. The food industry is undergoing a radical change, as health conditions soar together with social concerns over society, health, and the environment. Consumers struggle to understand what is healthy, with the story of yesterday being contradicted by today’s news. Food quality is scrutinised more than ever. Rebuilding trust in our brands and redefining health have become key priorities. In her presentation Ewa will discuss: The changing world of health and wellness, from heavy reformulation to naturally nutritious to clean, with a focus on the most affected developed markets The potential for ethical labelling to create/rebuild trust in a brand. Which markets are the most active in ethical labelling, and which certifications hold the most value with consumers across packaged food and drinks How other values, such as locally-produced, authentic or produced to religious labels standards, resonate with consumers
Organic bread and baby food are the largest in China
Ethical Labels has its roots in stakeholder theory, which has come to be generally accepted an essential component of corporate competitive strategy. At its foundation this theory assumes that companies have moral responsibilities to all shareholders that contribute to the success of the company and no longer should the sole purpose of the company be to generate profit for shareholders. This also views the planet as a key stakeholder, and forms the three pillars of sustainability and essentially forms the backbone of the Ethical Labels system.
Mexico 32,373.80 Italy 24,812.80 France 23,132.80 Canada 22,271.10
How fear can manifest itself to the proximity of the scandal. When fear is out there, it is very hard to remove it.
Shows the value of driving clean labels
Preservatives most pop in W. Europe Flavours pop across the board Colours – similar weight to preservatives in w. europe but almost half of this is coming from the UK alone BPA free very category specific GMO free in Asia pacific – nearly 30% No artificial colours in australasia All natural in N.america with nearly a quarter
-jg natural colours – companies going in that direction
New Food: From Healthy to Nutritious to Clean and Ethical
NEW FOOD: FROM HEALTHY TO NUTRITIOUS TO CLEAN AND
GLOBAL HEAD OF HEATH AND WELLNESS RESEARCH
FOOD INNOVATE, AMSTERDAM
THANK YOU FOR LISTENING
Global Head of Health and Wellness, Nutrition
and Ethical Labels Research
Sustainable Palm Oil