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Creating Great CSR for Your Business

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Social responsibility attracts customers and improves the world. Knowing this, companies increasingly turn to corporate social responsibility as part of their culture and as a marketing tool. As shoppers become increasingly aware of the many ways the business world can give back to the communities from which they profit, corporate social responsibility (CSR) becomes more important.

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Creating Great CSR for Your Business

  1. 1. Creating Great CSR for Your Business Social responsibility attracts customers and improves the world. Knowing this, companies increasingly turn to corporate social responsibility as part of their culture and as a marketing tool. As shoppers become increasingly aware of the many ways the business world can give back to the communities from which they profit, corporate social responsibility (CSR) becomes more important.
  2. 2. Failure to position your firm as an agent of social change can put you at a competitive disadvantage as shoppers use their money to support firms that put people first. During a time of crowded and competitive markets, you must create a great CSR strategy for your business. Use the following tips to get started. Donations Begin your CSR program by making donations that improve the quality of life for disadvantaged population groups. Regardless of whether a charity supports the poor of a particular community or helps fund medical research, it can get better results with your donations than without them. Carefully choose a charitable organization to support so you can gain strength from its brand and avoid ethics and management problems that can tarnish yours. Rather than simply advertising that your business donates to worthy causes, use the practice to engage your customers. Consider, for example, setting up a program where your company matches or compounds customer contributions. Doing so reminds customers of your CSR every time they buy and makes them feel solidarity with your brand. Such a practice can form a bond with your customer base that inspires repeat sales and encourages word-of-mouth advertising. Sponsorships Buy sponsorships that get your brand associated with worthy causes while spreading awareness of your brand. Community events such as 5K run-walks, youth sports, and soup kitchens need money to operate, so they often ask for sponsorship opportunities. In exchange for the money you give them, they put your company logo on signs, t-shirts, and advertisements. Such a practice builds community goodwill and recognition for your brand.
  3. 3. Volunteer Giving the gift of time can make a significant impact on a child, veteran, senior citizen or homeless person. Find a worthy cause such as a food bank or community clean-up program that needs people to perform various tasks and then organize your staff to fill those roles on either a weekly or monthly basis. When you do this, you and your team learn the blessings of sharing life with the community while gaining recognition for selflessness. Creating great CSR makes sense from a business perspective, but it will also work wonders in your organization if you also make social responsibility a core value. When customers see a sincere commitment to helping others, they willingly will choose to buy your brand. As you and your team serve through donations, sponsorships, and volunteerism, you will feel good about yourselves and your firm. Ultimately, through CSR, everyone wins. Eugene Schneur is a real estate mogul and the co-founder of Omni New York.

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