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Businesses Turn to Motion Graphics for Greater Engagement and Overall Traffic

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Marketers who want to attract tech-savvy, contemporary audiences should opt for video in their marketing campaign. Animated infographics and motion graphics, after all, frequently end up on landing pages and social media campaigns. Unlike other forms of digital content, they have a significant impact on engagement, conversions, and overall website traffic.

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Businesses Turn to Motion Graphics for Greater Engagement and Overall Traffic

  1. 1. Businesses Turn to Motion Graphics for Greater Engagement and Overall Traffic ONE FLOOR UP 2850 Welton Street, Denver, CO 80205 (720) 457-5616
  2. 2. Marketers who want to attract tech-savvy, contemporary audiences should opt for video in their marketing campaign. Animated infographics and motion graphics, after all, frequently end up on landing pages and social media campaigns. Unlike other forms of digital content, they have a significant impact on engagement, conversions, and overall website traffic. Establishing Emotional Connections with Customers A report by Cisco, a worldwide leader in IT and networking, reports that video comprises over 80 of all Internet traffic. Motion graphics, in particular, is witnessing a boom as it helps brands reach and engage with customers on an emotional level. Videos with fun or moving animations can help establish an emotional connection — especially in B2B marketing where customers may feel detached from a brand and its products. Furthermore, animation injects fun into static content and is more shareable online than images with only black and white text.
  3. 3. A Quick and Memorable Impact Motion graphics videos are often between 30 seconds to three minutes long, making them an effective tool when marketers want to make an impact right away. Consider this: a 2015 Facebook study reveals how watching a video less than ten seconds long can increase brand awareness. Since motion graphics combine audio with visuals, it maximizes a person’s information processing abilities. In turn, visual storytelling helps audiences break down information easily and understand a message more clearly.
  4. 4. An Easy-to-Consume Medium with Big Returns Videos are a great way to build purchase intent. A report from Tubular Insights, a provider of video marketing tips and research, reveals that watching a video can encourage 64 percent of consumers to follow through with a purchase. For a video campaign with significant returns, marketers should define goals, create killer copy and design, and optimize the content on multiple platforms. Motion graphics is an indispensable tool for marketers who want to expand their reach and forge long-lasting relationships with clients. With proper planning from ideation to video launch, businesses can grow their revenue faster.
  5. 5. Sources: https://www.clickz.com/how-emotions-can-lead-to-successful-video-advertising/95210/ https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/09/boost-your- conversion-rates-with-motion-graphics/#4c1986db6186 https://onefloorupdenver.com https://www.facebook.com/business/news/value-of-video http://tubularinsights.com/64-percent-viewers-purchase-social-video/

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