Some Facts (Micheal J. Silverstein et al and BCG) Between 2010‐2020 • Consume goods and services (China / India) worth together $64 Trillion • India’s Contribution $22.5 Trillion • China’s Contribution $41.5 Trillion 38x
Some Facts…Internet Penetration (INDIA) 2015 250+ MillionImagine the room for greater connectivityJust 15% of urban middle class use the internetOnly 4% of rural middle class use the internet2006 – only 31 million2012+121 million 23%
Customer Characteristics • Young & Youthful – 135m v 30m • Growing Aspirations with a larger Disposable Income • Lack of Time / Constantly on the move • Tech Savvy • Has Awareness with Information on his Tips • Connect 24x7 with Smart Phones / Smart Device • Has a large reach via Social Cloud. • Thus can Broadcast his Word of Mouth
WHY IS TECHNOLOGY SO CRITICAL? Let’s take a look.
Business Expectations • Need for Agility • Customer driven business strategy. • Convert delighted customers to Raving Fans • Managing “The Critic” customer • (beyond value consciousness)
Business Expectations… • Need to Penetrate rural & global Markets • (Need for physical & online reach) • Laser thin business margins • (no room for experimentation ) • Change is inevitable • (Readiness to adapt & Improvise each day.) • Need for operational excellence
• Collaboration is the key – Synergy amongst competing & complementing businesses. – IT Infrastructure should support the need. – Should be compliant to integrate with disparate systems• Adaptable & Scalable Systems / Platforms. – Avoid reinventing the wheel at each stages of growth – Process / Processes should be quick to adapt and implement.• Customer Focus is Crucial – Hear & Interact with customers across all medias. – Derive actionable results and track the out come
• Behavioral Marketing with Triangulation of Sales Data – Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR] – Utilize the wealth of sales data & make it work• Automated and Integrated Platform Solution – Do not invest in segregated systems. – Look at integrated platform based solutions. – SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH• Global Outlook / Reach – IT systems must have ability to go global. – Should be able to cross‐pollinate across systems.