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One of the big trends we see happening in customer feedback at the moment is the explosion in the amount of free-form text feedback – both solicited and spontaneous comments – coming in through various channels. Companies nowadays have access to a multitude of options for analyzing these large numbers of text comments.
In this whitepaper, we aim to give an overview of all analysis options available. Furthermore, we identify the optimal method of analyzing free-form text feedback in order to yield actionable insight that can be easily shared with key stakeholders throughout the organization.