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MTN Mobile Money vs.Tigo Cash

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A comparison on customer journey, Charges, Distribution and Innovation(Value Adds ) for MTN Mobile Money vs Tigo Cash

MTN Mobile Money vs.Tigo Cash

  1. 1. Why am I here ? Commercial Solutions Manager Edel IT Consulting BarCamp Africa UK Founder Start-up Weekend Accra Coach/Judge MTN Mobile Money vs Tigo Cash [Customer Journey,Distribution,Innovatio n and Charges @MissEDCofie EthelCofie.com 1
  2. 2. MTN Mobile Money vs. Tigo Cash 02/12/2013 2
  3. 3. Customer Journey 02/12/2013 3
  4. 4. MTN Mobile Money 02/12/2013 4
  5. 5. TIGO Cash 02/12/2013 5
  6. 6. Charges 02/12/2013 6
  7. 7. MTN Mobile Money Transaction Limit Charges (GH¢) (GH¢) 1-50 2.5% Transaction Point Services At Agent Shop Money Transfer(C2C Money Transfer from Merchant to Non Mobile More than 50 User) Cash In Cash Out On your Mobile Money Transfer (P2P Transfer Money to a Mobile Money Wallet) Minimum of GHC 1 1-50 Above 50 1-50 More than 50 5% Free 0.5% 1% 0.5 1% Money Transfer (A2C 1-50 Transfer Money to a Non More than 50 Mobile User) Airtime Top-up 1-100 Bill Payment-ECG,Ghana N/A Water 02/12/2013 Free 0.50p Bill Payment-DStv Account Mgt 1.5% 3% N/A Free Balance Enquiry N/A Free Mini Statement N/A 0.01p 7
  8. 8. Tigo Cash 02/12/2013 8
  9. 9. Innovation 02/12/2013 9
  10. 10. MTN Mobile Money vs Tigo Cash Value Add MTN Mobile Money Tigo Cash Receive Money from outside Ghana Top Up Airtime for that operator Mobile Insurance ATM Cash Out Service *Fidelity Bank Lending Services Savings Services Pay Utilities(DSTv,ECG) 02/12/2013 10
  11. 11. Conclusion • The on-boarding journey for Tigo is based on efficiency and getting you out and doing transactions ,whilst the MTN is based on security and ensuring that they have alternative contacts for you .Frankly I am not sure which is the better option . Expediency vs Security ? • In terms of Charges It looks like for lower remittances( less 100 GHS) MTN is a better payment platform to use and for higher amounts( greater than 100 GHS ) its best to use Tigo • The Data mined from websites seem to show that there is more value add with MTN money with ATM Cash out and Lending service etc. • I believe on Distribution MTN Money is at par with Tigo cash as not having a lot of Agents is balanced out by having ATM cash out facilities *Data collected from in store visits, websites and press releases. 02/12/2013 11

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