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Get up! How authorities can be attractive to the youth – Bremen Youth Career Agency (YCA)

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Ina Mausolf
Workshop presentation from Cross-Border Seminar 2017 in Belgrade

Published in: Education
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Get up! How authorities can be attractive to the youth – Bremen Youth Career Agency (YCA)

  1. 1. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Get up! How authorities can be attractive to the youth - Bremen Youth Career Agency (YCA) -
  2. 2. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Where is Bremen? 82 800 000 residents Bremen Bremerhaven 671 000 residents
  3. 3. What`s up in Bremen? Problem: • High rate of youth unemployment (2016: 9,6 %) • High rate of young unemployed people without a formal career qualification (July 2017: 69,3 %) Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Approach: Þ Focus on guiding young people towards a formal apprenticeship Aim: Þ Assisting all who need support
  4. 4. Who can help? Teamwork: Please discuss and write down your ideas about possible institutions/groups able to assist young people to get a formal training in groups of 3 to 4 participants Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
  5. 5. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Youth Career Agency Office for Social Services Employment Agency Ministry of Labour School Jobcenter
  6. 6. How to reach the young? Teamwork: Please discuss and write down your ideas in at least 3 groups, each taking a different perspective: that of - a young adult - one of the partners of the YCA and - an advertising agency Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
  7. 7. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung School Youth Career Agency
  8. 8. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Who is the YCA?
  9. 9. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung posters website radio spot
  10. 10. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung #OnTheMoveForYou we are there for you
  11. 11. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung #SomethingIsGoingOn good to know
  12. 12. What`s done in Bremen? Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung #ArceUp events and dates
  13. 13. Response Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung 17-02-07 – 17-03-07: 2 062 homepage views 17-03-07 – 17-04-07: 1 296 homepage views 17-04-07 – 17-05-04: 645 homepage views 00:03:03 viewing time 00:02:19 viewing time 00:03:01 viewing time 17-05-01 – 17-05-29: 812 homepage views 00:02:11 viewing time
  14. 14. Response Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung What do you think of the campaign? What would you do?
  15. 15. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung Thank you for listening and participating!

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