The ‘war on sugar’ has dented the potential demand of sweet snacks as consumers have greater awareness of ingredients used in food production and are more cautious in their consumption. According to a recent Euromonitor survey, 47 percent of global respondents look for foods with limited or no added sugar. “The demonisation of sugar inevitably created a change in the type of ingredients used in snacks,” says John George, ingredients analyst at Euromonitor. In 2015, global sweeteners use in conventional snacks amounted to 15.5 million tonnes, while in comparison, new snacks included less than a fifth of this at 3 million tonnes.
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Extract from the press briefing presentation compiled by
Euromonitor’s Food and Nutrition team:
• Ewa Hudson, Head of Health and Wellness Research
• Jack Skelly, Analyst – Packaged Food Research
• John George, Analyst – Ingredients Research
• Karine Dussimon, Senior Analyst – Packaging Research
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