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Global Packaging: Sizing Demand and Opportunities for PET Bottles

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Euromonitor Global Head of Packaging Research Rosemarie Downey presented this deck at the PETnology conference in 2015. She provided market insights on the drivers impacting the performance and trends of the PET bottle within the global packaging industry with emphasis on key category/beverage end-uses of bottled water and carbonated soft drinks alongside areas of development within dairy and milk products. The influence of rising consumption in Asian countries like China, India and Indonesia alongside powerbases of US was also discussed.

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Global Packaging: Sizing Demand and Opportunities for PET Bottles

  1. 1. GLOBAL PACKAGING: SIZING DEMAND AND OPPORTUNITIES FOR PET BOTTLES ROSEMARIE DOWNEY GLOBAL HEAD OF PACKAGING RESEARCH
  2. 2. © Euromonitor International 2 • Global provider of Strategic Market Intelligence • 12 Regional offices - 800+ analysts in 80 countries • Cross-country comparable data and analysis • Consumer focused industries, countries and consumers • 5 - 10 year forecasts with matching trend analysis • All retail channels covered • Subscription services, reports and consulting About Euromonitor International EUROMONITOR INTERNATIONAL London Singapore Shanghai Dubai Vilnius Cape Town Santiago Tokyo Sydney Chicago Bangalore Sao Paulo
  3. 3. PASSPORT PACKAGING GLOBAL MARKETPLACE FOR PET 2015 VIEW ON OPPORTUNITIES FOR PET
  4. 4. © Euromonitor International 4 Vietnam Saudi Arabia Colombia Packaging Coverage EUROMONITOR INTERNATIONAL 7 Industries 54 countries Alcoholic Drinks Beauty & Personal Care Dog & Cat Food Food Home Care Hot Drinks Soft Drinks 3 new researched countries: Pack sizes 26 closure types 7 multipack types Returnables 40 pack types … with detail on
  5. 5. © Euromonitor International 5EUROMONITOR INTERNATIONAL Metal Beverage Can Can be drunk from directly PET Bottle Brick Liquid Carton Square shape Flexible Aluminium /Plastic Common in ground coffee Flexible plastic Tea carton overwrap and coffee pods Folding Cartons Common in tea HDPE Bottle Cloudy look Aluminium/Plastic Pouches Mainly for children juice drinks Thin Wall Containers Especially in Asia 40 Pack Types and the Most Popular for Non-alcoholic Drinks are… Glass Bottle
  6. 6. © Euromonitor International 6 Key Closure Types for Drinks EUROMONITOR INTERNATIONAL -3 0 3 6 9 1 5 25 125 625 Plastic Screw Closures Metal Crowns Metal Screw Closures Liquid Carton Closures Corks Peel-Off Lidding* Beverage Push-Pull Beverage Flip-Top Metal Lug Closures Zip/Press Closures %CAGR(2015-2020) Volumeinbillionunits Core Closure Types for Global Retail Beverages (2015-2020) 2015 Volume % CAGR 2015-2020 * Peel-Off Lidding includes Peel-Off Foil, Peel-Off Plastic and Peel-Off Paper
  7. 7. PASSPORT PACKAGING GLOBAL MARKETPLACE FOR PET 2015 VIEW ON OPPORTUNITIES FOR PET
  8. 8. © Euromonitor International 8 0 1 2 3 4 0 500 1,000 1,500 2,000 Food Drinks Tobacco Beauty & Personal Care Tissue & Hygiene Home Care Dog & Cat Food %CAGR BillionUnits Billion Units 2015 % CAGR 2015-2019 Global Retail Packaging by Industry in 2015 and Growth to 2019 Food and Drink: Core to Global Packaging Demand and Growing 8% Food 4.3 units of retail packaging sold in 2015 73% of packaging in food and drinks alone 37% share of drinks held by PET Trillion GLOBAL MARKETPLACE FOR PET
  9. 9. © Euromonitor International 9 Clear Importance of Plastics Packaging in Food and Drink 0 200 400 600 800 1000 1200 Flexible Aluminium/Plastic Metal Food Cans HDPE Bottles Flexible Paper Folding Cartons Liquid Cartons Thin Wall Plastic Containers Metal Beverage Cans Glass Bottles PET Bottles Flexible Plastic Billion Units Global Leading Pack Types for Food and Drink in 2015 and Growth 2015-2019 2015 Billion Units 2015-2019 unit volume growth 4.2% CAGR to 2019 4% CAGR to 2019 3.2% CAGR to 2019 3.1% CAGR to 2019 +80 bn 0.8% CAGR to 2019 2.2% CAGR to 2019 GLOBAL MARKETPLACE FOR PET
  10. 10. © Euromonitor International 10 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 40% 45% 50% 55% 60% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 %annualgrowth %PETBottleinSoftDrinks PET Bottles vs. Total Packaging Growth in Soft Drinks PET % Total Packaging Growth % PET Bottle Growth Global Evolution and Impact of PET in Soft Drinks Remains Strong GLOBAL MARKETPLACE FOR PET #155% of all soft drinks sold in 2014 through retail were in PET bottles 4.3% growth for PET bottles in 2015 175 growth for PET bottles since 2004 Billion
  11. 11. © Euromonitor International 11 Emerging Markets are Recipients of 56% of PET Demand GLOBAL MARKETPLACE FOR PET 0 2 4 6 8 10 12 14 0 50 100 150 200 250 300 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 %Growth Billionunits Global Demand for PET Bottles in Developed vs. Emerging Markets: 2004-2014 Developed Emerging % Growth Developed % Growth Emerging 43%
  12. 12. © Euromonitor International 12 -5 5 15 25 35 45 Russia Thailand Japan Mexico Vietnam Brazil Indonesia India USA China 2015-2019 billion units growth Top 10 Countries for PET Bottle Volume Growth 2015-2019, % CAGR + 39 billion units Where to Go for Best PET Volume Growth % CAGR 2015-19 + 39 billion units 11% 6% 2% 7% Billion Units GLOBAL MARKETPLACE FOR PET
  13. 13. PASSPORT PACKAGING GLOBAL MARKETPLACE FOR PET 2015 VIEW ON OPPORTUNITIES FOR PET
  14. 14. © Euromonitor International 14 2015 Key Drivers Shaping PET Performance and Potential 2015 VIEW ON OPPORTUNITIES FOR PET Emerging Markets for Biggest Volume Gains Polarisation in Pack Sizing: Rightsizing Premium and Value-add Opportunities Consumer Health and Wellness Preferences Innovation to Support Brand Presence
  15. 15. © Euromonitor International 15 PET Position in Key Categories Shows Ample Opportunity for Growth 2015 VIEW ON OPPORTUNITIES FOR PET -1 0 1 2 3 4 5 6 -50 0 50 100 150 200 250 300 %CAGR2015-2019 Billionunits PET Bottle Penetration in Key Categories 2015 and Prospects 2015-2019 Billion units 2015 2015 Other Pack Types % CAGR 2015-2019 PET strength in bottled water versus other pack types and good for onward growth PET holds opportunities in Tea, Oils and Dairy
  16. 16. © Euromonitor International 16 2005-2015: Bottled water sales dynamic To represent just under half of all soft drinks volumes by 2019 0 50 100 150 200 250 300 350 400 2005 2010 2015 2019 Billionlitres Global Volumes of Still Bottled Water vs. Other Soft Drinks 2005-2019 Still Bottled water All Other Soft Drinks Still Water’s Absolute Importance to Consumer Beverage Preferences 2015 VIEW ON OPPORTUNITIES FOR PET Value-add expansion to be pursued Additional Consumption of PET in Bottled Water by Type 2015-2019 Carbonated Bottled Water Flavoured Bottled Water Functional Bottled Water Still Bottled Water +50bn units 30% 45% 35% 41%
  17. 17. © Euromonitor International 17 Canada: Fastest growth country for sparkling water 2014-15 – 1 litre Australia: Mount Franklin re- design, Summer 2015 US: Bullet design caffeinated water – 500ml China: Heritage of source and design from Nongfu Spring Desire for Added Benefits via Carbonation, Quality and Weight Spain: Showing recovery – 1.2 litre 2015 VIEW ON OPPORTUNITIES FOR PET
  18. 18. © Euromonitor International 18 Healthy Option for on The Go… …and Family Value Too 0 2 4 6 8 10 12 0 1 2 3 4 5 6 %growth2014-15 Additionalconsumption(billionunits) Global Bottled Water: PET Pack Size Performance 2014-2015 PET bottle growth, billion units % growth 2014-15 Polarisation in Pack Sizing Increasingly Apparent in Still Water 2015 VIEW ON OPPORTUNITIES FOR PET
  19. 19. © Euromonitor International 19 -2 0 2 4 6 8 10 -100 0 100 200 300 400 500 600 %growth2014-2015 Millionunitsgrowth Global Carbonates: PET Pack Size Performance 2014-2015 2014-15 PET bottle growth (mn units) % growth 2014-15 Reduce Sweetness and Size In Carbonates, Control over Sugar Intake Sees Shift to Smaller Sizes 2015 VIEW ON OPPORTUNITIES FOR PET Variation in Smaller Sizes 1. Fits lifestyle 2. Affordable 3. Procures value and volume gains Canada 591ml->500ml China 300ml Various 500ml
  20. 20. © Euromonitor International 20 0 20 40 60 80 100 120 Glass Bottles Metal Beverage Cans PET Bottles Carbonates Packaging by Core Pack Type 2010-2019 BillionUnits Flavour and Feel Factors, Room for Big Value for Money Lines Too 2015 VIEW ON OPPORTUNITIES FOR PET Natural Flavour Visual Impact Value for Money
  21. 21. © Euromonitor International 21 PET Bottle Growth in Ready- to-Drink Tea by Region Asia Pacific Latin America North America Eastern Europe Western Europe Australasia Middle East/Africa Innovation in Natural Tea Flavours Hits Premium Health Note 2015 VIEW ON OPPORTUNITIES FOR PET + 8 billion bottles 2015-2019 Gerolsteiner Germany 750ml April 2015 Pepsi-Lipton Tea Netherlands 500ml April 2015
  22. 22. © Euromonitor International 22 0 2 4 6 8 10 12 14 16 18 Oils and Fats Drinking Milk Products Table Sauces Yoghurt BillionUnits Leading Growth Categories for PET in Foods 2010 2015 2019 PET Advances its Position in Edible Oils and Dairy 2015 VIEW ON OPPORTUNITIES FOR PET 31% of 2015 sales of milk in Asia Pacific 3.3% global growth for PET bottles in Dairy 2015-19 38% of 2015 PET bottle demand in Food is for Milk
  23. 23. © Euromonitor International 23  Asia Speciality Drink  Bottled Water (Still, Carbonated, Flavoured, Functional)  Carbonates (Cola and Non-Cola)  Juice (100% juice, Up to 24% juice and Nectar juice)  RTD Coffee  RTD Tea (Still and Carbonates)  Sports and Energy Drinks Product Definitions for Soft Drinks APPENDIX
  24. 24. THANK YOU FOR LISTENING Rosemarie Downey Global Head of Packaging Research rosemarie.downey@euromonitor.com www.euromonitor.com
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    Aug. 8, 2016

Euromonitor Global Head of Packaging Research Rosemarie Downey presented this deck at the PETnology conference in 2015. She provided market insights on the drivers impacting the performance and trends of the PET bottle within the global packaging industry with emphasis on key category/beverage end-uses of bottled water and carbonated soft drinks alongside areas of development within dairy and milk products. The influence of rising consumption in Asian countries like China, India and Indonesia alongside powerbases of US was also discussed.

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