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Job search by using social networks (Facebook, Twitter, LinkedIn)

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Katja Plazar
Workshop presentation from Cross-Border Seminar 2017 in Belgrade

Published in: Education
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Job search by using social networks (Facebook, Twitter, LinkedIn)

  1. 1. FINDING A JOB USING SOCIAL MEDIA Katja Plazar Career Cunselor in Career Centre Ljubljana Slovenia
  2. 2. SOCIAL MEDIA / NETWORK • Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. • Social network is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real- life connections.
  3. 3. The purpose of career counselling • connection between labour market, clients and field of education (employers, unemployed, schools and students) • choosing the most appropriate profession • searching for the most appropriate employment • acquiring job searching skills • motivation, activation, removing obstacles to employment
  4. 4. YOUR SOCIAL NETWORK • Your social network needs to be special. If it’s not, not even the best advertising methods will help you. People need to get addicted to your social network. So much, that they can’t imagine their lives without it. • Make it exclusive at first, and make sure the people joining it are talking about it. Social Networks need to go viral. Everyone needs to be talking about them, tweeting about them, making videos about them…
  5. 5. 5 Types of people on Social Networks: • Creators (content creators) • Critics (people who comment) • Spectators (people that just watch) • Joiners (people that take part in stuff) • Collectors (the likers, sharers, savers)
  6. 6. Top 10 Social Sites for Finding a Job 1. LinkedIn 2. Plaxo With Simply Hired 3. Twitter With Blog or LinkedIn URL 4. Jobster 5. Facebook 6. Craigslist 7. MyWorkster With Indeed 8. VisualCV 9. JobFox 10. Ecademy Source: http://mashable.com/2009/02/24/top-10-social-sites-for-finding-a-job/#REQes9gZFEqa
  7. 7. How to use social media in your job search • Most employers and recruitment agencies today are using social media to source the right candidates, which means it should be a big part of your job search strategy. • On-line social network sites have become an essential forum to advertise your skills • and allow you to establish your social brand, network with people online, identify job opportunities, and turn those leads into real-life job opportunities.
  8. 8. • Your CV is normally only seen by those to whom you have either sent it directly, or by recruiters who have paid for access to the candidate database of a recruitment website, so • by using social media sites in your job search you can increase the visibility of your professional profile and be seen by the wider world. • It puts your skills and experience into the public domain and provides opportunities to network online with professionals from all kinds of different employment sectors.
  9. 9. Source: Southern Illinois University Journeys 5/2015
  10. 10. Finding Your Target Audience • Even though it has fewer users and shares than Facebook, Twitter is a given for every industry. Especially for writers, journalists and marketers. Twitter’s hashtag feature spreads your message far and wide. • Facebook offers local job groups ideally suited to your purposes. Especially if the job posting is for an entry- or mid-level position. • Is the industry known for its graphic and visual presentation? You need Pinterest and Instagram accounts for careers in graphic arts. • Does your target audience trend toward younger job seekers? It’s time to add Snapchat. You may also want to consider Tumblr, another youth-centric site. • LinkedIn is geared toward professional-level job seekers and those interested in career advancement. And is a must-have for any job board.
  11. 11. Source: https://www.smartjobboard.com/blog/job-board-social-media-marketing/ 2016
  12. 12. Source: http://www.higher-education-marketing.com/blog/implement-content-sharing-strategy-higher-ed-part 2013
  13. 13. LinkedIn • LinkedIn can be a valuable tool in your job search as businesses, recruiters and head-hunters will use LinkedIn to search for candidates for particular jobs and then approach them directly. • LinkedIn is not a replacement for a conventional CV but it has become a very useful, if not essential, complement to it. • If you are, or aspire to be, in a professional role then you must join, as recruiters who receive your CV will check to see if you are also on LinkedIn. If you are not, they will assume that you are either technologically outdated or perhaps have got something to hide.
  14. 14. https://www.linkedin.com/pulse/key-social-media-demographics-2017-infographic-marie-ennis-o- connor 2017
  15. 15. Tips to Network Your Way into a New Job • Take the time to update your job skills, previous job accomplishments, education, etc. Potential employers, recruiters, and hiring managers will be checking out your profile, so make sure you’re presenting your online self in the best light possible. • While on LinkedIn, take a stab at connecting with 5-10 professional in the field you’re interested in, or are already working for companies you’re interested in working for. Let them know why you’re interested in their organization or field, and share with them some brief information about who you are and what you do professionally.
  16. 16. Twitter • Twitter is a public platform for people to post and exchange short messages. People use it to interact with other people or organisations they find interesting or useful, including attaching links or photos that they want to share with their Twitter community. • Your Twitter profile should include a professional looking photo, an appropriate bio and a link to your CV, LinkedIn profile or website. Twitter is much more informal than LinkedIn or conventional CVs, but you should not underplay your skills and expertise.
  17. 17. https://www.linkedin.com/pulse/key-social-media-demographics-2017-infographic-marie-ennis-o- connor 2017
  18. 18. Here are some tips: • Ensure your social media profiles state that you are actively job seeking and the type of role you are interested in, make sure you use keywords so recruiters can find you • Follow relevant companies and individuals in your industry or network • Initiate conversations with individuals and companies on any interesting topics related to your industry • Keep your personal updates and professional updates on separate social media accounts
  19. 19. Facebook • On Facebook the boundaries between the personal and the professional can be very blurred, so make sure that you are always aware of what information about you can be accessed and by whom. • From a career perspective Facebook can be useful as it’s an easy way to ask your personal connections for information and advice about your career or job search and can also provide a resource of information on both individuals and companies. The informal nature of the site, and its interactivity, means that you can often obtain information and communicate with employers in a way that may not be possible elsewhere.
  20. 20. https://www.linkedin.com/pulse/key-social-media-demographics-2017-infographic-marie-ennis-o- connor 2017
  21. 21. Tips to Network Your Way into a New Job • If you’ve ever graduated from a school, training program, internship, etc., that means in some way you’re formally (or informally) apart of an alumni network. Take the time to attend any local events sponsored by your alumni group to engage in some in- person networking. • Show your face, engage in meaningful conversations with people from your past, and share with them that you’re seeking a new opportunity. Overall, people definitely know other people, and through their connections, you then become exposed to a whole new world of professionals and new job opportunities.
  22. 22. Here are some of the benefits of using social media in your job search • You can apply for advertised roles easily and quickly • You are more visible to recruiters who are using social media to advertise their jobs and source candidates • You can build your network and engage with a wider audience across multiple social channels • You can create positive PR by presenting testimonials, endorsements and presentations of your work onto your social media accounts, blog and/or website • You can speak to recruiters, head-hunters and prospective employers throughout your job search by engaging with them across all channels in real time
  23. 23. Feel free to ask any questions and Thank you for your attention!

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