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Eumade4 ll crisis_management_workshop_report-compressed

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Eumade4 ll crisis_management_workshop_report-compressed

  1. 1. 20 September 2018 Crisis Management Workshop Report
  2. 2. ● Immersive experience where students experience first hand what a crisis inside a global food retailer would feel like ● 3 days split into 2 phases – crisis management and damage limitation ● Days 1 and 2 are increasingly pressured with multiple tasks and deadlines ● Day 3 is a creative process split into 2 tasks: ○ Suggest ways to rebuild Will’s public reputation ○ Suggest approaches to instilling the importance of artwork management across the organisation Activity outline
  3. 3. Room layout & name badges
  4. 4. Will’s briefing and first task begins
  5. 5. Mock press corps from student- written CEO speech
  6. 6. ● Students were given 2 hours for the task and completed work ahead of schedule ● The remaining time was used as a student critique of work ● Summary pointers given by MR and ST ● Learning taken forward into task 2 Task 1 - Write a communication to stockists
  7. 7. ● Tasks are set in close succession, students must manage their time and resources more effectively ● Students are asked to write on behalf of the ‘Will’s Family’ and with attention to the use of language and detail ● Students are set the final tasks: ○ Suggest ways to rebuild Will’s public reputation ○ Suggest approaches to instilling the importance of artwork management across the organisation This is a creative session with no budget limitations or restrictions in output Day 2 - The crisis escalates

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