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Euro Toolbox Preview

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A preview of the presentation on tools and processes selected and tested in real life by Euro RSCG Moscow team. Full presentation available on demand.

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Euro Toolbox Preview

  1. 1. EURO TOOLBOX an entertaining little presentation from your strategic gang at Euro
  2. 2. USE AND HARM OF STRATEGIC TOOLS AND PROCESSES
  3. 3. WHAT IS A GREAT TOOL?
  4. 4. A GREAT TOOL IS... SIMPLE in other words,it simplifies complicated things not the other way around
  5. 5. A GREAT TOOL IS... COMMON SENSE we never underestimate the power of common sense. if the tool contradicts with it, we throw it in a trash bean
  6. 6. A GREAT TOOL IS... CREATIVE-FRIENDLY because strategy has no meaning if it doesn’t make sense to creatives
  7. 7. A GREAT TOOL IS... A PROCESS, NOT A TEMPLATE a great tool takes your steps where you have never been, instead of giving you the happiness formula
  8. 8. A GREAT TOOL IS... LIBERATING a great tool will never make you its slave. it will liberate your thinking and inspire great ideas!
  9. 9. A GREAT TOOL IS... “Great strategic tools are frameworks that make it fun and easy to you hang your own thoughts on” Don Hodge, Managing Director, Strategy, Euro RSCG New York
  10. 10. WHAT IS NOT A GREAT TOOL?
  11. 11. A TOOL THAT COMPLICATES A PROCESS IT WAS CREATED TO SIMPLIFY a bad tool is hard to understand and painful to use
  12. 12. Timesheets
  13. 13. A POOR TOOL IS... COMPLEX UNCLEAR ENSLAVING BORING A TEMPLATE
  14. 14. ULTIMATE EVIL STRATEGIC TOOL IF YOU SEE SOMETHING LIKE THIS, RUN!!!
  15. 15. EURO TOOLBOX some tools & processes we’ve used and loved
  16. 16. CAREFUL SELECTION We hand-pick the tools, just like you do your coffee beans But we only put in our toolbox the ones we’ve used, ended up inspired and happy with the results So our toolbox is being constantly filled with new and updated processes and tools
  17. 17. OUR FAVOURITE desipher for decoding category PROCESSES prosumer for decoding people & culture ‘little truth’ for great insights archetypes workshop for great brand ideas 360 workshop for great campaigns
  18. 18. For full copy of this presentation with detailed tools, workshops and processes description, please leave us a message or a comment on our Facebook page facebook.com/eurorscgmoscow and ask for the copy of ‘Euro Toolbox’ presentation.
  19. 19. THANK YOU AND ENJOY Yours, Euro team

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