. Everything was 
now ready to assist travellers keen to get off the beaten track. Europ Assistance 
was leading the way once again 
1980S 
T H E 
1981: EUROP ASSISTANCE 
EXPANDS OUTSIDE EUROPE 
At the end of the Cold War, the economic, technical and cultural 
superiority of the United States was more evident than ever. 
The American way of life, a symbol of prosperity and consumption, 
attracted Europeans in ever larger numbers across the Atlantic 
to discover the American dream. In response to this trend, 
the Group also expanded in the US, initially to support its clients 
in a country whose extremely expensive health system encouraged 
travellers to take out decent insurance and assistance cover. 
Later, in 1981 this was followed by the creation of the first subsidiary 
in the United States. This marked the start of the Group’s international 
expansion beyond Europe’s borders. 
OTHER HIGHLIGHTS FROM THE 1980s… 
06 
07 
1980 1984 1989 
The opening of a subsidiary 
in Germany. 
Europ Assistance 
opened a representation 
office in China, 
as a support centre for 
its clients. 
After Europe and North 
America, the Europ Assistance 
Group expanded in a third 
continent, Africa, 
with the creation of a new 
South African subsidiary.
“A time of great technological progress” 
The rise of the Internet in the 1990s brought with it the promise of a networked 
society and access to knowledge for all. Information could now travel around the 
world in the blink of an eye. It was finally possible to demand everything, right 
now! While awaiting the arrival of broadband, you still had to ask mom to hang up 
the phone before you could surf. This was also the era in which mobile telephones 
first appeared, although back then these were huge, bulky devices which required 
an antenna to connect to the rudimentary networks of the day. Fully in keeping 
with the innovation culture found at Europ Assistance, this new technology made 
it possible to improve and expand the Group’s products and services and to 
speed up the expansion of its activities 
08 
09 
1990S 
T H E 
1993: EUROP ASSISTANCE 
LAUNCHES TELEASSISTANCE 
With communication revolutionised by the development 
of the mobile telephone and the Internet, Europ Assistance 
launched an initial teleassistance solution enabling elderly 
and dependent persons to inform their friends 
and family or the emergency services if they encountered difficulties. 
Thanks to these new technologies combined with human input, 
the Group was able to constantly innovate from there on to develop 
high added value personal services. 
This marked the start of a new era. The foundations have been 
laid for a genuine revolution. 
OTHER HIGHLIGHTS FROM THE 1990s… 
1991 1997 1997 
The Group performed 
740,000 interventions 
worldwide and had 1,300 staff 
(including 361 in France). 
Following a coach accident 
in Turkey, around 20 Japanese 
clients were repatriated in record 
time onboard a Boeing 747. 
This operation required a medical 
team of 15 people and 1.8 tonnes 
of medical equipment. 
The creation of Europ Assistance 
Holding and the launch of the first 
Group website: 
www.europ-assistance.com.
“This is the Care Revolution!” 
With health, home services and wellbeing, new needs are now appearing. 
New services are being launched. The task is to meet an ever greater demand 
for personal services, in which human relationships take precedence. This 
revolution reflects a change in mentality and the major social changes witnessed 
around the world. These include an ageing population, increasing urbanisation, 
the breakup of the family unit and the increased focus on health and 
well-being. All factors which are driving the demand for personal services 
in both industrialised countries and the emerging nations. The Care Revolution 
is underway 
2000S 
T H E 
2007: EUROP ASSISTANCE INVENTS 
THE CARE SERVICES 
Needs were changing. Everyone was keen to make the most 
of their private and family life, and to focus on the things 
that matter: their health, their home, their free time, their travel 
and their holidays. With the Care Services, Europ Assistance 
reinvented the traditional range of assistance products by offering 
millions of clients a new generation of assistance services. 
This concept was designed to satisfy a new and growing need 
expressed by consumers: to receive personalised, continuous 
assistance meeting their requirement for well-being, 
health and help with all of life’s little day-to-day problems. 
Yet another invention from Europ Assistance! 
OTHER HIGHLIGHTS FROM THE 2000s… 
10 
11 
2004 2004 2007 
Launch of the Columbus plan, 
a global strategic plan based 
on the development 
of two new activities: Health 
and Home  Family assistance. 
The Group’s turnover 
exceeds €1 billion. 
Following the tsunami which 
devastated south-east Asia, 
Europ Assistance organised a global 
crisis cell to coordinate operations 
for all 15 Group subsidiaries concerned 
by this disaster. Among the resources 
deployed, the Group chartered 
an Airbus converted into a flying 
hospital, the first of its kind. 
2008: Publication of The Care Revolution 
In 2008, Europ Assistance Group’s CEO 
Martin Vial published The Care Revolution, 
a book which would go on to become a 
reference in the assistance field. In his book, 
Martin Vial argued that the new technologies 
combined with local services would now 
make it possible to offer a wider range of 
assistance services and to give assistance 
greater economic value.
“What about social innovation too?” 
The world around us is fragile. Peoples’ basic expectations have changed, with the 
emphasis now on an equitable and sustainable lifestyle. People now buy local, share, 
barter and recycle. These are all beneficial habits for the planet but also for our budgets. 
The economic crisis is here, impacting on employment and making each of us more 
vulnerable. The issues of poverty and the lack of access to essential services for many 
population groups is viewed as a source of injustice by citizens around the world. 
Taking note of this, Europ Assistance is committed to the notion of developing a positive 
social footprint. The company is seeking to assess the social and societal impact of its 
activities on its ecosystem and continues to expand in keeping with its values, displaying 
a genuine focus on the long-term 
2010S 
T H E 
THE GROUP IS COMMITTED TO ACHIEVING 
A POSITIVE SOCIAL FOOTPRINT 
The Group has committed itself to supporting social 
entrepreneurship internationally, one of its key corporate 
social responsibility goals, by working with Ashoka, 
the largest international association operating in this field 
to directly contribute to the development of this model 
in 10 countries by selecting and supporting 10 “Fellows” 
whose projects are chiefly related to dynamic innovation 
in the fields of health and family services. 
OTHER HIGHLIGHTS FROM THE 2010s… 
12 
13 
2010 2010 2013 
The Group adopts a new global 
corporate slogan: “You live, we 
care” expressing the highly 
innovative “Care Services” 
concept. 
Europ Assistance celebrates its 
50 years of experience serving 
300 million clients. The Group 
now has 8,000 staff including 
4,700 assistance coordinators. 
The Europ Assistance adventure 
continues. 
The creation of “Europ 
Assistance First Selected Green 
Network“, 
the first network of approved 
environmentally friendly service 
providers in the automotive 
field.
50 YEARS OF EUROP ASSISTANCE 
———— 
On March 25, Pierre Desnos registers the company Europ Assistance in the French trade register and 
a new business activity is born: assistance. The company begins trading in Paris with 12 permanent 
staff, 17 agents, and 160 assistance interventions for this first year. 
• Europ Assistance opens its first subsidiary 
outside France, in Belgium. 
• The first Mystère 20s enter service at Europ 
Assistance, facilitating medium and long distance 
medical transportation. 
• Europ Assistance signs an agreement with 
Marcel Dassault to secure the permanent 
availability of an “air ambulance” version of the 
Falcon 20. 
— 1964 — 
— 1967 — 
— 1976 — 
— 1966 — 
— 1971 — 
— 1978 — 
— 1965 — 
— 1968 — 
— 1977 — 
— 1981 — 
— 1991 — 
— 1980 — 
— 1989 — 
— 1984 — 
— 1993 — 
• Europ Assistance proposes a USA-Canada 
subscription for its French clients. 
• Europ Assistance enters the French market for 
corporate services and now provides specific 
contracts covering staff while travelling and 
expatriates. 
• Europ Assistance comes to its clients’ aid 
during the fire on the cruise liner “Heleanna” 
with 1,200 passengers onboard. 
• On July 11, Europ Assistance swings into action 
to help those of its clients who are victims of the 
explosion of a tanker truck in Spain. The images 
are seen worldwide. 
• Europ Assistance Belgium charters the first 
“Snow Plane”. 
• Europ Assistance sets up in Italy. 
• Expansion continues in Europe with the ope-ning 
of a subsidiary in Spain. 
• The Group celebrates its 10 millionth client 
and introduces its first contract in France co-vering 
faraway countries such as Brazil and 
Kenya. 
• The company continues to expand on the 
American continent with the opening of a 
subsidiary in the United States. 
• In 1991, the Europ Assistance Group performs 
740,000 interventions worldwide and has 1,300 
staff. 
• Europ Assistance sets up in Greece by creating 
a branch there. 
• Opening of a subsidiary in Germany. 
• Europ Assistance opens a representation 
office in China. 
• Europ Assistance sets up on a third continent 
with the creation of a new subsidiary in South 
Africa. 
• The creation of Europ Assistance Portugal. 
— 1963 — 
— 1994 — 
— 1996 — 
• The Fiat Group acquires a 40% shareholding 
in Europ Assistance. At the time, Generali owns 
53 % of Europ Assistance’s equity. 
• The Europ Assistance Group launches its first 
website: www.europ-assistance.com. 
• The opening of four new subsidiaries in 
Switzerland, Hungary, Argentina and Singapore. 
Europ Assistance Holding is founded in Paris to 
manage the 20 companies in the Group, which 
now performs 3,171,758 assistance missions. 
• Europ Assistance repatriates Japanese clients 
following a coach accident in Turkey. 
• Europ Assistance sets up in Brazil, Poland 
and Austria. In Italy, Europ Assistance VAI now 
offers motorway assistance services. 
— 1997 — 
COMPANY 160 INTERVENTIONS 
8,000 STAFF 
33 COMPANIES 
12.4 MILLION INTERVENTIONS 
IN 1963 
IN 2013 
122 AGENTS 
WORLDWIDE 
17AGENTS WORLDWIDE 
12 
1 
PERMANENT EMPLOYEES
16 
17 
— 2001 — 
— 2004 — 
— 2008 — 
— 2003 — 
— 2006 — 
— 2009 — 
— 2002 — 
— 2005 — 
— 2007 — 
• Europ Assistance performs 6,500,000 assis-tance 
missions worldwide and continues its 
expansion, setting up in Russia and the Czech 
Republic. 
• Europ Assistance sets up in Chile. 
• The Group acquires the company Icare (the 
French leader for mechanical breakdown war-ranties). 
• Europ Assistance launches the Columbus 
strategic plan. 
• On December 26, following the tsunami in 
South East Asia, the consequences are seri-ous 
for the Group (with 115 clients injured, 18 
dead and 53 missing). The Europ Assistance 
Group mobilises 150 staff 24 hours a day to 
deal with more than 1,000 clients and charters 
an Airbus converted into a flying hospital, the 
first of its kind. 
• The opening of new sites: in India with a new 
subsidiary based in Mumbai, and in Romania. 
Europ Assistance France joins forces with Accor 
Services to create Bien-être Assistance. 
• The first online “Plug  Sell” solution is 
launched. This global e-commerce platform is 
specially designed for travel agencies, tour op-erators 
and airline companies. it is deployed in 
24 countries. 
• The Europ Assistance Group achieves a turnover 
of more than 1 billion. 
• The Group’s CEO, Martin Vial, publishes “The 
Care Revolution”. 
• The Group continues its geographical expan-sion 
in America with the acquisition of two 
companies: GMMI in the health field in Florida 
and CSA Travel Protection in San Diego, in the 
Travel field. The Group opens a subsidiary in 
Angola. 
• Europ Assistance tests a remote interactive 
medical solution for isolated environments 
during the “Vendée Globe” round the world 
yacht race. 
• The creation of Europ Assistance Irish Branch, 
an Irish company which manages the Europ 
Assistance Group’s international risks. 
• The acquisition of the company The Canadian 
Medical Network, specialising in the manage-ment 
of medical services and networks. The 
Group opens a subsidiary in Canada and in the 
Bahamas. 
• Europ Assistance opens a subsidiary in Chad 
through its international health division. 
• Along with the French polling company CSA, 
the Group publishes the first “Barometer” sur-vey 
into public opinions of the health systems 
in five European countries (Germany, France, 
Great Britain, Italy and Sweden) this initiative 
is intended to support and promote the Group’s 
expansion in the health field. 
• Europ Assistance sets up in Serbia. 
• In Brazil, the Group pursues new ambitions 
and joins forces with Bradesco Seguros in a 
joint-venture. Europ Assistance Brazil is today 
the leading Group company in workforce size. 
• Europ Assistance opens a subsidiary in 
Polynesia, based in Tahiti, as a support centre 
for this part of the world. 
The Generali Group now owns 100% of the 
Europ Assistance Group’s equity following the 
withdrawal of the Fiat Group. 
• The launch of the Group’s new visual identity. 
• Europ Assistance obtains an operating licence 
from the Chinese authorities authorising it to 
expand its activities in China via a subsidiary 
controlled 100% by the Group. 
— 2010 — 
— 2011 — 
• Europ Assistance strengthens its presence 
in personal services fields by taking control 
of “Bien être à la carte” and joins forces with 
Malakoff Méderic. 
• With the creation of CP Asistence sro, a joint 
venture with Ceská pojištovna, the largest 
Czech insurance company, Europ Assistance 
— 2012 — 
— 1998 — — 2000 — 
• Europ Assistance adopts a new global sig-nature: 
“Premiers à vos côtés. With you all 
the way” and launches the first pan-European 
“Barometer” holiday survey involving a sample 
of 3,500 European consumers. 
• In July, a coach accident on the A71 in France 
leaves 2 people dead, 12 seriously injured and 
50 suffering light injuries. The coach is carrying a 
group of young Belgians on their way back from 
Clermont-Ferrand. The whole of Europ Assistance 
Belgium is fully mobilised to assist its clients. 
• Europ Assistance takes control of Océalis, a 
French direct distribution company providing 
teleassistance. 
• Europ Assistance sets up in Turkey and in 
Cameroon. 
• After doubling in size and tripling its results 
within 5 years, Europ Assistance now intends 
to become the most innovative company in the 
care services sector by 2015. 
• The Group adopts its new worldwide slogan: 
“You live, We care”. 
With EA-live, the version 2.0 of the Group’s in-ternal 
information system, all Europ Assistance 
staff worldwide are now constantly connected 
with one another. 
• The Europ Assistance Group makes support for 
social entrepreneurship a global commitment 
in terms of its corporate social responsibility 
and joins forces with Ashoka. 
• The creation of the “Europ Assistance First 
Selected Green Network”, the first network 
of approved, environmentally friendly service 
providers in the automotive field. 
• Creation of a Global Corporate Solutions Divi-sion 
that groups together all the activities and 
subsidiaries dedicated to Travel and Health care 
services to the staff of leading international 
companies. 
• The Group’s Global Corporate Solutions divi-sion 
sets up in the Congo. 
• The Global Corporate Solutions Division opens 
a subsidiary in Nigeria. 
• The Group assists 3 million drivers and issues 
34,500 airline tickets to repatriate its clients. 
• 115 million people are now covered by Europ 
Assistance worldwide and 3.75 million cases 
are handled each year by 2,300 staff. 
— 2013 — 
strengthens its presence in the Czech Republic 
in the Automotive, Travel, Health and Home  
Family markets. 
• The Group introduces its “Twicare” corporate 
social network for the 80 members of the 
Group Council. 
Europ Assistance, the leader for Care Services, is present in 33 countries via 44 companies. 
Europ Assistance celebrates its 50 years’ expertise serving its 300 million clients worldwide and now 
has 8,000 staff and 4,700 assistance coordinators. 
Next moments: an innovative, forward-looking 
concept to be shared on Facebook! 
On Facebook, the Europ Assistance brand invites surfers to share their “Next moments”, those happy, 
carefree moments which sometimes occur after life’s more difficult events. In doing so, the Group 
uses the social networks to create a favoured relationship with its various target groups including the 
youngest, and to associate itself with their interests. An innovative way to boost the visibility of the 
Europ Assistance brand and to set the company resolutely on the road to the future. 
Europ Assistance Group 
Postal address : 7 boulevard Haussmann – 75309 Paris Cedex 09 – France 
Office : 1-3 avenue François Mitterrand – 93200 Saint-Denis – France 
Tel. : +33 (0) 1 58 34 23 00 – Fax : +33 (0) 1 58 34 23 99 – www.europ-assistance.com 
Design and production: – Photo credits : Getty Images, Corbis, photothèque Europ Assistance, X. This document is printed on paper made up 
of 100% recycled pulp, made in a factory with ISO 14001 certification, by an approved “Imprim' Vert“ printer.
2013 ANNUAL REPORT

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2013 ANNUAL REPORT

  • 1. 2013 18,250 DAYS OF CARE SERVICES
  • 2. GUARANTEEING YOU WELL-BEING AND PEACE OF MIND ON A DAILY BASIS ———— Exactly 50 years ago, Europ Assistance France was founded. This pioneering company invented the assistance concept. From the outset, the Europ Assistance Group has favoured innovation as the driving force of its efforts to serve its clients over these five decades. More recently, during the last 10 years the Europ Assistance Group has developed a new generation of personalised services, the Care Services which have revolutionised the industry, combining human intervention with state-of-the-art technology to provide support to everyone in all of life’s circumstances from day-to-day situations to emergencies. Constantly moving forward, the Care Services meet the need for safety, security and peace of mind expressed by more than 300 million clients worldwide. By continuing the forward-looking approach which has enabled the company to more than double in size in the space of a decade while also improving its profitability, so vital to generating new investment and innovation capacity for its clients, the Europ Assistance Group is strengthening its position as an assistance world leader in a fast changing market. Thanks to the day-to-day commitment and know-how of the Group’s 8000 staff, whose efforts I salute, Europ Assistance can take care of you and meet your own personal assistance needs at any time. 00 01 THE LEADING BRAND FOR CARE SERVICES ———— THE CARE SPIRIT MEANS… Being near… To be able to offer high added value technological and human personalised assistance services, Europ Assistance has placed great emphasis on geographical proximity to its clients. With no fewer than 8,000 staff and 33 subsidiaries, the Group also draws upon 425,000 service providers on five continents. Being ready to listen… Ever attentive to changes in consumption patterns and the demand for new services, Europ Assistance develops tailored product ranges perfectly adapted to the needs of its clients and to national and local markets. Being inventive… As the new technologies are having a severe impact on the way assistance activities are performed and delivered, the Group is constantly designing new products to further expand its range of services, enabling it to react more quickly and more effectively to its clients’ expectations. Being committed… Fully convinced that the Care promise can only be honoured by remaining attentive and committed, Europ Assistance is keen to share a number of common core values with its clients, and staff, including: a pioneering spirit, integrity, value creation, team performance Martin Vial, Group CEO and a commitment to the client.
  • 3. At last! The big day’s here. Alex has arrived at his rented holiday home with his three-year-old son Simon. Alex found the holiday property of his dreams on the Internet. He spent a long time surfing, hesitating and comparing, but now he’s happy he made the right choice. He knows that the next 21 days he’ll be spending here with Simon will be 21 days of pure joy. Because the staff at Europ Assistance have guaranteed his reservation and will be there to manage any difficulties which crop up. Alex can enjoy his holiday home and the surrounding region with his son. Have a great holiday Simon! — She’s watching over you — As certain times in your life are particularly precious, Esther, a customer service coordinator at Europ Assistance France, proposes solutions for holidaymakers like Alex, keen to protect themselves against any unpleasant surprises related to the rental of holiday properties over the Internet. 02 03
  • 4. With 19 days and 1,519 km already behind her, Genia never gets tired of exploring the Brazilian highways, soaking up the beauty of her home country and discovering wild beaches, lively plantations and small, traditional villages. As Genia sees it, this journey back to the old country is nothing short of a dream. A dream made up of amazing chance encounters and unforgettable moments. Some would consider a 2,000 km road trip to be a little adventurous but Genia has complete peace of mind. Everything is covered. Wherever she is, Europ Assistance is watching over her, ready to assist her if she needs it. And she’s still got another 11 days’ discovery ahead of her! 04 05 — He’s watching over you — The world’s a big place. This is why Fabio, an assistance representative in Brazil, makes use of the GPS and web technologies developed by Europ Assistance including precisely locating the client’s position, contacting the nearest breakdown mechanic and providing assistance as quickly as possible. Clients can resume their journey with peace of mind. That’s real mobility!
  • 5. Lukas has plenty of energy to spare… There’s nothing he likes better than playing with his son Niels. And Niels is never bothered by his father’s diabetes. Lukas has been living with diabetes for 35 years now and has learned to manage it thanks to the staff at Europ Assistance. Following their advice and keeping to a few simple rules in his day-to-day life, he can enjoy family outings, trips and sport. Thanks to the presence of a medical team at his side, Lukas has been getting the most out of life for 1,462 days now and certainly intends to continue that way! Niels couldn’t agree more. 06 07 — They’re watching over you — In Austria and elsewhere, doctors, nurses, sports specialists, nutritionists, psychologists and many other professionals coordinate the monitoring of patients suffering from chronic diseases such as diabetes.
  • 6. — She’s watching over you — Lungile’s 270-day pregnancy went like a breeze. It was almost as if life hadn’t changed at all. Lily was there and Lungile could only think of her. Even during her 30-day house move, because the men and women from Europ Assistance managed everything: the removal teams, cleaning, insurance for the new home, etc. For her part, Lungile could only think about Lily. She knew that everything would be ready for her arrival. Today, Lungile and Lily enjoy a relaxed and trouble-free life in their new home. 08 09 House moves are key life events but need not be stressful if you’ve got the right people to help you. Emily, an assistance representative in Johannesburg, handles the preparations, assisting and monitoring clients moving home, 24 hours a day, 7 days a week. She coordinates the proposed solutions and ensures genuine peace of mind for her customers. That’s the true meaning of freedom!
  • 7. CARE SERVICES: ACCOMPANYING YOU IN A CHANGING WORLD ———— Receiving day-to-day support to ensure greater peace of mind in your personal, family or professional life is now possible thanks to the Care Services, which draw upon the extraordinary potential offered by the new technologies. The Care Services offer our clients access to better adapted, more efficient and faster solutions. ATTENTIVE TO THE NEEDS OF THE MARKET ———— For the last 13 years, each year Europ Assistance has had the “Baromètre Vacances” (Holiday Barometer) survey performed by a French market research company (Ipsos). Involving 3,500 Europeans, this leading survey seeks to estimate the holiday intentions of citizens in seven countries including the reasons for their choices, the holiday destinations and the types of stay they prefer. To mark the 50th anniversary of its founding, Europ Assistance is naturally keen to look back on the major improvements achieved over the last half a century where holidays and travel are concerned. Assistance naturally ranks highly. The “Baromètre Santé et Société” (Health & Society Survey) performed at the initiative of Europ Assistance over the last seven years by the French company CSA, makes it possible to annually review the practices, expectations and concerns of citizens from nine European countries and the United States where health is concerned. This is a good way to anticipate the far-reaching changes underway in the health sector. THE “BAROMÈTRE SANTÉ & SOCIÉTÉ” (HEALTH & SOCIETY SURVEY) / CSA Source: Baromètre Santé & Société – Europ Assistance/CSA 2013. The top three improvements viewed as most important in the tourism and holiday fields over the last 50 years by Europeans: SERVING THE MAJOR INTERNATIONAL GROUPS ———— Europ Assistance Global Corporate Solutions (GCS) is today an international activity branch of the Europ Assistance Group offering major international groups and international players in the health field a complete range of health, safety and security solutions for their local employees, business travellers and expatriates. The delivery of on-site medical care solutions, the management of health plans, medical evacuation services, support with employee mobility, the organisation of health care abroad, prevention and information campaigns, local and international health plan management, etc., are all examples of the human and material resources managed and centralised by the Europ Assistance Group’s global health division. TRAVEL —— In addition to its traditional core activity of medical repatriation, Europ Assistance also develops innovative products and services enabling its clients to assemble custom solutions to suit their needs, adapted to their new travel preferences. > Digital Travel Solutions: Europ Assistance has designed a complete range of web-based and mobile solutions to help travellers during their trips abroad including: details of official documents and formalities for each destination, keywords and phrases in the local language, a currency converter, important information about health and travel risks, the online subscription of travel assurance and assistance, online claim declarations, access to your personal account and travel planning tools, etc. AUTOMOTIVE —— Europ Assistance is constantly adding to its range of services to provide support for increasingly mobile clients. A range of innovative web services and mobile applications have joined a unique network which can be deployed at any time to guarantee the safety, security and well-being of drivers. > Automotive App Solutions: An application which allows for a GPS connection with the assistance centre in the event of a breakdown and the automatic transmission of the information needed for a breakdown repair. > Central Telematic Solution: This platform centralises data flows from telematic units installed in the vehicles by the car manufacturers, allowing for the tracking of stolen vehicles, the localisation of broken down or accident damaged vehicles, and the remote assessment of the type of repair necessary, etc. Tomorrow is already here! HEALTH —— With longer life expectancy, constantly increasing requirements for protection or new challenges concerning health and dependency, Europ Assistance provides personalised assistance, medical supervision and teleassistance solutions. > The monitoring of chronic illnesses: Thanks to the incredible progress achieved in the health field, the Europ Assistance Group is constantly updating its activities. In the health field too, Europ Assistance has made the new technologies a source of well-being for its clients through a series of programmes which combine (for example) screening, support and home-based monitoring for patients suffering from high blood pressure, in liaison with their GP. A nurse performs the ECG, which is then assessed off-site. HOME —— Day after day, Europ Assistance designs high quality home services to support its clients in all kinds of day-to-day situations throughout their lives. > Easy: This loyalty programme was designed by Europ Assistance in Italy to make daily life easier for its customers. Among other things it includes a 24 hours a day personal assistant and planning manager (who manages daily tasks, home emergencies, medical assistance and appointment-making), protection against fraud and identity theft, a medical passport and an electronic health record (with medical files being stored in electronic form for use at home and when travelling, etc.). 10 11 68% 72% of Europeans and Americans believe that medical repatriation is a major improvement when it comes to saving lives... the development of air transport 53% 71% ... to travelling as a family the possibility to arrange your holidays by Internet 44% 69% ... to discovering far away and less well-known countries. being assisted and protected in the event of problems during your holidays THE “BAROMÈTRE VACANCES” HOLIDAY BAROMETER / IPSOS Source: Baromètre Vacances Ipsos – Europ Assistance 2013.
  • 8. 12 13 1, 417M Consolidated 56 +65% (2012/2011) Operating result 44 companies and branches in 33 countries 8,000 employees 72% of revenue achieved outside France €254 M of shareholders’ equity revenue € GROUP MANAGEMENT AND ORGANISATION Europ Assistance Holding Board of Directors ———— Claude Tendil, Chairman of the Board of Directors, Chief Executive Officer of Generali France Martin Vial, Member of the Board, Chief Executive Officer Sergio Balbinot, Member of the Board, Member of the Executive Committee and Group Chief Insurance Officer of Assicurazioni Generali S.p.A Michel Beauchesne, Member of the Board, Chief Executive Officer of La Réunion Aérienne Alessandro Dona, Permanent Representative of Generali Vie, Member of the Board, Group Insurance Operations Director of Assicurazioni Generali S.p.A Thomas Saunier, Permanent Representative of Generali Iard, Member of the Board, Managing Director of Generali France Valter Trevisani, Permanent Representative of Generali France, Member of the Board, Deputy Managing Director of Assicurazioni Generali S.p.A Paolo Vagnone, Member of the Board, Member of the Executive Committee and Head of Global Business Lines of Assicurazioni Generali S.p.A GROUP EXECUTIVE COMMITTEE ———— Odile Collignon Deputy Managing Director Resource Centre* GENERALI & EUROP ASSISTANCE ———— Martin Vial CEO Paolo Frapiccini Executive Vice International Sales and Switzerland, Austria, Eastern Europe Region Managing Director of Europ Assistance Italy Thierry Depois Executive Vice President Re-engineering, Operations and Information Systems* France, Benelux, North America Region and Managing Director of Europ Assistance France Manrico Iachia Executive Vice and Prospective Centre* Iberian Peninsula, South America, Asia and Africa Managing Director of Europ Assistance Portugal A powerful shareholder. A shared adventure. President Marketing* Italy, Germany, and President Innovation Region and Europ Assistance and the Generali Group go back a long way together. Their relationship begins with a meeting between two men. These were Europ Assistance’s founder Pierre Desnos and André Rosa, the President of the French insurance company Concorde, controlled by Generali, which provided him with the resources he needed to make a success of his human-centric business project. Fifty years later, thanks to the ongoing commitment of Generali, its main shareholder since it was founded and its sole shareholder since 2002*, the Europ Assistance Group has today become a world leader in this sector, an international Group and a powerful, widely recognised brand. Today, the close links between Europ Assistance and Generali not only bear witness to their historical ties but also offer great promise for the future. As a highly committed shareholder from the outset, which has helped Europ Assistance to expand, the Generali Group is a key partner with whom Europ Assistance achieves almost 15% of its turnover globally. The Europ Assistance Group’s 8,000 staff are working to contribute to the new global ambitions and reach of Generali Group, with the same pioneering spirit they have displayed for half a century now. * After the Fiat Group left that year, having held a 40% shareholding since 1994. 2012 TURNOVER Breakdown by activity 48% Automotive 26% Travel 10% Home & Family 15% Health 1% Other 100% Total NUMBER OF INTERVENTIONS PERFORMED IN 2012 Breakdown by activity 4,000,000 Automotive 800,000 Travel 1,000,000 Home & Family 1,200,000 Health 5,400,000 Other 12,400,000 Total M * Group cross-functional divisions
  • 9. 1 2 140 3,200,000 30,900 6,010 intervention every 2 seconds around the world calls processed every second around the world countries in which Europ Assistance intervened in 2012 EUROP ASSISTANCE: A GLOBAL POWER, JUST AROUND THE CORNER ———— 14 15 208 countries covered by the Group’s correspondents 400 medical professionals 8,000 employees 4,700 Care Makers, Europ Assistance’s assistance representatives throughout the world 425,000 listed partners Subsidiaries Customers assistance centers Correspondents’ offices drivers receive breakdown repairs from Europ Assistance worldwide tickets issued to repatriate our clients hours flown by air ambulances 300 MILLION clients covered by Europ Assistance or via its partners 12.4 million interventions performed in 2012 62 million calls handled by assistance representatives per year 35 customers assistance centers Angers, Athens, Badajoz (Spain), Barcelona, Beijing, Brussels, Budapest, Buenos Aires, Fort Lauderdale (USA), Geneva, Istanbul, Johannesburg, Le Mans (France), Lisbon, London, Madrid, Milan, Moscow, Mumbai, Munich, Papeete, Paris, Prague, Rende (Italy), Rostock (Germany), San Diego, Santiago (Chile), São Paulo, Shanghai, Singapore, Toronto, Warsaw, Vienna, Washington DC, Zurich. 44 companies and branches in 33 countries Angola, Argentina, Austria, Bahamas, Belgium, Brazil, Cameroon, Canada, Chad, Chile, China, Congo, Czech Republic, France, French Polynesia, Germany, Greece, Hungary, India, Ireland, Italy, Nigeria, Poland, Portugal, Romania, Russia, Serbia, Singapore, South Africa, Spain, Switzerland, Turkey, United States.
  • 10. 16 17 Europ Assistance Group Europ Assistance Holding Postal address: 7 boulevard Haussmann 75309 Paris Cedex 09 - France Office: 1-3 avenue François Mitterrand 93200 Saint-Denis - France Tel.: +33 (0) 1 58 34 23 00 Europ Assistance - Global Corporate Solutions (GCS) GCS Headquarters Europ Assistance - IHS Services SAS 7 boulevard Haussmann 75309 Paris Cedex 09 France Tel.: +33 (0)1 58 34 23 79 GCS - ITPA Division CMN Global Inc. 150 Commerce Valley Drive West, 9th Floor Thornhill - Ontario - Canada L3T 7Z1 Tel.: +1 905 669 4333 Care Management Network Inc. 83 Sandringham House, Shirley Street P. O. Box AP 59217 slot 2052 Nassau - Bahamas Tel.: +1 242 397 04 27 GCS Angola Europ Assistance IHS Services Angola, Lda Rua Comandante Stona n°144 Bairro Alvalade - Luanda - Angola Tel.: +244 222 012 639 GCS Chad Europ Assistance IHS Services Chad Route de Farcha, Base SOGEA SATOM, Porte n°5, BP 762 - N’Djaména - Chad Tel.: +235 22 52 31 00 GCS Congo Europ Assistance-IHS Services Congo SARLU CMC Medico Medical Center c/o CMC Medico, Quartier Centre-Ville B.P.4473 Pointe Noire - Congo GCS French Polynesia Europ Assistance Océanie 22 Rue Nansouty BP 40196, 98713, Papeete, Tahiti Tel.: +689 50 78 50 GCS Nigeria EA-IHS Services Nigeria Limited Bishop Moynagh Avenue, State Housing Estate - PMB 1017 Cross river state - Calabar - Nigeria RC: 860878 Tel.: +234 706 782 7241 France Europ Assistance France 1 promenade de la Bonnette 92633 Gennevilliers Cedex Tel.: + 33 (0)1 41 85 85 85 Bien-Être à la Carte - Bien-Être Assistance 1, rue Mozart 92587 Clichy Cedex Tel.: +33 (0)1 53 58 73 00 Icare 160 bis rue de Paris 92100 Boulogne Tel.: + 33 (0)1 41 10 19 00 Océalis 14 terrasse Bellini 92800 Puteaux Tel.: +33 (0)1 70 72 46 10 Germany Europ Assistance Versicherungs-AG Infanteriestrasse 11 D-80797 München Tel.: +49 (0)89 55 987 0 Greece Europ Assistance Greece Pireus st. 205 Panagi Tsaldari Tavros 17778, Athens Tel.: +30 210 349 7000 Hungary Europ Assistance Hungary 1134 Budapest Dévai utca 26-28 Tel.: +36 1 458 44 25 India Europ Assistance India Pvt. Ltd. C-301, Business Square Andheri Kurla Road, Chakala Andheri (East), Mumbai - 400093 Tel.: +91 22 6734 7878 Ireland Europ Assistance Holding Irish Branch 3rd floor, 13-17 Dawson St Dublin 2 Tel.: +353 (0) 1 897 3200 Italy Europ Assistance Italy Piazza Trento, 8 20135 Milano Tel.: + 39 02 58 38 41 Poland Europ Assistance Polska ul. Wołoska 5 02-675 Warsaw Tel.: +48 22 205 50 00 Portugal Europ Assistance, Companhia Portuguesa de Seguros, SA Avenida Columbano Bordalo Pinheiro nº75 10º andar - 1070-061 Lisbon Tel.: +351 21 386 00 03 GCS South Africa Europ Assistance International Health Solutions (Proprietary) Limited Valley View Office Park, 680 Joseph Lister Street, Constantia Kloof Extension 31 Florida 1709 - Republic of South Africa Tel.: +27 11 991 9032 GCS USA GMMI Inc. 1300 Concord Terrace, Suite 300, Sunrise FL 33323 USA Tel.: +1 954 370 6404 Argentina Europ Assistance Argentina Carlos Pellegrini 1149 8 piso C1009ABW Buenos Aires Tel.: +54 11 43 22 47 00 Austria Europ Assistance Gesellschaft m.b.H. Kratochwjlestrasse 4 1220 Wien Tel.: +43 1 319 55 70 Belgium Europ Assistance Belgium SA Bd du Triomphe 172 1160 Bruxelles Tel.: + 32 (0) 2 533 75 75 Brazil Europ Assistance Brasil Alameda Tocantins, 125 - 3º, 5º ao 9º e 17º andares CEP: 06455-020 - Alphaville - Barueri - SP Tel.: +55 11 4133 9080 Canada Europ Assistance Canada 150 Commerce Valley Drive West, 9th Floor Thornhill, Ontario L3T 7Z3 Canada Tel.: +1 905 669-4333 Tel.: +1 800 310 6970 Chile Europ Assistance Chile Avenida Andrés Bello 2115, Piso 2, Providencia, Santiago de Chile Tel.: + 56 (2) 25 83 68 00 China Europ Assistance Travel Assistance Services (Beijing) Co Ltd Rm 2107, The Exchange Beijing, No 118 Yi, Jianguo Rd, Chaoyang District, 100022 Beijing, P.R. Tel.: +86 10 6567 8005 Czech Republic Europ Assistance Czech Republic Na Pankraci 1683/127 140 00 Praha 4 Tel.: +420 221 586 111 Romania Europ Assistance Romanian Branch 59th Popa Tatu Street, 2nd Floor, 6th Flat 010803, Bucharest Tel.: +40 213 006 096 Russia Europ Assistance CIS Letnikovskaya st. 11/10, b.3 115114 Moscow Tel.: +7495 787 2179 Serbia Europ Assistance Hungary - Ogranak u Beogradu Gandijeva 76a, 11070 Novi Beograd Tel.: +381 (11) 228 45 82 Singapore Europ Assistance Worldwide Services Pte Ltd 3 Pickering Street #02-15 Nankin Row China Square Central Singapore 048660 Tel.: +65 6557 2129 South Africa Europ Assistance South Africa (Pty) Ltd Valley View Office Park 680 Joseph Lister Street Constantia Kloof, Ext 31 Tel.: +27 (0)11 991 8000 / 9000 Spain Europ Assistance España SA Calle Orense, 4 28020 Madrid Tel.: +34 91 514 99 00 Switzerland Europ Assistance Suisse Air Center - Chemin des Coquelicots 16 1214 Vernier / Genève Tel.: +41 22 939 22 44 Turkey Europ Assistance Yardım ve Destek Hizmetleri Ticaret Anonim Sirketi Ortaklar Caddesi Bahçeler Sokak No:20 Kat:2 Mecidiyeköy Istanbul Tel.: +90 (0) 212 337 20 02 United States Europ Assistance USA 4330 East West Highway, Suite 1000 Bethesda, MD 20814 Tel.: +1 240 330 1000 CSA Travel Protection 4181 Ruffin Road, Suite 150 San Diego, CA 92123 Tel.: +1 858-810-2004 OUR SUBSIDIARIES WORLDWIDE ———— You can find full details of the Europ Assistance Group’s companies at www.europ-assistance.com
  • 11. 1963 — 2013 50 YEARS OF INNOVATION IN THE CARE SERVICES
  • 12. A HISTORICALLY STRONG BRAND ———— Managing a worldwide network, Europ Assistance is today very much part of the day-to-day lives of tens of millions of consumers around the world. Benefiting from its proud history, the attractiveness of its range of products and services and its value in the eyes of the general public, the Europ Assistance brand is known, recognised and appreciated by its clients. Its brand recognition level is particularly high in France, Italy, Belgium and Spain, where the company has been based for a long while. Everywhere around the world, the Europ Assistance brand, which is chiefly included in the packages offered by its clients and partners, is synonymous with innovation and performance. For this reason it is not only a highly appreciated brand in its own right, but above all one which is preferred and chosen by hundreds of other major brands. 00 01 OUR STORY: IT’S ALL ABOUT YOU ———— 50 years of attentively tracking emerging needs. This admirably sums up Europ Assistance’s history. The story of Europ Assistance begins back in 1963, at the initiative of Pierre Desnos: he was the first to identify the emerging needs of holidaymakers back then, fully appreciating the scale of the changes underway and the unprecedented growth in tourism and motoring. He invented the assistance concept, which in turn gave rise to the Group. This new business activity quickly came on to play important role in the day-to- day life of consumers wishing to enjoy maximum protection during their trips, whether on holiday or in their car. After the 1980s, a time of international expansion, a decisive moment came in the 2000s with the creation of two new activities: health and personal services. This was a response to what we refer to as the “Care Revolution”, characterised by an ever-growing need for personalised services, the continued growth in demand for care, increasing urbanisation, greater mobility and rising life expectancy, etc. Over the course of half a century, the Europ Assistance Group has enjoyed the unwavering support of its shareholder, Generali, in the development and promotion of assistance around the world. By combining human intervention with the latest technology, moving from assistance in specific situations to ongoing assistance with day-to-day life, we have rolled back the boundaries of the assistance industry and created a new generation of services for the benefit of all of our clients: the Care Services. This new concept has become a day-to-day reality for our 300 million customers worldwide. Martin Vial, Group CEO Pierre Desnos: a visionary If assistance is today a universal concept available worldwide, this is thanks to the extraordinary intuition of one man, Pierre Desnos. By inventing the medical repatriation concept in 1963, he not only created Europ Assistance but a complete industry which has since gone on to anticipate new consumer needs. Pierre Desnos was also an entrepreneur, ahead of his time in the marketing field. Here, we are talking about marketing in the noble sense of the term: offering consumers useful services to make their lives easier. Pierre Desnos was always attentive to the winds of change and was always a keen source of new ideas, instilling in his Group a modern and resolutely forward-looking corporate spirit. When he passed away in 2007 Pierre Desnos left behind him an incredible human and entrepreneurial success story of which all of the Group’s staff are the heirs and protectors. For now and always. France Aided brand awareness Belgium Aided brand awareness Italy Aided brand awareness Spontaneous brand awareness Spontaneous brand awareness Spontaneous brand awareness Europ Assistance is the first assistance brand mentioned by the French, Belgians and Italians among all assistance brands. Europ Assistance has advertised since its inception in France and in many other countries. 73% 84% 52% 26%* 25%** 25%*** Sources: * TNS Sofres (September 2012), ** Ipsos (March 2013), *** Doxa (December 2012).
  • 13. “We’re all going on a summer holiday!” The 1960s also saw the happy advent of the third and later the fourth week of paid holiday in France. The whole of French society discovered tourism, camping, youth hostelling and holiday camps. People were happy, keen to enjoy a lungful of fresh air at the seaside or in the country! Extended summer holidays became the norm, with the ideal holiday being as long as possible, taken at a single stretch in summer. This period also saw the start of foreign holidays in Spain, Italy and later in Greece. With the launch of Europ Assistance, anyone could now travel with total peace of mind, knowing that they would be supported and assisted if needed 1960S T H E 1963, THE EMERGENCE OF THE ASSISTANCE CONCEPT Profoundly moved after hearing of the problems encountered by a couple of friends who suffered an accident in Spain and their difficulty in obtaining immediate help, Pierre Desnos became aware of the lack of protection available to travellers. With the help of Generali’s French subsidiary, the insurance company Concorde, he founded Europ Assistance and invented a completely new concept of assistance. On May 2, 1963, a telephone number – Pigalle 73-19 – became available to all French citizens looking to travel abroad with total peace of mind! If you were ill, injured or involved in an accident, a simple phone call was now all it took to organise your repatriation by air ambulance. OTHER HIGHLIGHTS FROM THE 1960s… 02 03 1964 1965 1967 A year after it was founded, the Europ Assistance Group opened its first subsidiary outside France, in Belgium. The Group’s international adventure was now underway. The Group offered its French clients a United States-Canada subscription. Europ Assistance signed an agreement with the French aircraft manufacturer Marcel Dassault for the continuous provision of a Falcon 20 fitted out as an air ambulance.
  • 14. “More and more of us are travelling...” With the car boom in full swing, Fiat, Renault, BMW and Volkswagen competed with the stylish American models out on the holiday roads of Europe. Now more mobile than ever, European holidaymakers began travelling much further. In villages along the holiday routes, wayside grocers’ shops began installing petrol pumps to top up passing cars. Travelling still had an exotic touch of adventure about it, including the uncertain reliability of the family car, and frequent punctures, etc. Drivers now knew that they were protected if a problem arose. This was also the period when young idealists turned their backs on the consumer society and took to the highways heading for Kathmandu or Istanbul. Air travel became more accessible thanks to charter flights. To support these new travellers, Europ Assistance’s cover extended to these new, faraway destinations 04 05 T H E 1970S 1977: EUROP ASSISTANCE CELEBRATES ITS 10 MILLIONTH CLIENT In just over a decade, assistance had become a commodity, increasingly in demand from consumers while tourism and car ownership had both also boomed. Holidaymakers were encountering new obstacles for which they were not always prepared when discovering new countries (road accidents, breakdowns, the impossibility of obtaining spare parts, etc.), obstacles which were included in Europ Assistance’s cover. No one would seriously think of setting of on holiday or getting behind the wheel without having taken out an assistance contract. Whether travelling to the other side of the world or just around the corner, by plane or by car, assistance was available everywhere and for everyone. And Europ Assistance played a valuable part in this. In France of course but also worldwide. OTHER HIGHLIGHTS FROM THE 1970s… 1977 1978 1978 Europ Assistance issued the first contract in France covering faraway countries such as Brazil and Kenya. Europ Assistance Belgium chartered its first “Snow Plane” with the aim of repatriating Belgian citizens injured during their skiing holidays in the French Alps. This campaign has been repeated every year since. July 11, a tanker truck exploded near the “Los Alfaques” campsite in Spain, killing more than 200 holidaymakers and injuring 200 more. Europ Assistance was fully mobilised to help the victims.
  • 15. ”New horizons” 1989. The event virtually monopolised the media: the Berlin Wall had come down. A world divided into two self-contained “blocs” was now over. New destinations were possible. With the progress in transport and communication technology, we could now dream of a world without borders, free of distances, in which inhabitants could move around freely. Tourism enjoyed a spectacular surge. High-speed trains were introduced. Ever more airline companies were introducing package deals in partnership with hotel chains and car hire firms. People could now travel easily and inexpensively to the four corners of the earth! Europ Assistance paved the way by organising its network of local agents and carrying out a detailed inventory of the resources available at each destination including healthcare establishments, the condition of roads, helicopters, etc. Everything was now ready to assist travellers keen to get off the beaten track. Europ Assistance was leading the way once again 1980S T H E 1981: EUROP ASSISTANCE EXPANDS OUTSIDE EUROPE At the end of the Cold War, the economic, technical and cultural superiority of the United States was more evident than ever. The American way of life, a symbol of prosperity and consumption, attracted Europeans in ever larger numbers across the Atlantic to discover the American dream. In response to this trend, the Group also expanded in the US, initially to support its clients in a country whose extremely expensive health system encouraged travellers to take out decent insurance and assistance cover. Later, in 1981 this was followed by the creation of the first subsidiary in the United States. This marked the start of the Group’s international expansion beyond Europe’s borders. OTHER HIGHLIGHTS FROM THE 1980s… 06 07 1980 1984 1989 The opening of a subsidiary in Germany. Europ Assistance opened a representation office in China, as a support centre for its clients. After Europe and North America, the Europ Assistance Group expanded in a third continent, Africa, with the creation of a new South African subsidiary.
  • 16. “A time of great technological progress” The rise of the Internet in the 1990s brought with it the promise of a networked society and access to knowledge for all. Information could now travel around the world in the blink of an eye. It was finally possible to demand everything, right now! While awaiting the arrival of broadband, you still had to ask mom to hang up the phone before you could surf. This was also the era in which mobile telephones first appeared, although back then these were huge, bulky devices which required an antenna to connect to the rudimentary networks of the day. Fully in keeping with the innovation culture found at Europ Assistance, this new technology made it possible to improve and expand the Group’s products and services and to speed up the expansion of its activities 08 09 1990S T H E 1993: EUROP ASSISTANCE LAUNCHES TELEASSISTANCE With communication revolutionised by the development of the mobile telephone and the Internet, Europ Assistance launched an initial teleassistance solution enabling elderly and dependent persons to inform their friends and family or the emergency services if they encountered difficulties. Thanks to these new technologies combined with human input, the Group was able to constantly innovate from there on to develop high added value personal services. This marked the start of a new era. The foundations have been laid for a genuine revolution. OTHER HIGHLIGHTS FROM THE 1990s… 1991 1997 1997 The Group performed 740,000 interventions worldwide and had 1,300 staff (including 361 in France). Following a coach accident in Turkey, around 20 Japanese clients were repatriated in record time onboard a Boeing 747. This operation required a medical team of 15 people and 1.8 tonnes of medical equipment. The creation of Europ Assistance Holding and the launch of the first Group website: www.europ-assistance.com.
  • 17. “This is the Care Revolution!” With health, home services and wellbeing, new needs are now appearing. New services are being launched. The task is to meet an ever greater demand for personal services, in which human relationships take precedence. This revolution reflects a change in mentality and the major social changes witnessed around the world. These include an ageing population, increasing urbanisation, the breakup of the family unit and the increased focus on health and well-being. All factors which are driving the demand for personal services in both industrialised countries and the emerging nations. The Care Revolution is underway 2000S T H E 2007: EUROP ASSISTANCE INVENTS THE CARE SERVICES Needs were changing. Everyone was keen to make the most of their private and family life, and to focus on the things that matter: their health, their home, their free time, their travel and their holidays. With the Care Services, Europ Assistance reinvented the traditional range of assistance products by offering millions of clients a new generation of assistance services. This concept was designed to satisfy a new and growing need expressed by consumers: to receive personalised, continuous assistance meeting their requirement for well-being, health and help with all of life’s little day-to-day problems. Yet another invention from Europ Assistance! OTHER HIGHLIGHTS FROM THE 2000s… 10 11 2004 2004 2007 Launch of the Columbus plan, a global strategic plan based on the development of two new activities: Health and Home Family assistance. The Group’s turnover exceeds €1 billion. Following the tsunami which devastated south-east Asia, Europ Assistance organised a global crisis cell to coordinate operations for all 15 Group subsidiaries concerned by this disaster. Among the resources deployed, the Group chartered an Airbus converted into a flying hospital, the first of its kind. 2008: Publication of The Care Revolution In 2008, Europ Assistance Group’s CEO Martin Vial published The Care Revolution, a book which would go on to become a reference in the assistance field. In his book, Martin Vial argued that the new technologies combined with local services would now make it possible to offer a wider range of assistance services and to give assistance greater economic value.
  • 18. “What about social innovation too?” The world around us is fragile. Peoples’ basic expectations have changed, with the emphasis now on an equitable and sustainable lifestyle. People now buy local, share, barter and recycle. These are all beneficial habits for the planet but also for our budgets. The economic crisis is here, impacting on employment and making each of us more vulnerable. The issues of poverty and the lack of access to essential services for many population groups is viewed as a source of injustice by citizens around the world. Taking note of this, Europ Assistance is committed to the notion of developing a positive social footprint. The company is seeking to assess the social and societal impact of its activities on its ecosystem and continues to expand in keeping with its values, displaying a genuine focus on the long-term 2010S T H E THE GROUP IS COMMITTED TO ACHIEVING A POSITIVE SOCIAL FOOTPRINT The Group has committed itself to supporting social entrepreneurship internationally, one of its key corporate social responsibility goals, by working with Ashoka, the largest international association operating in this field to directly contribute to the development of this model in 10 countries by selecting and supporting 10 “Fellows” whose projects are chiefly related to dynamic innovation in the fields of health and family services. OTHER HIGHLIGHTS FROM THE 2010s… 12 13 2010 2010 2013 The Group adopts a new global corporate slogan: “You live, we care” expressing the highly innovative “Care Services” concept. Europ Assistance celebrates its 50 years of experience serving 300 million clients. The Group now has 8,000 staff including 4,700 assistance coordinators. The Europ Assistance adventure continues. The creation of “Europ Assistance First Selected Green Network“, the first network of approved environmentally friendly service providers in the automotive field.
  • 19. 50 YEARS OF EUROP ASSISTANCE ———— On March 25, Pierre Desnos registers the company Europ Assistance in the French trade register and a new business activity is born: assistance. The company begins trading in Paris with 12 permanent staff, 17 agents, and 160 assistance interventions for this first year. • Europ Assistance opens its first subsidiary outside France, in Belgium. • The first Mystère 20s enter service at Europ Assistance, facilitating medium and long distance medical transportation. • Europ Assistance signs an agreement with Marcel Dassault to secure the permanent availability of an “air ambulance” version of the Falcon 20. — 1964 — — 1967 — — 1976 — — 1966 — — 1971 — — 1978 — — 1965 — — 1968 — — 1977 — — 1981 — — 1991 — — 1980 — — 1989 — — 1984 — — 1993 — • Europ Assistance proposes a USA-Canada subscription for its French clients. • Europ Assistance enters the French market for corporate services and now provides specific contracts covering staff while travelling and expatriates. • Europ Assistance comes to its clients’ aid during the fire on the cruise liner “Heleanna” with 1,200 passengers onboard. • On July 11, Europ Assistance swings into action to help those of its clients who are victims of the explosion of a tanker truck in Spain. The images are seen worldwide. • Europ Assistance Belgium charters the first “Snow Plane”. • Europ Assistance sets up in Italy. • Expansion continues in Europe with the ope-ning of a subsidiary in Spain. • The Group celebrates its 10 millionth client and introduces its first contract in France co-vering faraway countries such as Brazil and Kenya. • The company continues to expand on the American continent with the opening of a subsidiary in the United States. • In 1991, the Europ Assistance Group performs 740,000 interventions worldwide and has 1,300 staff. • Europ Assistance sets up in Greece by creating a branch there. • Opening of a subsidiary in Germany. • Europ Assistance opens a representation office in China. • Europ Assistance sets up on a third continent with the creation of a new subsidiary in South Africa. • The creation of Europ Assistance Portugal. — 1963 — — 1994 — — 1996 — • The Fiat Group acquires a 40% shareholding in Europ Assistance. At the time, Generali owns 53 % of Europ Assistance’s equity. • The Europ Assistance Group launches its first website: www.europ-assistance.com. • The opening of four new subsidiaries in Switzerland, Hungary, Argentina and Singapore. Europ Assistance Holding is founded in Paris to manage the 20 companies in the Group, which now performs 3,171,758 assistance missions. • Europ Assistance repatriates Japanese clients following a coach accident in Turkey. • Europ Assistance sets up in Brazil, Poland and Austria. In Italy, Europ Assistance VAI now offers motorway assistance services. — 1997 — COMPANY 160 INTERVENTIONS 8,000 STAFF 33 COMPANIES 12.4 MILLION INTERVENTIONS IN 1963 IN 2013 122 AGENTS WORLDWIDE 17AGENTS WORLDWIDE 12 1 PERMANENT EMPLOYEES
  • 20. 16 17 — 2001 — — 2004 — — 2008 — — 2003 — — 2006 — — 2009 — — 2002 — — 2005 — — 2007 — • Europ Assistance performs 6,500,000 assis-tance missions worldwide and continues its expansion, setting up in Russia and the Czech Republic. • Europ Assistance sets up in Chile. • The Group acquires the company Icare (the French leader for mechanical breakdown war-ranties). • Europ Assistance launches the Columbus strategic plan. • On December 26, following the tsunami in South East Asia, the consequences are seri-ous for the Group (with 115 clients injured, 18 dead and 53 missing). The Europ Assistance Group mobilises 150 staff 24 hours a day to deal with more than 1,000 clients and charters an Airbus converted into a flying hospital, the first of its kind. • The opening of new sites: in India with a new subsidiary based in Mumbai, and in Romania. Europ Assistance France joins forces with Accor Services to create Bien-être Assistance. • The first online “Plug Sell” solution is launched. This global e-commerce platform is specially designed for travel agencies, tour op-erators and airline companies. it is deployed in 24 countries. • The Europ Assistance Group achieves a turnover of more than 1 billion. • The Group’s CEO, Martin Vial, publishes “The Care Revolution”. • The Group continues its geographical expan-sion in America with the acquisition of two companies: GMMI in the health field in Florida and CSA Travel Protection in San Diego, in the Travel field. The Group opens a subsidiary in Angola. • Europ Assistance tests a remote interactive medical solution for isolated environments during the “Vendée Globe” round the world yacht race. • The creation of Europ Assistance Irish Branch, an Irish company which manages the Europ Assistance Group’s international risks. • The acquisition of the company The Canadian Medical Network, specialising in the manage-ment of medical services and networks. The Group opens a subsidiary in Canada and in the Bahamas. • Europ Assistance opens a subsidiary in Chad through its international health division. • Along with the French polling company CSA, the Group publishes the first “Barometer” sur-vey into public opinions of the health systems in five European countries (Germany, France, Great Britain, Italy and Sweden) this initiative is intended to support and promote the Group’s expansion in the health field. • Europ Assistance sets up in Serbia. • In Brazil, the Group pursues new ambitions and joins forces with Bradesco Seguros in a joint-venture. Europ Assistance Brazil is today the leading Group company in workforce size. • Europ Assistance opens a subsidiary in Polynesia, based in Tahiti, as a support centre for this part of the world. The Generali Group now owns 100% of the Europ Assistance Group’s equity following the withdrawal of the Fiat Group. • The launch of the Group’s new visual identity. • Europ Assistance obtains an operating licence from the Chinese authorities authorising it to expand its activities in China via a subsidiary controlled 100% by the Group. — 2010 — — 2011 — • Europ Assistance strengthens its presence in personal services fields by taking control of “Bien être à la carte” and joins forces with Malakoff Méderic. • With the creation of CP Asistence sro, a joint venture with Ceská pojištovna, the largest Czech insurance company, Europ Assistance — 2012 — — 1998 — — 2000 — • Europ Assistance adopts a new global sig-nature: “Premiers à vos côtés. With you all the way” and launches the first pan-European “Barometer” holiday survey involving a sample of 3,500 European consumers. • In July, a coach accident on the A71 in France leaves 2 people dead, 12 seriously injured and 50 suffering light injuries. The coach is carrying a group of young Belgians on their way back from Clermont-Ferrand. The whole of Europ Assistance Belgium is fully mobilised to assist its clients. • Europ Assistance takes control of Océalis, a French direct distribution company providing teleassistance. • Europ Assistance sets up in Turkey and in Cameroon. • After doubling in size and tripling its results within 5 years, Europ Assistance now intends to become the most innovative company in the care services sector by 2015. • The Group adopts its new worldwide slogan: “You live, We care”. With EA-live, the version 2.0 of the Group’s in-ternal information system, all Europ Assistance staff worldwide are now constantly connected with one another. • The Europ Assistance Group makes support for social entrepreneurship a global commitment in terms of its corporate social responsibility and joins forces with Ashoka. • The creation of the “Europ Assistance First Selected Green Network”, the first network of approved, environmentally friendly service providers in the automotive field. • Creation of a Global Corporate Solutions Divi-sion that groups together all the activities and subsidiaries dedicated to Travel and Health care services to the staff of leading international companies. • The Group’s Global Corporate Solutions divi-sion sets up in the Congo. • The Global Corporate Solutions Division opens a subsidiary in Nigeria. • The Group assists 3 million drivers and issues 34,500 airline tickets to repatriate its clients. • 115 million people are now covered by Europ Assistance worldwide and 3.75 million cases are handled each year by 2,300 staff. — 2013 — strengthens its presence in the Czech Republic in the Automotive, Travel, Health and Home Family markets. • The Group introduces its “Twicare” corporate social network for the 80 members of the Group Council. Europ Assistance, the leader for Care Services, is present in 33 countries via 44 companies. Europ Assistance celebrates its 50 years’ expertise serving its 300 million clients worldwide and now has 8,000 staff and 4,700 assistance coordinators. Next moments: an innovative, forward-looking concept to be shared on Facebook! On Facebook, the Europ Assistance brand invites surfers to share their “Next moments”, those happy, carefree moments which sometimes occur after life’s more difficult events. In doing so, the Group uses the social networks to create a favoured relationship with its various target groups including the youngest, and to associate itself with their interests. An innovative way to boost the visibility of the Europ Assistance brand and to set the company resolutely on the road to the future. Europ Assistance Group Postal address : 7 boulevard Haussmann – 75309 Paris Cedex 09 – France Office : 1-3 avenue François Mitterrand – 93200 Saint-Denis – France Tel. : +33 (0) 1 58 34 23 00 – Fax : +33 (0) 1 58 34 23 99 – www.europ-assistance.com Design and production: – Photo credits : Getty Images, Corbis, photothèque Europ Assistance, X. This document is printed on paper made up of 100% recycled pulp, made in a factory with ISO 14001 certification, by an approved “Imprim' Vert“ printer.