MumbaiMar 22, 20131 PM to 7 PM               ©   GutsGo eMarketing   1
Developing anOnline Marketing Strategy   Let’s Learn & Do It Better!         Let’s Be At It!                           ©  ...
What is your eMarketing Plan?                          ©   GutsGo eMarketing   3
Request For Information      The Starting PointGet this RIGHT, you’ll GO Places                           ©   GutsGo eMark...
An RFI Takes Care of… • What is your Business Offering as an Elevator Pitch? • What is your Product Positioning? • What is...
Process of Developing eMarketing Plan                           Tactic               TAO for     RFI     Strategy         ...
Social Media Marketing Module        Execution Plan                     ©   GutsGo eMarketing   7
Module – SMM Execution Plan • Set of goals for an SMM Campaign   • SMM Goals – Audience | Influence | Engagement     | Act...
Module – SMM Execution Plan • ‘Listening Plan’ for conversations   • Listening for each goal   • Tracking what you listene...
Module – SMM Execution Plan • Executing the ‘engagement’ (Outreach)   • How will you ‘Connect’?   • How will you get into ...
Module – SMM Execution Plan • Measure, Analyze and Optimize Plan   • Quantification of SMM Goals – Audience |     Influenc...
Module – SMM Execution Plan • SMM Campaign Review Plan   • Report formats / dash boards that you will use to     measure a...
Track & Analyse                  ©   GutsGo eMarketing   13
Track & Analyse                  ©   GutsGo eMarketing   14
Track & Analyse                  ©   GutsGo eMarketing   15
Track & Analyse                  ©   GutsGo eMarketing   16
Track & Analyse                  ©   GutsGo eMarketing   17
Optimization                             Tactic                TAO for     RFI       Strategy                          Spe...
Optimization                           Online Campaigns                     Integrated eMarketing Strategy    Website     ...
Developing an eMarketing Plan                           Online Campaigns                     Integrated eMarketing Strateg...
Let’s Get our CC++ to our Wholly Grail                          ©   GutsGo eMarketing   21
Q&A       Let’s Be At It!Let’s Learn & Do It Better!                     ©   GutsGo eMarketing   22
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Module 6 marketing strategy ratan kk_masterclass on online marketing

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Module 6 marketing strategy ratan kk_masterclass on online marketing

  1. 1. MumbaiMar 22, 20131 PM to 7 PM © GutsGo eMarketing 1
  2. 2. Developing anOnline Marketing Strategy Let’s Learn & Do It Better! Let’s Be At It! © GutsGo eMarketing 2
  3. 3. What is your eMarketing Plan? © GutsGo eMarketing 3
  4. 4. Request For Information The Starting PointGet this RIGHT, you’ll GO Places © GutsGo eMarketing 4
  5. 5. An RFI Takes Care of… • What is your Business Offering as an Elevator Pitch? • What is your Product Positioning? • What is your Competitions Product and their Positioning? • Who is your CUSTOMER? • What is your Customer Engagement? • What is your eMarketing Plan? • What are the Key Performing Indicators per Campaign? • What are the resources for this eMarketing Plan? • Who is Accountable for Performance? • Who is responsible for Execution? © GutsGo eMarketing 5
  6. 6. Process of Developing eMarketing Plan Tactic TAO for RFI Strategy Specific Plan each Tactic © GutsGo eMarketing 6
  7. 7. Social Media Marketing Module Execution Plan © GutsGo eMarketing 7
  8. 8. Module – SMM Execution Plan • Set of goals for an SMM Campaign • SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Keywords for SMM • Short listed KWs • Identification of SMM Channels, with an integration planned • For Listening / Online Intelligence • For Out Reaching / Engaging © GutsGo eMarketing 8
  9. 9. Module – SMM Execution Plan • ‘Listening Plan’ for conversations • Listening for each goal • Tracking what you listened • Indentify a right conversation opportunity • ‘Preparation’ for Engagement • Creation of experiences/web properties, to let others talk about Brand • Script to initiate and to sustain conversations • Plan to get them to talk more about the experience & the brand in their social web © GutsGo eMarketing 9
  10. 10. Module – SMM Execution Plan • Executing the ‘engagement’ (Outreach) • How will you ‘Connect’? • How will you get into the ‘Conversation”? • How will you identify the ‘intent’ behind a conversation? • How will you get conversations to your experiences / web properties? • How will you drive traffic to experiences / web properties • How do you use traffic through media buying to web properties? • How do you integrate different properties / platforms? © GutsGo eMarketing 10
  11. 11. Module – SMM Execution Plan • Measure, Analyze and Optimize Plan • Quantification of SMM Goals – Audience | Influence | Engagement | Actions | Loyalty? • Defining Key Performance Indicators (KPI) to achieve each of our SMM goal • Success scenarios for these KPIs for a goal? • Measure and analyze these KPIs • Optimize KPIs for achieving the SMM Goals? © GutsGo eMarketing 11
  12. 12. Module – SMM Execution Plan • SMM Campaign Review Plan • Report formats / dash boards that you will use to measure and optimize Campaign • Taking inputs from client regularly • Review the campaign execution and performance with the clients • Connection of KPIs and the Goals are connected in review of the campaign © GutsGo eMarketing 12
  13. 13. Track & Analyse © GutsGo eMarketing 13
  14. 14. Track & Analyse © GutsGo eMarketing 14
  15. 15. Track & Analyse © GutsGo eMarketing 15
  16. 16. Track & Analyse © GutsGo eMarketing 16
  17. 17. Track & Analyse © GutsGo eMarketing 17
  18. 18. Optimization Tactic TAO for RFI Strategy Specific Plan each Tactic © GutsGo eMarketing 18
  19. 19. Optimization Online Campaigns Integrated eMarketing Strategy Website Email Web SE0 PPC SMM Banner Strategy Mobile Analytics Measure, Analyze, Optimize © GutsGo eMarketing 19
  20. 20. Developing an eMarketing Plan Online Campaigns Integrated eMarketing Strategy Website Email Web SE0 PPC SMM Banner Strategy Mobile Analytics Measure, Analyze, Optimize © GutsGo eMarketing 20
  21. 21. Let’s Get our CC++ to our Wholly Grail © GutsGo eMarketing 21
  22. 22. Q&A Let’s Be At It!Let’s Learn & Do It Better! © GutsGo eMarketing 22

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