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Grand Marnier Global Social Media ToolkitIn its first foray into social media, Grand Marnierapproached Onlinefire to help ...
Grand Marnier case study
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Grand Marnier case study

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Onlinefire worked closely with Grand Marnier’s internal teams to allow them to successfully activate and manage a social media campaign

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Grand Marnier case study

  1. 1. Grand Marnier Global Social Media ToolkitIn its first foray into social media, Grand Marnierapproached Onlinefire to help reinvigorate the brand andreach a new, younger online audience.Tasked with launching the Grand Marnier Sunset Hourcampaign on a global platform, Onlinefire wascommissioned to inspire and ‘enable’ local teams tosuccessfully activate and manage the campaign regionally.ThinkingA uniform brand approach would be required through thecreation of a global toolkit - giving regional teams thetools to make the Sunset Hour campaign a success both on Delivery:and off line. The toolkit was issued to each of the regions.Solution Feedback from Grand Marnier teams revealed Create an all-encompassing electronic toolkit to provide that the kit was indispensable for online a template for social media rollout of the campaign activation Develop a step by step guide for local markets to activate the Sunset Hour campaign within local teams The success of the toolkit saw Onlinefire win For each of the relevant social media channels include: the UK activation of the Sunset Hour Critical path analysis campaign Platform activation timelines Key activation milestones Hold training sessions for each of the regions

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