1. 20 September 2018
Crisis Management
Workshop Report

2. ● Immersive experience where students experience first hand
what a crisis inside a global food retailer would feel like
● 3 days split into 2 phases – crisis management and damage
limitation
● Days 1 and 2 are increasingly pressured with multiple tasks
and deadlines
● Day 3 is a creative process split into 2 tasks:
○ Suggest ways to rebuild Will’s public reputation
○ Suggest approaches to instilling the importance of artwork management
across the organisation
Activity outline

3. Room layout
& name
badges

4. Will’s briefing
and first task
begins

5. Mock press
corps from
student-
written CEO
speech

6. ● Students were given 2 hours for the task and completed work
ahead of schedule
● The remaining time was used as a student critique of work
● Summary pointers given by MR and ST
● Learning taken forward into task 2
Task 1 - Write a communication to stockists

7. ● Tasks are set in close succession, students must manage their
time and resources more effectively
● Students are asked to write on behalf of the ‘Will’s Family’ and
with attention to the use of language and detail
● Students are set the final tasks:
○ Suggest ways to rebuild Will’s public reputation
○ Suggest approaches to instilling the importance of artwork management
across the organisation
This is a creative session with no budget limitations or
restrictions in output
Day 2 - The crisis escalates