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GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE 
IN-COSMETICS ASIA 2014 
PEI YING LOH – RESEARCH ANALY...
© Euromonitor International 
2 
About Euromonitor International 
INTRODUCTION 
•Strategic research for over 20 industries ...
© Euromonitor International 
3 
INTRODUCTION
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
5 
GLOBAL OVERVIEW 
US$454 
of total beauty and personal care retail sales globally in 2013 
...
© Euromonitor International 
6 
Most categories see better performance in 2013 
GLOBAL OVERVIEW 
Performance by Category –...
© Euromonitor International 
7 
Most categories see better performance in 2013 
GLOBAL OVERVIEW 
Performance by Category –...
© Euromonitor International 
8 
Most categories see better performance in 2013 
GLOBAL OVERVIEW 
Source Euromonitor Intern...
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
10 
Market driven by brand loyalty vs experimentation 
CHARACTERISTICS OF CONSUMERS 
Brand Lo...
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
12 
Key themes to define the industry in 2014 
KEY THEMES IN 2014 
Multi-benefits products 
A...
© Euromonitor International 
13 
Products with multiple claims feature strongly 
KEY THEMES IN 2014 – MULTI-BENEFITS PRODU...
© Euromonitor International 
14 
Haircare & colour cosmetics stand out 
KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS 
Two-...
© Euromonitor International 
15 
Key themes to define the industry in 2014 
KEY THEMES IN 2014 
Multi-benefits products 
A...
© Euromonitor International 
16 
Consumers increasingly going for self-pampering in the home 
KEY THEMES IN 2014 – AT-HOME...
© Euromonitor International 
17 
Multiple sectors benefit from at-home beauty experiences 
KEY TRENDS IN 2014 – AT-HOME BE...
© Euromonitor International 
18 
Key themes to define the industry in 2014 
KEY THEMES IN 2014 
Multi-benefits products 
A...
© Euromonitor International 
19 
Strong appeal for “Selfie” Beauty 
KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND 
Tail...
© Euromonitor International 
20 
KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND 
Social media and “Selfies”, the connect...
© Euromonitor International 
21 
Key themes to define the industry in 2014 
KEY THEMES IN 2014 
Multi-benefits products 
A...
© Euromonitor International 
22 
Fashion apparel brands make a stronger mark within beauty 
KEY THEMES IN 2014 – FASHION B...
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
24 
Growing appeal for “safe” cosmetics in Asia Pacific 
ASIA PACIFIC TRENDS 
Non-preservativ...
© Euromonitor International 
25 
ASIA PACIFIC TRENDS 
Internet retailing shows fast growth 
0% 
20% 
40% 
60% 
80% 
100% 
...
© Euromonitor International 
26 
ASIA PACIFIC TRENDS 
Xiaxue 
Top Blogger in Singapore 
Jane Chuck 
Top Blogger in Malaysi...
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
28 
WHAT’S NEXT 
Global market: other facial make-up to be the driving force 
Source Euromoni...
© Euromonitor International 
29 
Asia Pacific: Other Facial Make-Up to have the strongest growth 
WHAT’S NEXT 
Source Euro...
© Euromonitor International 
30 
Global market: “Selfie” creates opportunities 
WHAT’S NEXT 
Consumers 
Retailers 
Manufac...
GLOBAL OVERVIEW 
CHARACTERISTICS OF CONSUMERS 
KEY THEMES IN 2014 
ASIA PACIFIC TRENDS 
WHAT’S NEXT 
CONCLUSION
© Euromonitor International 
32 
Ideas to take away 
CONCLUSION 
The continuous success: Multi-benefits and at-home beauty...
THANK YOU FOR LISTENING 
Pei Ying Loh 
Research Analyst 
Peiying.loh@euromonitor.com.sg
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Global Trends in Beauty and Personal Care

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Beauty and personal care reached US$454 billion in 2013 globally, with Asia Pacific region demonstrating highest value sales. This presentation focuses on performance across categories, and highlights some key beauty and personal care concepts currently prevalent across these countries, including the growth of multi-benefits products, at-home beauty experiences, as well as the dominance of "selfie" trend, and the rise of fashion beauty.

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Global Trends in Beauty and Personal Care

  1. 1. GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE IN-COSMETICS ASIA 2014 PEI YING LOH – RESEARCH ANALYST
  2. 2. © Euromonitor International 2 About Euromonitor International INTRODUCTION •Strategic research for over 20 industries •Extensive network of analysts in 80 countries •Global presence, local coverage Chicago Serving North America London Headquarters Serving Western Europe Vilnius Serving Eastern Europe and Scandinavia Santiago Serving Latin America Cape Town Serving South Africa Dubai Serving Middle East and North Africa Bangalore Serving India Singapore Serving Asia bar China, India, Japan, Australasia Shanghai Serving China Tokyo Serving Japan Sydney Serving Australia, New Zealand and the Pacific region Sao Paolo Serving Latin America
  3. 3. © Euromonitor International 3 INTRODUCTION
  4. 4. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  5. 5. © Euromonitor International 5 GLOBAL OVERVIEW US$454 of total beauty and personal care retail sales globally in 2013 billion 2% value growth generated in 2013 represented by Asia Pacific in 2013 29% Source Euromonitor International
  6. 6. © Euromonitor International 6 Most categories see better performance in 2013 GLOBAL OVERVIEW Performance by Category – 2012 vs 2013 US$ billion Value Sales Growth rates (%) Source Euromonitor International -1 0 1 2 3 4 5 6 7 8 9 10 0 20 40 60 80 100 120 US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
  7. 7. © Euromonitor International 7 Most categories see better performance in 2013 GLOBAL OVERVIEW Performance by Category – 2012 vs 2013 US$ billion Value Sales Growth rates (%) Source Euromonitor International -1 0 1 2 3 4 5 6 7 8 9 10 0 20 40 60 80 100 120 US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
  8. 8. © Euromonitor International 8 Most categories see better performance in 2013 GLOBAL OVERVIEW Source Euromonitor International Performance by Category – 2012 vs 2013 US$ billion Value Sales Growth rates (%) -1 0 1 2 3 4 5 6 7 8 9 10 0 20 40 60 80 100 120 US$ billion Value growth 2011-2012 (%) Value growth 2012-2013 (%)
  9. 9. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  10. 10. © Euromonitor International 10 Market driven by brand loyalty vs experimentation CHARACTERISTICS OF CONSUMERS Brand Loyalty Experimentation •Product effectiveness •Brand image •Habit •Desire for more effective products •New claims and innovative ingredients •Unique product benefits •In-store availability and price Source Euromonitor International consumer survey, Personal Appearance Survey 2014
  11. 11. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  12. 12. © Euromonitor International 12 Key themes to define the industry in 2014 KEY THEMES IN 2014 Multi-benefits products At-home beauty experience and pampering Dominance of ‘Selfie’ trend Fashion Beauty
  13. 13. © Euromonitor International 13 Products with multiple claims feature strongly KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS Convenience Cost-saving Novelty Moisture Anti- Ageing Fragrance Sun Protection Whitening Colours Coverage Gentle to Skin
  14. 14. © Euromonitor International 14 Haircare & colour cosmetics stand out KEY THEMES IN 2014 – MULTI-BENEFITS PRODUCTS Two-in-one product used as a foundation with high coverage corrector, enriched with LR 2412, the active ingredient integrated in Visionnaire skincare. Also claims to reduce imperfections. Maintains moisture, and also protects hair from daily stress, colour fade and future damage Peel off technology for easy removal, protects and strengthens the natural nail. Finished in 60 seconds under LED. Source: Analyst’s own photos Caviar Anti-Aging Replenishing Moisture Conditioner Striplac Peel-off UV/LED Nail Polish Lancôme Teint Visionnaire
  15. 15. © Euromonitor International 15 Key themes to define the industry in 2014 KEY THEMES IN 2014 Multi-benefits products At-home beauty experience and pampering Dominance of ‘Selfie’ trend Fashion Beauty
  16. 16. © Euromonitor International 16 Consumers increasingly going for self-pampering in the home KEY THEMES IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING Cost-saving Time constraints to achieve instant results Growth of “self- service” trend
  17. 17. © Euromonitor International 17 Multiple sectors benefit from at-home beauty experiences KEY TRENDS IN 2014 – AT-HOME BEAUTY EXPERIENCE AND PAMPERING Consumer Appliances Masks Hair Treatments Clarisonic Mia 2 The Face Shop 3D Ampoule Mask Sheet Red Ginseng and Ceramide Shiseido Tsubaki Damage Care Hair Mask Source: Analyst’s own photos Claims to offer a gentle and effective cleanse at home, than traditional manual cleansing. Two steps facial care using both ampoule and mask sheet. Used to achieve whitening, hydrating and firming of skin. Integrated with Camelia Oil, most suitable for dry, permed, sun-damaged, colour-treated and coarse hair.
  18. 18. © Euromonitor International 18 Key themes to define the industry in 2014 KEY THEMES IN 2014 Multi-benefits products At-home beauty experience and pampering Dominance of ‘selfie’ trend Fashion Beauty
  19. 19. © Euromonitor International 19 Strong appeal for “Selfie” Beauty KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND Tailored innovations with specific solution- based products Skin Perfections Colours to portray individuality
  20. 20. © Euromonitor International 20 KEY THEMES IN 2014 – DOMINANCE OF “SELFIE” TREND Social media and “Selfies”, the connection with consumers Source: Analyst’s own photos Source: https://www.facebook.com/notes/sunsilk/sunsilk- dreamstarter-digital-promo-mechanics/774253665954734 •Lancôme USA has launched a social media campaign #bareselfie •Encouraged users to use the product and take bare-look/ no make up Lancôme’s Dreamtone •Launched “#NoFilterSephoraSg”. •collaboration with CLEO Magazine •Offering tips on different types of selfie Sephora Singapore •Launched a social media campaign, #SunsilkDreamStarter, in Philippines Sunsilk Dream Starter •Launched the #realsies campaign •Fans can post selfies with lashes applied with “They’re Real!” mascara to win long supply Benefit
  21. 21. © Euromonitor International 21 Key themes to define the industry in 2014 KEY THEMES IN 2014 Multi-benefits products At-home beauty experience and pampering Dominance of ‘Selfie’ trend Fashion Beauty
  22. 22. © Euromonitor International 22 Fashion apparel brands make a stronger mark within beauty KEY THEMES IN 2014 – FASHION BEAUTY Brand consciousness Rising Affluence expansion in fashion brands beauty range Fashion Brands Consumers
  23. 23. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  24. 24. © Euromonitor International 24 Growing appeal for “safe” cosmetics in Asia Pacific ASIA PACIFIC TRENDS Non-preservatives beauty and personal care Derma-cosmetics Natural and organic beauty and personal care APIVITA Suncare First Aid Beauty Ultra Repair Cream Intense Hydration for Dry Parched Skin Himalaya Herbals Purifying Neem Face Wash Source: Analyst’s own photos
  25. 25. © Euromonitor International 25 ASIA PACIFIC TRENDS Internet retailing shows fast growth 0% 20% 40% 60% 80% 100% 2008 2009 2010 2011 2012 2013 Internet Retailing Department Stores Direct Selling Modern Grocery Retailers Health and Beauty Specialist Retailers Asia Pacific Beauty Sales by Key Distribution Channel – 2008-2013 Source Euromonitor International Growing presence of internet retailing
  26. 26. © Euromonitor International 26 ASIA PACIFIC TRENDS Xiaxue Top Blogger in Singapore Jane Chuck Top Blogger in Malaysia Bryan Tan Top Blogger in Thailand Bloggers are a big influence on young consumer trends Source: http://bryantanmakeupartist.blogspot.sg/ Source: http://chuckei.com/ Source: http://xiaxue.blogspot.sg/
  27. 27. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  28. 28. © Euromonitor International 28 WHAT’S NEXT Global market: other facial make-up to be the driving force Source Euromonitor International Fastest Growing Beauty and Personal Care Categories 2013-2018 Constant Value CAGR (%) Other Facial Make-Up Face Masks 11% 6% Anti-Agers 5% Men’s Skin Care 8% 6% Baby and Child-Specific Skin Care
  29. 29. © Euromonitor International 29 Asia Pacific: Other Facial Make-Up to have the strongest growth WHAT’S NEXT Source Euromonitor International South Korea fastest constant value CAGR of close to 18% expected from 2013 to 2018 0 5 10 15 20 Taiwan Japan Thailand India Singapore Malaysia Hong Kong, China Indonesia Philippines China South Korea Other Facial Make-Up constant value CAGR 2013-2018 by countries (%) Constant value CAGR 2013-2018 (%) 13% constant value CAGR expected from 2013 to 2018 in Asia Pacific 18%
  30. 30. © Euromonitor International 30 Global market: “Selfie” creates opportunities WHAT’S NEXT Consumers Retailers Manufacturers Look good factor •Personality •Individuality Skin perfection •Even tone •Spot correction •Smooth texture Tailored innovation •Solution-based •Hyperpigmentation •Scalp health
  31. 31. GLOBAL OVERVIEW CHARACTERISTICS OF CONSUMERS KEY THEMES IN 2014 ASIA PACIFIC TRENDS WHAT’S NEXT CONCLUSION
  32. 32. © Euromonitor International 32 Ideas to take away CONCLUSION The continuous success: Multi-benefits and at-home beauty products Technology will be a main focus for manufacturers and consumers Other Facial Make-Up to be a main focus of major manufacturers
  33. 33. THANK YOU FOR LISTENING Pei Ying Loh Research Analyst Peiying.loh@euromonitor.com.sg

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