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State of the Pet Care Market in 2015

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This presentation outlines the current state of the pet care industry as of 2015, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.

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State of the Pet Care Market in 2015

  1. 1. TRENDS AND INSIGHTS IN THE GLOBAL PET CARE MARKET 2014 POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL
  2. 2. WHAT IS PASSPORT NEW INSIGHTS: MARKET DEVELOPMENTS NEW TRENDS KEY FINDINGS 2014 PASSPORT: PET CARE DATA UPDATE FOR 2014
  3. 3. EUROMONITOR INTERNATIONAL Passport © Euromonitor International 3 A trusted business intelligence source Helping make informed business decisions Industries, countries, consumers Subscription services and custom research 800 analysts in 80 countries Regional research hubs and industry specialist client support teams
  4. 4. OVERVIEW OF PASSPORT What is it? © Euromonitor International 4 Gateway to global strategy intelligence Common information architecture for your entire organisation Industry-standard data and analysis What is it for? A complete picture of the commercial environment Monitor your markets, related industries, operating conditions, consumer trends More efficient information use What’s in it? Statistics, reports, comment 4,000 products and services 115 million data points 17,000 full text reports: global, regional, country, company Passport
  5. 5. WHAT IS PASSPORT NEW INSIGHTS: MARKET DEVELOPMENTS NEW TRENDS KEY FINDINGS 2014 PASSPORT: PET CARE DATA UPDATE FOR 2014
  6. 6. NEW INSIGHTS: MARKET DEVELOPMENT Back in 2013… © Euromonitor International 6 Private label producer acquires ninth global player. Del Monte acquires premium, niche, holistic Natural Balance. Logo taken from company website http://www.edel-cat.de/praes.php?was=home Vitakraft granted permission
  7. 7. NEW INSIGHTS: MARKET DEVELOPMENT And we asked…. 6 5 4 3 2 1 © Euromonitor International 7  Will Procter & Gamble’s Iams be the next target? 0 2004 2009 2012 % share Iams Value Share 2004/2009/2012
  8. 8. NEW INSIGHTS: MARKET DEVELOPMENT Source: http://www.petsathome.com © Euromonitor International 8 And in 2014…. Source: http://freshpet.com Source: http://bluebuffalo.com  Premium pet food manufacturer Blue and niche player Freshpet are planning an IPO.  Pets at Home also had its IPO in 2014.
  9. 9. NEW INSIGHTS: MARKET DEVELOPMENT The debate around ingredients becomes more prominent © Euromonitor International 9  2014 has been marked by the Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA), with the FDA aiming to apply the same standards to pet food as human food.  Nestlé filed a lawsuit against Blue Buffalo, on the grounds that Blue Buffalo’s claim that its products contain no chicken or poultry by-products, corn or grain is dishonest. Source: http://bluebuffalo.com Source: https://www.purina.com
  10. 10. NEW INSIGHTS: MARKET DEVELOPMENT And continuous M&A © Euromonitor International 10  In January 2014, Zuke’s Performance Pet Nutrition – a US producer of cat and dog treats – was acquired by Nestlé SA. Logo Source: https://www.purina.com http://www.zukes.com
  11. 11. NEW INSIGHTS: MARKET DEVELOPMENT And the long expected occurs © Euromonitor International 11 After years of declining share, Procter & Gamble's brands Iams, Eukanuba and Natura brands are acquired by Mars in North America and other markets, excluding Europe. http://www.mars.com/global/press-center/media-library.aspx?query=images http://www.naturapet.com/brands/innova http://www.eukanuba.com/pet-food/dog-food http://www.pg.com/en_UK
  12. 12. NEW INSIGHTS: MARKET DEVELOPMENT With particular importance in North America Premium Cat Food 2013 Mars Inc Blue Buffalo Colgate-Palmolive Procter & Gamble © Euromonitor International 12 The added share gained by the acquisition is particularly relevant in the North American market, bringing Mars much closer to Nestlé SA. 0 20 40 Nestlé % value (Possible) Premium Cat Food 2014 0 20 40 Mars Inc Blue Buffalo Colgate-Palmolive Procter & Gamble Nestlé % value
  13. 13. NEW INSIGHTS: MARKET DEVELOPMENT And a special relevance in premium dog food Premium Dog Food 2013 Mars Inc Blue Buffalo Colgate-Palmolive Procter & Gamble © Euromonitor International 13 And even overtaking Nestlé SA in premium dog food, the fastest growing category in 2014. 0 10 20 30 40 Nestlé % value (Possible) Premium Dog Food 2014 0 20 40 Mars Inc Blue Buffalo Colgate-Palmolive Procter & Gamble Nestlé % value
  14. 14. NEW INSIGHTS: MARKET DEVELOPMENT © Euromonitor International 14 M&A activity is well-covered in pet care analysis
  15. 15. WHAT IS PASSPORT NEW INSIGHTS: MARKET DEVELOPMENTS NEW TRENDS KEY FINDINGS 2014 PASSPORT: PET CARE DATA UPDATE FOR 2014
  16. 16. NEW INSIGHTS: NEW TRENDS © Euromonitor International 16 The rise of gourmet Purina Pro Plan, Duo Delice, France May 2013 http://www.proplan-dog.com/gb/Pages/default.aspx Purina Pro Plan, Savor Aditions, US July 2014 Master Dog, NutriPro, Chile Mid 2013 http://www.masterdog.cl/productos
  17. 17. NEW INSIGHTS: NEW TRENDS © Euromonitor International 17 Grain-free goes mainstream Nutram, Grain Free, Israel Mid 2013 Naturea, Naturea Petfoods, Portugal 4th quarter 2013 Merrick Grain Free, Merrick Pet Care Inc, Malaysia August 2013 http://www.nutram.com/grain-free.php http://www.merrickpetcare.com/consumer/products/list.jsp?categorySort=1&cat1=6&cat2=7&categories=Dog-Classic- Recipes http://www.natureapetfoods.com/ourproducts_petfoods_naturea1.php?l=1
  18. 18. NEW INSIGHTS: NEW TRENDS © Euromonitor International 18 Raw power! Niche becomes more prominent
  19. 19. NEW INSIGHTS: NEW TRENDS © Euromonitor International 19 Fruit and exotic to the fore Dr Dog, Huechaewoom Co Ltd, South Korea October 2013 Vondi, South Africa Frozen food with Ostrich Green Dog, UK Caviar and Lobster June 2014 Source: www.okdoctordog.com http://www.vondis.co.za http://www.greendogfood.co.uk
  20. 20. NEW INSIGHTS: NEW TRENDS © Euromonitor International 20 Evolving therapeutic diets Total Alimentos, Equilibrio Mid 2013, Brazil http://www.equilibriototalalimentos.com.br/caes/equilibrio-veterinary.html Premier Pet December 2013, Brazil http://www.premierpet.com.br/alimentos-para-caes/super-premium/ premier-nutricao-clinica Nisshin Pet Food Inc March 2013, Japan Source: http://www.nisshin.com/company/release/details/130218_023402.html
  21. 21. NEW INSIGHTS: NEW TRENDS © Euromonitor International 21 Multi-functionality of functional food Visan Optima – anti-hairball 2013, Morocco Nori Pet Shanghai Co (Chondroitin, taurine) Late 2013, China Sanabelle Sensitive December 2012, India
  22. 22. NEW INSIGHTS: NEW TRENDS © Euromonitor International 22 A darker shade of green: Eco products gain more visibility Zisc, West Paw Design Coco Cat, Coco Farm Italy
  23. 23. WHAT IS PASSPORT NEW INSIGHTS: MARKET DEVELOPMENTS NEW TRENDS KEY FINDINGS 2014 PASSPORT: PET CARE DATA UPDATE FOR 2014
  24. 24. NEW INSIGHTS: KEY FINDINGS 2014 Regional disparities: Emerging markets still lead © Euromonitor International 24 Latin America remained the fastest growing region in 2014 and in constant terms, the sole region to see an acceleration in growth.  Eastern Europe, one of pet care’s stellar performers, saw a slight slowdown in growth but still quite a good performance, at 5%. Russia, Poland and Hungary, the largest markets, all had a positive performance. Western Europa and North America, the largest regions in value terms, continued to see only sluggish growth. 14 12 10 8 6 4 2 0 2013 2014 % growth Pet Care Y-o-Y Growth (Constant) by Region 2013-2014 Middle East and Africa Asia Pacific North America Western Europe Australasia Latin America Eastern Europe
  25. 25. NEW INSIGHTS: KEY FINDINGS 2014 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 © Euromonitor International 25 Pet indulgence an important driver 10 8 6 4 2 0 -2 0 Dog food Cat food Dog treats Cat treats Bird food Fish food Small mammal % CAGR US$ million, constant 2104 rsp Pet Food: Retail Value Sales by Category 2009/2014 2009 2014 % CAGR
  26. 26. NEW INSIGHTS: KEY FINDINGS 2014 Economy cat Economy dog Mid-priced cat Mid-priced dog Premium cat © Euromonitor International 26 Only premium food expected to gain across all regions Absolute Value Growth 2014-2019 -100 400 900 1,400 1,900 2,400 Premium dog US$ million AP AU EE LA MEA NA WE
  27. 27. WHAT IS PASSPORT NEW INSIGHTS: MARKET DEVELOPMENTS NEW TRENDS KEY FINDINGS 2014 PASSPORT: PET CARE DATA UPDATE FOR 2014
  28. 28. PASSPORT: PET CARE DATABASE UPDATES 7 6 5 4 3 2 1 © Euromonitor International 28 Other pet products: Deeper analysis and insight 0 2015 2016 2017 2018 2019 % growth AP AU EE LA MEA NA WE
  29. 29. PASSPORT: PET CARE DATABASE UPDATES © Euromonitor International 29 Pet Care System: a world full of data, analysis and insight
  30. 30. PASSPORT: PET CARE DATABASE UPDATES © Euromonitor International 30 A focus on distribution and retailing trends
  31. 31. PASSPORT: PET CARE DATABASE UPDATES © Euromonitor International 31 And wealth of country-specific information beyond reports
  32. 32. PASSPORT: PET CARE DATABASE UPDATES https://www.whiskas.com © Euromonitor International 32 Data on price bands with further analysis in country reports Source: http://www.pedigree.com https://www.friskies.com
  33. 33. PASSPORT: PET CARE DATABASE UPDATES © Euromonitor International 33 Information on pet population and forecasts
  34. 34. PASSPORT: PET CARE DATABASE UPDATES © Euromonitor International 34 Detailed information on pet healthcare and pet food Flea/Tick Worming Others Senior Adult Kitten/Puppy http://uk.frontline.com/Pages/Products.aspx http://www.hillspet.com/ideal-balance/ideal-balance-dog-food.html https://www.gourmet-cat.co.uk/Products/Details.aspx?BrandRangeId=40&ViewIds=33,34,40,41&CrsStartIdx=1
  35. 35. PASSPORT Company © Euromonitor International 35 Leader in our field Recognised, trusted brand Strong, credible source Research Investment in quality research Truly global infrastructure Complete, detailed insights Delivery Quality delivery systems Hands-on client support Strong return on your research investment Conclusion: Why Passport?
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