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8 digital marketing kp is to focus in 2017

Key Performance Indicators (KPIs) are a small group of critical measures that you should monitor to record the success of your firm’s work.
They should shed light on the way your audience is responding to your digital marketing efforts and will maintain a regular report of how your company is performing online; providing insight and informing future marketing strategies and budget. Here are 8 KPIs that can make your online campaign succeed in 2017

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8 digital marketing kp is to focus in 2017

  1. 1. wwww.digitalerra.com 8 Digital Marketing KPIs To Focus In 2017 Key Performance Indicators (KPIs) are a small group of critical measures that you should monitor to record the success of your firm’s work. They should shed light on the way your audience is responding to your digital marketing efforts and will maintain a regular report of how your company is performing online; providing insight and informing future marketing strategies and budget. Here are 8 KPIs that can make your online campaign succeed in 2017:  Click Through Rate
  2. 2. wwww.digitalerra.com Click-through rate is one of the most important KPIs to measure in a paid campaign. It measures the amount of people that see your ad and the amount of people that it entices to click. It is calculated simply using the sum total clicks / total ad impressions. The higher the click through rate, likely indicates the more engaging and relevant the ad has been.  Organic Traffic This is one of the few metrics that can directly show cause and effect if recommendations have been properly implemented and are live on your site. As a metric for monitoring the success of your SEO campaign, knowing how much traffic is coming from organic (relative to other channels) is critical. In addition to gaining insight to how organic is performing relative to other channels, you can also gain insight into which pages are performing best from a traffic perspective. This can help you redefine your content strategy so that you are putting effort in content marketing in topics/areas that you know will drive results and traffic.
  3. 3. wwww.digitalerra.com  Returning Visitor Metric See who you’re appealing to. Track users that are visiting your website multiple times. Learn how you’re building and retaining an audience. You can see whether you have a problem with your website design or your content, and what you should adjust to better attract returning users. This metric cannot be tracked if the device doesn’t accept cookies, cookies have been deleted, or the user is logged in with a different account or device. What should you be looking at to determine the performance of your website?  Average Pages per Visit  Look at Time Spent on Site  See How They’re Navigating & Flowing From Page to Page Use this, along with your conversion rate metric, to determine if you’re converting returning visitors. Infrequent visitors (those who are repeat but have only been there two or three times)
  4. 4. wwww.digitalerra.com shouldn’t be looked at negatively. They may have just been looking for a piece of information, and the fact they returned to your website boosts your brand awareness.  Popular pages and navigation paths It’s important to track both your website traffic and blog traffic month-on-month to ensure that all of your inbound marketing efforts (including blogging, guest posting, connecting with influencers and social media activity, etc.) are paying off and resulting in more Unique Page Views. Website navigation is at the heart of good findability. Factors such as Time to Find, Variability in Finding Time, Initial Click, Success Path, Difficulty and its reasons and First Path Success vs. Second Path Success are taken into account.  Keyword Ranking Performance This metric measures your keyword rankings to understand how effective your SEO efforts are at driving organic search traffic to your website. Keyword rankings are a leading indicator which
  5. 5. wwww.digitalerra.com provides valuable information about your ability to improve on existing rankings or rank on new keywords.  Goal Completion Rate The metric measures the number of people that complete a specific marketing goal, such as signing up for a trial or subscribing to a mailing list. Marketing metrics like GCR are an important part of the purchase funnel as it typically demonstrates your conversion rates from the awareness stage to the consideration stage. Similarly, GCR should be paired with sales KPIs such as your lead to win rate to provide an indicator as to the quality of leads your marketing efforts are attracting. The GCR metric is used extensively in website optimization and A/B testing (also called split tests), since GCR is a leading indicator of how well your website resonates with your target audience. Content strategist and website analysts will use your site wide GCR as a baseline value to compare all the pages on your website. Pages below the threshold require optimization,
  6. 6. wwww.digitalerra.com while pages above the threshold should be analyzed so you can repeat your success elsewhere.  A high goal GCR shows that your campaign is encouraging your target audience to act.  A high lead to win rate shows that your campaign is generating highly qualified leads for your sales team.  SOCIAL INTERACTIONS So looking at your networking presence, you have a great number of followers and likers – but they are so quiet. For them to matter you need to increase their interaction on your social media platforms. Your agency can do this by looking into some interest and demographic / persona insights and creating posts / content / campaigns that will appeal to these people and get them talking, liking, sharing and commenting. Social interaction is best measured over a controlled period of time or on a campaign basis.  Landing Page Conversion Rates
  7. 7. wwww.digitalerra.com The landing pages on your website draws people in and convert them. A good way to judge whether or not your landing pages are working for you is to assess the amount of people who visit them and whether your CTAs are converting them. Landing pages are constructed exclusively to guide website visitors into a conversion. But if the content on your landing page doesn’t click, then these people won’t end up sticking around and your conversion rate will suffer. Conclusion Understanding what’s working and what’s not working in your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your business’ growth strategy. Pay attention to the trends in digital marketing, and start making decisions that drive growth for your business. It’s a frequently changing digital world. You have to keep up and learn what KPIs are going to change your business and result in growth.

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Key Performance Indicators (KPIs) are a small group of critical measures that you should monitor to record the success of your firm’s work. They should shed light on the way your audience is responding to your digital marketing efforts and will maintain a regular report of how your company is performing online; providing insight and informing future marketing strategies and budget. Here are 8 KPIs that can make your online campaign succeed in 2017

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