Interactive Marketing Week 4 part 1 Ethan Chazin

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Great tips, resources, best practices and how-to's on Internet Marketing esp. to plan launch and grow a wildly successful business.

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Interactive Marketing Week 4 part 1 Ethan Chazin

  1. 1. The Chazin GroupThe Chazin Group
  2. 2. The Chazin GroupThe Chazin Group
  3. 3. The Chazin GroupThe Chazin Group
  4. 4. Class Exercise:Class Exercise:
  5. 5. OK, So What’sOK, So What’s InternetInternet MarketingMarketing??
  6. 6. “Internet marketing is the process of building and maintaining customer relationships through online activities to facilitate the change of ideas, products, and services that satisfy the goals of both parties.” A Definition
  7. 7. Why ISN’TWhy ISN’T Internet MarketingInternet Marketing SOCIAL MEDIASOCIAL MEDIA??
  8. 8. SOCIAL MEDIASOCIAL MEDIA isis social experiencessocial experiences ONLINE!ONLINE!
  9. 9. What’s Social MediaSocial Media? The Chazin GroupThe Chazin Group
  10. 10. The act of leveraging social media platforms (places where peopleplaces where people connect and communicateconnect and communicate) to promote a product or service. The Chazin GroupThe Chazin Group
  11. 11. Leverage Social Media to its FULL Advantage The Chazin GroupThe Chazin GroupEstablish a Brand Online
  12. 12. Online & Offline: 2 Worlds Collide The Chazin GroupThe Chazin Group
  13. 13. Let’s start by talking about social media as a vehicle to promote the BRAND called “YOU.” The Chazin GroupThe Chazin Group
  14. 14. • Become a Subject Matter Expert • Get Published • Identify Your USPUSP • Your Product Features & Benefits • Build a Rolodex of References/Testimonials: – Professors, Advisors, Bosses, Peers • Define 4-5 Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks The Chazin GroupThe Chazin GroupSelf Promotion == BRANDINGBRANDING
  15. 15. The Chazin GroupThe Chazin GroupSocial Media Websites
  16. 16. The Chazin GroupThe Chazin GroupBuild a Solid Foundation
  17. 17. The Chazin GroupThe Chazin GroupStart with LinkedIn
  18. 18. The Chazin GroupThe Chazin GroupStart With LinkedIn
  19. 19. The Chazin GroupThe Chazin GroupYour Summary Matters ALOT Your “BRAND” U.S.P
  20. 20. The Chazin GroupThe Chazin GroupLinkedIn
  21. 21. The Chazin GroupThe Chazin GroupLinkedIn
  22. 22. The Chazin GroupThe Chazin GroupYour Linked in Group Activity
  23. 23. The Chazin GroupThe Chazin GroupRecommendations MATTER!!!
  24. 24. Next Up… The Chazin GroupThe Chazin GroupEstablish a Brand Online
  25. 25. The Chazin GroupThe Chazin GroupLeverage Your Twitter Account
  26. 26. The Chazin GroupThe Chazin GroupTweet Basics Reference others Share information 140 Character Limit
  27. 27. The Chazin GroupThe Chazin Group### Hash Tags BuildBuild YourYour Brand!Brand!
  28. 28. The Chazin GroupThe Chazin GroupEducate & Inform

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