2. The problem of the site
Visitors’ frustration by Choice Overload
?
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3. The solution
We offer a solution that would learn each user’s taste
and display them items that match the visitor’s taste
very closely
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4. The winner technology is available for you
That result in online business
• Membership revenue increase by 5-20%
• Increase customer retention rate by 5-20%
• Increase cross-website traffic by 20-100%
• Increase average page views by 20-100%
• Increase CTR by 50-100%
• Increase overall user satisfaction
5. SERVICES
Web site recommendations Recommends the products
your customers will most likely to buy
Smart newsletter Integrating to your email marketing software,
send emails exactly when your customers will read them, with the exact
products they want to buy
Personalized retargeting Re-engage and convert high-
intent prospects with personalized banners on sites you advertise on.
Dynamically changing landing pages Unlimited
number of custom landing pages generated real time, automatically – the
moment a visitor enters your site from a search engine.
Smart search Guess visitors' queries as they begin to type them,
rank search results based on what they are most likely to buy.
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6. LiveJasmin
LiveJasmin has the winner technology of Gravity R&D
• LiveJasmin.com - it is a constant TOP 50 web site
• adult video chat site with thousands of performers online in several categories
General usage info
• Globally deployed, visitors served from multiple data centers
• 50M+ unique visitors per months
• 600 000 active performers
The recommendation solution – provided by Gravity
• Over 50M recommendations generated/day
• System has been configured to be able to generate up to 6000 recommendations/sec
• White label enabled service
• 99,9% uptime guaranteed with 50ms average response time
Results of the recommendations
5.71% direct increase in revenue
5.4% increase in the time spent on site
1.3% increase in user’s activity
7. Randivonal - dating
Leading online dating portal in Hungary
• Member of Holtzbrinck Group
• 1.000.000+ registered users
• 800.000 daily page views
Goal: increase conversion on the personal tip box
Method
• A/B test with existing recommendation solution
• Unique recommendation algorithms needed: the „products” are also persons
Results
2.5x more conversations between people
25.6% increase in premium subscriptions
8. Schibsted classified our partner
Schibsted Hungary and Gravity R&D were recognized with the ICMA
Show Me the Money 2012 award for their Dynamic Personalization
Innovation
Online classified ads site in Hungary
• EUR 1.5M traffic per day
• 750 000 items uploaded
• A Schibsted Classified Media site
Goal: increase ad detail views
• Increase the number of contacts made
Method
• Extensive A/B testing against in-house solution
• Unique algorithms that increase user engagement both on item and listing pages
Results
33% increase in contacts made
10.47% increase page views / visits
9. Bonusz Brigad – Coupon Site
Leading social shopping site in Hungary
•Over EUR 7.5 million in savings
Goal: increase conversion rates and revenues
Method:
•Full customer experience integration
•Extensive A/B testing against in-house solution
•Special algorithm – to make accurate recommendations from
a small number of items
Results:
•22,37% revenue increase on website purchase
•11,38% revenue increase from newsletters
10. vatera.hu – Auction Portal
Vatera.com
• most dynamically growing auction portal in CEE region, member of Allegro Group
(about 10+ auction and media sites in the portfolio)
•16 million page impressions of front page per week (in average)
•3.6M auctions per months
•1.5M registered users
Key objectives of recommendation solution
•faster search & discovery by recommendations
•increasing the bid value of goods
•easing the discovery and findings of goods
Results based on 3 months average
•Better banner conversion: 5.08% of all bids by the recommender
•Increased bid value: 5.98% of all bid values by recommender
•Better product discovery: 2.1x more bids compared to in-house solutions
11. The Netflix Prize
Largest DVD rental company in the US
• Oct 2006: Netflix Prize competition starts
• Goal: to outperform the recommendation performance of Netflix’s in-house
developed Cinematch system by 10%
• Prize: $1.000.000
The benefits of quality recommendations
• Increase customer life-time value – 1 months increase results in 80-90 million
USD/year average extra income
• Customers upgrade their plan – 5 USD/month/customer extra income
USD 120 Million + additional revenue due to quality recommendation
Gravity & The Ensemble outperformed Netflix’s Cinematch by 10.1%
