Barbara Mayer PAN Parks Tourism Model


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European Ecotourism Conference 2010, Pärnu Estonia. PAN Parks Tourism Model as a tool to protect Europe’s Wilderness – Mrs. Barbara Mayer, PAN Parks Foundation, Hungary

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Barbara Mayer PAN Parks Tourism Model

  1. 1. Soomaa NP © Arne Ader
  2. 2. Paanajärvi NP © Viktor Gritsuk PAN Parks Tourism Model as a tool to protect Europe’s Wildernes s Barbara Mayer, Tourism Development Officer PAN Parks Foundation
  3. 3. Soomaa NP © Mati Kose W hat is PAN Parks?
  4. 4. Paanajärvi NP © Viktor Gritsuk What is PAN Parks? PAN Parks works to protect Europe’s wilderness , the continent’s most undisturbed areas of nature
  5. 5. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areas Central Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
  6. 6. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation Borjomi-Kharagauli NP © Kote Gabrichidze
  7. 7. What is PAN Parks? Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary
  8. 8. PAN Parks develops a network through linking wilderness protected areas in Europe : best of Europe’s wilderness What is PAN Parks?
  9. 9. What is PAN Parks?
  10. 10. The PAN Parks Concept Retezat NP © Andreas Beckmann
  11. 11. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems , in an essentially natural state Oulanka NP © Hannu Hautala
  12. 12. We h elp to increase the management effectiveness of the areas through third party audit based on Principles and Criteria Central Balkan © Nanko Minkov The PAN Parks Concept
  13. 13. <ul><li>We h elp develop these areas through </li></ul><ul><li>active promotion of local and sustainable tourism and </li></ul><ul><li>r aising awareness and creating positive perception of wilderness </li></ul>Oulanka NP © Michael Hennemann The PAN Parks Concept
  14. 14. Allowed activities National Park Area PAN Parks region PAN Parks wilderness The PAN Parks Concept Forbidden activities
  15. 15. The PAN Parks Concept V isitors have the opportunity to enjoy PAN Parks Wilderness! Paanajärvi NP © Minna Koramo
  16. 16. <ul><li>Sustainable Tourism Development </li></ul><ul><li>stimulates local cooperation </li></ul><ul><li>involves local stakeholders </li></ul><ul><li>aims for synergy between conservation and tourism </li></ul><ul><li>improves the quality of tourism products </li></ul><ul><li>improves the visitors experience </li></ul><ul><li>includes local standard for businesses </li></ul>The PAN Parks Concept
  17. 17. <ul><li>Partnership with Local Businesses </li></ul><ul><li>ensures the strategy is implemented </li></ul><ul><li>partners are committed to the park and PAN Parks </li></ul><ul><li>different tourism service providers </li></ul><ul><li>88 partners </li></ul>Oulanka NP © Paavo Hamunen The PAN Parks Concept
  18. 18. Retezat NP ©Falk Kienas The PAN Parks Tourism Model
  19. 19. Majella NP © Bruno D’Amicis <ul><li>Tourism as a tool for wilderness conservation : </li></ul><ul><ul><li>creates local support </li></ul></ul><ul><ul><li>raises awareness </li></ul></ul><ul><ul><li>supports lobby ing </li></ul></ul><ul><ul><li>generates income </li></ul></ul>The PAN Parks Tourism Model
  20. 20. <ul><li>Build ing a strong network including : </li></ul><ul><ul><li>Local Partners </li></ul></ul><ul><ul><li>Incoming Operators </li></ul></ul><ul><ul><li>International Operators </li></ul></ul><ul><li>PAN Parks adds value: </li></ul><ul><ul><li>certified local and selected incoming partners </li></ul></ul><ul><ul><li>supports product development </li></ul></ul><ul><ul><li>supports promotion </li></ul></ul>Majella NP © Barbara Mayer The PAN Parks Tourism Model
  21. 21. PAN Parks Foundation The PAN Parks Tourism Model LBP LBP LBP Incoming Tour O perator Incoming Tour O perator International Tour O perator International Tour O perator International Tour O perator LBP LBP
  22. 22. <ul><li>Steps of development </li></ul><ul><li>Selection of Incoming and International Operators </li></ul><ul><li>Educational Visits </li></ul><ul><li>Linking the Operators </li></ul><ul><li>Product development </li></ul><ul><li>Promotion of the packages </li></ul>Majella NP © Bruno D’Amicis The PAN Parks Tourism Model
  23. 23. Involved International Operators United Kingdom Exodus, Explore, Activities Abroad, Wildlife & Wilderness, Saddle Skedaddle, Wildlife Worldwide, InnTravel Netherlands SNP, Sawadee, Voigt Travel Germany Rucksack Reisen, Culterramar Retezat NP © Andreas Beckmann The PAN Parks Tourism Model
  24. 24. <ul><li>Benefits for Protected Areas </li></ul><ul><li>helps to better control sustainable tourism </li></ul><ul><li>better cooperation with local partners </li></ul><ul><li>promotion of their areas </li></ul><ul><li>Benefits for Local Partners </li></ul><ul><li>included in packages </li></ul><ul><li>more clients through operators </li></ul><ul><li>cooperation with other local partners </li></ul><ul><li>incoming operators help to develop their products </li></ul>The PAN Parks Tourism Model
  25. 25. <ul><li>Benefits for International Tour Operators </li></ul><ul><li>they support a good case, by doing what they are best in </li></ul><ul><li>pre-selected local suppliers and Incoming Partners </li></ul><ul><li>educational trips, help in product development </li></ul><ul><li>brand building and help in promotion </li></ul><ul><li>networking and cooperating with similar companies </li></ul><ul><li>Benefits for Incoming Tour Operators </li></ul><ul><li>link with International Operators </li></ul><ul><li>better cooperation with protected areas </li></ul><ul><li>associated with a wilderness brand </li></ul>The PAN Parks Tourism Model
  26. 26. <ul><li>Benefits for our Foundat ion </li></ul><ul><li>it bring benefits to the local partners and parks </li></ul><ul><li>generates income for our foundation </li></ul><ul><li>creates better local cooperation </li></ul><ul><li>raises awareness </li></ul><ul><li>educates the visitors </li></ul><ul><li>▶▶▶ supports wilderness conservation </li></ul>©iStock/Graeme Purdy The PAN Parks Tourism Model
  27. 27. <ul><li>Case study - Oulanka National Park </li></ul><ul><li>Finnish Wilderness Week package </li></ul><ul><li>sold by Exodus (UK) – developed by Basecamp Oulanka (FI) </li></ul><ul><li>contribution to PPF after each client </li></ul><ul><li>23 , 000 € raised in 4 years </li></ul><ul><li>local project supported in 4 PAN Parks </li></ul><ul><ul><li>visitor centre – Retezat NP </li></ul></ul><ul><ul><li>eco-trail – Rila NP </li></ul></ul><ul><ul><li>information boards –Borjomi NP </li></ul></ul><ul><ul><li>photo project – Majella NP </li></ul></ul>Oulanka NP © Hannu Hautala The PAN Parks Tourism Model
  28. 28. PAN Parks works to protect Europe ’ s wilderness, the continent ’ s most undisturbed areas of nature