Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentation Full 1.3

485 views

Published on

Social networking sites and how they make money.

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Presentation Full 1.3

  1. 1. Rachid Ben hoummada  Pavel Orlov  Annita Tatiane T D  Stefanie Triebelnig  Jennifer Wimmer  KHLeuven 2 03/05/2009
  2. 2. What is all the buzz about the Social  Networking? (Video) Price of Social Networking Sites  Facebook – behind the scenes  StudiVz  Vkontakte  MySpace  Conclusion  KHLeuven 3 03/05/2009
  3. 3. A few seconds, please…  KHLeuven 4 03/05/2009
  4. 4. Any idea?  KHLeuven 5 03/05/2009
  5. 5. Price tag Number of users User value ©techcrunch.com KHLeuven 6 03/05/2009
  6. 6. Founded: 2004 in Massachusettes  Founder: Mark Zuckerberg  Headquarters : Palo Alto, CA  Revenue: 300 million USD (2008)  Employees: 700  Users: > 200 million  KHLeuven 8 03/05/2009
  7. 7. 2004: USD 500 000 from Peter Thiel  2005: USD 40.2 million from Accel and  Greylock 2006: Yahoo purchase?  2007: Microsoft ,1.6 % share for USD 240  Investment of USD 60 million KHLeuven 9 03/05/2009
  8. 8. • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion • Today: USD 440 million in total debt and equity financing KHLeuven 10 03/05/2009
  9. 9. Investments  Sponsored Groups  Advertising  KHLeuven 11 03/05/2009
  10. 10. Create your own Ad!  Page, Application, Group or Event  New Ad placement  People targeted – Filter system  KHLeuven 12 03/05/2009
  11. 11. • Target your audience location, age, sex, education, workplace, relationship interests… • Pricing: Minimum : 1USD per day, define maximum • Campaign • Payment method KHLeuven 13 03/05/2009
  12. 12. 2007 – Connect U claimed FB  Online scams  Users  Report abuse  KHLeuven 14 03/05/2009
  13. 13. 2007: Code to generate FB page was made  public Students downloaded 70.000 profiles  Sell users data  Difficulties deleting the account  Pro-mafia Group case  KHLeuven 15 03/05/2009
  14. 14. Recent Issues: Changes to site  Phishing Attack  KHLeuven 16 03/05/2009
  15. 15. Based in Berlin, Germany  One of the biggest Social Networks in  Europe 10 million members  KHLeuven 18 03/05/2009
  16. 16. View of the full profile  Linking permission  People visiting your site  Groups, videos, audio data …..  KHLeuven 19 03/05/2009
  17. 17. 60.000 to 100.000 Euros a month  Spreadshirt  Samwer  Holtzbrinck  KHLeuven 20 03/05/2009
  18. 18. Google Ads  Traffic sharing  KHLeuven 21 03/05/2009
  19. 19. Telegram  News-Teaser  Brand community  Display Ads  KHLeuven 22 03/05/2009
  20. 20. Where do you want to put your ad?  What kind of ad?  Minimum booking budget 2.500  KHLeuven 23 03/05/2009
  21. 21. Missing protection  No guarantee of misusage  New accusations - images in StudiVZ  KHLeuven 24 03/05/2009
  22. 22. Copying of the layout and design of  Facebook Bluff users  Not allowed to register of commercial  purposes KHLeuven 25 03/05/2009
  23. 23. Log on 1. select “mein account“ 2. “mein account löschen” 3. KHLeuven 26 03/05/2009
  24. 24. Advertising Parent company The MySpace credit card
  25. 25. Credit limit rising 30 days billed $25 billed
  26. 26. quot;word of mouth advertising”  media  (TV, Radio, Newspaper, Journals, buses, trai n...)
  27. 27. 2006: PERP problem 2005:financial Competition problem MySpace.com
  28. 28. Contact the website  USA Legislation taken into account 
  29. 29. KHLeuven 34 03/05/2009
  30. 30. Wealthy owners  No advertisements until recently  The purpose is unknown  KHLeuven 35 03/05/2009
  31. 31. Precise targeting  Low cost – from €0,02 per click  Only for users  For companies – very expensive  KHLeuven 36 03/05/2009
  32. 32. Default privacy settings  Content – video, audio  More info about users  Not real time  KHLeuven 37 03/05/2009
  33. 33. Sorry, no such feature  KHLeuven 38 03/05/2009
  34. 34. They earn a little  They cost a lot  Is there something we don’t know?  KHLeuven 39 03/05/2009
  35. 35. Please feel free to ask questions KHLeuven 41 03/05/2009

×